Silicon Valley

Chapter 17 Global Online

In Henry's view, Netscape's listing is indeed a bit early. In the previous life, the market value of Netscape had reached 7.1 billion US dollars on the day of its listing, and it exceeded 20 billion US dollars by the end of that year. The current market value of Netscape is only more than 500 million. Relatively speaking, it is a bit of a loss. But in order to get a development fund, Henry had to do it. Making a choice between the future and the present, Henry thinks more about the future!

Small losses now, big profits later!

After obtaining 100 million funds, Henry decided to reorganize Nicholas Bookstore and set up Nicholas Group Company, which has Nicholas website, IMDB website and listed subsidiary Netscape. In addition to selling books, the main business of Nicholas website will gradually add new products, and the first attempt is video tapes. With the influence of the IMDB website, Nicholas Company must be able to cooperate with the film company!

The establishment of the IMDB website is just a bureau set by Henry, and it is also the origin of why Henry is eager to build a movie website. Nicholas can't just sell books, it has to grow, it has to sell more things, it has to become the largest integrated online retailer!

In addition, Nicholas Group will establish a global online company, open online services, mainly provide e-mail, online browsing, and entertainment news.

Is AOL that badass? Brother Global Online! ! !

In terms of online browsing, with Netscape browser, the global online has an inherent advantage.

In terms of entertainment news, the IMDB website will also give the world the greatest help online.

The only thing that's bad now is email. In October 1969, the world's first email appeared. But now the emails are scum, and Henry is not used to it. The reason why it is called scum is because it is not a graphical interface, how can it be tolerated, and this type of email can only be used on the networked computer at home or in the company, which is equivalent to binding the email to the computer. !

Too inhumane, too unreasonable! ! !

Gotta change it!

Henry convened the staff and emphasized two requirements to them.

First, the email must be a graphical interface, and the interface must be simple and simple.

Second, users can manage accounts and send emails through the Netscape browser.

Henry didn't want to make e-mail bells and whistles, with many functions. There are not many netizens now. First of all, we must give them the simplest and most needed things to use. Because the best email is not the most functional email, but the most suitable email! ! !

In October, Nicholas Group registered a subsidiary, Global Online, and registered a domain name.

The administration of the domain name belongs to the United States government. Henry suddenly thought about it. In 1993, NetworkSolutions (NSI) signed a contract with the US government and won the exclusive agency for the registration rights of three international top-level domain names: .COM, .ORG, and .NET. It seems that he can do the same. With this exclusive agency, NSI can charge a registration fee of $100 per domain name every year, and after two years, it has to charge an annual management fee of $50. NSI makes a lot of money. Think about how many domain names there will be on the Internet in the future, I am afraid it will be tens of millions, and you will earn hundreds of millions for a registration fee, and then you will have to charge management fees every year.

Henry said nothing, and sent people to negotiate with the relevant government departments.

The negotiation took the shortest amount of time, and it was astoundingly short.

ten minutes!

It only took ten minutes!

Henry sent his own legal counsel, Attorney Will, to talk. After Will went, he immediately explained his intention, and the U.S. government said that it could be considered, and then went on to discuss the issue of exclusive agency fees. The U.S. government said that the exclusive agency would cost 100,000 yuan for 5 years, 1 million yuan for 10 years, and 10 million yuan for 20 years. , No matter how many years, it will not work. It appears that the US government also knows the importance of domain names.

Before Will came here, he had been authorized by Henry, 1 million in 5 years, 10 million in 10 years, and 100 million in 20 years, but I didn't expect the conditions given by the US government to be much lower than the price Henry thought!

In the interest of customers, Will cut the price, but the US government will not budge. In desperation, Will had to negotiate this condition with the US government.

Henry was overjoyed when he heard the news, and hurriedly urged the U.S. government to sign the contract.

A week later, Henry took Weill's lawyer to sign a contract with the U.S. government. Henry naturally signed a 20-year exclusivity.

This can't be blamed for the low vision of the US government. In fact, there are less than 1,000 domain names in total, and it is difficult to see profit prospects.

Henry created a company specifically for this, named "Domain Name Management Company", and then recruited two or three people to handle the initial development. After the establishment of the domain name management company, Henry inevitably had a little thought and desire, that is, to register the domain names of the world's top 500 companies, and then wait for them to buy them back from himself!

Thinking that in the future, a top-level domain name can be auctioned for tens of millions of dollars, Henry felt a little impulsive.

Henry has now set up a domain name management company. He does not need to pay for domain name registration himself, nor does he need to pay management fees. If he tries to register, it seems that he will become the richest man just around the corner...

Alas, unfortunately, this is the United States. The crime of monopoly is too severe. If you are not careful, you may be invited to drink tea.

Henry finally held back.

In fact, the establishment of a domain name management company can not only bring huge benefits to Henry, but also monitor the development of the global Internet! Henry knows how many domain names are registered in the world and how many websites are established, which will play a huge role in his future layout!

...

Geely Hurt began to actively contact major Hollywood film companies, and negotiated with them about selling videotapes on the Internet. The film company can have an additional sales channel, and it is natural to see it happen. And because of the elimination of the middlemen, even if they sell cheaply on the website, the major film companies actually make more money!

Gilly Hurt signed a long-term contract with them. The contract stipulated that Nicholas.com would get the exclusive rights to sell the videotape network of the six major film companies, and Nicholas.com would get a 1% rebate from each transaction, while Nicholas website is obliged to promote and promote the videotape of the film company.

Don't look at the simple agreement, but in fact the film company just sits and collects money, and the Nicholas website also has to build a warehouse and logistics system, doing much more than the film company.

In November, the Nicholas website was officially revamped, with the introduction of a videotape of the film. Combined with data from the IMDB website, each movie videotape has detailed descriptions and pictures, as well as IMDB ratings and reviews. On the IMDB website, a link to Nicholas's website is given below each book.

Netscape browsers have also started pop-ups, strongly recommending online shopping for movie and video tapes!

Under the bombardment, the performance of Nicholas's website was on fire.

The sales of film and video tapes in a week were staggering, reaching more than 20,000. Book sales have also skyrocketed, with four thousand copies sold in a week.

Taking advantage of this fire, Nicholas website has exceeded 10,000 registered users! In 1987, when there were not many netizens, it was an astonishing figure. (vote……)

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