Super Tycoon

[Zhiduoxing’s new tablet NI will be launched next week]

After this news broke out, the colleagues were all stunned. Wasn't there only P1MINI in the previous publicity? Why is this P2 listed at the same time?

Under normal circumstances, when a company launches a new product, it hopes to get the most attention and sell more. Therefore, not only will it avoid the launch time of new products of other peers, but it will also not launch two new products at the same time, at least a few weeks apart.

This time, the choice of Zhiduoxing has made other manufacturers unable to understand. Isn't Zhiduoxing afraid of consumers' bad choices, thus giving up the Zhiduoxing brand?

Or is Zhiduoxing going to use a multi-product strategy to establish its market position in one fell swoop?

Everyone understands that P1MINI is a smaller P1, and some performance parameters may be reduced, and the price may also be reduced, so that it becomes very cost-effective, so as to attract consumers.

After the parameters of P2 came out, the manufacturers immediately knew that they might lose this time.

A tablet with a fingerprint lock not only improves security, but also looks more high-end. Maybe the cost didn't increase too much, but it got the most attention.

When the two products were launched, the sales really proved everything.

People with little money can buy P1MINI, which is more convenient to carry. Especially many girls think this is very good. They can watch dramas while lying in bed on the way to and from get off work.

Although the screen is not as good as those of netbooks, it is larger than that of a mobile phone, and it looks very comfortable.

With stronger performance, more novel design, and more software options, P2 is loved by those who pursue performance. With a fingerprint lock, you no longer have to worry about forgetting the lock screen password.

And they think this is also suitable for some elderly people, who can't always remember the password, and it is much more convenient to have fingerprints. In this way, they can also video chat with the elderly, teach the elderly to watch something interesting on it, and even play games.

Isn’t the old lady in the ad just playing games on the tablet with her kids, enjoying herself.

A week later, Zhi Duoxing's weekly sales were counted, and they were immediately sent to Zhang Yang's office.

"Chairman, the weekly sales of two new tablet computers have come out, ranking first and second respectively." Xiao Wang put the statistics table in front of Zhang Yang with a happy face.

"What's there to be happy about, isn't it normal? Xiao Wang, when you can be able to show your emotions and anger, you can no longer be an assistant."

Xiao Wang said with a smile: "Chairman, I like to be your assistant. Let's talk about it when you don't want me."

"Huh?" Zhang Yang raised his head, "Don't say such nonsense, don't you want to be a vice president, and now you have changed your mind?"

"No, it's just that I found a lot of shortcomings in myself. Isn't this by the chairman's side, so I can learn more. When I really have that ability, I don't think I need to mention it, and the chairman will give it to me." I arranged."

"You are very smart. Let me tell you. Seeing this statistics, how much do you think the tablet of Zhiduoxing will occupy this year? How big is the global market?"

"According to our forecast at the beginning of the year, this year's tablet market may reach 70 million units, of which we are confident to complete sales of 30 million units."

"However, in the last month, this analysis report has been adjusted, mainly because other manufacturers are aggressive,

The publicity has been greatly increased, and they are mainly promoting tablet computers, so we believe that there will be a market sales of 90 million units this year, and our goal has been adjusted to more than 40 million units. "

"But didn't we launch two new models at the same time, so although the company has not adjusted its expectations, my analysis believes that the market may still grow, and it should very likely reach 100 million units."

"And our sales volume is expected to exceed 50 million units. In particular, the P2 sold better than expected, and the P1MINI also performed very well. There are many manufacturers' new tablets this year, which are not as good as our P1 last year."

Zhang Yang looked at Xiao Wang: "Why do you think that this year's sales can reach 100 million units? Why do you think we can occupy about half of the share?"

"There are a few reasons. First, we have defined this product, which has a good brand advantage. When people talk about tablet computers, the first thing that comes to mind is our Zhiduoxing product, and our advertising efforts are also the largest."

"Secondly, among other manufacturers, those who use other systems do not have the same reputation as those who use the Zhiduoxing system, and the Zhiduoxing system is developed by us. We also have games on it, and even games specially developed for tablets. In addition, we There are also fingerprint locks, many new application software, optimized operating speed, etc.”

"The third is that we have widened the price, dollar, dollar, dollar, no matter what grade consumers need, we have it."

"In addition to our consistently excellent exterior design, we have both whether you want youthful vigor or calmness and introversion. The universal use of Zhiduoxing accounts, more language versions, and better sales channels are all advantages."

"So I think NI can break through the sales volume of 20 million units this year, and the P1 has not stopped production. There is great hope to sell 10 million units this year."

"In addition, other brands of tablets are also vigorously promoting, so this year's market will be bigger than expected. This can be seen from the growth of APU shipments. There are still many choices for ARM."

"Do you have a good way to increase sales?" Zhang Yang asked again.

"I have some ideas, but I don't know if it's a good way. For example, belittle netbooks to let everyone understand that tablets can completely replace netbooks, especially our P2, which is safer and more convenient to carry."

"The other thing is to control the shipments of other companies through Chaowei Eagle Weida. If they can't buy APU, how can they produce tablets?"

"Contact with the foundry. For example, we are currently Haihong's first customer. This year's order volume and production value should also be the largest. We can request priority to influence the product supply chain of other companies."

"We can also join forces with Lianxiang and Wanyan to block the Chinese market, making it difficult for other companies' products to be sold in the Chinese market. For example, we say that every time a tablet is sold, we will donate 10 yuan to a charity foundation. In this way, our profit margin is reduced, but it can stimulate the patriotic enthusiasm of ordinary consumers."

"The other thing is that we can prevent other foreign manufacturers from getting TV advertising spots in good times. TV advertising is still the best publicity medium."

"Contact with some application software companies to launch our products first, and other companies' products will be later. Or get some exclusive software to attract consumers..."

Xiao Wang talked eloquently for almost ten minutes, really racking his brains.

Zhang Yang nodded: "Okay, I have a lot of ideas. Let's talk about these with President Duan, and it depends on his choice."

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