Respawn Entertainment
Chapter 223 US Strategy
(I really have a cold and am feeling groggy. But I can hold on for a while, thinking about it, I won’t have a record of interrupted updates.)
...
Chen Lin is actually copying the successful model in China, joining Happy Camp to accumulate original capital including money and connections, and then starting a company. The same is true in the United States. He accumulates money and connections through "The Voice", but in the United States, it can be done privately.
TV station, so its core business in the United States is Star TV.
His purpose is to establish a Star Entertainment Group based on Star TV and the network resources of Pentium (USA) and Pentium-Guge.
In his blueprint, Star TV is to build an entertainment organization with six major categories of programs: travel, food, variety shows, TV dramas, games, and sports. It is the same news organization, but he gave up after thinking about it. First of all, the news is not his.
Specialties, and there are too many powerful news media in the United States, so they may not be able to do anything famous. The market for tourism and food is huge, and China is vast and rich in tourism resources. At the same time, the United States also likes Chinese food, and then it can also "Two Days and One Night"
"Integrate it and create a "Two Days and One Night" in China, South Korea and the United States.
In terms of entertainment, variety shows and TV series are the strengths of Yuhuang Group, which focuses on American dramas. At the same time, it also opens up a time slot to show China's excellent domestic dramas.
Chen Lin has a lot of American TV series in his head, and he is confident of making a big splash in this TV series.
In terms of sports and games, in addition to its own Pentium and Google, it will definitely introduce several powerful strategic partners.
The above is the US strategy formulated by Chen Lin. However, there is still a shortcoming in this strategy that needs to be filled. That is, although Star TV does not lack high-quality content, it lacks information transmission capabilities, that is, it does not have its own TV network. Now it only relies on leasing.
It could be a short-term strategy.
There has always been a lack of high-quality content in China, so there is a saying that "content is king", but in the United States this situation is quietly changing.
Since 2001, when News Corporation spent US$22.5 billion to announce the acquisition of DirectV, the largest satellite TV service provider in the United States, a merger and acquisition war has begun among media giants. This year, Comcast, Time Warner and other giants also joined the war.
A feast of mergers and acquisitions.
These giants launched the enclosure movement and began to change the situation in the field of television media in the United States. It is no longer enough to have high-quality entertainment content. The transmission of information has become particularly important. "Content is the most important" has been a saying that has been repeated for many years.
Famously, however, the mergers and acquisitions of these giants are all related to how to deliver good programs to users' homes.
Information transmission capabilities have become the trump card in the media industry, and entertainment content itself has taken a backseat.
There is no doubt that the media industry of the future will only belong to those companies with the transmission capabilities to enter every household in the United States. In 10 years, Comcast, Time Warner and News Corporation will jointly occupy more than one-third of the households in the United States.
The more viewers you have, the more attractive you are to the market and the easier it is to launch a new channel. If you are just a small channel or TV station doing life or history topics, you must start thinking about your future now. You need a big company
to ensure ratings.
The time left for Chen Lin's Star TV is only 3-5 years, which means that during this period, if you don't have your own transmission capabilities, you will either be acquired by the Big Three or be annexed by the Big Three.
Therefore, Chen Lin has decided to invest most of the proceeds from "The Voice" into the construction of Star TV's transmission network. The lifespan of an excellent drama like "The Voice" is usually more than ten years. The revenue generated in ten years is more than 10 billion US dollars.
This fund is enough to continue building Star TV’s communication network.
In order to implement the U.S. strategy, Chen Lin and others held an important dinner table meeting on the lawn of a farm in the outskirts of Texas after the ratings of "The Voice of America" stabilized. This meeting included global executives of Yuhuang Entertainment Group, including Chinese, Korean, and
The CEOs of companies from the three countries in the United States, Lei Yang from Huangting Cinema, Ma Teng and Guo Bin, CEOs of Pentium Technology, and two partners of Pentium-Guge Company, etc. were present.
At the meeting, Chen Lin announced a three-year plan to all the CEOs. Within three years, he will build two major entertainment groups in the world: Yuhuang Entertainment Group with Asia as the core and Star Entertainment Group with Europe and the United States as the core.
Pentium Technology and Gu Ge, two technology companies, have established related entertainment divisions and formed a strategic alliance with the two major entertainment groups.
At the same time, in order to optimize the organizational structure, Chen Lin announced the establishment of a global board of directors. Chen Lin and his wife serve as the chairman and vice chairman of the board of directors, and the senior executives present serve as directors.
The establishment of the board of directors means preparations for listing. As expected, after the establishment of the board of directors was announced, Chen Lin, in the name of chairman of the board of directors, informed that Yuhuang Entertainment Group planned to be listed in Hong Kong in 2001. As for Star Entertainment, there is currently no listing plan.
Then Chen Lin announced several appointments. Cai Yinong was appointed as the president of Yuhuang Entertainment Group, Lawrence Bello was appointed as the president of Star Entertainment Group, and the global president of Yueya Royal Court Company was appointed.
After the appointment, Chen Lin took the lead in applauding to welcome the three presidents. All three presidents stood up and thanked the two chairs and directors for their trust and support, saying that they would redouble their efforts to do their essential work.
After the three people gave their speeches, Chen Lin announced the end of the meeting, and everyone began to enjoy the wine and food on the farm. The party lasted until the afternoon before everyone left one after another. Chen Lin left President Lawrence alone. He was going back to China with Yu Yu in the evening
It's a trip, so I have some work to explain.
What needs to be explained is that Star TV is preparing for its first TV series "The Power of Sex". The TV station must first establish a TV series department and recruit screenwriters as soon as possible. He requested that the script be perfected within one month and all preparations completed within 2 months.
Work.
This means that Star TV's first American drama "The Power of Death" will start filming as scheduled in mid-July.
"The Power of Death" is a magical TV series released in 2005. It is one of Chen Lin's favorite American TV series. The ninth season of the show was launched in 2014. It can be seen from the launch of the ninth season of this show that he
The ratings in the United States are good. The drama "The Power" not only has good ratings in the United States, but is also popular in other countries around the world. This is different from "Prison Break". Prison Break is very popular in China but has a mediocre response in the United States.
In fact, Americans prefer to watch lifestyle dramas such as Grey's Anatomy, CSI, Desperate Housewives, The Big Bang Theory, etc. These dramas are the most popular.
It's a pity that Chen Lin, a big man like this, has never watched these soap operas and is not interested in them. So even if he knows that Grey's Anatomy, Desperate Housewives and other shows are popular in ratings, he has never watched them and cannot recall them, so he can only stare.
.
The American TV series he likes to watch are all fantasy, science fiction, and heroic, such as "Power", "Vampire Diaries", "Breaking Bad", "The Walking Dead", "4400", and "Arrow"
, "The Blacklist" and other American dramas. But it doesn't matter, Star TV specializes in launching such American dramas, which is considered a feature.
Chen Lin handed over the project document of "The Power of Death" to Lawrence. This document contained the main content and creative text of the show. He asked the screenwriter to create the script for the first season within a month.
After explaining this, Chen Lin and his wife got on the plane to Yanjing in the evening. He will stay for half a month when he returns to China this time. He is mainly dealing with the acquisition of Galloping Pony and attending the press conference for the premiere of "Bright Sword". At the same time, he has two
He hasn't been back to China in more than a month and wants to get together with his friends. (To be continued.)
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