Reborn Capital Madman

Objectively speaking, Gao Xian's personal golden brand cannot replace the powerful publicity of the companies he founded, especially when these companies want to go out of Hong Kong and expand their business overseas.

The overall global economic recession cycle triggered by the world oil crisis has shown signs of bottoming out.

Based on this observation, Gao Xian ordered his subordinates to formulate a huge publicity plan. The initial advertising budget was as high as 10 million US dollars. According to the current exchange rate, converted into Hong Kong dollars, it would be more than 60 million Hong Kong dollars, and it was an upfront investment.

At the beginning of 1976, this development was reported to the outside world through the mouth of Zhang Yongkang, who was responsible for the group's public relations, and then caused various newspapers, TV stations and radio stations in Hong Kong to start to take action.

After all, in this era, advertising business is the top priority in media revenue. Everyone cannot help but be interested in such a delicious and filling cake.

In fact, this huge publicity plan inevitably has the motive of creating a gimmick, because it actually covers all the objects that need to be focused on in the Gaoying and Gaoyi series.

In addition, according to Gao Xian's intention, the operations of units like Gao Xian Industrial Village must be global-oriented from the beginning, and their advertising and promotion must also be global.

This is also why the advertising budget is in US dollars. Only this simple and crude gimmick can achieve a wider publicity effect and attract overseas advertising companies to come and work.

Zhang Yongkang, who has always been in charge of media public relations, has recently been publicized by various newspapers and advertising companies. This does not prevent everyone from directly meeting Gao Xian, such as Huang Zhan, a great talent in Hong Kong.

In "Old Scripts", many people first know Huang Zhan as a lyricist and composer. He has created popular lyrics and music for many martial arts-themed film and television works, including "A Laugh in the Sea"; further understanding, This includes that he is also a part-time writer, host, artist, etc. He is a versatile and romantic figure.

But in fact, Huang Zhan’s formal occupation is advertising creativity. Two years after graduating from Hong Kong University, he joined the advertising industry in Hong Kong. Moreover, Huang Zhan also regards advertising as the number one formal occupation. As for his work in the entertainment industry The activity is an interest in making money.

Gao Xian has always been enthusiastic about making friends with Huang Zhan, who is similar to himself, not because of the feelings in the "old script", but because he is a smart and wealthy man. In order to reduce the smell of copper on his body, he must have several cultural circles A good friend to show off your taste.

What's more, in the environment of Xiangjiang, literati such as Huang Zhan who can attract huge traffic can sometimes play an unexpectedly huge role.

Therefore, Huang Zhan, who passed through the "checkpoints" in the Xinhua People's Bank of China and arrived at the top-floor office, was warmly received by Gao Xianping.

"Yiqin is indeed a great talent. The lyrics and music you composed for the two TV series "The Legend of the Condor Heroes" and "The Legend of the Condor Heroes" were deeply loved by the audience. It seems that "The Legend of the Heaven and the Dragon Slayer" cannot do without you." Gao Xian first praised Huang Zhan's achievements in "not doing his job properly".

For TV dramas of this era, due to factors such as the production level and the quality of programs received by televisions, compared to the visual impact of the pictures, the auditory appeal of the soundtracks cannot be ignored.

Although "The Legend of the Condor Heroes" and "The Legend of the Condor Heroes" relied on Gao Xian's cultivation to take the lead in introducing rudimentary special effects such as fireworks and wires, in the "old script" in the late 1970s, The level of martial arts TV dramas such as "The Transformation of the Silkworm" and "Tai Chi Zhang Sanfeng" produced in the early 1980s could not be achieved without the addition of excellent soundtracks.

"Sir Gao gave me the opportunity, of course I will do my best to perform." Huang Zhan, who received the recognition in person, could not hide the complacency that a scholar usually has. However, he did not forget the business, and used this style of conversation to move to this point.

The purpose of this visit, "Sir Gao, I came to disturb you because I want to shamelessly ask for a bowl of rice."

While Gao Xian showed off his learned tea skills in an artful way, he joked: "Yiqin is so talented. As long as he doesn't trade in stocks, he still has to worry about not having enough to eat."

Huang Zhan, who was mentioned about the sad incident, shook his head repeatedly and sighed: "I think I am smart in vain, but I can't escape the moment of greed. The most practical thing is to be creative in advertising peacefully."

During the stock market frenzy in Hong Kong in the early 1970s, Huang Zhan also followed the fashion and was cut off. For example, he bought a super junk stock, Xiangjiang Antenna, and lost only a pile of Xiangjiang Antenna stock certificates that were reduced to waste paper.

The consolation is that Huang Zhan followed the right trend in the stock of Shanghua Culture.

Gao Xian was amused and laughed, and then asked proactively and thoughtfully: "From what Yiqin said, could it be that you have other plans in the advertising industry?"

Huang Zhan walked down the ladder comfortably, and Dao Ming said: "To be honest with Sir Gao, I have just established an advertising company. The entrepreneurial stage is very difficult, so I came to Mr. Gao to seek development opportunities."

"Cooperation is not a problem." Gao Xian nodded happily, "There are only a handful of Chinese-owned companies in the advertising industry in Xiangjiang. Yiqin rose to the challenge and was full of courage! By the way, what's the name of the company? I'll ask someone to send you a congratulatory gift.

Come over and express your feelings."

Huang Zhan, with a rare expression on his old face, replied with a hint of coyness: "The name is Huang Yulin Advertising Co., Ltd."

Gao Xian suddenly exclaimed. Although he was busy all day long with many affairs brought about by his status as an investor, industrialist, executive bureau member, etc., he also heard some tidbits about Huang Zhan in his spare time.

This great talent and Lin Yanni, who used to be Li Xiaolong's sister-in-law, are in love. They are both quite famous in the circle. In addition, one is a married man and the other is a newly divorced woman. When they are mixed together in this way, it is natural that they will become the top.

Good conversation after dinner.

However, these trivial matters do not affect Huang Zhan's ability in the advertising industry. In terms of position alone, he has already become the general manager of the company; and Huang Zhan was responsible for an advertising project in 1971 and was selected into the American Advertising Agency.

The world's highest honor - the Keogh Award for the best international film and television work.

What Gao Xian appreciates most about Huang Zhan's achievements in the advertising industry is that he took the lead in integrating advertising with local Chinese culture in Hong Kong.

You must know that foreign-funded companies in the advertising industry in Xiangjiang dominate, and their advertising creations are naturally dominated by ghosts. Their usual practice is to introduce advertisements created in Europe and the United States, and then arrange for Chinese subordinates in Xiangjiang to literally translate the text into Cantonese; if it is an advertising song,

It was paired with the original music, which resulted in a mediocre fit between the music and lyrics and the inability to effectively promote the brand.

To give a vivid analogy, in the famous long-lived video game "World of Warcraft" in the "old script", there is a very popular character Illidan, whose iconic line is "You are asking for your own death", but in fact this sentence

The original English text corresponding to the national service line is "You

are not prepared", the Taiwanese server directly translated it into "You are not ready yet", and only the Chinese server cleverly translated it into "You are seeking your own death", and the market response proved that the quality of localization is better.

inferior.

Similarly, Huang Zhan created many popular advertising slogans that fit the cultural habits of Hong Kong Chinese, such as "When Remy and Horse are in full swing, good things will come naturally."

In recent years, the population of Hong Kong has grown rapidly. Facing the pressure of more than four million residents, the Hong Kong government naturally hopes that people will take birth control. Last year, in 1975, Huang Zhan wrote a propaganda for the Hong Kong Family Planning Guidance Association.

The song "Two is Enough" is deeply rooted in the hearts of the people and played a great role in promoting birth control.

With these qualifications, Huang Zhan came to Gao Xian to beg for food. In addition to fighting for favors, Huang Zhan was also quite powerful.

Gao Xian, who recognized Huang Zhan's creative talent in advertising, thought for a moment, and then went straight to the topic: "Yiqin set up her own business, of course I am willing to do it; Gao's company handed over the advertising for local business in Xiangjiang to Huang Yulin Advertising

Co., Ltd. to complete it, I am quite confident.”

"Pok Fu Lam Ranch will be built into a large-scale private housing estate, Fortune Garden, which will facilitate the bank's plan to introduce ten-year mortgages for the first time. In this way, Yiqin will make an advertising plan as soon as possible and submit it to promote the uncompleted properties of Fortune Garden and the ten-year mortgage.

"

Huang Zhan was overjoyed when he heard this. Although he was very good at stock trading, he was clearly aware of the importance of the two projects mentioned by Gao Xian.

It is no exaggeration to say that as long as Wong & Lam Advertising Co., Ltd. gets this business done well, it will not only be able to successfully establish itself in the advertising industry in Hong Kong, but also gain considerable operating income, and at least this year there will be no pressure on profitability.

.

After Huang Zhan thanked Huang Zhan profusely, Gao Xian explained sincerely: "The $10 million publicity plan announced by Zhang Yongkang contains many publicity points. The Gao

It is recognized as an international project and will most likely be entrusted to a well-known advertising company in the United States."

"So, Yiqin, I can only promise to give you some projects that are oriented to the local area of ​​Xiangjiang. Based on your achievements in the advertising industry of Xiangjiang over the years, I believe the publicity effect will not be bad."

"Of course, if Yiqin has good advertising ideas for international promotion, then feel free to tell me, I won't let your work go in vain."

After listening to Gao Xian's intimate words, Huang Zhan became more motivated, so he couldn't wait to get up and say goodbye, going back to the company to prepare.

Not long after Huang Zhan left, Zhang Yongkang came over to report on the recent work, which was basically smooth. For example, the Hong Kong government was willing to cooperate and provide a series of support needed for aerial photography of the Hong Kong scenery.

It must be pointed out that at this stage, there are still many restrictions on Hong Kong under the governance of the Hong Kong government that are beyond the normal understanding. For example, due to the turbulent situation in 1967, the Hong Kong government strictly supervises fireworks and firecrackers, even if

During the New Year and festivals, they cannot be set off casually.

The creative advertising of Hong Kong through aerial photography can also reflect the construction achievements of Hong Kong. The Hong Kong government was naturally happy to see this, and then Hong Kong Governor MacLehose allowed the deployment of troops.

However, Zhang Yongkang mentioned one point, "The Hong Kong government hopes that we can help and promote Ocean Park to the world."