reborn industrial empire

Chapter 611 Suzuki’s Past and Present Life

Today is my big day, I ask for your blessings and support!

The people at GM were annoyed, so they decided that even if they suffered some losses, they couldn't let the Suzuki guys take advantage, so they found Jin Xiaoqiang's head and planned to let Jin Xiaoqiang take over this part of Suzuki's shares.

Eat it.

During this meal, after Nick explained the issues they planned to negotiate with Huayang Dynamics tomorrow, Jin Xiaoqiang did not express much. He neither expressed joy nor expressed his unwillingness to acquire. Although

Nick was already prepared, but he was always in a state of uneasiness.

The meal was spent in such a boring way. After lunch, Jin Xiaoqiang arranged for Nick to be sent back to the hotel to rest, while he took his negotiation team directly back to his hotel, and then immediately

Let the investigation team in Hong Kong fax over the recent investigation report on Suzuki, and then study it behind closed doors with everyone.

The outside team began to study whether the acquisition of Suzuki shares was appropriate, while Jin Xiaoqiang locked himself in a room alone, studied the development history of Suzuki, and recalled as much as possible his views on the company Suzuki in his previous life.

Impressions, and perceptions, while deciding whether it is worthwhile to acquire Suzuki shares.

Suzuki company first started in the 1920s. At that time, their predecessor was a loom manufacturing company. Their reputation was very average. Compared with the ancestors of Toyota and Honda, they could only be regarded as a small and run-down family.

After World War II, when the Japanese economy began to take off, Suzuki once again entered the machinery manufacturing industry, but this time they did not continue to manufacture looms, but began to enter the field of motorcycle manufacturing.

In 1952, they produced the first new type of motorcycle. Because the manufacturing technology of this motorcycle was relatively advanced at the time, it received a good response in the market, and Suzuki also made its first pot of gold.

Then in 1954, they began to manufacture cars. However, in the initial stage of the automobile industry, Suzuki's progress was not very smooth. After all, there were many different industries, so Suzuki's start in the automobile manufacturing field could be said to be relatively difficult.

In the era when cars were not famous, Suzuki had been relying on their motorcycles to support the scene. Fortunately, their motorcycle manufacturing was relatively impressive. In 1963, their motorcycles entered the U.S. market, and they relied on the exquisite workmanship of the Japanese.

Their craftsmanship made their motorcycles a great success in the American market, and finally went global.

From that time on, Suzuki began its journey to become a world giant in the motorcycle manufacturing industry, and then they tended to invest a lot of profits from the motorcycle field into the research and development and manufacturing of automobiles.

Finally, in 1979, they launched the Alto, the mini car that later made them famous, and it was precisely through the success of this car that they established their position in the automobile industry.

In fact, long before the success of the Suzuki Alto, Suzuki was already well-known in the Japanese and international automobile markets thanks to its solid basic skills and design concepts that were completely different from other automobile manufacturing companies.

Especially after their toy off-road Suzuki Jimny was launched in 1970, it won a considerable reputation in the market. Later, this car traveled across the ocean and became popular with Master Akira Toriyama's "Dragon Ball".

It has spread all over the world and is recognized and accepted by many car consumers around the world.

In fact, as early as Japan's domestic economy developed rapidly, people generally became wealthy, and Japanese people began to be able to afford cars, Suzuki has been studying the Japanese domestic market with great concentration.

Considering Japan's small territory, lack of resources, and years of economical propaganda, when buying cars, Japanese people also prefer small cars or mini cars that have low fuel consumption and can meet the transportation function.

It was through the consumption of local citizens that Suzuki began to develop the Alto and the mini four-wheel drive Jimny, and it officially relied on the success of these two cars to capture the hearts of domestic consumers.

Later, as Japan's national strength increased, its international status improved, and global consumers recognized Japanese cars, these two cars also traveled across the ocean and came to consumers around the world.

Although wealthy Europeans and Americans do not necessarily favor Suzuki models with small space and weak horsepower, in some other economically underdeveloped areas of the world, these toy off-road vehicles with small horsepower but powerful off-road capabilities are popular.

, and the toy off-road vehicle with low fuel consumption is very popular with the local people.

Later, with the outbreak of several oil crises, Suzuki relied on its mini-cars, small displacement, full functions and a series of other features, as well as consumers who changed their consumption concepts with the advent of the oil crisis, to become one of the world's leading brands.

It is a relatively well-known second-tier automobile manufacturer in the world.

Moreover, toy off-road vehicles like the Jimny are becoming more and more popular with car consumers around the world. As of 2006, more than 2.3 million units of this vehicle have been sold worldwide.

As for other products of their company, such as Suzuki Alto, Suzuki Swift and other models, they are not only selling well in Japan, they are also very popular around the world, especially in China, where these two cars are even more popular.

countless.

This has also made Suzuki a lot of profits. Although the scale of this company and its development philosophy cannot be compared with Japanese manufacturing industry giants such as Toyota and Honda, they are sticking to their own characteristics and are taking advantage of them.

carry forward this characteristic.

If the original history had been followed, GM would have had no choice but to accept the low-price contract offered by Suzuki and let Suzuki take back Suzuki's shares, suffering a huge loss.

Suzuki took advantage of GM this time, but it suffered heavy losses during the world-class financial crisis in 2007 and 2008.

Because the products on its product line were relatively single and not well-known, Suzuki had an extremely difficult time during the financial crisis that lasted for several years.

Especially after the financial crisis expanded, in order to ensure the company's profits, large companies such as Toyota, Honda, Nissan, Mitsubishi, etc. have increased competition in the domestic market. They originally did not pay much attention to the low-end, compact car market.

They also took it seriously, and successively launched new models to compete with Suzuki, the original leader in this field.

In the international market, it is even more fiercely competing with Suzuki, and not only Toyota, Honda, Nissan and Suzuki compete, but even companies like Volkswagen and General Motors are joining in the fun.

As a result, Suzuki, which was not as famous as those companies, was in trouble. So they had no choice but to look for partners again in 2008, and this time they finally chose Volkswagen.

Not many Germans are as talkative as Americans, and they also learned from the mistakes Americans made on Suzuki, directly acquiring 19.9% ​​of Suzuki's shares through a 1.7 billion euro equity s

Unlike GM which remained indifferent, Volkswagen took a strong intervention attitude towards Suzuki's management.

On the one hand, it dared to run Suzuki's business, and on the other hand, it continued to seize Suzuki's small car manufacturing technology, and finally launched its own Volkswagen Up, which suddenly annoyed Suzuki.

Suzuki immediately started a lawsuit with Volkswagen, demanding the redemption of its shares and the termination of cooperation. However, Volkswagen was such an easy company to deal with, so the two parties began to tangle and negotiate, and finally ended up in court.

But in front of the powerful public, Suzuki could only take advantage of it, but in the end it could only suffer a loss.

And now GM plans to transfer 20% of its 23% shares to itself, so that it can fight the Japanese.

Is it worth taking over Suzuki's shares?

You must know that within the Suzuki Company, the current senior management are all Japanese soldiers. These guys are very clumsy, and it will not be very easy to seize control of the company from them when the time comes.

Jin Xiaoqiang began to constantly weigh whether to take over Suzuki's shares at this time. After all, this company is a very difficult to manage!

The main purpose of taking over such a company now is actually to drive a nail into the Japanese market. But what should I do if this nail doesn't listen to me?

Thinking of this, Jin Xiaoqiang felt a headache. The Japanese had been discriminating against the Chinese people for some years, especially in the manufacturing industry. Moreover, because of past historical disputes, the Japanese were wary and hostile towards the Chinese people.

, but it has never weakened over the years.

Moreover, due to the sudden rise of Huayang Power in recent years, several major Japanese automobile companies have suffered a lot of impact in the Chinese market, even on an international scale.

Japan's various news media have many front-page headlines that cry wolf and need to be more vigilant against Huayang Dynamics. Their attitude towards Huayang Dynamics is quite unfriendly.

Therefore, if this company is acquired under the name of Huayang Dynamics, it will definitely cause a strong backlash within the company and within Japan.

But this company is indeed a very good opportunity to plant a nail in Japan. After all, the Japanese market is a big piece of meat. Although the market size is not as big as North America and Europe, the consumption power here is not low, and the Japanese government is still

Strongly enact laws to stipulate the scrappage period of cars. Generally, a car must be scrapped after being driven for six years in Japan, regardless of the condition of the car.

Therefore, the consumption power and upgrading ability of this market are very amazing!

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