Superstars start from HK Entertainment

Chapter 371 Propaganda

From production to release, there are usually three companies involved in a movie.

The first is naturally the production company.

The production company completes filming of a movie and then finds a distribution company.

Some people confuse distribution companies and theater companies, but in fact there is a difference between the two.

In Xiangjiang, except for distribution companies with theater chains such as Golden Harvest and Golden Princess, which are two integrated companies, other companies only have distribution capabilities.

The so-called distribution means that the distribution company negotiates with the theaters to negotiate the various revenue shares of the movie.

At the same time, they will also be responsible for various publicity of the movie.

As well as various sales of video tapes and CDs following the movie.

It seems that the issuing company has not contributed much, but it is not.

Production companies, distribution companies, and theaters are indispensable.

In addition to several movies that have been released in advance and are currently being screened.

Hua Yan has already collaborated with Huanyu on the two films of "Yin Yang Road".

The success of a movie is absolutely inseparable from publicity.

Since 1993, Zhengdong has had several successful movies in a row, which immediately caused suppression by many large companies including Golden Harvest.

Among them, the character stories are based on Chen Yaoxian's life experience, and the cartoon characters are based on He Jin.

Of course, the difference is definitely quite a bit different.

There are so many movies on the market.

Just like "The Five New Shaolin Ancestors" starring He Jin.

Among them are Stephen Chow's "Lord of Destruction" and Jackie Chan's "Drunken Master 2".

There will be several movies released throughout February.

With all this kind of publicity, as soon as "Young and Dangerous" was released on February 1st, it welcomed many viewers who were bombarded with publicity.

With so many big-name stars recommending it, the movie Young and Dangerous has attracted a lot of attention before it was released.

Therefore, in this third cooperation, the trust between both parties has also greatly increased.

Even if there is a way, the money you invest will definitely be a large amount.

In the theater, He Jin, who came on stage as an investor and came off the stage after speaking, saw that Jordan Chan and Louis Koo next to him were very nervous and couldn't help but comfort them.

After all, this is the film I have invested the most in so far.

This includes companies like Jiahe, which integrate production, distribution, and theaters.

In addition to the audience, many film critics also came.

The distribution company is different. They are specifically responsible for this. They have good relationships with various channels, including TV and even newspapers.

Of course, in addition to shielding yourself from the wind, joining Huanyu also has other functions. At least in terms of publicity, Huanyu is very powerful.

Even many of Jiahe's movies have been co-operated with Huanyu.

"Don't be nervous, we are not nervous!"

But he still attaches great importance to this movie.

Well, this is the Lunar New Year period.

For the movie "Young and Dangerous".

The original cast of Yin Yang Road stars.

He handed over the distribution rights to Huanyu and asked Huanyu to negotiate with Jiahe.

In various film magazines, there is a lot of publicity about the comic book movie "Young and Dangerous".

At present, there are only a few powerful distribution companies in Hong Kong.

All these kinds of publicity combined, if you are not a professional distribution company, you have almost no way to get in.

After watching the finished film "Young and Dangerous", Universal invested a large amount of money in promoting the film.

"It is reported that the character Chen Haonan in the Young and Dangerous comics was conceived by Niu Lao based on two people, namely He Jin and Chen Yaoxian.

And it was under the attack of these two opponents with strong box office appeal.

Therefore, having Huanyu on He Jin's side will reduce his pressure a lot.

The two merge into one, making this character more attractive..."

Movies that are huge hits at the box office in Hong Kong are all made with great efforts in promotion.

Although Huanyu does not have a cinema chain, Huanyu has strong strength in the newly emerging VCD market and video tape market.

But it is also because it is a giant-level company in Xiangjiang, so Jiahe has always been ugly in appearance.

According to feedback from people sent by Universal to investigate the data, "Young and Dangerous" is one of the few movies in February that can compare with Jackie Chan and Stephen Chow's movies in terms of expectations.

Of course, celebrity offline event promotion is also essential.

Only with good publicity can people see the movie.

During the promotion stage of this drama, when he attended awards and TV shows, etc., he would casually mention Young and Dangerous.

Also affected by the suppression of Zhengdong, He Jin felt that if he continued to work alone, he would inevitably be suppressed in the end.

This film is co-produced by Zhengdong and Yongsheng.

What about the hundreds of young and Dangerous boys who once blocked a filming location in Causeway Bay?

In order not to lose money, he also tried his best to promote the drama.

He suppressed Zhengdong not only in terms of distribution but also in all aspects he could touch.

What He Jin debuted in Police.

The reason why Jiahe has always stood firm in Hong Kong, even if Yongsheng Company has been a hit at the box office for several consecutive years, cannot suppress it, is because Jiahe is too invulnerable.

Even if the movie he produces does not do well at the box office, he can use the income from distribution and theaters to help support it.

They especially like to use various conveniences to suppress other companies.

Although He Jin only made a guest appearance as an anti-gangster policeman for less than one minute.

Throughout February, the days when the new year is approaching.

At the same time, He Jin was also briefly mentioned.

When they release it, although they will still spend a lot of money, it will be much less than if the production company does it.

He is a trinity, no matter how awesome you are, it won't have much effect on him.

In addition to him, he also asked Andy Lau, Lai Ming, Zhou Huimin and Jet Li to promote the film.

In addition to promoting the characters, Huanyu also promoted the characters.

But in terms of publicity, it must be said that it can rival those two.

Anyway, Jiahe will be suppressed sooner or later, so it is better to offend him earlier and make his own side more powerful.

There is a world in between, which seems to have offended Jiahe, but also indirectly gained him an ally.

This has resulted in Zhengdong's films having to seek collaborators starting from this year.

In entertainment newspapers, news about Chen Yiu-sien, who was shot dead in Macau last October, was mentioned again.

To promote this thing, in addition to various posters, we also have to use radio, television and various newspapers.

Just like the sentence in Yitian Slaying the Dragon, "Let him be strong, let him be strong, and I will blow the mountains with the breeze!"

Many times, production companies actually have no publicity capabilities.

"Don't be nervous, our film will definitely be a hit!"

Just like Zhengdong Film and Television established by He Jin, Jet Li and others.

Therefore, for the movie "Young and Dangerous", He Jin did not directly hand over the distribution to Golden Harvest, but now continues to cooperate with Huanyu.

The two shook their heads to show that they were not nervous.

Although they said they were not nervous, their hands were almost sweating.

He Jin smiled and didn't say much, but turned his gaze to the screen.

The movie starts.

(End of chapter)