The Pioneer of the Rebirth Era

Let’s start with a meeting to summarize. After the meeting is over, it will be almost five o’clock in the afternoon. This will give everyone a time to go home and rest, change clothes and make up. The celebration banquet will start directly at eight o’clock in the evening.

Fat water does not flow to outsiders, whether it is the Yang family banquet or the Xinghai Hotel, they can contract such banquets as the celebration banquet. So Liu Zongsheng booked a seat at Xinghai Hotel early in the morning.

In fact, going to the Yang Family Banquet is the greatest enjoyment when it comes to the dishes, but obviously everyone is not rushing to eat at such a celebration banquet right now. Therefore, the more western-style Xinghai Hotel is undoubtedly a more suitable place.

Hainer's big boss personally attended the celebration party, which is undoubtedly a great encouragement to a group of grassroots singers. After all, it was rumored that Haina's big boss was extremely mysterious, and he rarely even attended the company's annual meeting.

Every year, except for the year-end summary and the mobilization meeting at the beginning of the year, I usually don’t come to the company for a few months. During the charity tour, the big boss personally came forward to organize it, and now he personally participated in the celebration party, which made the grassroots singers with mud legs feel great respect.

Take the stage to make a speech to summarize, and then invite several representatives who have endured hardships and stand hard work during the tour to come up and commend them. Yang Dongxu's awards have always been real objects, and he never got a trophy to give an honor even if he fooled it.

For all those who performed well during this charity training, some will directly receive bonuses, some will be trained by the company, and some can directly use company resources to release records. It can be said that as long as they are doing charity tours honestly, basically All have more or less received rewards.

Looking at these familiar and unfamiliar faces on stage and off stage, Yang Dongxu felt somewhat emotional. After all, many singers used to be able to eat for a lifetime with just one song.

The current boom in song creation should have ushered in the great development of the Chinese music scene and ushered in a new era. Ironically, but the dream of wanting to eat for a lifetime with one song is basically shattered.

There are more and more good songs, and after people become more and more picky, the value created by the songs themselves is gradually decreasing. For example, if in the past, the same song was played in the streets and alleys, then the singer would be popular all over the country, and then usher in endless fame and wealth.

But now a song is playing in the streets and alleys, everyone is familiar with the song, such a song is already very popular.

But most people probably just glance at the photos printed on the disc, and then they don’t know that a song they are familiar with is sung by the singer in front of them when they meet on the street.

Therefore, when the song became popular, there was no corresponding business operation to keep up, and those who made money were basically those who sold pirated tapes and CDs. Who do you turn to for an argument that the genuine version can’t sell the pirated version?

"Hello, Director Yang."

"Hello, Director Yang."

"Hello, Director Yang."

When he was a little distracted, many people began to toast at the main table. Those who toasted included grassroots singers and staff from this charity tour.

Yang Dongxu didn't treat them differently, he responded with a smile to each of them, and drank a few glasses of wine to save face, which made the people who came to toast blush instantly and were so excited.

"Work hard, your talents will only shine and not be buried in Haina." After drinking all the wine, some chicken soup texts are naturally spoken out.

Simple praise and detailed appreciation are still the words of profit transactions, which makes the already excited people look even more excited. Each of them patted their chests to ensure that they would work diligently for the company.

The lively celebration lasted until after ten o'clock in the evening. Most of the grassroots singers were men, and there were only a few women.

The company finds a car to send the female employees and a few singers home directly. As for the men, they are all rough men. If they are not satisfied, make a small round to continue drinking, or go home and lie down on the bed to do whatever they want.

The singer and the staff dispersed, and Liu Zongsheng entered the small conference room of Xinghai Hotel with a list in his hand. Many people only see the lighter side of a boss or manager giving orders and doing nothing every day.

But in fact, the boss can indeed make more money, but the work is not easy at all. Employees only need to do the work arranged by the above and wait to get paid. However, in addition to arranging jobs for employees, the boss and the management also have to rack their brains every day on how to manage and operate the company better.

"Here is the list you want. This time, five of the roughly selected singer-songwriters have been selected. And each of them has submitted at least three new songs to the company. The quality is not bad. Although they are willing to sell the rights to these songs company, but I hope to be the original singer.”

Liu Zongsheng handed the list in his hand to Yang Dongxu. In addition to the name, each list includes the songs that the singers have released so far, as well as the current results of the released songs, as well as the scores of the songs that have not been published.

"The copyright is fine with the company. If the original singers want to sing, let them sing. It's even okay to give them the right to use these original singers for life." Yang Dongxu looked at the familiar names on the list and didn't care about these details.

Holding the copyright of the song is already holding the greatest interest. As for holding the copyright to prevent singers from singing their own songs. From a legal point of view, there is nothing wrong with it, but from a practical point of view, there is actually not much benefit.

First of all, if there is an above-mentioned event that invites this singer to sing, then he only invites it because of the same reason as the singer and the song.

You have the copyright, of course you can stop the singer from singing this song, but will Party A pay you to go to the platform because of such a song, a cover singer? Not necessarily.

Therefore, the biggest benefit of copyright is not whether the original singer still sings this song to make money. If the original singer is not allowed to sing his own song, there is no way to get more benefits except to make the company look ugly. .

Instead of being harsh on these minor details, it is better to find a way to operate this song in other places to make more money. For example, make it into the background music of YY Space, the benefits of Yiting Music members, or make it into the background music of some games, etc.

Yang Dongxu has a lot of ways to monetize the song for profit. There is no need to worry about the point that the original singer can no longer sing this song because of copyright issues after he leaves the company.

Of course, this is a benefit for those singers who are easy to get together and get together. As for those who change jobs, they even turn their guns to find trouble with Haina after the job change. Sorry, Young Master Yang never knows what it means to be soft-hearted when dealing with enemies.

So good conditions can be given or written into the contract. But while enjoying good benefits, related obligations and responsibilities must also be fulfilled.

"Let's proceed as soon as possible according to the previous plan. In terms of song promotion, multiple Rising Sun Technologies communicate with each other to do a good job in online music. Then there are the issues of profit and operation of CRBT and space background music.

The singer is an artist of our company, you can't just leave the work to Rising Sun Technology without knowing about it. After the song became popular, the singer began to perform commercially. If the online promotion also kept up, it would be beneficial to both parties. "

I went through the list carefully, not even letting go of the lyrics of the songs in the materials. After confirming that these were songs that could be popular across the country, Yang Dongxu handed back the files to Liu Zongsheng.

"I will follow up on this aspect, but I want to help with some technical matters. But neither I nor the company have talents in this field, and the previous talents are all packaged and given to Rising Sun Technology.

For example, in terms of CRBT downloads, Haina can only produce songs, and at most it is for the sound quality to be re-recorded by the singer. As for how to download the CRBT, how to set the CRBT is just the work of Rising Sun Technology and Communications, and I don't want to interfere. "

Liu Zongsheng complained, although he complained playfully. But the smile on his face was full of joy, and at the same time, he really admired the big boss in front of him from the bottom of his heart.

This is not flattery, but genuine admiration. Just when many companies are having a headache about how to make a profit from the song copyrights in their hands, after all, the general market has been dominated by pirated copies, and there is not much room for genuine copies to survive.

My own boss took the lead in setting up a music platform. Before the music platform was losing money and making money, everyone felt that their big boss was a fool.

But as soon as the background music of YY comes out, it instantly makes those smart people understand who is the fool. The space background music alone has turned the Yiting music platform into a profit, and the profit is not small.

Coupled with the exclusive copyright authorization, Haina has never been afraid to fight a copyright lawsuit with others, even for several years. This makes Yi Ting Music the only one on the online music platform, even more arrogant than Haina in the entertainment industry.

And when it was time to make money from the background music in the space, the big boss threw out a pair of bombs - ringtone download.

As soon as this move was made, those companies that originally sold the copyright of the song to Heiner, if they were just jealous before, now they are full of regret.

15 yuan a month for the right to download ring tones, this price is so extravagant that I have no friends. Originally, Liu Zongsheng thought it was a plan to smash the halberd into the sand.

But who would have thought that domestic consumers are so powerful that they are speechless, with more than 100 million downloads in less than a month. Although not every song costs 15 yuan, there are also 10 yuan a month, and 5 yuan a month.

But the copyright originally belonged to Haina Company, so the money only needs to be distributed to those CRBT Central Plains singers. The rest are all Heiner's own. In the last quarter, Yiting Music's profit has increased by five times. You must know that once the space background music is released, the profit of Yiting Music has reached hundreds of millions in a quarter.

A golden idea directly multiplied the company's market value by more than five times, which is a real doubling of profits. It's not the kind of market value that is advertised. If the market value is boasted, it would be an exaggeration to double it by five times.

So sometimes Liu Zongsheng is really curious about the brain circuit of his big boss, and he always has this kind of whimsical idea that can make the wind and rain in the market.

If Yang Dongxu knew that Liu Zongsheng highly admired his golden idea of ​​downloading ring tones, then he actually felt nothing about this golden idea.

It's not that he pretended to be X or was inflated. But the CRBT is really hot now, and it has become the second largest profit point of the communication company's business (the first profit point is the phone bill), but this profit cannot last long.

For example, as long as you use your mobile phone, the telephone bill of the communication company can be charged permanently, whether you use the current push-button mobile phone or the future smart phone.

In fact, CRBT downloads have only had such a good time for a few years, as if CDs replaced tapes, M3 killed CDs, and smart phones swept all the old guys in front of them into the garbage dump of history.

Downloading ring tones is just eating the big fish and meat of the past few years, and then you don't even have the qualifications to live on the bran and swallow vegetables, and you don't even have the chance to come back to life.