Reborn Industrial Tycoon

Chapter 474 Star Effect

Paparazzi Parker took the newly developed photos and carefully selected them.

Although the photos are very good, with angles and sharpness, the only drawback is that these are photos of Johnny Depp alone.

It would be great if Johnny Depp could have a beautiful young model or a young female star next to him, and he would definitely be able to sell it for a high price.

Scandal is always the most indispensable thing in Hollywood, and it is also the most eye-catching thing.

For a movie star of Johnny Depp's caliber, if his scandals can be photographed, it is enough to turn an unknown little kid into a well-known figure in the paparazzi world.

"Just be alone. Fortunately, Depp's outfit is quite trendy!" Parker murmured while holding a photo.

Johnny Depp does not have a female companion by his side, so the value of the photos is greatly reduced and cannot be sold to celebrity magazines for front pages.

But this kind of photos of trendy outfits can at least be sold to trendy magazines.

When selecting the most well-dressed male stars in Hollywood, Johnny Depp definitely ranks among the best. Therefore, Johnny Depp has always been the darling of Hollywood fashion magazines.

If you want to invite Johnny Depp to take a fashion photo shoot, the price is very high, and ordinary magazines cannot afford it, so this kind of paparazzi street photos have become the best choice for fashion magazines to save money.

Some street photos of celebrities in good condition can be used as illustrations in magazines. What’s more, the subject is John Depp.

Two days later, Johnny Depp appeared in a fashion magazine wearing retro white shoes.

With her trendy outfit, her pair of retro white shoes instantly caught the attention of magazine readers.

Subsequently, Johnny Depp's outfit was also selected as one of Hollywood's top ten outfits of the month.

It must be said that Johnny Depp is really the darling of the Hollywood fashion industry.

…

In a queue in Los Angeles, several young people were holding fashion magazines and discussing Johnny Depp's outfit.

"This pair of Johnny Depp's shoes looks so retro, like an antique from fifty years ago!"

"Are these brand new replica shoes? Don't tell me, these shoes are perfect for this outfit."

"I have a jacket that seems to match these shoes. Do you know where you can buy these retro shoes?"

"I don't know, but there are so many trendy stores in Los Angeles, you should be able to find out."

While several people were talking, they saw a young man dressed in fashion appear. He was wearing retro white shoes.

"Hey, where did you buy your shoes?" one of them couldn't help but ask.

"Are you talking about the same pair of Johnny Depp sneakers?" The other party smiled slightly and said, "In the Central Business District, there is a store called Feiyue Fashion Store, which mainly sells all kinds of trendy shoes.

.”

"Feiyue Fashion Store, I remember it!" The man nodded.

The young man said with a showy face: "I waited in line for more than an hour to buy this pair of the same model as Johnny Depp. If you want to buy it, I suggest you line up early and maybe you can buy a pair.

!Wish you good luck!"

There is indeed a long queue at Feiyue flagship store, and everyone comes to buy retro white shoes.

Johnny Depp's star power is indeed very powerful, not to mention that this is Los Angeles, the most developed entertainment industry in the United States.

If it were other stars, it may not have this effect. But Johnny Depp himself is a representative of Hollywood's fashionable male stars, and his clothes will cause many fashionistas to imitate.

In Hollywood in the mid-1990s, there was no shortage of top-notch handsome guys with "grand looks." Moreover, these handsome guys were not just show-offs, but their acting skills were also very good.

It's just that among these handsome guys, not many can really connect with the fashion circle.

Let’s take a closer look at the more handsome and popular celebrities at that time. Tom Cruise has always been handsome, but has never been trendy; Keanu Reeves has begun to take the tough guy route, going against the trend;

Leonardo was only in his early twenties and had just received his first Oscar nomination for playing a fool. At this time, Leonardo DiCaprio had just shed his masquerade and could only be regarded as an entry-level actor in the fashion industry.

Nicolas Cage has begun to go bald; Robert Downey Jr. is addicted to drugs; Will Smith is a fashionista, but unfortunately he is a black man and is not recognized by the white fashion circle.

Another one is Brad Pitt, whose appearance is at the peak of his powers, and his daily attire is also very fashionable. He wears all kinds of trendy brands.

But it's a pity that Pete's dressing taste is really unsatisfactory. Most of Pete's daily outfits are worn when he is wearing a car. Many new fashionable clothes are worn by him to give him a homeless look.

Other Hollywood men, the generation born in the 1950s are already too old, and the generation born in the 1970s have not yet become popular. If you count carefully, the only one who can really beat the trend is Johnny De.

One person.

Johnny Depp is a rock singer, and nine out of ten people who play rock music are fashionistas.

Although Johnny Depp is not tall, his shoulders are not broad, and he has no chest muscles or abdominal muscles, he has a charming and unruly handsome face. Coupled with his unique dressing sense, Johnny Depp can be dressed in any style.

Everyone can easily control it.

It is no exaggeration to say that Johnny Depp's dressing sense exceeds 99% of Hollywood male stars.

Because of this, Johnny Depp has always been a trend benchmark in Hollywood.

When Johnny Depp puts on retro white shoes and appears in front of the camera, naturally many people will imitate them, and by the way, the retro white shoes become popular.

Moreover, this kind of retro white shoes is unique to Feiyue flagship store. You cannot buy this kind of retro white shoes in other brand stores.

For young trendsetters, this kind of retro white shoes is really the product of grandparents’ generation. American brands stopped producing this kind of shoes decades ago.

A kind of shoe that has been out of production for decades is naturally nowhere to be bought on the market. Feiyue flagship store has become the only merchant selling this kind of retro white shoes.

As a fashion designer, James Bond also pays attention to the fashion world. When Johnny Depp's photo appeared in World Magazine, he realized that the leaping retro white shoes would definitely sell well.

So he immediately called China and asked to order another 30,000 pairs of shoes.

It's just that it takes time from processing to transportation. It will be at least two months before the shoes arrive.

The Feiyue flagship store only has 2,000 pairs of shoes in stock, so it is inevitable that these retro white shoes will be sold out.

…

James Bond was sitting at the counter, looking at the people queuing up to try on retro white shoes, with a sad expression on his face.

This time we only ordered 2,000 pairs of retro white shoes. If we follow this trend, they will be sold out in a few days, and the store will be in a dilemma with no goods to sell.

For a businessman, the most painful thing is that the colorful banknotes have been delivered to him, but he cannot earn a penny.

"I have already placed an order, but it will take two months at the earliest to be delivered to the United States!" James Bond thought to himself.

At this moment, a man in a suit walked in and asked, "Is your shop owner here?"

James Bond looked up at this man and felt that he looked familiar. After careful consideration, he remembered this man's identity.

"Isn't this Mr. Walder, the head of Nike in Los Angeles? Why is he here!"

When James Bond was a designer, he used to sell trendy products he designed everywhere, including Nike, so James Bond had a relationship with Walder, but Nike did not adopt it at the time.

James Bond design.

For James Bond, the head of Nike in Los Angeles was a boss-level figure, so Bond immediately stepped forward to greet him.

"Mr. Walder, we meet again!" Bond said enthusiastically.

Walder looked at James Bond hesitantly, he obviously did not remember Bond's identity.

James Bond had no choice but to introduce himself and mentioned that he once went to Nike to promote his designs.

After all, Nike is the world's top sports brand, and countless designers come to Nike to sell their designs every day. Even though James Bond introduced himself, Walder did not remember who Bond was.

However, he still pretended to remember Bond and exchanged pleasantries with Bond about the weather.

Then the conversation between the two got down to business, and Bond asked: "Mr. Walder, our boss is not in the United States now, but I can make the final decision about the store. If you have any needs, you might as well directly

Tell me."

Walder nodded, took out the fashion magazine from his briefcase, turned to the page about Johnny Depp, and asked: "Who are the retro shoes that Johnny Depp is wearing?"

Are you selling it?"

"Yes, look at the people lining up outside, they are all here to buy these shoes." James Bond nodded, then asked the store clerk to bring a pair of samples and handed them to Walder.

After observing carefully, Wald nodded with satisfaction: "The design is excellent. Although it is a retro design, you can still see a modern flavor in the outline. The workmanship is also very good, and the materials used are also modern.

It’s a great sneaker!”

Then Ward asked: "James, are you interested in launching a joint version of this retro shoe with our Nike company?"

"You mean Nike is willing to launch a joint edition with us?" James Bond suddenly looked flattered. He didn't expect that such a pie-in-the-sky thing could actually hit him.

Nike really likes to create co-branded sneakers with other brands. Nike has produced countless co-branded sneakers abroad. This is also a common money-making tactic for Nike.

Under normal circumstances, Nike's co-branded shoes will not be produced in large quantities, and they will also adopt a limited sales strategy. Unless you queue up in advance, you will not be able to buy them.

Nike's co-branded shoes are also very popular, not only the popularity of the brand, but also the popularity of celebrities.

For example, during this period, if a certain celebrity is relatively popular, Nike will withdraw a joint model with the celebrity, and then sell it at a high price to make a lot of money from the celebrity's fans.

If the sales of this shoe are very hot, then Nike will put another batch on the shelves, and at the same time produce several modified models with similar appearance, or simply change the color and make another round of money.

Now Nike has seen the market potential of retro white shoes and believes that retro white shoes will be popular for a while, so it comes to seek cooperation.

For Feiyue, this kind of cooperation is obviously beneficial and harmless.

Feiyue is still just a niche brand with only one store. If it can embrace Nike's thighs, it will obviously have great benefits in increasing its popularity.

…

This time, it was James Bond's turn to wait until nine o'clock in the evening and then call Li Weidong.

"Mr. Li, there are two things I need to report to you." James Bond continued: "The first thing is that the retro sneakers we just launched are selling very well!"

James Bond introduced Li Weidong to the situation in the United States and told Li Weidong that thanks to Johnny Depp's help, retro shoes could become popular in Los Angeles.

Then James Bond continued: "The main problem I am facing now is that the shoes are almost sold out. At the current sales rate, all 2,000 pairs of shoes will be sold out in less than a week."

"Then continue to order! If 2,000 pairs are not enough to sell, order 20,000 pairs." Li Weidong said.

"I have already placed an order, but it will take time to place an order. From production to transportation, it will take at least two months. This is too long."

James Bond sighed lightly and continued: "Mr. Li, you may not know much about trendy products. The sales of trendy products actually have a lot to do with the popularity. Once the popularity passes, then this trendy product will

Products will also quickly become unavailable.

Maintaining the supply of products at all times is an important way to maintain the popularity of trendy products. Once out of stock, consumers may remain enthusiastic for a short period of time, but over time, consumers will lose patience and give up on the product.

.

Based on my understanding of the American fashion circle, two months is really too long, and consumers can’t wait that long! We are not a big brand after all, and two months is enough for consumers to forget about our retro products.

shoe!"

"I see." Li Weidong pondered for a moment and said, "Then I will immediately arrange for the factory to produce a batch overnight, and then send it to you by air. In this way, you can receive the goods in about ten days.

"

"Air freight? Is the cost too high? Our shoes are not expensive. If we use air freight, we will definitely lose money." James Bond said.

"This batch of air freight is to help you solve your urgent need. Let's get through these two months first. When the shoes shipped by sea arrive in two months, won't the problem be solved?" Li Weidong said.

"Mr. Li, I don't agree with this method! Even if we sell 300 pairs of shoes a day, we will need 18,000 pairs of shoes in two months. If we transport it by air, it is not cost-effective at all! We will have to sell these 18,000 pairs of shoes at a loss."

James Bond spoke.

"So I suggest you choose the limited sales model!" Li Weidong replied immediately.

"Limited sale?" James Bond was startled.

Li Weidong explained: "For example, we only sell 50 pairs of shoes a day, 20 pairs in the morning and 30 pairs in the afternoon, and each person can only buy one pair. In this case, we only need 3,000 pairs of shoes in two months."

Using this method can whet the appetite of consumers and prevent them from losing interest in the product. It can also create a rush-buying model to keep the popularity of shoes.

In addition, you can also get a reservation coupon, such as a $20 coupon, which only costs $5. When the shoes arrive two months later, you can use the $20 coupon to offset part of it.

Shoes.

Of course, this kind of coupon also needs to be sold in limited quantities. The reason why the discount is a discount is because the discount is only for a specific group of people. If there is no limit, it will not be rare, and consumers will not care about discounts.

.”

When it comes to trendy products, Li Weidong knows nothing about it, but when it comes to marketing methods, Li Weidong doesn't give in to anyone.

The big sports brands of later generations often used hunger marketing when selling sneakers. Of course, Li Weidong also wanted to try it out.

James Bond is also a smart man, and he immediately understood Li Weidong's sales thinking.

"Mr. Li, you are really a genius!" James Bond couldn't help but praise.

Li Weidong asked: "What is the second thing?"

"It's good news. Nike is willing to launch a joint version of sports shoes with us." James Bond replied.

"Can a giant like Nike value a small brand like ours?" Li Weidong asked subconsciously.

So James Bond explained to Li Weidong Nike's effective co-branded shoe strategy.

After listening to James Bond's introduction, Li Weidong immediately understood the routine.

"No wonder Nike has a turnover of 40 billion US dollars a year. This routine is so perfect!" Li Weidong sighed in his heart.

Then he said, "Profitability is secondary to cooperating with Nike to produce co-branded shoes. The key is to enhance our brand influence! I think this is a once-in-a-lifetime opportunity. We can take advantage of this increase in influence to quickly

Expand branches!”

"Mr. Li, what do you mean, we want to open a branch?" James Bond paused and asked tentatively; "What about the deal agreement I signed before?"

"Since you have opened a branch, it means you have won!" Li Weidong continued: "From now on, you are already a shareholder of Feiyue Sports! After a while, I will go to the United States and we will sign a share transfer agreement.

.”

"Thank you, Mr. Li, I'm so grateful. I'm so moved that I'm about to cry. I really don't know what to say!" James Bond's tone was suddenly full of excitement.

After giving the horse grass, it's time to let the horse run hard.

So Li Weidong continued: "James, before I go to the United States, I hope you can find the address of the new store."

"No problem, I will definitely choose the most suitable store location for the new store!" James Bond said gratefully.

Now that he has shares, it is equivalent to his own business. No need for Li Weidong to say more, James Bond will go all out.

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