Super Tycoon

When Zhang Shengchang came home from get off work, he saw Zhang Yang sitting on the sofa reading a book.

"Introduction to Psychology, why did you fall in love with this kind of book and find psychology interesting?" Zhang Shengchang put the food in his hand on the table.

"It's okay, just take a look at it when you're bored. How are you doing recently, are you tired from work?" Zhang Yang changed the subject.

"There is a lot of work, but I don't feel tired, and I am often a little excited. You don't know. At the beginning, I thought that our ice city, as an old industrial base in the country, must have a very good foundation, but I saw some statistics from the city. It is only after the data that there are too many companies with problems.”

Zhang Yang opened the bag. The vegetables he bought today are good, and they are all his favorites. Eh? No, why is it all his favorite food?

"Did you encounter a difficult situation at work?" A piece of simmered liver tip was put into the mouth, and the taste was just right, not greasy or fishy.

"Not really. It's just that the leader tested me today. I thought about it for a long time, but I didn't think of a solution."

"The leader knew that the second uncle was the boss of Zhiduoxing, so he asked me how to proceed if the municipal electronics factory was restructured. It was required to guarantee the wages of the workers and the pensions of the retirees, and at the same time, there should be no legal infringement. The problem."

"At first, I thought, let the electronics factory make some popular electronic products, such as game consoles. After thinking about it, the electronics factory makes game consoles, but they can't sell them. There is no advantage in terms of cost, let alone Zhiduoxing. .”

"I also wanted to let the electronics factory make TVs, but no one in the electronics factory would do it. Moreover, the screen size of TVs has been getting bigger and bigger. At the same time, foreign TVs are also sold in our country. Everyone prefers foreign TVs. .”

"If it is an OEM for Zhiduoxing, I think you can agree, but the profit is too low. It is not enough to guarantee the wages of the workers, but also take care of the pensions of the retirees."

"Is there any way to get the best of both worlds? By the way, the leader said that the electronics factory can be converted into a joint-stock company, but it can't be completely sold. How did he know that Zhiduoxing didn't want to buy the city electronics factory at all."

Zhang Yang continued eating without raising his head: "Who said that people prefer foreign TVs now?"

"Huh? Isn't that so? I've heard many people say that Songxia's TV is better, with a bigger screen and clearer screen."

"Second brother, Songxia's TV is indeed the world's leading TV, but it has a big problem, the price is high. It's not that its cost is high, nor is it that there are many taxes, but that they add a lot of value to the brand. It’s about increasing profits.”

"That is to say, Songxia's TVs are far from being high-quality and cheap. They should be high-quality and high-quality. Do you remember how the Zhiduoxing game console opened up the market?"

"Low price strategy?"

Zhang Shengchang remembers that when the cheapest game console on the market cost about 600 yuan, Zhiduoxing sold it directly for 400 yuan. And when the price of other brands of game consoles was reduced to 400, Zhiduoxing sold it for 300.

Relying on low prices to enhance product competitiveness, increase sales, and increase overall profits. At the same time, it also caused some competitors to drop their profits, or even fall into losses, and their market share has also been rising steadily.

"More than that, think again."

What else? Zhang Shengchang thought for a while, and suddenly realized.

"There are also advertisements, the advertisements of CCTV. The advertisements have increased the popularity of the product and turned Zhiduoxing into a famous brand. When people want to buy a game console, the first thing that comes to mind is Zhiduoxing.

"

"anything else?"

and also? Compared with other game machine manufacturers, does Zhiduoxing have so many advantages?

"An agent?" Zhang Shengchang tentatively asked.

"That's right, it is an agent. There are three advantages of Zhiduoxing. The first is the price. We dare not say that our price is the cheapest, but we are the first to reduce the price. At the same time, the quality of the product is guaranteed, so that most families can enjoy affordable."

"The second is advertising. Spread it widely so that families with TVs can see our advertisements and know our Zhiduoxing brand. Part of it has been converted into sales."

"The third is agents, or sales channels. In terms of game consoles alone, there is no sales channel of any brand in the country that can match ours. We are far ahead in terms of coverage area and number of people. This is the most fundamental thing." , and even have greater advantages than the previous two.”

Zhang Shengchang pondered, is the sales channel the most important thing?

That's right, I remember when my brother and the others were making game consoles, game consoles could only be bought in the city, most of the county towns didn't have them, and even some prefectural cities didn't have them.

Even if you have money, even if you want to buy it, you can't.

Foreign game console manufacturers have also done a lot of advertising and promotion in China, but their sales are not good. One is that the price is expensive, and the other is that the sales channels are not good. Half, those ads are actually wasted.

"Brother, what do you mean, as long as we establish a good sales channel, guarantee the price advantage, and place an advertisement on CCTV, the TVs we produce can be sold?"

"Yes, not only can it be sold, but it can also be sold very well. But remember, in order to maintain the brand's popularity, quality must also be guaranteed."

"Actually, I'm not very optimistic about the restructuring of the city's electronics factory, because the premise of what I said is that someone will invest and provide a sum of money to let the electronics factory introduce an advanced production line for TV production, have money to advertise, and have money to open up sales. channel."

"This amount of money is not a small amount. Ten to twenty million is not enough. At least one or two hundred million is needed. However, Ice City is at a disadvantage geographically. Few people are willing to invest in Ice City. Transportation is a big problem. .”

Zhang Yang's pot of cold water poured cold water on Zhang Shengchang again.

"Brother, you specifically mentioned the TV just now, you must have thought of a solution, right?"

"Thinking about it, I'm afraid that the city will not agree."

"Tell me first, I'll go and tell our leader that it's his business whether he agrees or not, at least I have a solution. If you don't fight for it, how do you know that the leader disagrees?"

"Private or foreign capital is allowed to hold the electronic factory in the city, and at the same time lay off some unqualified workers, including some factory leaders, to reduce unnecessary expenditures. In fact, if you want to develop a company, there are actually two paths, open source and economical. Flow. Open source is not enough, and throttling is also necessary.”

Zhang Shengchang sucked his teeth, allowing foreign capital and individual holdings was enough to shock him, why layoffs? Those are all state-owned enterprise workers, why do you lay them off if you haven't made any mistakes? This is a big trouble, but the workers are not making trouble.

And what my brother said, even the factory leaders have to be laid off, so how can it be passed?

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