Respawn Entertainment

"Two Days and One Night" is popular, it's so popular! It's so popular!

The first episode premiered on Hunan Satellite TV, achieved an average national viewership of 4.2, and the province's ratings exceeded 10, ranking first in the prime time of 8 o'clock in the week, ranking second among national variety shows, second only to the popular results of "Happy Camp".

The premiere results definitely surpassed "Happy Camp". The next day after the premiere, the newspapers, weekly, radio stations, and TV entertainment sections across the country showed a lively scene, and the topic was "Two Days and One Night".

"Another ace program after "Happy Camp" - "Two Days and One Night" was released yesterday to create new ratings." - South China Daily News.

"Watch the rise of the Hunan Army from Jade Emperor Entertainment." - Senior editor-in-chief of Yangzi Evening News analyzed the story behind "Two Days and One Night".

"The cultural and creative industry has great potential: "Two Days and One Night" drives the vigorous development of local tourism." - A reporter from Xiaoxiang Morning News reported in Dongting Lake, Yueyang.

"Two Days and One Night" set a precedent for cross-strait television elite cooperation and promoted cross-strait cultural exchanges." - Excerpted from an article published by Director Liao, the News Center of the Propaganda Department of the Hunan Provincial Party Committee, in the Party newspaper.

"The treasure island variety show king Wu Zongxian led by Chen Lin, Wu Qilong, Ou Di, Nicholas Tingfeng and Huang Xiaoming made a stunning appearance and took you to experience a fun trip." - Shang*hai Oriental Satellite TV Entertainment Star World brings you the latest and most complete entertainment information.

"The funny king Wu Zongxian, the unlucky new generation idol Chen Lin, the national idol Wu Qilong who abandons the burden of idols, the cool and stylish TV actor Nicholas Tingfeng, the cute and cute film and television newcomer Huang Xiaoming, the quirky little brother Ou... The best entertainment star travel variety show this summer - "Two Days and One Night"." - Zhang Ziliang, the pioneer anchor of Hunan Satellite TV, broadcasts entertainment news for you.

In addition, reporter Yao from Southern Metropolis Daily, which has a good personal relationship with the two bosses of Yuhuang Entertainment, interviewed Yu Yu and Chen Lin, the two deputy producers of "Two Days and One Night".

"Reject exaggeration and return to reality" - General producer Yu Yu said in an interview that when mass culture fully occupied the cultural market, true feelings are actually the protagonist of the market, and only by being close to the public can one gain a longer life. TV viewers no longer need to stand on the altar and look up at the stars worshipped, and people want to see the "self" who takes off the star halo.

"Two Days and One Night" satisfy the public's desire to see celebrities as ordinary people. The "glorious" stars on the screen are in a state of "little travel" without money, under various difficult challenges and tests, and various interesting emergencies emerge in a row. In the 36-hour shooting of the camera, which is not stopped all day and has no dead ends, it definitely shows an unknown real side.

Yu Yu also introduced that the behind-the-scenes production team of "Two Days and One Nights" is composed of the original team of "Happy Camp" and "I Guess I Guess Guess", two ace programs in Mainland and Taiwan. Combined with the elites from the Mainland and Hong Kong and Taiwan, it has set a precedent for cross-strait cultural exchanges.

When interviewing Chen Lin, he focused on his feelings about his brother tour group. For example, he talked about Wu Zongxian, the boss of the brother tour group. He said that he was unique in the world with the "Wu's nonsensical and funny style" and swept across the Taiwan Strait and three places and Singapore and Malaysia. However, in "Two Days and One Nights", many film critics and audiences exclaimed that "Wu Zongxian has changed a lot." He changed his style and became very humble and polite, faced his journey and life happily, and was full of positive energy, warming many people around him.

The brothers tour group experienced a "two days and one night" moneyless trip in the program. The program team prepared various living materials for the members, such as pocket money, travel tools, food, tents, etc., but the members need to decide whether they can obtain it through the "Fu or Not" game. In the real scene of nature, through the tour perspective of the members and the interactive competition between the members, they experience various hilarious games, and at the same time show the beautiful scenery of the motherland, and show all kinds of environmental protection, etiquette, history, customs and other styles.

The trip is tense, fun, funny, and relaxed. During the two days and one night, the members will face the sudden and incredible tests, presenting hilarious, surprise, tears, and embarrassing scenes. Perhaps it is hard for you to imagine that the members will camp on paper shells for a night, and it is hard for you to imagine that the members will lose games and have no food to eat, and even change clothes and are secretly photographed, drinking and being "tricked" and other super embarrassing situations, which makes the audience and staff at the recording site laugh.

At the end of the interview, Chen Lin proudly showed the interview team a letter of thanks from the Dongting Lake Tourism Nature Reserve Management Bureau. The letter praised the program team for its health tourism and green tourism. On the last day, the brothers' tour group set up a protection of Dongting Lake. The action of rejecting garbage received a good response. Many tourists joined the action and expressed their love for Dongting Lake.

Chen Lin vowed to make "Two Days and One Night" a TV program that the audience had never seen before. The brothers invited well-known artists such as Wu Zongxian and Wu Qilong to join, and will use their super high popularity and appeal among the Chinese people to promote the beautiful scenery of the motherland, develop markets for local tourism development, and achieve win-win results for the program participation.

In addition to the hot media discussion, the audience also talked about it. During the break, the students communicated with their favorite stars in the program. Young men and women who liked to travel had plans to travel after seeing the beautiful scenery of Dongting Lake. At the dinner table and the mahjong table, adults would occasionally talk about the funny points in the program, as a topic of conversation after tea and dinner.

"Two Days and One Night" became popular, and Chen Lin gained both fame and fortune. Many well-known domestic companies sent advertisement negotiation letters. The senior marketing director of Coca-Cola (China) company arrived at Yuhuang Entertainment at noon the next day to interview Chen Lin. The wealthy Coca-Cola directly dumped a 50 million check and won the exclusive beverage supplier of the brother tour group in the first season of "Two Days and One Night".

Mr. Ding, an old friend of Coca-Cola, rushed over in person. Although he was an old friend of Shangyanshang, Chen Lin offered a price not low. Anta also provided 50 million yuan for all sportswear for tour groups, including clothes, hats, and shoes.

As for other advertising endorsements such as backpacks, snacks, mineral water, etc., it also has 15 million yuan. What surprised Chen Lin was that a manufacturer of sunglasses in Fuzhou, who came to the door to offer a price of 10 million yuan, and specified that Nicholas Tingfeng would wear the "Tyrannosaurus" sunglasses they produced on the show.

What reason does Chen Lin have to refuse? Anyway, Tingfeng usually wears glasses even if he is fine. Moreover, "Tyrannosaurus" is a fine product among domestic glasses. In his previous life, "Tyrannosaurus" glasses ranked among the top 10 sunglasses brands in the world. He is also very happy to serve national brands.

So the audience will find that Nicholas Tse often wears "Tyrannosaurus" glasses in the show, which are very cool. Many viewers said that they have the urge to buy these glasses after watching the show. At the end of the first season of "Two Days and One Night", the sales of "Tyrannosaurus" glasses increased sharply by 500%. The manufacturers were overjoyed. Since then, the "Tyrannosaurus" manufacturer and Anta have become the only partners of "Two Days and One Night", which have not been replaced. Other manufacturers have been pkated by other companies in the subsequent seasons.

The total advertising endorsement fee of 125 million yuan caused an uproar in the media across the country. The most intuitive effect of variety shows making money is that the major domestic TV stations and major private entertainment production companies are eager to try it out, setting off a variety show trend, and various programs sprung up like mushrooms after a rain. In fact, when "Happy Camp" was popular last year, the TV stations in various provinces had already set off a learning wave, but that learning wave was just the spontaneous learning behavior of the middle-level and some senior executives of the TV station. Most of the senior executives of the TV station have not yet been promoted.

"Two Days and One Night" was successful again. The money gains of **naked has made even the slowest people start to face it. A minister of the giant CCTV mentioned Hunan Satellite TV and Jade Emperor Entertainment at internal meetings, and advocated that CCTV should further reform within it. Although the minister's suggestion was best rejected, it is enough to show that Hunan Satellite TV broadcasts two booming variety shows in succession, even CCTV cannot remain indifferent.

In Hong Kong, which is well-known in Jade Emperor Entertainment, the production staff of TVB and ATV have also begun to take off their superior tinted glasses and pay attention to variety shows produced by the mainland, especially Jade Emperor Entertainment.

As the producer of "Two Days and One Night", Chen Lin received many interviews from many media outlets across the country and invitation letters from TV programs. He only accepted interviews from Southern Metropolis Daily and invitations from Dou Wentao, the host of Phoenix TV's "Single Threesomes". He really didn't have time to reject other invitations. (To be continued.)