The Rise of China Entertainment 1995

"The One I Love" was originally an advertising song sung by Wang Lichou when he endorsed Wahaha.

Although Brother Wang is no longer the "pure" boy after being struck by Thor's Hammer.

But at least Wahaha was very satisfied with this spokesperson at the beginning, otherwise it would not have cooperated with him for twenty years.

This advertising song was always talked about at the beginning and is regarded as a classic in later generations.

"Dad, we are father and son. It's free, as long as you like it... Limited budget? I can be a singer for you for free, shoot a commercial or something..."

When Liu Jianguo later called Liu Hao to express his intention, Liu Hao said this.

Why do you need to send free songs to shoot commercials? Isn’t this like kneeling down to beg for food?

How many people want to kneel down and beg like this but there is no way.

I am clinging to the copyright of my songs, and now those record companies are simply unwilling to take the risk of giving me, a newcomer, a chance.

If you are unwilling to compromise and want to break the situation, again, prove your worth first.

Being able to create doesn't prove anything, otherwise after Fatty Zhou was discovered, he wouldn't have been unable to release an album at first.

Participating in a youth singing competition and standing out is one way, but it would be even better if you can release a sales album first.

Instead of talking about a record, it’s okay to release a single first.

When record companies launch new artists, they usually don't release albums directly from the beginning. They often release singles first.

The production of the single cannot be too bad. If you want it to be of high quality, you must at least find a professional recording studio to record the master tape.

We also need to record CDs and tapes, and then release them...

If you add up all these bits and pieces, the cost alone is tens of thousands of yuan!

Compare this to the current monthly salary of ordinary white-collar workers, who only have three to four hundred yuan.

Liu Hao doesn't have much money in his pocket every day.

Astronomical figures!

A penny can stump a heroic man.

More importantly, publicity is where the bulk of the money is spent!

These are all problems.

But now music advertising can help Liu Hao solve these problems perfectly.

Tens of thousands of yuan is not a problem for advertising companies at all. They also have their own distribution channels. As long as they can win the bid, all the final costs of advertising production will be transferred to Wahaha.

Publicity? Wahaha’s advertising is the best publicity!

Being able to help my father also kills two birds with one stone.

Although he didn't know much about his father's work situation, Liu Hao could vaguely sense that his father's situation in the company was not as optimistic as he originally thought.

Now he seems to be just a small leader of the company.

This Wahaha advertisement is also very important to my father.

Within two days, Liu Hao went to his father's office again.

"Did you do all this?" Liu Jianguo was surprised when he saw Liu Hao's documents.

The files were drawn with split shots, which were all the music videos and advertising scenes that came to Liu Hao's head that day.

"Dad, do you think this will work..."

"So-so, but you have to learn art again..."

The shots are drawn in a sloppy way, basically in the form of stick figures.

Liu Jianguo had a headache when he saw it, thinking that his baby looked like him in everything, so why didn't he inherit his artistic talent?

I used to teach for free.

However, if you re-draw it yourself and re-plan based on the above ideas, you should be able to come up with a more perfect advertising plan.

"As long as it works, dad, if you think it's not enough, I can also come up with other songs here to match the MV footage..."

"..."

After staring at Liu Hao for a few seconds, Liu Jianguo said: "If you show courtesy for nothing, you are either committing adultery or stealing."

Liu Hao just laughed "hehe", thinking that his father should understand what he meant.

"How are you getting along with that girl? Are you short of money?"

"It's missing, of course it's missing. It's just the few copper coins my mother gave me. If my eldest brother hadn't helped me, I would have lost face in front of others."

Liu Jianguo took out a few four-person bills from his wallet and handed them to Liu Hao.

Liu Hao happily caught it, still staring at his wallet.

"Gotta pay more!"

Liu Jianguo was furious, "Do you want me to give you everything I have..."

Cursing and throwing the wallet away, Liu Hao unceremoniously took out all the money in it.

"Dad, don't you just keep a little living expenses every month, and then send most of your salary back? How come you have so much money, hiding private money? You also called your mother to complain about money, do you want me to tell you?

Mom...

Teach me how to do it..."

"..."

.....

The newly moved offices of Huayi Brothers Advertising Company only have a larger area for the chairman’s office than Liu Jianguo’s original company.

"...It's our honor that you can give us the opportunity. We look forward to our happy cooperation in the future..." The king, who was sitting in the chairman's seat, hung up the phone with a smile on his face.

"Is this how it happened?" Xiao Wang, who was sitting on the guest sofa beside him, was a little unbelievable.

"Well, there shouldn't be any surprises."

He was not happy because his company had received another big business deal. The disappointment was clearly visible on Xiao Wang's face.

In 1994, Wang returned to China with 100,000 US dollars earned from the United States. He took his younger brother Xiao Wang, who had encountered setbacks in domestic business, to acquire the advertising company founded by Liu Jianguo and his friends, and established Huayi Brothers Advertising Company.

Relying on the business brought in by the king and under the joint management of the two brothers, Huayi Brothers Advertising Company has become a leader in the industry in the past two years.

Xiao Wang had been engaged in the advertising industry before the establishment of Huayi Brothers. He had a number of his brothers in the circle who were later recruited into his own company.

In Xiao Wang's view, Liu Jianguo, who was running his company on the verge of bankruptcy, was an incompetent person. However, such an incompetent person was actually retained by his brother in the company and still held important positions. This made Xiao Wang somewhat dissatisfied with his brother's arrangement.

Whenever Xiao Wang expressed dissatisfaction with his brother, the king would smile and ask Xiao Wang to read the history books.

Let him go and see how Liu Bang treats Yong Chi.

"I can make people who betray me a marquis, but what about those who are loyal to me?"

"It turns out that eldest brother wanted to set him as an example..."

Although it seems that the king has entrusted Liu Jianguo with an important task, this is not actually the case.

Within Huayi Brothers, Liu Jianguo and his team could only be assigned some small advertising businesses, with less money and many tasks. Those big company businesses were never assigned to him.

Even if Liu Jianguo’s own team brought in business.

Therefore, Liu Jianguo's position within Huayi Brothers is very embarrassing.

This can be seen from the fact that most people in the company have moved to new addresses, while only Liu Jianguo and his team were left in the old company.

As Huayi Brothers became more and more successful, Liu Jianguo became more and more dispensable, and some of Xiao Wang's subordinates were interested in Liu Jianguo's position in the company. With encouragement, Xiao Wang once again had the idea of ​​chasing Liu Jianguo away.

...

Direct dismissal will inevitably attract tongues wagging, and it won't stick with the eldest brother.

At this time, Liu Jianguo wanted to prove himself and sought opportunities for the company's big business.

So Xiao Wang followed the trend and handed over Wahaha's advertising planning to Liu Jianguo.

There is too much competition, and there are many powerful advertising companies, but Wahaha will not take care of it just because it is Huayi Brothers. Everything depends on strength.

It's hard to win.

Xiao Wang does not believe that Liu Jianguo can make a good advertising plan to win the big client Wahaha. As long as he cannot win it, Xiao Wang will have reasons to deal with Liu Jianguo.

Man's calculation is not as good as God's calculation.

But what I never expected was that in the end, Liu Jianguo's advertising plan was favored by Wahaha...

Xiao Wang felt like he had shot himself in the foot, and he felt very depressed.

Sitting in the chairman's seat, Wang was carefully looking through Liu Jianguo's advertising plan for Wahaha, and did not care about Xiao Wang's thoughts.

The advertising planning was well done, which was really surprising. In his impression, Liu Jianguo had never shown such ability before.

"Maybe I just neglected my many things..."

Among them, the complete MV footage is even more surprising.

After all, it is a split shot processed by Liu Jianguo Art.

When the king saw the song "The One I Love", he obviously slowed down the speed of reading.

"What do you think of Liu Jianguo recommending his son to sing?" the king suddenly asked.

"What do you think? He is acting for public benefit for personal gain! Last time he asked his eldest son to shoot an advertisement for the company, and now he asks his younger son to sing. He really thinks that Huayi is owned by his family." Xiao Wang expressed his dissatisfaction.

"Isn't the commercial his eldest son shot for us bad?"

"..."

Xiao Wang didn't say anything. After all, Liu Jianguo's eldest son Liu Kai was a major in directing at the Chinese Theater Department, so he still had two skills.

Not to mention making movies, shooting an advertisement is more than enough.

"I mean, since others have entrusted this business to us, then we will do it perfectly. This is also the purpose of our Huayi Company. Now that Hong Kong and Taiwan artists are so popular in China, why don't we find a Hong Kong

A Taiwanese singer is singing."

Xiao Wang continued, "I have inquired about it. The Emperor of Hong Kong is planning to support a singer named Xie Tingfeng, the son of the fourth brother Xie. He is very handsome. A singer named Wang Licuo has just debuted in Wanwan.

I studied abroad at the American Conservatory of Music. I have excellent professional skills and a very good image..."

Xiao Wang knew that his second brother, Wang, had always wanted to make friends with the entertainment industry in Hong Kong and Taiwan, so he said this deliberately.

The king was thoughtful and turned the page of the advertising plan in his hand. Only then did he see a photo included in it.

It's a photo of Liu Hai carrying a guitar and swaying on the campus stage.

The king looked at the photo in his hand and thought for a long time, then made a phone call.

"Yes, Liu Jianguo's youngest son, I want his information, everything you can find..."

...

When Liu Hao held the transcript in his hand, he felt a little uneasy.

These days, I am busy helping my dad with advertising planning, so I have limited time to study.

The final exam is over, and I’m really not sure that I can get better than Gao Yuanyuan.

"God bless..."

Liu Hao prayed to himself with his eyes closed, took a deep breath, and opened the folded transcript with force.

"103+79+124+179, only 485 points?!"

Liu Hao was greatly disappointed. In his memory, ever since he made an agreement with Gao Yuanyuan, she had never scored less than 500 points in the exam.

Without completing the agreement, Liu Hao didn't know how to face Gao Yuanyuan.

"Four hundred and eighty-five points, Haozi, your grades have improved again. You are really awesome..." Liu Hao's best friend Zhao Erhu stepped forward and looked at the transcript in Liu Hao's hand. He pulled Liu Hao's body and shook it.

Hao shouted happily.

Gao Yuanyuan in front had already noticed the action here.

I don’t know when I stood in front of Liu Hao.

"Congratulations, you passed more exams than me this time."

"I only passed 485, that's all...what?" Liu Hao was a little disappointed and suddenly reacted.

"what did you just say?!"

Then he saw the scores on the test paper unfolded in Gao Yuanyuan's hand.

"Why are there only 430 points?" Liu Hao instantly understood Gao Yuanyuan's thoughts as his score was more than 20 points lower than his last test score.

"I can't help it. After all, I have been filming commercials during this period. I was distracted and delayed my studies..."

Although her tone was regretful, the sweet smile on her face had already betrayed her heart.

Wearing a rustic and bloated old school uniform of blue and white, with thick warm clothes underneath, it can't hide her youthful, sweet and charming look.

"You are more beautiful than when you were filming the commercial."

"When did you not say that I am more beautiful..."

"I mean what I said this time."

"Then you were perfunctory with me before?"

"..."

Without further ado, action is the best attitude. Liu Hao directly pushed Zhao Erhu aside and hugged Gao Yuanyuan into his arms.

Everyone else in the classroom was shocked. Only Zhao Erhu, who was pushed to the ground, showed a proud expression like "I knew it first."

"Woooo~" There were voices of men and women crying, but there were waves of louder booing.

"There are so many people..." Gao Yuanyuan said this, but she did not push Liu Hao away. She was enjoying Liu Hao's warmth in her heart.

"This feels so good."

After a long time, the two separated, Liu Hao looked at Gao Yuanyuan's blushing cheeks, looked at her charming appearance, watched her proudly raised her head this time, watched her try hard to open her eyes and face him bravely.

See....

Getting closer and closer, Liu Hao held Gao Yuanyuan's cheek, kissed and brushed her hair.

Breathing becomes increasingly rapid.

The heat sprayed on the other person's face.

You can also feel the other person's heartbeat and thoughts through bulky clothes.

Liu Hao kissed her.

The capital is getting colder and colder in January, but their hearts are getting warmer and warmer.

First kiss.