Reborn Capital Madman

Since there are inevitably some intersections such as competition and cooperation in business, Steve Ross is naturally not unfamiliar with Sir Gao, but Gao Xian's development speed and the current identity of the chairman of the board of directors of the Bay West Company have made Steve

Ross felt a little strange.

In terms of seniority, Steve Ross and Charles Bludoen are among the most popular figures of the same era. As a ruler for the Fortune 500, Bay West has been leading Warner Media dozens of positions, and has even become a Bay

The relationship between Western companies has turned into a parity brother, Paramount, which is adjusting low, is still thinking about expanding beyond Warner Media.

Therefore, Steve Ross really can't pretend to be a game in Sir Gao. Steve Ross, who knows this well, mainly focused on why Gao Xian had to meet with him in private. After all, everyone

The level of time is precious and you can hardly do meaningless things.

After the female companion Courtney Sele brought by Steve Ross, who was a bird-like person, was accompanied by Patricia Hurst, Gao Xian took the initiative to look at Steve Ross.

, Ray Cassal uncovered the answer.

"Sega plans to launch a firm price war in the US market, hoping that Atari can be mentally prepared." Sir Gao opened the skylight and said in a daze.

When Ray Casar heard this, his face changed immediately. Although Steve Ross was relatively calm, his face was not very good. He asked in a deep voice: "Is Sir Gao here to declare war?"

"I'm not that boring yet!" Gao Xian waved his hand with a smile, "The reason why Sega decided to do this was entirely due to the situation. Wouldn't Warner not realize that the home video game console market is facing a life-and-death crisis, right?

”

Steve Ross was asked a little confused and turned his eyes to Ray Casar.

In the business kingdom of Warner Media, Steve Ross's management must have its own unique skills and characteristics. Generally speaking, it is not hesitant to encourage. Correspondingly, the middle-level team has great autonomy. Of course, it takes the blame.

They will also be swept out mercilessly.

In this case, for Atari, Steve Ross' main focus is that Atari, as a subsidiary, contributes a beautiful number to the financial statements of the parent company Warner Communications' listed company's financial statements

As for the specific operations of Atari and the market trends of the electronic game consoles, they definitely cannot reach the level of in-depth insight.

Feeling that the big boss Steve Ross's eyes gradually became sharp, Ray Casar, the Atari CEO, could not suppress his fear, and quickly thought about it, tentatively said: "Sir Gao's Institute

As mentioned, the home video game console market is facing a life-and-death crisis. Could it be that the low-end cheap personal computers represented by Kangmaoda and Texas Instruments are aggressive offensive?"

"It turns out that Atari has realized this crisis. It seems that Warner is really full of talents." Gao Xian smiled and praised intentionally, "That would be much easier. It is precisely for Sega to fight head-on because of this reason.

We must not sit idly by the market share that should belong to the home electronic game console. We were easily snatched away by Kang Maoda and Texas Instruments, and they have crossed the line."

"I specifically told Mr. Ross about this news, in addition to hoping to gain Warner's understanding, I also hope that Warner can unite against the enemy and be united in the foreign world."

"It goes without saying that Warner and Sega have a direct competitive relationship in the video game market, but the current situation is that the largest and most delicious cake in the North American home video game console market is being separated by outsiders. If we can't look at it, we can't look at it.

If you focus on the conflict at the global level and continue to fight within the internal struggle, you will end up with a ridiculous and pitiful exit.”

Steve Ross did not make a statement immediately, but glanced at Ray Cassal again, meaning to ask, is this really the case?

Ray Cassal couldn't hide his sudden enlightenment, "It's true, Kang Maoda and Texas Instruments are constantly moving, constantly lowering the prices of their low-end cheap personal computers. On the surface, they are fighting a price war with each other, but in fact they don't care about the outcome.

However, they all took away the market share that should belong to home electronic game consoles."

Steve Ross finally spoke: "Adali also has good personal computer products."

This sentence seems to be without a beginning or end reminds Gao Xian that Atari and Sega are different, so there are many choices.

"Whatever." Sir Gao shrugged with a relaxed face, "I just told Mr. Ross in a situation where everyone needs to be united in external affairs, so as not to have unnecessary misunderstandings. If a tacit understanding of the same hatred of the enemy is achieved, it would be better

Now.”

Seeing Gao Xian terminated the topic, Steve Ross finally fully understood that in this meeting, Sir Gao meant to say hello. No matter how he reacted, Sega would participate in the price war. Of course, this

It would be better if the meeting could reach a consensus with Warner, tacitly participate in the price war, and resist the invasion of Kangmaoda and Texas Instruments in the North American home video game console market.

After a long journey between the world, the game between Sir Gao and Steve Rose broke up.

Overall, the atmosphere of the meeting was good, thanks to the absence of superficial conflicts of interest, with Sir Gao and Steve Rose waving goodbye with a smile.

Patricia Hirst whispered with a smile: "The gift must be prepared in advance. Judging from Courtney Seal's meaning, this Mr. Ross should soon usher in the third spring."

"So fast?" Gao Xian raised his brow, "If I remember correctly, Steve Ross and his second wife, Amanda Burton, divorced last year."

"You don't know this." Miss Hurst helped analyze: "Long before Steve Rose and Amanda Burton got married, Steve Rose and Courtney Seal were already

I have been acquainted with me, but now I have a rekindled love and it’s very fast. In fact, Courtney Sail’s background is not bad. Although he doesn’t have many auras like Amanda Burton, he also comes from the rich family.

It's a good match."

Gao Xian nodded, and had a deeper understanding of Steve Ross' temperament.

Steve Ross's fortune was largely due to his first marriage, with the family whose father-in-law, Edward Rosenthal, owning a historic funeral home business.

People's birth, old age, sickness and death are all business, and Edward Rosenthal developed this family business into the largest funeral company in the United States.

In the 1950s, after Steve Ross married Edward Rosenthal's daughter, he made a suggestion that the funeral home vehicles would be idle at night, so it would be better to set up a taxi company to maximize the use of this.

Resources, diversified operations began, and later acquired the troubled Warner Seven Arts Studios and Records Company, and finally reorganized the current Warner Media.

Steve Rose's first marriage ended in 1978 with divorce. After the Chinese New Year, he married Amanda Burton, a standard socialite who was nearly twenty years old and was a peer with Gao Xian, but he also

It lasted for three years, and the two parted ways last year.

Although these things are personal matters, Gao Xian can still grasp Steve Ross' temperament more or less, at least he can tolerate and become more and more accustomed to his domineering style.

"Okay, prepare the gifts and try to leave a good impression." Gao Xian pointed to the point of thinking: "I expect that Steve Ross, who is proud of the spring, will fall from the clouds this year, and maybe he will make a big profit.

It's a great opportunity to come back."

...

Steve Ross and Ray Casar were not as relaxed as Sir Gao's feather fan scarf, so they immediately started discussing it after they returned.

Steve Ross, who can only describe the specific situation in a very ordinary way, frowned and asked Ray Cassal, "Is David Gao's rhetoric credible?"

After realizing it, Ray Cassal quietly glanced at Steve Ross, carefully answered, carefully answered: "In recent years, with the development of the industry, the cost of components such as semiconductor memory is obvious.

With the reduction, personal computers can have increasingly larger memory and significantly improve their performance. They can indeed provide a very good gaming and entertainment experience while meeting the needs of learning and work."

"That is, personal computers are indeed grabbing the market share of home video game consoles." Steve Ross slapped the table in annoyance. "What's going on with Atari's personal computer now?"

Ray Casar replied carefully: "Adari PC is aiming at ibm PCs and strives to make breakthroughs in the commercial market."

"Since Atari's personal computer is going up, he can only make a fuss on the game console." Steve Ross urged impatiently: "Do you have any solutions?"

"Kangmaoda and Texas Instruments began to fight for the share of the home electronic game console market, and Sega decided to join the war again. If he retreated at this time, there would be only a dead end." Ray Casar sorted out his thoughts, "Adali has already taken a step forward

The transfer of production lines to areas with more advantageous labor costs in Asia, including Xiangjiang, can reduce the pressure on some of the price wars."

"Hardware alone is not enough, and the game software also needs to keep up. Fortunately, you won the exclusive video game adaptation rights of the movie "ET Alien" such a major theme, which has attracted market attention."

"It seems that I am very correct to emphasize that the "et Alien" video game is launched to the market as soon as possible." Steve Ross made a prudent decision: "In this way, the development of the "et Alien" video game

I have to hurry up, it’s about one and a half months, and I have to go public.”

Seeing that the boss gave a new death order, Ray Casar almost raised his hand to give himself a mouth. I just flattered me, why did I mention "ET Alien"? It's so good now. I originally developed it.

Time is extremely tight, and now it's two more weeks away.

Ray Cassal, who was in a complicated mood, became more cautious in his words and actions. He finally managed to survive until Steve Ross waved his hand, "Okay, come up with a plan as soon as possible."

...

Steve Ross and Ray Cassal were very decisive in their work, but Sega's efficiency exceeded their expectations. After a while, Sega officially announced that it had taken action.

The price of the eight-person Sega home electronic game console dropped sharply, directly lowered to 139 US dollars. The electronic game cartridges natively developed by Sega on its platform are all 40% off, and the promotion lasts for three months.

There is a more powerful supplementary statement later. If Sega launches new and larger promotions, then the purchase behavior that occurred before can be compensated for the difference. There is no difference in "buy early and enjoy it early, buy late and get discounts". Don't worry about it.

That's it!

Of course, careful people will notice that there are still many tricks in this so-called price difference compensation. Is it a direct cash return or a coupon refund, and there is a lot of room for operation, but no matter what, the gimmick is enough.

Sega jumped like a god and smashed into the arena of price wars, and the vibration caused could be described as Shi Potian's shock.

First of all, and the most direct point, there is no home TV game console, or a low-end cheap personal computer that covets the market share of home TV game consoles, which can reduce the price of the product to $139.

In terms of the price level of suicide, not to mention that the price of game cartridges that are adapted to the platform has also been greatly reduced, so it is only about ten dollars.

At the same time, the advertising war full of gunpowder has also begun.

Sega unabashedly mocked the so-called "one machine and multiple use" of low-end cheap personal computers that came to seize the home electronic game console market. From the perspective of personal computer products, it is no different from electronic waste; in terms of home electronic game consoles

From a product perspective, adaptive games are all shoddy. You are using the method of "bad money to drive out good money" to destroy the home electronic game console market.

Kangmaoda is the first manufacturer to respond. Its CEO Jack Tramel announced the next day that it would reduce the price of PCs for the vic-20 model in the product line to $139, and other price cuts.

Launched later.

Texas Instruments is a bit passive because its personal computer product line is not as rich as Kangmaoda. The early old models were not popular in the market due to design defects. So after the main model ti-99/4a was launched, it simply stopped production.

, there is no competitive model corresponding to the Kangmaoda vic-20, while the ti-99/modore    64 has not yet moved.

But Texas Instruments also needs to react. After half a week, Texas Instruments CEO Mark Shepard announced that the price of ti                                                                                                                                                                                                                                             

Dollar.

At this time, Atari also caught up with him in a precedent. In addition to announcing the complete reduction of the price of the Atari 2600 product line, the price of the Atari 400, the lowest-end model personal computer 16kb memory version, was also priced from 300

Forty-nine dollars, reduced to 299 dollars, is coming in full force.

These four giants started a war together, which was quite cruel. The first thing that was suffering was the Xiaoxiami from the second and third lines. Before the price war came out, these manufacturers complained.

As for the media's shouting, let alone, I have never seen any storms in the US market, but the battle between this new market where home electronic game consoles and personal computers is unprecedented, and it is simply a red eye.

It's right.