Reborn Capital Madman

Ignoring the shock that Cork Kirkirian brought to Hollywood, Gao Xian urged the property management in Las Vegas to pay attention to fire safety, and then took MGM and United Mi’s film library to their hands and returned to New York.

The time for Sega to go public is near.

Shortly after Gao Xian sat in the office, Miss Hurst called and told him that the shares of Eon production company that Lianmei had had had had already been accepted.

Eon Production’s main business is to produce the movie “007”, and the copyrights of these movies belong to Lianmei. Taking over Eon Production means mastering the long future of the movie series “007”.

Gao Xian smiled and said, "Patricia, put these copyright assets in a good manner, and there are many big buyers waiting for it."

Miss Hurst chuckled, "Did my cousin make that cable network on the big buyer list?"

"Of course, relatives belong to relatives, and business belongs to business." Gao Xian asked back, "Sweetheart, what do you think?"

"It's totally correct." Although on the phone, it can still be heard from Patricia's tone that Miss Hurst had been cultivated by Gao Xian for a long time.

"By the way, I have collected some media comments about Sega's listing and fax it to you." Patricia excitedly presented the treasure.

Gao Xian said happily: "I really want to see what the outside world is talking about."

...

In the United States, Sega Entertainment will be listed on the stock exchange on the same day as Apple Computer. One is the leader of the electronic gaming industry and the other is the dark horse of the personal computer industry. They are both representatives of emerging high-tech industries, and then in this highlight time

Duan is inevitably put together and can be discussed with great slightest discussion.

Judging from the carefully packaged corporate image, Apple and Sega are obviously different.

Capital revolves around Apple and tells an inspirational story about starting a business in the garage, especially letting Jobs serve as the company's image.

Jobs, who had already started to dress well, was completely different from the non-mainstream young man who took a bath once a week and had a strange smell from afar. He had flowing blonde hair, bright eyes, and a full-minded face...

...It all shows the vitality and vigor of young apples.

In contrast, Sega took the old and persistent route. It has a history of 40 years and the foundation of the US and Japanese markets. Against the backdrop of the rise of the electronic game industry, it has been injected with various high-quality resources by Gaoxian, thus forming

"New Sega" to be launched.

Gao Xian was not interested in standing in front of the stage by himself, and did not intend to promote a star who was bound to Sega's public image, so Sega did not engage in personal heroism like Apple, but instead advocated the spirit of teamwork.

To put it bluntly, comparing Apple and Sega together is like a young man standing with a middle-aged man.

This distinctive difference in corporate image also seems to reflect the huge differences in capabilities between the two companies.

Taking the annual sales data, it is now in December. According to the current trend forecast, Apple's sales this year will exceed 100 million US dollars for the first time, and Sega's sales last year have reached one billion.

The US dollar is enough to be among the top 500 in the world.

The peak Christmas sales season has begun, and Sega is familiar with seizing this opportunity to list its stocks and deliver a more impressive answer to its performance.

In this case, Apple chose to list on the Nasdaq Stock Exchange with a start-up company-friendly listing, while Sega chose to list on the New York Stock Exchange with confidence.

...

Gao Xian couldn't help laughing at the comparisons like this. A media ally was secretly trying to save a lot of advertising expenses.

In fact, in Gao Xian's opinion, comparing Apple with Sega now is a bit bullying Apple.

You should know that during this period in the "old script", Apple, Don Di and Kang Maoda were the leaders of the personal computer market. Soon after IBM-PC came out to unify the personal computer standards; and now, Don Di and IBM's personal computers are early on

It was replaced by Huanyu personal computers with more mature design and more powerful functions, so the space left for Apple computers to play is much worse than the "old scripts".

In this way, it is hard to say how brilliant Apple's performance can be. Gao Xian didn't care much about Apple. The Howard Hughes Foundation, which made initial investments, can make as much money as possible.

How much to earn.

For these comparisons that suggest that Sega's stock is more worth buying, the high string swept through, but the last article is also a relatively media comment, which made him interested. The content is developed from the perspective of stock underwriters

.

Sega's stock underwriter is rightfully Gao Yi, plus a Goldman Sachs, Apple's stock underwriter is Morgan Stanley, and San Francisco's non-traditional investment bank Hambrickett Quest.

What’s extraordinary here is that Morgan Stanley is the “noble” of Wall Street. It’s not difficult to imagine the arrogance in his bones. It is an existence that is not easy to get close to. Logically speaking, a small order like Apple computer launches,

Morgan Stanley is too lazy to take over, let alone share the business with another investment bank.

Comments and analysis, the reason why Morgan Stanley was downplayed this time was probably because he reflected on why he lost IBM, a VIP customer.

IBM was originally on the list of top customers secrets held by Morgan Stanley and had a long-term cooperative relationship with Morgan Stanley. However, with the monopoly of the large computer market, IBM is not short of money and has almost no financing.

It is so demanding that Morgan Stanley is too lazy to maintain customer relationships.

It was not until IBM created financing needs to acquire Huanyu Computer that Morgan Stanley remembered that he had such a VIP customer. Unfortunately, because he had no communication for a long time, his relationship became weak and his judgment on the situation was wrong.

In order to reduce financing costs and improve financing effectiveness, IBM asked Morgan Stanley and other investment banks to underwrite their own bonds together. However, Morgan Stanley is still immersed in aristocratic arrogance and refuses to accept the plan to share the pie with others, resulting in

Finally, the business was lost.

Now, Morgan Stanley's attitude has made a 180-degree turn. Not only did he take up small orders like Apple's listing, but he also took them together with other investment banks. This can only be explained by learning from the pain.

...

"Taking this opportunity to compete in the same game, we can beat Morgan Stanley and make our reputation." Gao Xian, who turned this thought in his mind, immediately contacted John Whitehead, co-CEO of Goldman Sachs, "I

I took the time and read the media reports and found that Sega and Apple were put together and made comparisons in all aspects, including stock underwriters."

"Although Apple is a startup, it has a big temper." John Whitehead couldn't help laughing: "I heard a lot of interesting news, almost all of which were caused by the public image spokesperson of Apple, Jobs, such as complaining about Morgan Stanley.

The commission ratio of seven percent is too high, but the stock issuance price is only set at $17 per share."

Gao Xian was also amused, "It seems that Morgan Stanley took the initiative to lower his figure and did not make Apple's founder grateful."

John Whitehead savored the subtext in Gaosheng's words, "Sir Gao intends to take advantage of the opportunity of Apple and Sega to list together to suppress the limelight of Morgan Stanley?"

"It's not a saying that it's going to be a hit that will beat Morgan Stanley." Gao Xian asked back: "If we do better than Morgan Stanley, does it mean that customers should choose us more?"

John Whitehead pondered, "What does Sir Gao want to do?"

Gao Xian replied with preparation: "We can try it out and use reverse bidding for some of the underwritten Sega stocks."

PS: Bow to thank the book friend: I was ambushed, Ai Rui and Qingfeng’s reward!!