Reborn Capital Madman

The land term issue that began to linger in the minds of the people in the business community in Xiangjiang is essentially a problem with the future of Xiangjiang, and it will also involve the issue of which side of the butt to sit on.

In the next few years, the future problems of Xiangjiang will become more and more prominent, and around this focus, whether it is a consortium, company, family, or individual, they will fully interpret the various aspects of the world.

Of course, Gao Xian's troubles would not be too great. He knew how to grasp the "degree" from the very beginning and master the capital that has been fought for by all parties.

This capital not only includes tangible, such as financial resources, but also intangible, such as influence. The mission of Shanghua Culture lies in the latter.

In terms of film and television production that is most well-known to the public, Shanghua Culture is currently filming the long historical TV series "Romance of the Three Kingdoms".

At this stage, the Hong Kong TV series has begun to realize the trend of long-form works. For example, in order to cope with the challenges of Li's TV and Jiayi TV, BTV planned a TV series with the theme of family struggle, called "Crazy", with a length of more than one hundred.

set.

The reason for this phenomenon is mainly because of the strong demand for local Chinese programs in Xiangjiang and the lack of production capabilities. Take BTV as an example, TV series program production has just come out of the idea of ​​stage plays.

Gao Xian arranged for Shanghua Culture to film the TV series "Romance of the Three Kingdoms" not to be very enthusiastic about the achievements, but to have thoughtful thoughts.

First of all, Shanghua Culture cannot be self-satisfied just because it is the first to launch a martial arts TV series and is successful.

In this era, the United States and Europe, the production level of TV series is certainly ahead, but the gap between Xiangjiang and them is not that far away, and they can make a difference.

Secondly, the influence of "Romance of the Three Kingdoms" is quite considerable from the perspective of the region and the perspective of the circle. The well-known entrepreneur Konosuke Matsushita's praise of "Romance of the Three Kingdoms" is a non-Chinese-speaking region and business community.

Examples where all circles accept it at the same time.

More specifically, Gao Xian asked Shanghua Culture to produce a TV series in the conventional sense that the public likes to watch from the famous book "Romance of the Three Kingdoms", but also to launch an interpretation program that conforms to business strategy. To put it bluntly, it is analyzing it in the mall.

How to use the strategies in "Romance of the Three Kingdoms"?

For this purpose, Gao Xian specially invited celebrities from the Xiangjiang cultural circle, such as Zhong Jinghui, General Manager of Shanghua Culture, Lin Xingzhi, Editor-in-Chief of Xinbao, to sit together, taste wine and chat, and exchange views on each other.

It must be admitted that Gao Xian has done a very successful job in covering up the smell of money with the fragrance of books. If he gets into the cultural circle, no one will think of his profit-oriented business.

Everyone was very interested in Gao Xian's ideas, and Lin Xingzhi said with longing: "Once the Romance of the Three Kingdoms is moved to the screen, it will definitely be popular and trigger a strong social response. Taking advantage of this momentum, we will discuss how to use the Three Kingdoms in the shopping mall.

The thirty-six strategies in Romance of the Romance of the United States attract the attention of business people, and it is definitely no problem."

Huang Zhan smiled and said, "Many of the bosses in Xiangjiang have low cultural levels. Compared with meticulous business cases, Chinese cultural allusions are easier to win their favor."

"Then please let everyone work together to do this operation." Gao Xian joked Huang Zhan: "You can speak and sing, don't waste your talent. You have to face the camera and do a few episodes of the program in person."

Huang Zhan said happily: "I haven't really dabbled in this field before, so I must try it."

Gao Xian also expressed some of his own views, "I hope that with the help of the theme of "Romance of the Three Kingdoms", we can launch some original cultural products and spread our influence to more developed regions like YiBi."

"A lot of operations in Xiangjiang have referenced the experience there. For example, in order to compete for the license, Jiayi TV decided to follow the educational functions of Asahi TV and Tokyo TV, but these things are not all feasible. Asahi TV and

Tokyo TV has now given up its educational function and switched to a comprehensive TV station."

Lin Xingzhi said, "I can understand Mr. Gao's good intentions, that is, we must have our own things and cannot always let others export their culture."

Gao Xian laughed loudly, "Everyone here is close friends, so you should be clear!"

After putting down the wine glass, Huang Zhan chatted: "The operation of Jiayi TV seems to be really problematic. It has not been a year since the official broadcast, and there has been a shortage of funds. I heard that the capital of the Lin Bingyan family is now vigorously introducing.

”

"It's not surprising." Lin Xingzhi analyzed in a blatant manner: "From Monday to Friday, from 9:30 to 1:30 every night, Jiayi TV must play two hours of educational programs, and

No additional advertisements are allowed during this period. How can such a model be effective?"

"In addition, the people from Jiayi TV are used to being overly good at it. In order to quickly increase their popularity, they also have a football team to play in the league."

Listening to these comments, Gao Xian raised his eyebrows slightly. His focus on Jiayi TV is that among its shareholders, Jardine and I hope that Jiayi TV's money-burning game can make Jardine. I didn't expect that there would be someone else who was stupid to pay.

Many local tyrants dare to get involved.

After the party was over, Gao Xian ordered his subordinates to collect relevant information, and the result was soon achieved, and the situation was true.

Lin Bingyan is one of the founders of Hengsheng Bank and served as the first chairman. However, he died as early as 1949. The members of the Lin family who now invest in Jiayi TV are Lin Xiufeng and Lin Xiurong, the sons of Lin Bingyan.

There is also a news that is not very clear to the outside world, that is, He Zuozhi, the main shareholder of Jiayi TV, has already sold his Jiayi TV shares in a low-key manner and withdrew from Jiayi TV.

The position of general manager was given to Lin Xiufeng.

"It's so fast." Gao Xian shook his head with emotion.

If He Zuozhi can run Xiangjiang Commercial Radio so successfully, he will definitely have unique experience in the media industry. Now that he doesn’t give Jiayi TV a direction, Jiayi TV will be completely lost.

The main shareholders of Jiayi TV at the beginning of its establishment include Xiangjiang Commercial Radio, Jardine Mahjong, Sing Tao Daily, Overseas Chinese Daily, and Industry and Business Daily.

Ho Zuozhi, the boss of Xiangjiang Commercial Radio, and Ho Shili, the boss of the Industrial and Commercial Daily, are half-brothers, that is, their father is both famous Ho Dong.

At the same time, although the positions of Sing Tao Daily, Overseas Chinese Daily and Industry Daily are close to Baodao, their current status in the Xiangjiang newspaper industry cannot be ignored.

In such a combination that seems to have strong financial resources, media influence, and stability, He Zuozhi is the backbone responsible for the specific operation.

Unexpectedly, he retreated first!

Now, the Lin family has invested heavily in Jiayi TV. When Jiayi TV is spending money, it will definitely rush to Jardine.

Gao Xian sighed regretfully at this. This is really a waste of cannon fodder when burning money.

In fact, Gao Xian has a little impression of the name Lin Xiufeng. In the capital scam that shocked Xiangjiang a few years later in the "old script", Chen Songqing, Zhong Zhengwen, Zhan Peizhong, and Lin Xiufeng... all have role-playing roles.

At this time, his subordinates reported that John Maden, a senior member of the Defence group, came to visit.

Gao Xian was slightly stunned. There was no such item on his work schedule.

Of course, regardless of whether you make an appointment or not, Gao Xian should be personally entertained as a senior classmate of John Maden.

While thinking about what would happen to John Maden suddenly finds himself, he welcomes the other party in with a breeze on his face.

After the greetings, Gao Xian looked at John Maden, whose expression was indifferent, and asked, "Sir Maden is so anxious, is there anything wrong?"

John Maden nodded, "Is Sir Gao interested in the acquisition of Huidefeng?"

Gao Xian was startled when he heard this. Although he knew something about Huidefeng's poor management, for example, according to the data released by Huidefeng's financial report, Huidefeng's regular surplus in 1973 was as high as HK$180 million.

But in 1974, it dropped sharply to HK$69 million. Last year, in 1975, the figure was only HK$29 million, but even so, John Maden moved out

The drama is too sudden.

Seeing Gao Xian so surprised, John Maden shrugged, "I know that Sir Gao has such strength, and wasn't it just one step away from the acquisition of Hutchison."

Gao Xian smiled bitterly and changed the subject: "Why did Sir Maden suddenly have such an idea? Could it be that Defung also had a business crisis like Hutchison?"

"In addition to Huidefeng's business crisis, I'm also discouraged." John Maden sighed, "I guess you knew it long ago. Currently, Huidefeng's major shareholder is Zhang Yuliang, but everyone has reached a gentleman agreement.

I am still the chairman of Huidefeng and I am usually at peace, but when Huidefeng has a business crisis, I will be constrained by Zhang Yuliang whenever I am involved in some loan funds."

Gao Xian listened carefully to John Maden's nagging, feeling that most of the content should be vague.

The Zhang family, the major shareholder of Huidefeng, has accumulated huge wealth by obtaining the rights of Western medicine agents from British pharmaceutical factories in the Far East.

On this basis, Zhang Yuliang, the head of the Zhang family, seized the development opportunities of Xiangjiang real estate industry, further increasing financial resources.

In the early 1970s, the stock market and real estate market in Xiangjiang were in full swing. Zhang Yuliang saw the critical moment of Huidefeng's expansion under John Maden, and obtained four percent of Huidefeng's stock exchange.

Shidi shares became the major shareholder.

In Gao Xian's view, this result is definitely not related to John Maden's mistake.

In recent years, Huidefeng's expansion momentum has been too strong. There are more than 200 companies under the entire group. In addition to its original main business, it has also invested a lot of resources in real estate, and the front line has been stretched very long.

John Maden is not as capable of exploring gold everywhere like Gao Xian, and it is inevitable that he is unable to deal with it.

Gao Xianzhen wanted to persuade John Maden to endure the current dilemma. The most difficult global economic recession in 1974 and 1975 have been overcome. Are you really going to fall into the darkness before dawn?

However, Gao Xian thought about it again and again, John Maden was not so easy to listen to others' preaching.

More importantly, the Madden family has a business experience, that is, in order to avoid risks from Zhengzhi, the main assets are placed on a ship that can leave the dangerous land at any time. To this day, John Madden still follows his father's old man.

Madden's family motto.

In other words, in terms of confidence and sense of belonging in Hong Kong, John Maden is definitely not as good as the Hutchison Master Qi Dezun, who is enthusiastic about Hong Kong's charity. Hong Kong is mainly a place to make money, and John Maden spends most of his time.

In London.

In this case, Gao Xian advised John Maden, who had already made up his mind, to endure Defeng's temporary dilemma and the constraints of major shareholder Zhang Yuliang, to be almost destined to waste saliva.

After John Maden vomited a lot of bitterness, he asked Gao Xian again, "How is Sir Gao interested in the acquisition of Hui Defeng?"

Gao Xian, who had already figured out his initial understanding, smiled bitterly on his face and said heartily: "Sir Maden, with our many years of friendship, I am certainly willing to help me when I encounter difficulties."

"But I have difficulties here. Since I became a white warrior in Hutchison, under the surface of the scenery, I have been suspicious of Huifeng Bank, and I am afraid that more people will have the same mentality tacitly, so

Finally, I carried the burden of Huifeng Bank being dumped by him and was beneficial to the bank."

"Frankly speaking, Sir Maden and I are facing similar situations now. The front line is too long and I just struggle to support it."

"Fortunately, the economic recession has ended, and the real estate and stock markets in Hong Kong have begun to improve. I guess I can breathe a sigh of relief in the next time."

Speaking of this, Gao Xian sincerely suggested, "Sir Maden, otherwise, if you have to patiently support it, it is very likely that Huidefeng's business will improve with the improvement of the overall environment.

.”

Seeing Gao Xian politely rejecting his proposal, John Maden, who was quite embarrassed, was reluctant to say much and stood up to say goodbye.

"Sir Maden, don't be so anxious." Gao Xian hurriedly grabbed John Maden and said, "Hong Kong is much richer than me. If Sir Maden really makes up his mind, he can find other acquirers."

"You are not referring to Huifeng Bank." John Maden finally showed displeasure, "I don't want to deal with that difficult guy Shen Bi."

Gao Xian reminded: "Sir Maden hasn't considered Jardine?"

John Maden hesitated, "Do you think Neubijian will be interested?"

Gao Xian nodded vigorously, "I think he will!"

"Okay, then I'll go find Newbijian now." John Maden said goodbye and left.

Looking at John Maden's back, Gao Xian's face showed an unpredictable and profound smile.

As long as Jardinet dares to take over, Huifeng will inevitably be unable to tolerate Jardinet's power expanding even bigger than itself, and then becomes afraid. Regardless of whether the acquisition is finally reached, the British capital will be in a mess.