Technology company, I will become the light of China!

Chapter 122 Apple 7 press conference, the last ultimatum to Chen Xing

While Chen Xing was still laying out the production of semiconductor silicon wafers, Apple on the other side of the ocean was making breakthroughs in scientific research.

Fast charging technology has successfully reached 60W!

Although it is not as good as the 200W of Star Flash fast charging, it can also improve the competitiveness of mobile phones.

After all, the brand of Apple mobile phones and the smooth iOS system can always be regarded as the selling points of the new flagship.

However!

In addition to fast charging technology, they also have new breakthroughs in chip technology

With the assistance of chip engineers dispatched by Gaotong Company and BOSS behind the scenes, the 14-nanometer Apple A9s chip successfully completed EDA software simulation and was submitted to TSMC for trial production.

Puke particularly emphasized that the chip mask production must be completed as soon as possible at all costs. He must release the Apple 7 mobile phone as soon as possible to regain the high-end market share.

Because of the release of the brilliant X1 mobile phone, life for Apple’s mobile phones has become increasingly difficult.

The market in the West generally recognizes the Korean Star Group’s mobile phones, and the Longguo mobile phone market has just launched a brilliant X1 mobile phone. The two have formed a double trap for Apple mobile phones.

Even though the brilliant X1 mobile phone is still out of stock, there are many believers in the”wait-and-wait party”

If Apple’s mobile phone configuration is not as good as the brilliant X1 mobile phone, they would rather wait for restocking than wrong themselves

……

Apple Headquarters

CEO Office

Pou Ke looked at the sales report from Wang Feng and felt vaguely unable to sit still.

“Single-day sales fell 64% year-on-year. Everyone is pre-ordering the brilliant X1 mobile phone. I have to do something.”

A9s chip trial production takes time. According to TSMC’s prediction, it will take at least a month.

One month is neither long nor short, but it is enough to squeeze out market share.

Without a moment’s hesitation, he decided to imitate the Longguo manufacturer’s PPT new phone launch conference and release a preview of the new phone in advance.

He has no way out. All the configurations of the Bright X1 are too powerful. He must release the Apple 7 to compete with it.

Pou Ke is not an indecisive person. After he decided to imitate the Longguo manufacturer’s PPT conference, he immediately picked up the landline phone receiver on the table and called his secretary:

“Malika, please inform all departments that the Apple 7 mobile phone will be released in advance, the official website will update the appearance pictures, and social media will release the preview of the new Apple 7 product launch.”

“good president”

“He also told them to speed up the production of PPT about Apple 7.”

“clear”

“Go ahead”

As Puke finished giving instructions to his secretary, who also conveyed his orders to various departments, Apple suddenly started to run like a machine that had been in disrepair for a long time, bursting out with vitality.

less than three hours

Apple global official website update

Apple 7 appearance preview, new color of rose gold appears

less than four hours

Overseas social platforms, tweets announcing the press conference appeared

[apple inc.]：”We are honored to announce today that Apple 7 will hold a new product launch conference in Times Square on December 30, 2014. President Puke will personally host the launch conference to announce the specific configuration and hidden surprises of Apple 7 to Goomi fans.”

As soon as the tweet came out, it immediately gained popularity

As Apple spends money, the hot search list on overseas social platforms, the preview entry for the Apple 7 launch event instantly occupied the top spot.

Likes soar

Comments are also soaring

[Patrice Recco]：”Gift Crab, this damn rose gold color scheme is really more attractive than the Succubus. I have to admit, it is the most beautiful mobile phone color design I have ever seen.”

[Jubi Dora]：”Nowadays, mobile phones are updated too fast. Three mobile phones are released in one year. Although the color scheme is good-looking, my Korean mobile phone can still last another twenty years.”

[Kenny McCormick]：”Thanks for the meat. Do you need some purchasing agent? Guaranteed authenticity, only half the price”

[Vicki Peterson]：”Xie Burou in front of you, our dealer is just a small business, if you insist on grabbing it, I don’t mind giving you one 7.62″

In addition to comments from ordinary netizens, Apple also invited NBA superstars to post articles praising the smoothness of Apple’s mobile phones.

With NBA superstars and netizen comments creating a buzz, the news of the upcoming release of the Apple 7 mobile phone has also spread to the world.

It’s like throwing a stone into a calm lake. When it hits, the ripples will spread around.

Within the Dragon Kingdom

Hot searches also appeared on Weibo platform

Apple, Longguo District CEO Wang Feng followed Puke’s instructions and bought 5 million views from the official Weibo platform to build momentum for the Apple 7 new product launch conference

Hot search list:

First place: Apple 7 mobile phone conference

Second place: Li Fengfeng’s new endorsement

Third place: New color matching of Apple mobile phone

The second hot search on the hot search list was originally bought by Duan Yongping, the boss of Blue and Green Factory, but now it has been ruthlessly overtaken.

In the hotly searched comment area of “Apple 7 Mobile Phone Conference”, trolls and marketing accounts have already occupied a dominant position.

[lackluster]：”The color scheme of the iPhone 7 still did not disappoint me. The rose gold is so beautiful. This is simply my dream phone. I really want to own it!”

[bed layman]：”The press conference will be held on the 30th. I am looking forward to it. I don’t know what surprises President Puke will bring us.”

[Mosquitoes do not suck blood]：”As a die-hard Apple fan, I just want to say that iOS is the most awesome operating system in the world, and Android is just a trash younger brother. Believe me, if you buy an Apple phone, you will never want to use an Android phone again.”

[cliche]：”Please tell me its price as soon as possible. Even if I give up my kidney, I will buy an iPhone 7!”

It was praised unanimously. It was a hot search in less than half an hour, with up to 700,000 likes, and almost the entire Internet was praising it.

However

the other side

Longxing Technology Company official blog

In the comment area of the latest blog post, hundreds of thousands of netizens gave different comments and fancy words of encouragement.

[Mengxin Braised Pork]：”Apple next door is about to launch the 7 series. Can we, the brilliant series, give some help to improve the supply chain?”

[kkkkk god]：”I have all the money ready and paid the 100 yuan deposit. When can I pay the balance? If I don’t have a mobile phone anymore, I’m going to buy an Apple!”

[Free as the wind]：”Iphones have become popular with the iOS system, and it was also the iOS system that persuaded me to quit. If I switched to an iPhone, I would really hate to leave the teachers of Neon Island Country.”

[LL pigeon giant]：”Let me tell you a number. Before the Apple launch event on the 30th, the second batch of pre-sold mobile phones must be shipped. @龙兴科技陈星, did Xingzai hear that?”

[Brother Long, a social person]：”@Longxing Technology Chen Xing, my eldest brother is asking me something!”

Originally, netizens only wanted Chen Xing to live happily, but what they never expected was that Chen Xing’s own account replied

[Chen Xing]：”Expected to ship on the 28th”

Such a serious reply to the comment immediately aroused heated discussion on the Internet.

[LL pigeon giant]：”Damn it! Mr. Chen got back to me! I feel like I’m in a dream. Can any young and beautiful 18-year-old girl give me a slap in the face to wake me up?”

[Fingertip electromagnetic gun]：”Could it be that just calling Xingzi can summon Mr. Chen? @龙兴科技陈星, can you see Xingzai?”

[Black-bellied miscellaneous fish]：”I suggest that Longxing Technology Operations contact Weibo officials to check the identity information of these people, and their brilliant X1 phones must be returned!”

[Fingertip electromagnetic gun]：”The remarks I just made have nothing to do with me. They were made by my brother Zhang Wei after he snatched my mobile phone. I respect Mr. Chen Xing very much. The first mobile phone I bought was the Longxing X1. I have never hacked Longxing Technology!”

The sudden resignation made countless netizens laugh.

However, when netizens discussed enthusiastically, they focused more on the Apple 7 mobile phone and discussed what kind of configuration it would have.

at the same time

Shencheng Futian District

Longxing Technology Company Headquarters

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Chen Xing looked at the hot searches on Weibo with a hint of sadness on his brows.

Apple released the iPhone 7 mobile phone. You don’t need to think about it. This should be Puke’s trump card to seize the high-end market.

Puke is a very cautious person and never fights an uncertain battle.

The current Bright X1 mobile phone has 200W Star Flash fast charging, Kaitian baseband chip, Carl Zeiss lens, Korean M series screen, and 14nm Qingzhou processor chip. The configuration is absolutely first-class. What configuration will Apple use to compete?

Fast charging technology?

Baseband chip?

Shooting footage?

Or Apple A-series processor?

As for fast charging technology, Star Flash fast charging really has no one to worry about. The same is true for baseband chips, which is the foundation of Longxing Technology Company.

As for shooting lenses and processor chips, Chen Xing prefers chips

With Apple’s chip research and development capabilities, there is a high probability that it can develop a 14nm chip to compete with the brilliant X1 in the high-end market.

However!

Captured market share is not the most critical thing

The most important thing now is how to get the Kaitian baseband chip to maintain the normal output of Longxing X1 mobile phone

Chen Xing speculates that the release of Apple 7 mobile phone is largely because the West wants to add fuel to Longxing Technology’s”self-certification”

If you pretend to be dead and don’t fight, it is equivalent to telling Mixi that Longxing Technology does not have the ability to produce its own chips.

Since Longxing Technology does not have the ability to produce its own chips, then excluding TSMC, UMC, GlobalFoundries and Korean Star Group, it is clear who manufactures Qingzhou chips.

So this battle must be fought

But the problem now is that because TSMC will not OEM Kaitian baseband chips for Longxing Technology, and Loongson International cannot move, how to ensure the supply of Kaitian chips?

Looking for Korean Star Group?

Li Zhenzhen’s position is uncertain

Looking for Loongson International?

Until production raw materials cannot be produced domestically, they may be exposed.

After thinking about it, now I can only place my hope on Chen Yong’s lithography machine.

But the problem comes again

Chen Yong’s photolithography machine is a 48-nanometer process. If you want to make a 28-nanometer baseband chip, you must use multiple exposure technology.

As for multiple exposure technology, it requires two”yin and yang chip masks” of the 48nm process to be used.

That is to say

Production requires re-making of masks

Currently, there are only two choices before Chen Xing.

1. Domestic chip raw materials are secretly supplied to Loongson International, allowing them to mass-produce chips without anyone noticing.

2. Use Chen Yong’s 48nm process lithography machine, purchase raw materials openly, and produce chips yourself.

If you choose the second option, as long as Longxing Technology Company proves that it has the ability to conduct self-research and production, you can imagine that it will definitely be restricted from purchasing raw materials in the future.

Let you prove it to yourself, you are really good at it. If you don’t limit it, who can you limit it?

But the problem now is that Chen Xing has to choose the second option. The bright star of Longxing Technology must stand up and attract firepower.

The localization of raw materials for chip production must also be completed as soon as possible

“well! It’s really limited everywhere.”Chen Xing couldn’t help but sigh.

The development of the Longguo semiconductor industry is too slow, and every link is restricted. It is really difficult to catch up.

Fortunately, Longxing Silicon’s 12-inch semiconductor silicon wafers are already in the polishing stage. If all goes well, the finished product will be available in about half a month.

“Toot toot——”

When Chen Xing was thinking a lot, the intercom phone on the table rang.

“I’m Chen Xing, what’s going on?”

“General…President, Miss Li Zhenzhen is here.”The girl at the front desk stammered, her tone vaguely excited.

“Li Zhenzhen?”

Chen Xing couldn’t help but was stunned for half a second.

What is she here to do?

It shouldn’t be!

Now Longxing Technology Company is trapped in a self-certification whirlpool. Whoever comes into contact will be unlucky. Korean Star Group should stay away. What is Li Zhenzhen doing?

“You don’t really like me, do you?”

He only thought of this possibility, otherwise from a normal business perspective, Li Zhenzhen would not be able to appear here.

After a brief silence, Chen Xing replied:”Bring her up.”

“good president”

Less than three minutes after hanging up the phone, Li Zhenzhen, still dressed in a black business-style suit, simple and capable, walked into the office.

“snap——”

The office door is closed

Although he didn’t know why Li Zhenzhen came, Chen Xing still greeted him with a smile:”The eldest princess is here. Is there something wrong?”

“Why don’t you reply to the email?”

Li Zhenzhen said with a questioning tone.

“mail?”

Chen Xing was stunned for half a second, then thought that he had ignored her email, and asked in confusion:”Is this why you are here?”

“if not?”

When Li Zhenzhen asked back, his eyes showed a hint of interest, and the corners of his mouth curved as he said,”Why do you want me to come here? Is it possible that you have already figured it out?””

“Do not misunderstand”

Chen Xing shook his head and said neither humble nor arrogantly:”I just think that an email will not cause the eldest princess to make a special trip.”

“Quite smart”

Li Zhenzhen nodded and said frankly:”I have been to Dragon Kingdom a few days ago. This time I came to see the Apple 7 press conference tweet. This is an ultimatum for you to prove yourself.”

Chen Xing:”How to say?”

Seeing Chen Xing pretending to be dumbfounded, Li Zhenzhen bluntly pointed out:”If Apple competes for market share, you have to accept it. If you don’t accept it, it will reveal that you have no chip production capabilities. Although I don’t know how Loongson International produces Qingzhou chips. , but if you want to keep it, you can only cooperate with me”

“If you cooperate with me and I produce KT-001 chips for you, Longxing Technology will be equivalent to having the ability to produce its own chips, and it will be easy to deceive the West. Doesn’t this play into your hands?”

TSMC, UMC, and GlobalFoundries have all been excluded. Korean Star Group knows internally that it does not have OEMs. It is normal for Li Zhenzhen to guess that the Qingzhou chips are OEMs from Loongson International.

But she guessed that it didn’t mean Chen Xing would admit it

“The eldest princess joked. Chen Xing showed a faint smile and responded calmly:”We at Longxing Technology do have the ability to produce our own chips. As for the Kaitian baseband chip mask, it is top secret and cannot be easily leaked to the outside world.””

“Dead duck has a tough mouth”

Li Zhenzhen doesn’t believe that Longxing Technology has the ability to produce its own chips.

But since Chen Xing was so good at pretending, she wanted to see how long she could pretend, so she stood up and said:

“Since you said that Longxing Technology has the ability to produce its own chips, I won’t bother you, but again, as long as you share the KT-001 mask version with me, I can make the decision and let Hanxing Group provide you with chips.”

“Walk slowly without seeing anyone off”

Chen Xing smiled faintly

It is impossible to hand over the mask. This is one of the few technologies in Longxing Technology that can stand firm.

Besides!

Isn’t there Chen Yong’s photolithography machine?

Li Zhenzhen narrowed her eyes slightly. She really couldn’t understand the source of Chen Xing’s confidence.

Are chips really capable of being produced, or are they fake?

Now that the other side of the ocean has issued an ultimatum, if you still pretend to be fat, I’m afraid you will fall into a situation of no return.

After a few seconds of silence, Li Zhenzhen looked away and said coldly:”I wish you good luck, don’t kill yourself and your allies.””

(End of this chapter)