Super Tycoon

"Hey, PS2 has started to promote and warm up. This performance parameter is good, and the CPU is better than ours." Zhang Yang looked at the information in his hand with a very relaxed expression on his face.

"President, Suuni also announced this time that the PS2 will be launched simultaneously around the world. It is said that at least six languages ​​will be used, including Japanese, English, French, Spanish, Russian, and traditional Chinese."

Zhang Yang put down the information and looked at Sun Tengfei: "Isn't this normal? They will be more passive if they go public in different markets. If there is only Uranus in the market, then Sunny can develop slowly, but with us, they You have to break the rules!"

"There's no price listed on it, didn't Suony say when the pre-sale will start?"

"It is said that the pre-sale will start early next year, and the official launch time is also set in March. Based on past experience, they should pre-sale one month in advance to adjust production."

"How much do you think the PS2's sales volume on the first day can reach, and can it become our strong enemy?" Zhang Yang leaned on the sofa, grabbed the grapes in the fruit plate and ate two.

"On the 128-bit game console, the only opponent we have to face up to is the Sooney PS2. Because in terms of game camps, Sooney ranks first, and we are second. Nintendo and Sega Bandai are almost the same."

"Sega Bandai's Uranus is due to design flaws, coupled with insufficient promotion, sales channels are not as good as ours, and there is still a lack of masterpieces. Failure is inevitable. It is estimated that when Nintendo's NGC is launched, Uranus should be discontinued."

"The NGC plan was launched around 2001. There was news from the island country that Songxia had confirmed that it had signed an agreement with Nintendo, but the details are unknown."

Microsoft became a shareholder of Sega Bandai, and Songxia did not agree with the cooperation conditions of Zhiduoxing, so it finally chose Nintendo. The two sides promoted each other technically, which seemed to be good, but they started too late.

If there is no outstanding performance in terms of performance, then the new game console can still only be in the shadow of Zhiduoxing and Sunny. If you want better performance, then you have to increase the R\u0026D time and increase the R\u0026D cost, and the market will become smaller at that time.

Zhang Yang is very sure that, judging from the technology at this time, it is impossible for game consoles with more than 128 bits to appear within two or three years. Even if there is, it can only be a concept machine, the price is high, it is difficult to mass-produce, and no one is willing to buy it, and no game manufacturer is willing to develop games for it.

Playing game consoles is not only about having fun for yourself, but also communicating with other friends.

At this time, the PC is only 64-bit, but the hardware performance is stronger, which can be seen from the price.

"Game companies in Europe need to increase their support. There are also neighboring South Korea and Taiwan, including Eastern Europe and Central Asia. These are markets that companies such as Sunny don't pay attention to, and there are also many talents."

Game console manufacturers in island countries pay more attention to their local game manufacturers and North American game manufacturers, because these two regions have the best game environment, the most open market, and indeed the most masterpieces of games.

But there are too many things about the back wave overwhelming the front wave, and even shooting the front wave to death on the beach. The games designed by some companies always let Zhang Yang see the shadow of some popular games in his previous life.

Even Zhang Yang sometimes puts forward some improvement suggestions to the other party to help the other party develop in a better direction.

"I understand that it will increase the investment in those markets. What I think is, should we increase some advertising expenses now, and take advantage of Suini to also increase the promotional efforts, so as to crush Uranus to death together!"

Sega Bandai's cash flow is definitely not much. Regardless of a listed company with a market value of more than 3 billion U.S. dollars, the funds that may be used will definitely not exceed 300 million U.S. dollars.

Once a full-scale advertising campaign is launched, or better preferential conditions are provided to some game manufacturers, Sega Bandai's capital chain will inevitably break.

The game consoles and games produced cannot be sold. If some retailers take the initiative to sell them at a discount, the brand value of Sega Bandai will plummet.

such things,

It's not the first time this has happened, even Nintendo has been in this predicament.

Zhang Yang thought for a while, then shook his head again: "There is no need for this, Uranus is already on the decline, and it is estimated that when they stop production, the sales volume will not reach 20 million units."

"At that time, our sales volume will have already exceeded 50 million, or even 80 million units. Why do you care about this? The two markets that Uranus values ​​most are island countries and North America, which happen to be the two markets that Sunny values ​​most. .”

"They don't need us to do anything, they will start to compete with each other. The result of the competition will definitely be a disastrous defeat for Uranus. Now, it is best not to let Uranus lose too quickly."

Sun Tengfei didn't understand: "President, why keep it if you can trample the other party to death? Although the sales volume of Uranus is definitely not as good as ours, it will always take away some market share."

"If Sega Bandai is given a chance to breathe, the next generation will compete with us again. Wouldn't it be good to have one less competitor?"

Zhang Yang gave Sun Tengfei a look: "Who told Sega Bandai that it will go bankrupt? Do you think they will withdraw from the competition for the next generation of game consoles? Have you forgotten who are the shareholders of Sega Bandai?"

shareholder?

Sun Tengfei thought about it carefully, and it was nothing more than Isao Okawa's CSK, Ueno Kazunori's group of toy and animation giants, and Microsoft.

Wait, Microsoft?

He suddenly remembered that he had received some news before that Microsoft had acquired several North American game makers, intending to enter the game industry on a large scale.

For Microsoft, it is obviously not enough to just make games, so they need to produce their own game consoles. Microsoft had been in contact with Songxia before, but they broke up because Microsoft took a stake in Sega Bandai.

It all ties together and many things become clear.

"President, what do you mean, if Sega Bandai quickly loses money, then Microsoft will be given a chance to acquire them?"

Only then did Zhang Yang feel satisfied: "That's right, Microsoft will never miss this opportunity. Acquiring a mature game console manufacturer is much easier than doing it themselves, and it also has a natural brand advantage."

"Sega Bandai becomes a holding subsidiary of Microsoft, so the stock price will definitely increase. Microsoft invests some money casually, which is enough to support Sega Bandai in developing the next generation of game consoles."

"Don't underestimate Sega Bandai's technology. They just took a few wrong steps, but they never made mistakes. Their game development capabilities are extremely strong, and they have very good copyrights. The reason why they failed this time is also related to It’s related to their lack of funds. The funds they invested in the Uranus project are far less than our G2.”

"So during this period of time, we should not press Uranus too hard and deny Microsoft the opportunity to quickly acquire shares. Let them continue to struggle on the wrong path, and also delay their development speed."

"As for Suony, how is the new peripheral device developed before?"