Reborn Capital Madman

At this stage, Hollywood is constantly falling towards the bottom, and there is still no end in sight.

The reason is, first of all, the "Paramount Act" introduced by the United States in 1948. The U.S. Supreme Court made a landmark antitrust case ruling, requiring American film studios not to have their own theater chains.

and required theaters to exclusively underwrite their own company's films. This changed the production, distribution and broadcast methods of the American film industry and ended the traditional Hollywood-style studio system.

You know, even though making movies looks very glamorous, the risks involved are difficult to control. Maybe a movie will become a box office poison. Without the backing of a vertically integrated business model, major Hollywood movie companies, like

It's like a roller coaster ride, with performance ups and downs. Once you get unlucky, it's very difficult to turn around.

Under such circumstances, Hollywood giants such as Paramount, Warner, MGM, United Artists, and 20th Century Fox have successively sold themselves to large consortiums or investors who are good at playing capital games.

In addition, the rapidly developing television industry has brought new entertainment methods to the public, which is equivalent to stabbing Hollywood in the heart.

This decline is not just a feeling, but is actually reflected in the output value of the entire film industry. It cannot be brought about by just a few super-hit movies like "Star Wars".

In sharp contrast, the electronic game industry is developing at a jaw-dropping speed. According to Gaoyi's survey report, in the next two years, the output value of the entire electronic game industry will reach 8 billion US dollars, and may even go further.

Compare it with Hollywood at that time.

Take Gaoxian's operating results as a specific example. When IBM-PC was still working hard for the seemingly far-off goal of selling one million units per year, the eight-bit home video game console manufactured by Huanyu Electronics Factory was sold out last year.

One million units were sold without revealing anything, setting an industry record.

Of course, the prices between the two are not comparable. The mainstream IBM-PC for commercial use, including a complete system including a host, a monitor, a printer, etc., will cost no less than five thousand US dollars, while a home TV game console is much cheaper.

More than $500 is the ceiling, and the eight-bit home video game console built by Gao Xian retails for $199.

Moreover, Gao Xian believes that the annual sales target of two million units will be achieved soon, and maybe this year's Christmas sales season will help achieve it.

This kind of certainty, in addition to being based on the solid research results of Gaoyi, can also be traced in the "old script". The most typical representative is Atari, whose annual sales easily exceeded one billion US dollars. At its peak,

Accounting for one-third of Warner's annual revenue.

As for the current Atari, it was sold by Nolan Bushnell in 1976 to Warner, who was optimistic about the prospects of video games, for US$25 million, and in exchange for an additional US$100 million.

Invest to continue developing the Atari 2600, a home video game console.

However, Warner soon had conflicts with the incompetent management of Nolan Bushnell. Seeing that all the money he invested was going to be ruined, Steve Ross finally couldn't bear it and drove Nolan Bush away this year.

Nel, let Ray Casar, who had done well selling shirts before, take over Atari's operations.

Without Gao Xian's intervention, Atari, whose company management is on the right track, will become the leader of the video game industry in this period by relying on the inertia effect brought by its first-mover advantage.

But Gao Xian also wants to eat the largest share of the cake as much as possible, so Atari and Warner behind him can only stand aside.

In fact, Gao Xian really didn't take Atari seriously. Given his height, Atari had too many shortcomings.

Speaking of products alone, the current version of the Atari 2600 was developed very early, but it was delayed due to out-of-control project management. Moreover, it was not correctly recognized that the rapid development of the semiconductor industry has brought about a significant decline in memory costs.

, The use of memory is very stingy. For example, the buffer memory used for graphics and image processing only has a capacity of 128 bytes, which is ridiculously outdated.

On the other hand, Atari is also entering the personal computer market with a positive attitude, but it is based on the technology accumulation of Atari 2600. This is the same as Gao Xian's "dimension reduction" from personal computers to build a home video game console.

, cannot be compared, and Ray Casal, an outsider, while reorganizing the chaotic Atari into a company with regular operations, did not really stop a large amount of company resources from being ineffectively consumed in the technical research and development of personal computers.

.

More importantly, home video game consoles have opened up a new mode of running multiple games on one machine by freely changing cartridges, and Gao Xian has mastered many heavyweight game works, such as riding on the craze of the movie "Star Wars"

, the launch of the multi-platform game "Space Invaders" has made a major contribution to the annual sales of hardware-based home electronic game consoles exceeding one million units.

It is worth mentioning that Gao Xian has also successfully established his own system in the intangible fields such as business models and work systems, and his prestige has never been greater.

The earliest arcade machines had a "big box" that people could see and touch, which was a product in the usual sense. However, home TV game consoles separated the hardware operating platform and game software. It is not difficult for consumers to understand the former, but later

It becomes a strange thing.

In fact, this situation also exists in the computer field. In the past, programs were packaged together with computer hardware into a usable system and delivered to end users; however, the rapid development of personal computers is subverting this business model, and more and more

Third-party software is presented to users and is available for them to pick and choose.

Then the question arises, how to commercialize these independent software. After all, in the eyes of ordinary consumers, program code is an intangible thing.

To this end, Gao Xian instructed Ruixia, a chain store with outlets throughout North America, to open a small area in its flagship store in a big city to provide sales services for independent software in a similar way to selling books - or only install one.

A floppy disk for a software product, or a floppy disk in which multiple software packages are packaged together.

Cartridges for home video game consoles also borrowed this business model.

Furthermore, in the production process of video games, Gao Xian adopted the model of music record production. For example, he established the top position of producer and printed it on the product cover. Of course, in order to prevent peers from poaching, he used similar methods.

A nickname like a pen name.

In doing so, first of all, game producers can gain a sense of honor from being recognized for the fruits of their labor, and even have a clear and mature personal career advancement trajectory.

By the way, it is true that the video game industry in this era can make a lot of money, but because it is still a new thing, the practitioners are often on the margins of society.

To put it bluntly, the first choice of employment for a regular university graduate is definitely in companies that are widely recognized by the public. Even Woz, a non-mainstream young man who can hang out with Steve Jobs, also plans to join HP as an engineer.

He regarded it as his life ideal and developing the Apple personal computer was just his personal hobby.

In other words, workers who have entered the current stage of the video game industry are more or less "non-mainstream", but this group also needs to have its own life development path, and Gao Xian has designed a system to meet this requirement.

A solution to meet the needs of others - It doesn't matter if you are not a family member or a "good boy" recognized by the public. As long as you work hard and perform well, you can become a good person, including game producers, and gain both fame and fortune.

It is no exaggeration to say that Gao Xian has created a loyal and highly cohesive game production team through techniques such as this. Unlike Atari, many outstanding game production talents came to work after Ray Casal took office.

Immediately people became distraught and fled away one after another.

With enough strength, you have a strong right to speak. In the process of Gao Xian injecting the game resources he has into Sega almost without reservation, it is not an exaggeration to describe it as unimpeded.

The reason why Gao Xian has a soft spot for Sega is mainly because Sega's background meets his requirements.

From the beginning, Sega’s target customer was the US military, especially the US military stationed in Japan. Sega provided game products to meet the leisure and entertainment needs of American soldiers, thus accumulating good resources in both Japan and the United States.

After Gulf Western Industries acquired Sega through Paramount, it actually did nothing outstanding in terms of business operations. It was not as good as what Warner did for Atari. It was a waste of a good card. Otherwise, in the "old script",

It is also unlikely that as soon as Charles Bludorn died, the board of directors of Gulf Western Industries regarded Sega as a marginal asset and quickly disposed of it.

The reason is nothing more than that when Charles Bludorn acquired Sega, he had a good plan to build a more comprehensive entertainment industry layout, but in actual implementation, his vision was high but his power was low.

Especially the video game industry that has developed in recent years. It seems that the technical threshold is not high, but there are many doorways. Gulf Western Industries and Paramount can't find the direction at all. If it weren't for Gao Xian, the final result would still be a waste.

A good card.

The main contents of Gao Xian’s plan to reorganize Sega include:

Sega is completely independent, neither a "grandson" company of Gulf Western Industries nor a "subsidiary" company of Paramount;

Sega's shareholding structure was adjusted to Gao's Capital's 60% shareholding and Paramount's 40% shareholding;

Sega's board of directors includes Gao Xian, Gulf Western Industries boss Charles Bludorn, Paramount CEO Barry Diller, Sega CEO David Rosen, Sega Ippon President Hayao Nakayama, Ruixia Chief Executive

Executive John Roach, et al.

Among them, Hayao Nakayama is a distributor in Ippon Market. Because of the outstanding performance of the company he established, he was spotted and acquired by Sega, and thus joined the Sega operation team.

John Roach was the successor of Charles Tondy. IBM-PC's stall was getting bigger and bigger. Charles Tonde became the full-time CEO of IBM-PC and handed over the operation of Ruixia to his subordinate John.

·Roach.

In addition, at Gao Xian's request, Nakayama Hayao and John Roach also joined Paramount's board of directors. This move was to further strengthen Gao Xian's actual control over Paramount and prevent Gulf Western Industries from falling apart.

That day, the most important prey will not fall into the hands of others.

Charles Bludorn saw this plan very clearly. Only in the hands of Gao Xian can Sega make big money; only by listening to Gao Xian can Paramount outperform its competitors in the context of the sluggish Hollywood market.

Earn more money, no matter your personality

Both human energy and Gaoyi's capital base are needed by the entire Gulf Western Industrial Company. Anyway, the last "security boundary" to secretly guard against the invasion of Gao's forces is at Paramount. There is no threat to the main body of Gulf Western Industrial Company, so why not

How about a welcome with both hands?

Charles Bludorn, who was particularly clear-minded, waited for Gao Xian to lay out the framework for Sega's reorganization, and asked with a smile: "Sir Gao, does the brand-new Sega have any exciting plans in the near future?"

Gao Xian chuckled, and glanced at David Rosen, Nakayama Hayao, and John Roach. "I think that Sega's home video game console has been helped by "Space Invaders" and the new "Pac-Man"

It can definitely become the most popular gift this Christmas and even help achieve the overall goal of annual sales of two million units."

Charles Bludorn gasped when he heard this. If Sega could really achieve annual sales of two million units, then the sales of hardware alone would be about 400 million. Add in the sales revenue of game cartridges, and the figure would be very impressive.

Ah, and it doesn’t have to be divided into various parts like in the movie.

Thinking of this, Charles Bludorn looked at the Sega executives, including David Rosen, and asked in a deep voice: "Sir Gao always has a clear goal, please make a statement."

David Rosen glanced at his subordinates and said to himself, these are elite soldiers personally selected by David Rosen. Even if he wants to be lazy, he will not succeed.

After David Rosen made his attitude as clear as a military order, Charles Bludorn nodded with satisfaction, "That's good, the group will also vigorously cooperate with your marketing needs."

Gao Xian looked at Nakayama Hayao and pointed out slowly: "Although the labor cost of Yiben is higher than that of Xiangjiang, the technical foundation of Yiben is not comparable to that of Xiangjiang, and the consumer market of Yiben is also extremely considerable.

.After you return to Ibenben, in addition to actively expanding your business, you should also pay attention to recruiting troops."

"Soon, I will stop by and check the results of your work in person."

Nakayama Hayao leaned forward slightly and nodded respectfully in agreement.

After the meeting ended, Gao Xian called Nakayama Hayao over alone to have a more detailed discussion.

Nakayama Hayao thought it was "a cliché" that Gao Xian was worried about his ability to work, so he quickly expressed his position: "Don't worry, Sir Gao, I will recruit troops according to the instructions you gave me before and never miss any talents."

"Of course I believe in your ability." Gao Xian nodded slightly and said sincerely: "Actually, I left you alone for a matter that is currently difficult to mention clearly on the board of directors. Sega should take care of it in this book.

Some properties are good, such as building my own headquarters building in Tokyo. I will use part of Sega’s profits to support it and equip it with a dedicated team.”

"Build a headquarters building?" Nakayama Hayao didn't expect Gao Xian's mind to jump so fast. He couldn't react for a moment and felt a little stupid. "Build a headquarters building in Tokyo?"

"Isn't this normal? Sega is recruiting new people. The rapidly increasing number of people cannot be squeezed into one place to work together." Gao Xian glanced at Nakayama Hayao indifferently and cursed: "Look at how you have never seen the world.

Building a headquarters building in Tokyo is just the first step. I will also use the advantages of local people like you to enter Japan's real estate market and stock market. I will spend more capital to reorganize Sega, not just for the sake of the video game industry and

Paramount, and Gulf Western Industries."

Suddenly, an idea flashed in Gao Xian's mind. He couldn't help stroking the beard on his chin and reflected on himself: "Reality and history are always so similar. In the 'old script', many game companies decades later have the power to sell games.

The money I earned was invested in real estate, but I never imagined that I would also have the wisdom to pick up people's teeth."

Seeing that Gao Xian had already made a plan, Zhongshan Shunxiong bowed respectfully and said: "I will be waiting for Sir Gao to come and guide the work."

…

ps: This big chapter was updated yesterday. I was too sleepy to fall asleep last night and didn’t finish checking for typos, so I updated it this morning.

ps: Bow and thank the book friends: book friend 151225053620990, book friend 160711142934216 for their reward support!!