Ten Years Against the Current of Rebirth

Chapter 279 Future Planning

Peking University also reports that the semester will start on March 3.

Li Zhibin is flying back tomorrow, so he happened to come to the company today to meet with Zhang Nong, and then discuss with Xu Xing the future development plan of the takeaway.

After sitting on the sofa, Li Zhibin took the tea from Yan Chijuan and quickly nodded his thanks.

Now that he saw Yan Chijuan and Xu Niannian, he felt very guilty, as if he had done something wrong.

Fortunately, he will fly to Kyoto tomorrow, and he doesn't want to get involved in the emotional mess, so he can just let Xu Xing have the headache.

Now it seems that if you lost the bet with Xu Xing during the summer vacation, is it a good thing that you don't have a girlfriend?

Emotional matters are so troublesome, not as exciting as starting a business.

Now Li Zhibin is still a freshman, but after more than half a year of baptism and growth, Xu Xing has raised his ability and vision to a level that is completely different from that of ordinary college students.

Now let him choose to fall in love, maybe it would be more interesting to make the takeaway food bigger and stronger.

What's more, unlike Zhang Nong, Li Zhibin is not only responsible for the take-out business of Eat.me in Kyoto, but also serves as the general manager of Qunxing Investment Management Company, mainly responsible for the follow-up of investment projects and the inspection of new projects.

For example, on the Didi Taxi side, in addition to Dai Zhuoshan who has been responsible for the connection between business and platform, Xu Xing entrusted Li Zhibin to be responsible for completing the specific follow-up financing matters.

With the completion of the previous Series A financing of Didi Dache, Didi Dache's business scope has now expanded from Kyoto to first- and second-tier cities in China, including the remaining three first-tier cities of Shanghai, Pengcheng, Yangcheng, Hangzhou, and Chengdu.

Jiangcheng and other second lines.

In contrast, the business expansion of Eat.me’s takeaway business has been much slower.

"I won't talk too much. I asked you to come here this time, mainly to explain the follow-up plan." Xu Xing propped his elbows on his knees, leaned forward, held hot tea in his hand, took a sip and continued, "roughly.

I’ve talked about the plan before, so I’ll talk about it in more detail this time.”

"Do you mean to expand into the university market in other cities?" Li Zhibin recalled for a moment, remembering that Xu Xing had talked to him before, "Then what about white-collar office buildings?"

"Well, next we will focus on these two points." Xu Xing nodded and said, "Among them, expanding into the university market in other cities is to broaden our business breadth and initially take root in other cities."

"As for the office building business, it is actually not so specific. Any place with a large number of office workers is included in the scope. What we are looking for is in-depth exploration of the business scope."

These two directions are easy to understand in theory.

The food delivery business is still in the initial stage of cultivating user habits in 2013.

With long-term dining habits, most people will only dine in. Unless there are special reasons, they are generally less likely to actively choose takeout.

There are just a few reasons for choosing takeout.

The biggest factor is, very simply, laziness.

And he is willing to make a certain amount of financial sacrifice for his laziness, that is, takeaway fees.

The difficulty in running a food delivery business is how to reduce the cost of the food delivery platform as much as possible while ensuring that it can find enough lazy users.

This aspect includes inviting merchants to settle in, recruiting and attracting more food delivery riders, etc.

Among them, the most critical thing is how to find the market.

Xu Xing initially targeted the university market, and this is the biggest reason.

Because compared to the uncontrollable large-scale takeout market, the environment of the university market is relatively closed. Whether it is the flow of people, the takeout addresses of users and merchants, and the difficulty of food delivery by takeout riders, it is the easiest to get started.

After conquering the university market in the two first-tier cities of Shanghai and Kyoto, Xu Xing naturally had to try to expand into other areas.

Among them, the ones that are not that difficult and have relatively uniform food delivery addresses are office buildings where migrant workers gather.

They are similar to the university market in that the work location is relatively fixed and there are many restaurants around, so it is easy to form a takeout market.

Although some companies may have canteens inside, or the company may directly order a group purchase package with the hotel and deliver it to your door.

But there are certainly not a few companies that let employees take care of lunch and dinner on their own.

Starting from the university market, then going deep into the office white-collar market, and finally slowly expanding towards a larger food delivery market, is a relatively stable path.

"This time it still takes half a year." Xu Xing said, "Starting from March until the end of this summer vacation, these two routes must achieve their goals."

"Even once the white-collar market in Shanghai and Kyoto has achieved results, it can be expanded to other first- and second-tier cities as quickly as possible."

"By September this year, if this step can be completed, the follow-up plan will be obvious."

"Ah?" Li Zhibin was stunned when he heard this, "Why is it so obvious? What should we do next? After the white-collar market is solved, it should cover all aspects, right?"

"Yeah, of course." Xu Xing asked Yan Chiju to bring a country map and put it on the coffee table. Then he picked up a pen and drew four circles on the map.

Among them, there is a circle around Kyoto, a circle around Shanghai, then a circle over Pengcheng, Yangcheng, and a circle over Rongcheng, forming exactly four blocks: east, west, north, and south.

"Demands like take-out meals are common everywhere, which means our market will also cover most areas across the country."

After Xu Xing finished drawing the circle, he said slowly, "Once we occupy the university and white-collar markets in first- and second-tier cities, we will still have a two-way strategy."

"First, we will continue to penetrate into first- and second-tier cities and fully cover the takeout market in major population-concentrated areas of the city."

"The second is to further sink the market and expand the takeaway business in third- and fourth-tier cities."

In terms of direction, Xu Xing’s simple explanation has made it very clear.

But looking at this map, Zhang Nong remained silent and still felt unprecedented pressure.

Previously, he was responsible for the business of E-Me take-out in the Shanghai stock market. It sounds very powerful, but in fact it is just a market composed of thirty or forty universities in the Shanghai stock market.

But now, in Xu Xing's pen, he just drew a circle randomly, and the number of users in it is probably dozens or hundreds of times that of now.

But at this point, Zhang Nong has already taken a leave of absence from school. No matter how great the pressure is, he can only turn it into motivation to move forward.

"What about the specific measures?" Zhang Nong asked, "You drew four circles. It is impossible for the two of us to develop so many areas simultaneously. Just the areas around Shanghai and Kyoto are enough."

"You have to change your thinking." Xu Xing patted his shoulder and said with a smile, "In the early days of starting a business, the market is small and the model is new. The person in charge must take the lead in everything."

"But at this stage, you can no longer just be a soldier who takes the lead and charge forward, but you must become a marshal who strategizes and takes charge of the overall situation."

Having said this, Xu Xing paused, tapped his fingers on the map, and then continued:

"These four circles include the takeaway business of four blocks respectively."

“So the corporate structure of EatMe Takeaway will also be divided into four departments, namely the Eastern Region Business Department, the Northern Region Business Department, and so on.”

"As usual, Li Zhibin is still in charge of the Kyoto side, that is, the Northern Region Business Department."

"As for Zhang Nong, since you have stopped studying, you have more time and energy to devote to this, so I will have higher requirements for you."

"You are no longer simply the head of a certain business unit, but as the director of the four major business units. Li Zhibin and the heads of the remaining three business units in the future will be directly responsible to you."

Hearing this, Zhang Nong opened his mouth, but for a moment he couldn't say anything.

Although he had been prepared for the important task entrusted by Xu Xinghui, the sudden jump from the person in charge of the Shanghai Municipality to the person in charge of the country still caused him to be down for a while.

But in fact, this position now only has a nicer-sounding title. The southern and western divisions still have no trace at all, and Zhang Nong needs to build them all by himself.

As for Li Zhibin, he had no complaints about Xu Xing's arrangement.

After all, he is still in school, and just managing the business in Kyoto is enough. Even if Xu Xing asked him to be the person in charge of the whole country, he would not have time.

What's more, he also has to be responsible for Qunxing Investment's business in Kyoto, so he is already very busy.

If the northern business unit of EatMe Takeaway is too busy in the future, he may recommend someone else to take charge.

"Looking at it this way, is 15 million enough?" Li Zhibin looked at the four circles on the map, rubbed his chin and muttered, "Before, you said 5 million in Kyoto, 5 million in Shanghai, and the remaining 5 million

Wouldn’t it be a bit insufficient to conquer the other two areas?”

"Just use the money first." Xu Xing chuckled, "The point is not whether the money is enough, but whether you can see the results after spending the money."

“As long as we can expand the scale and occupy the market, subsequent financing will only become easier and easier.”

"Our current goal is very simple, which is to capture a large enough piece of the market as much as possible before competitors enter the market."

"Competitors?" Li Zhibin was stunned for a moment, and then asked curiously, "I have heard of a few people doing takeout business before, but they basically gave up halfway. Is it possible that there are others who want to join the game?"

"There will definitely be one." Xu Xing looked at the map and thought of two companies in his mind.

One is Meituan, which currently focuses on group buying, and the other is Modu, the big brother in the domestic search field.

Among them, Meituan’s food delivery business will be launched at the end of this year, and certain food delivery business will be launched in May next year.

However, considering the impact of changes in the world line and the butterfly effect caused by the growing strength of Qunxing Company, Xu Xing is not sure what the future direction of this life will be.

In this case, it is equivalent to racing against time.

"Li Zhibin's task is relatively simple. On the one hand, he will further expand into universities in surrounding areas, and on the other hand, he will try to target the white-collar market in Kyoto."

Xu Xing continued, "You should communicate more with Zhang Nong in this regard. During the previous promotion, the methods and methods were very clear."

"As for Zhang Nong, there will be more things going on, including the white-collar market in Shanghai and the university market in second-tier cities such as Hangzhou and Jinling in the surrounding areas."

"For the management of the Shanghai Stock Exchange, you'd better appoint someone first, and then just have good control over the general direction."

"The rest is the framework for setting up the western and southern divisions. You have to pay more attention to this aspect. You can bring a group of backbones from here who are willing to develop there. More employees should be recruited locally."

"So in the next few months, Zhang Nong, you will definitely have to travel back and forth across the country, so be prepared."

Zhang Nong nodded seriously, already thinking about what to do next.

"As for the promotion plan, you have all been exposed to it before." Xu Xing said, "Offline promotion is still mainly promoted by the local promotion team, and combined with online WeChat and hot news, this combination has become relatively mature.

"

With WeChat’s huge traffic pool, it will be much easier to promote Ele.me’s takeaways than it was in the previous life.

As for making money.

In fact, for Qunxing Company and Xu Xing, the primary goal of E-Me Takeaway has never been how much profit it can provide at this stage.

After all, if the food delivery business wants to expand, burning money is inevitable.

The point is, after burning money, apart from the market share of the takeout business itself, what else can Xu Xing get from it.

The first is to bind the lives of WeChat users. From Didi taxis to E-me takeaways, as well as the various categories of companies that Xuhang has successively invested in in Kyoto and Shanghai, they are all building a comprehensive platform that covers all aspects of users’ lives.

's ecosystem.

Once users become accustomed to the convenience of life brought by various products in this ecosystem, it will be difficult to be compatible with another ecosystem with the same functions.

Just like a user who is used to using Apple mobile phones, because of the incompatibility between the iOS system and the Android system, it is difficult for him to give up iOS and switch to Android.

Unless you want both.

But this means more investment of money and time, which is not effective for everyone.

The second point is another important matter that Xu Xing is about to start.

——WeChat payment.

How to pay for online products like EatMe takeout has always been a headache.

In the early days of takeout, the store still arranged for people to deliver the food. Everything was a cash transaction. After the takeout was delivered, the customer just handed the money to the delivery person.

But after going online, delivery staff are no longer hired by the store itself, and the payment method has also changed from cash to online payment.

Currently, Eemei.com still uses UnionPay and Alipay channels.

But if it continues to be the case in the future, it will be like someone else is pinching your neck.

Therefore, promoting its own online payment channels is Xu Xing’s next top priority.

"This is the general situation." Xu Xing got up from the sofa and then said, "We will have another meeting later. I will call on the teams from Liao Qinyu and Dai Zhuoshan to go over the specific plans in detail.

The follow-up progress will be determined.”

[Friendly py]: "We are all reborn, so I definitely want this green plum"——

"Yun Shuhan, you have been abroad for so long, why did you choose to come back today?"

"Because you and sister...no, you and Chu Zhixia broke up."

"So, Chen Mo, let's start over?"

With the answer he got in shock, Chen Mo returned to thirteen years ago.

I want to play games and make money, but I don’t know how to treat Qingmei in that year.

(End of chapter)