The Greatest Showman

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As the ace of late-night talk shows in the United States, "The Tonight Show" has been in the same ratings for nearly 30 years. From Johnny Carson to Jay Leno, the throne of the ratings champion has never fallen by the wayside. Until 2009, when there was a power struggle within nb TV, Jay Leno was forced to leave "The Tonight Show" and was replaced by rival Conan O'Brien (onan-o'brien), which also involved 1993 A koan case of the year.

At that time, a generation of legend Johnny Carson decided to retire, and everyone was jealous of the position of successor. Among them, Jay Leno and David Letterman (david-lettern) were direct competitors, and nb TV station had promised a big deal. Wei, he will succeed Johnny as the new host of "The Tonight Show", but at the last moment, Jie Cheng, who received Johnny's support, pulled his teeth out and won the host seat.

For this reason, David had a falling out with the executives of nb TV station, left the "David Letterman Late Night Show" that he had been hosting, left bs TV station, and left nb TV station a mess. And Conan is the successor to take over this mess.

At that time, Conan was still an unknown newcomer, without any popularity and no resume. After taking over, the ratings of the show plummeted, which was terrible. The hosting style was said to be "kept jumping around in front of the camera, I don't know what he wanted to do", and nb TV station put countless pressure on him, He even signed a one-week renewal agreement with him at first. But it was in such a difficult environment that Conan broke out into the world, and at the same time became a diehard direct descendant of nb TV.

Replacing Jay Leno as the host of the ace talk show, Conan is once again in the limelight. It is a pity that the program style of the late night show is still not suitable for the different time periods of the tonight show, which is doomed to the different attributes of the audience. After only three months, the terrible ratings made nb TV reluctant to find Jie again, and Conan went back again. Late night show.

Prior to this, the average ratings of "The Tonight Show" were always above 3.0, even breaking four is a common occurrence. This is unbelievable for a late-night talk show. TV dramas that are broadcast during normal times have such a level of ratings now.

But after all this tossing, the show's vitality was greatly damaged, and even Jie's return was not able to quickly summon the lost audience back. In September 2009, the episode of Jie's return to the program achieved a rating of 4.2 and made a strong comeback, but after that, the results were unbelievably amazing. The throne of the ratings champion was still stable, but the ratings The data has dropped below 3.0.

On October 14, 2011, "The Tonight Show" aired the Renly-Hall special, and finally achieved an excellent score of 9.07 million viewers and 4.0 ratings, both of which were created for two years. The highest point since, once again let people see the style of the "Tonight Show" at its peak.

This result not only won the championship easily, but firstly became the ratings champion of all TV programs on Friday, and secondly became the ratings champion of all talk shows for the week; even more incredible is that "David" who ranked second in ratings that night "The Late Late Show with Letterman", the ratings are only 2.1, in other words, "The Tonight Show" has almost double the ratings of the runner-up, and also gave the old opponent a hard slap in the face.

It can be said to be proud.

This episode is not only because of the topic of Renly, Renly and Jie's tit-for-tat won praise from the media, the media rating reached the highest since September 2009, and "Variety" magazine praised it even more." The sparks between Renly and Jie, your coming and going, dedicate a long-lost duel feast!"

In the "Ellen Show" at the beginning of the year, what people saw more was the musical charm of Renly, as well as the charm of personality, the cleverness and wisdom hidden behind the prank or revealed, but it did not attract much attention; now the "Tonight Show" ”, but it showed another charm of Renly outside the performance, even in the confrontation with Jieyu, he was smart and calm.

After the program aired, a reporter interviewed Jay by phone, and he did not hide his admiration for Renly during the phone call, and even joked, "I watched 'Crazy Love' with Mavis the night before yesterday. , now I finally know why I screamed at Renly at women so much."

But that's just one of the chain reactions of "The Tonight Show."

Why is "The Tonight Show" so popular among managers, artists, and production companies? Because the ratings of the show are very strong, because Jay Leno's influence is very strong, and because the audience of the show is the most important consumer group!

The main influence of the "Ellen Show" is among young women, especially white-collar workers who have just left the society and have just entered the workplace. Therefore, when young singers release new albums, they must appear in the show. These groups are the locks for their album sales. Audience; The strong influence of "The Oprah Talk Show" is among middle-aged women, an audience that gives Oprah an unparalleled influence among housewives, just look at her show guests: Best-selling authors, female filmmakers, minorities, and more.

It can be understood in this way that the main creators of "Fast and Furious 5", appearing in "The Ellen Show" and "Oprah Talk Show", the market effect is very limited, what they need is that the audience of the late-night talk show is a professional White-collar workers, the main source of family income, middle-aged crisis groups, and people with relatively high levels of education.

These groups are the main audience of "Crazy Love" and also the main audience of "Don Quixote".

"Don Quixote," the album's title, quickly became the most searched keyword on Google after the show aired, and continued to heat up for the next seventy-two hours. As Jay said, almost no one knew about the album's release, but now, through "The Tonight Show," news has exploded for the first time.

Ellen DeGeneres posted a photo on Twitter of her holding up the "Don Quixote" album, making a funny face and sending the text, "Renly Hall Are you serious? Tell me, I'm not the last to know!" And then added the tags, "Don Quixote," "your bones," "Renly-Hall."

Alan later retweeted the tweet himself, writing again, "Jesus Christ, 'Your Bones,' I LOVE this song madly! Renly Hall, please accept my confession!"

The tweet quickly surpassed 10,000 retweets and became one of the hottest topics within 24 hours.

Not only that, but Ellen played "Your Bones" on every episode of the show for the next week and then triumphantly commented, "I created this. Hey, did you hear that? I The single I participated in the creation of is officially released." This kind of publicity is even harder than the singer himself.

Ryan Gosling tweeted a photo of himself in a record store, pointing to a corner, dusty corner, that was a "Don Quixote" album, the caption said Yes, "Finally found! I wonder if the singer would like to sign me?"

Jennifer Lawrence is even more funny, with her mouth wide open and her eyes rounded, as if preparing to eat the album "Don Quixote". The photo completely ruined the actress's image, but she didn't care and went straight to Twitter with the caption, "Like crazy (zy), this album is so xxx so good! Nonstop! It's a 24-hour cycle, and it's going on." While promoting "Don Quixote", he also promoted "Love Crazy (zy)".

Katy Perry also tweeted at the first time, "I strongly recommend this album, it is definitely the biggest discovery of this year, and it is also my favorite album so far this year!" At the same time, she also matched a photo, With earplugs and an album in hand, it seems like I'm immersed in the world of music.

Even Paul Walker got in on the fun. Paul has always been low-key, and even the frequency of Twitter updates is very low, but this time he sent three tweets in a row for the first time. Above the photo, he is wearing a white T-shirt and holding "Don Quixote" in his left hand. The album is placed on his chest, and his right hand stretches out his index finger to point to the album, with a bright smile on his face, revealing a set of neat and white teeth.

"I love this album!"

"I love every song in it!"

"I love this man!"

Paul, who has almost disappeared on weekdays, has rarely seen three consecutive tweets, and recently the news of "speed and passion" has become even more uproar, and the number of retweets has risen in an instant. It is worth mentioning that Gal Gadot, Jordana Brewster, Luda Kris and others all retweeted this tweet. Except Vin Diesel.

The speed of news hotspots in the Internet age is really beyond imagination. What's more, "The Tonight Show" plus Renly Hall, and a lot of friendly publicity from artists, "Don Quixote" seems like Riding on a rocket like a rocket, it soared upwards, and itify's real-time hotspots rose at an astonishing speed.

At this moment, people found out that Renly, who sang "Cleopatra" and "Ophelia", actually released an album, and that was a whole month ago, but the news was covered. It was very strict, and there was no wind at all.

It was discovered that in addition to the much-anticipated "Your Bones", there is also "Believe in Your Faith". This ending song from "Love Crazy" has been looking for this song since the Sundance Film Festival. The first single, sadly, didn't get anywhere. Now, finally found it.

It was only discovered that the album "Don Quixote" actually covered sixteen singles, and all of them were ballads that deviate from the mainstream of the market; it was only discovered that the album "Don Quixote" did not perform any form. It was difficult to promote, even buy; it was discovered that the album "Don Quixote" stayed on the Billboard album chart for four weeks in a row.

Don't know, doesn't mean it doesn't exist. Driven by curiosity, people really discovered the powerful energy contained in the album "Don Quixote": long before "The Tonight Show", this album was already in the spotlight!

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