Reborn Capital Madman

The battery business of Union Carbide of the United States definitely has a long history. It was acquired through the acquisition of Everprep about seventy years ago.

Conrad Hubert, the founder of Everprep, holds a patent for a flashlight. His business partner invented a battery to power home phones, and then involved car batteries, radios, etc., and the business was booming.

, so much so that the British Forever Preparation Company was established in order to export abroad.

Over a long period of more than half a century, Everprep, a subsidiary of the American Union Carbide Corporation, has gone through various changes including capital operations. It can be said that Energizer is the most successful among its battery brands.

However, Energizer has also made serious mistakes in its business operations. Speaking of which, Energizer was the first to invent alkaline batteries. Unfortunately, Energizer did not realize the value of them and did not promote them well. It still focused on carbon zinc.

In terms of batteries, Duracell ended up taking advantage and taking up a huge market share.

According to Goyi America's investigation and assessment, to win the battery business of Union Carbide of the United States, it will take about a billion US dollars, and it should not exceed US$2 billion at most.

Obviously, although Gao Xian and Gao Yi succeeded in shorting Union Carbide of the United States and made a lot of money, the most quick and cost-effective way to acquire them is to exchange Gulf Occidental's own stocks for them and transfer the financial pressure to the stock market.

, but now the competition is very fierce, and capital players want to take advantage of Union Carbide's weakness to cut off the piece of meat they like, and it is difficult to do so.

Ronald Zegler mentioned that among the many competitors in the battery business of Union Carbide in the United States, there is a company named Ralston Purina, which is relatively aggressive and has been keen on diversifying operations in recent years.

, frequently acquire new business sectors through capital operations.

Ralston Purina Company is an old company headquartered in St. Louis, Missouri, USA. Its origins can be traced back to 1894. Its traditional main business is animal feed, including pet food, cat food, and dog food.

Food, human food such as cereal.

Perhaps in the eyes of those who pursue trends, Ralston Purina's business is not as fashionable as emerging high-tech industries such as personal computers, but even if human beings are capable of reaching heaven and earth, they have not yet shown that they can

Apart from the signs of food, pet food has always been very popular in economically developed areas. As long as it establishes a dominant position in the industry, it is a good business.

More than ten years later in the "old script", Nestlé spent more than 10 billion US dollars to acquire Ralston Purina Company and merged it with its own pet food business, becoming a major player in the US market.

The boss’s profitability is second only to the pharmaceutical sector.

"Recently, Ralston Purina sold part of its animal feed business, which has resulted in abundant cash flow." William Miller took over, "In addition to companies like Ralston Purina, which is actively

In addition to large companies deploying diversified operations, capital players like Ronald Perelman also need to pay special attention because they are so active that they may make cold shots at any time."

At this stage, Gao Xian mainly focuses on the grand strategy and leaves the specific implementation to others. In this communication, he needs to express his own opinions as an important reference.

"In my opinion, if you want to win the battery business of Union Carbide, you need to work more on the directors and shareholders of Union Carbide, instead of just applying pressure through capital operations." Gao Xian gestured.

, "In human nature, there is great learning!"

The American Union Carbide Company, which is in a big trouble, is facing some attacks in the capital market, but it does have internal motivation to sell some industries, including its battery business.

In fact, this is also a way to protect interests. After the Union Carbide Company of the United States has been stripped of its business and only businesses like the Asan Factory are left, even if it faces the most severe claims, the Union Carbide Company of the United States will not go bankrupt.

How heartache.

Compared with a one-shot deal like the acquisition by Ralston Purina, Gulf Western's acquisition has an advantage, that is, the acquired battery business of Union Carbide Company of the United States is closely related to Gao Xian's investment in Gulf Western.

The consumer electronics lithium battery resources injected by the company, when combined, will undoubtedly have a brighter future than being acquired by a company that has nothing to do with the battery business and simply realizing its diversified business plan!

Ronald Zegler nodded, "That's true. It seems that Gulf Western Company will put more effort into negotiations."

"In addition to making suggestions, I will also try my best to help you from the flank." Gao Xian thought for a while, "In this case, Ronald Perelman is quite active. I will try to talk to him."

…

Ronald Perelman had dealt with Gao Xian. When Charles Bludorn suddenly died and Gulf Western Industries fell into leaderless chaos and was at its weakest stage, he tried to get involved in Gulf Western.

Industrial company's cigar business.

Of course, compared to the disposal of Puerto Rico's Southern Sugar Company and the control of Gulf Western Industries, this is just a small episode that can be laughed off.

After Patricia organized the situation and sent out the invitation, Ronald Perelman happily went to the appointment with his new wife Claudia Cohen.

Claudia Cohen is a well-known gossip columnist, socialite and television reporter. She is naturally full of cards. Speaking of which, she is the second wife of Ronald Perelman.

In fact, Ronald Perelman’s first wife, Faith Golding, was not in vain. As the heir to the family’s real estate and banking wealth, she married Ronald Perelman in 1965.

When Lehrman was born, she controlled a personal fortune of approximately US$100 million, making her a typical wealthy woman.

However, Ronald Perelman made a mistake that men tend to make, and his affair was discovered by Faith Golding. As a result, the couple probably did not handle it well and divorced in 1984.

, turned around, Ronald Perelman married Claudia Cohen.

As the saying goes, Ronald Perelman is a very utilitarian person, which is not a bad thing in business.

The drama in Vanity Fair won’t count the words, so let’s get straight to the point.

Sir Gao told Ronald Perelman straight to the point that the battery business of Union Carbide Company of the United States was to be decided by Gulf Western Company, and this type of large army combat pattern was not suitable for guerrillas to interfere.

Ronald Perelman must not be happy. Sir Gao invited me here just to give an ultimatum?

It's high jazz, okay, stop acting, everyone doesn't know who, do me a favor, I owe you a favor.

What help? Ronald Perelman was immediately interested.

Gao Xian looked into Ronald Perelman's eyes and said slowly, since you can't take any time off, you might as well go and touch the Ralston Purina Company, which is eyeing the battery business of the American Union Carbide Company.

competitor.

Ronald Perelman's eyes narrowed, this favor is not small!

Sir Gao smiled slightly, I know that you have always been thinking about Gillette, but it's a pity that this bone is a bit hard!

Ronald Perelman subconsciously sat up straight and slowly put down his wine glass. Unexpectedly, Sir Gao really understood me!