reborn industrial empire

Chapter 521: Play bigger

Please subscribe, please vote!

Carl Newman was very angry, but the result was that he ate two steaks alone at the work lunch, and then returned to the room and smashed a few more glasses.

As for the bastard who made him so angry, he couldn't do anything about that person. This was what made him the most angry. The current situation was obvious. They were asking for others, not others asking for them.

.

Such a situation has never happened before in his decades of working in the automotive field.

In the field of automobile manufacturing, the Germans have always prided themselves on being the originators of this industry, and until now, their German automobile brands are also sold all over the world and are recognized as the top brands around the world.

But another point that makes him feel a little embarrassed is that the most famous German brands recognized around the world are not Volkswagen, but old German companies such as Mercedes-Benz and BMW.

Volkswagen, which was born in the Nazi era, can only be recognized as a general brand, and in the mid-size car market, they have never been a rival to Toyota and Honda.

In markets around the world, they are outnumbered by Toyota, Honda, and even General Motors in every corner, except in the Chinese market. Due to political reasons and the early entry into the Chinese market, Volkswagen has already

In the Chinese market, it has established its dominant position.

But now their market dominance has become in jeopardy due to the influx of Japanese and American brands, as well as the sudden rise of China's local Huayang power.

Because of the special sedan situation of Chinese consumers, Volkswagen's most popular golf car can only be reduced to a supporting role here. The leading role here is always the mid-size sedan.

Originally, they were doing well here. If there was no Huayang Power, even if there was a problem with their turbine engine, there would be no need to worry too much, because those Chinese consumers would have no choice at all.

If safety is the focus, besides Volkswagen, would they dare to buy Japanese cars? American cars also have good safety performance, but with their gas-hungry attitude and tendency to go to car repair shops at every turn, those Chinese consumers will end up with nothing but

It could be returning to the embrace of the public.

But now the emergence of Huayang Power has changed everything. They provide consumers with more choices, especially when the quality of their products is not weaker than any international competitors.

Their development momentum is very terrifying. Not only are they conquering the domestic market, but even in the international market, they are posing the most severe challenge to those traditional powers.

But now, in order to stabilize their market share in China, Volkswagen can only come to them for negotiations, because they are also faced with a situation where they have no choice.

In terms of naturally aspirated engines, let alone the Japanese, even compared with the Americans, their advantage is not big, so they can only use their brains in the area of ​​turbochargers, but damn turbochargers,

It has some fatal shortcomings, but the most important thing is that Huayang Dynamics has completely solved this fatal shortcoming, but Volkswagen cannot solve it.

If they are ruthless and invest more in research and development in petrochemicals, Carl Newman believes that as long as they find a suitable partner, they will be able to produce the same turbine cooling oil as the one used by Huayang Power in just a few years.

high-quality cooling oil, but what has Volkswagen done in the Chinese market in the past two or three years?

I'm afraid that by the time this kind of engine oil is developed, Volkswagen's mid-size cars will have been jointly strangled by Huayang Power, as well as American and Japanese brands, and will be completely driven out of the Chinese mid-size car market.

As Volkswagen’s most important overseas market at present, Volkswagen’s views on the Chinese market cannot be lost!

Because he had a smooth negotiation with Jin Xiaoqiang before and had a successful record, he was sent by Volkswagen to participate in the negotiation this time. But who would have thought that this negotiation would be so difficult from the beginning?

This time Jin Xiaoqiang was not as easy to talk to as before. He acted very tough when he first came up. Moreover, it is said that after the Paris Auto Show, General Motors, which planned to come to Huayang Power to compete in the autumn, also met with disappointment not long ago.

The reason why Jin Xiaoqiang and his Huayang Dynamics dare to act so tough now is entirely because of their recent achievements and the market's recognition of this brand.

They are already becoming legendary. In the eyes of most consumers today, as long as it is designed by Jin Xiaoqiang, it must be a high-quality product, and as long as it is produced by Huayang Power, it must be a high-quality product.

That's why people have such confidence and dare to talk to themselves like this. Huayang Power has now become more mature and is no longer the weak and faltering brand it was when it first entered the car industry.

So now Carl Newman has a headache. There is no room for failure in the Chinese market, but does the quattro full-time four-wheel drive technology have to be given away so simply?

Who knows what that damn genius lunatic will do after he gets this technology?

If he comes up with a better design, what will happen to Audi in the future?

When Carl Newman thought about these problems, he felt like he had a splitting headache. It was a dilemma, a dilemma, and he was not allowed to give up on any one of them. How did he choose?

The market is what I want, and the technology is what I want?

Isn’t it really possible to have your cake and eat it too?

After Carl Newman returned to his hotel, he locked himself in the hotel room and saw no one. However, his men still heard the sound of smashing things and throwing cups from his room.

As well as the roar like a wounded beast, it seems that the boss is really angry this time.

And his attitude of not seeing anyone made the people waiting at the German headquarters anxious. You must know that the public attaches great importance to this negotiation.

In the U.S. market in the second half of last year, it can be said that Volkswagen suffered a comprehensive defeat. The sales volume of the mid-size Passat was not even compared with that of Toyota Camry and Honda Accord, even when compared with rising stars such as Huayang Power and Hyundai.

Much worse.

The disapproval of Volkswagen by American consumers eventually led to their high-end car Phaeton having to announce its direct withdrawal from the US market!

And in the Celestial Empire, where they had traditional advantageous territory, they suffered unprecedented heavy losses.

After the analysis at the annual meeting, everyone has clearly realized that mid-size cars are their shortcomings, and they have become a cancer that is constantly bleeding on the public.

It is impossible to cut it out and then scrape the bones to heal the wound, because they cannot give up the mid-size car market, but if they are left there and ignored, sooner or later they will bleed out from this wound, so in the end

The best way is to find a

Shortcut, the fastest way to solve this problem and heal this wound. After Huayang Power unveiled the era of turbocharged engines at the Detroit Auto Show, their turbine cooling oil has become a cure for the public.

The best panacea for wounds!

Carl Newman suffered a setback in the morning. Huayang Dynamics and Jin Xiaoqiang were extremely tough. The old man went back to the room alone to lick his wounds. However, the German mainland could not wait for any news, so in the end they had to call Carl.

After getting a reply from Deputy Newman’s deputy on the phone, Volkswagen was at a loss as to what to do...

During dinner in the afternoon, everyone finally pried open the door of Carl Newman's room. Mr. Newman told everyone to finish dinner as soon as possible, then go to the rented conference room in the hotel to discuss countermeasures, and then went straight to the conference room alone.

Well, as for dinner, he had no appetite at all.

The boss had no appetite. The people below dared to eat. In the end, everyone followed Carl Newman directly to the conference room. After sitting down one by one, Carl said.

"Okay, gentlemen, you have also heard about Huayang's power conditions this morning. Now tell us what you think? And if any of you have any good suggestions, you might as well put them forward and we can all brainstorm. About Huayang

I don’t think I need to emphasize the turbine cooling oil in the hands of the power. We are determined to get this thing this time!”

After Karl finished speaking, he stopped talking, and then looked at his subordinates. These people are all very capable. Some are purely technical personnel, some are negotiators, and they are good at the laws of various countries. Some are very knowledgeable.

It can be said that there are a lot of talents in public relations. This team has been serving the public for a very long time. He hopes that these people can come up with a perfect solution for him.

But the reality is that these people also disappointed him. After he finished speaking, he waited for more than ten minutes, but no one had any opinions or solutions.

Obviously this is a dead end. These business veterans and negotiation experts all feel that it is difficult to handle when faced with such a dilemma...

"Well... I think if Huayang Dynamics wants to make such an exchange, then we can play a bigger role... and simply cooperate with them on a broader scale, okay?"

Just when Newman felt more and more disappointed, suddenly a young voice came from the corner. He raised his head and looked over there. It turned out to be a very green young man. This young man seemed to be named Christopher Ying.

Germann is a graduate of Munich University Business School, and then studied MBA in the United States. He also interned at Goldman Sachs for two years, and only joined Volkswagen this year...

Although he is almost thirty years old, compared with other people in the team, he still looks a little green!

!#

www.ptwxz.com