Reborn Capital Madman
Chapter 0346 The mystery of media operation and public opinion guidance
In fact, Gao Xian is just a face to Nixon. How busy can the other party who stepped down in the "water gate incident"? It is nothing more than to write an autobiography according to the political tradition;
For the work of the legacy of President Mi Guo.
Especially because of the negative impact of the water gate incident, although Nixon's return has a good start with the assistance of high string, all walks of life still keep a distance from all walks of life.
Former Mi Guo President Xiao.
Therefore, seeing Gao Xian sent himself an event arrangement, Nixon agreed unreasonably.
Gao Xian then proposed: "I think you can set up an office in Xiangjiang in order to facilitate your work trip in Asia in the future, such as visiting China next year. And the Chinese travel that is about to be enabled, although it is not the tallest building in Xiangjiang, but the land is the place, but the land is the place,
At the Central Ring, the conditions in all aspects are excellent, which is very suitable as an office. ""
Nixon listened to it, because in the early stage of his return, he was inevitably suffering white eyes in the country of Mi State. Instead, he surrounded the diplomatic heritage of the President of Mi -China -improved Sino -US relations.
You must know that Sino -US relations have formed a popular in the country of Mi State. Now go to China for an visit to understand the elites from all walks of life in Mi State of this strange country. It is endless.
In this case, Nixon can have an office that serves his own work in Xiangjiang, a bridgehead to China.
Then, then
However, Nixon's heart is not fake, but he still hesitant in his expression. Because of his control, he is worried that the relevant costs in the office will not afford it.
Mainly, the Mi -Guo Parliament's $ 200,000 living expenses for Nixon each month have stopped in February this year. Due to the negative impact of the water gate incident, it is difficult for Nixon to find the identity suitable for his former president in Mi State in the country of Mi Guo.
The decent work, that is, the $ 500,000 business speech activity contacted by Gaoxian, and a TV interview program of $ 600,000, but the latter has progressed slowly because of some factors.
In terms of large expenses, due to the negative impact of the water gate incident, the Mi -State Congress asked the Ministry of Justice of the Mi Guo to deduct some White House documents that should have belonged to the Nixon. According to the convention, Nixon, which commemorates the museum that commemorates the historical heritage of the President of Mi Guo, needs to need
These documents are used as collectibles, so the two sides cannot avoid a lawsuit that is destined to fight against Japan, which is expensive.
The high string of the words and views, without waiting for Nixon to expose the obvious embarrassment, said with an insteptedness: "If you can set up an Asian affairs office in the Chinese Building, it will inevitably increase the popularity of the Chinese Tower as a return.
May provide discounts. "
After Nixon tastes the "discount" in Gao Xian's words, it is equivalent to "free", and then he nodded in the water location, "You can set up an Asian affairs office in Xiangjiang, of course, it will be better."
Even if this is the case, after a few words of Gao Xian and Nixon, they turned to another more tricky thing, that is, Nixon's TV interview show.
Gao Xian is so enthusiastic about this matter, in addition to because of Nixon's value and selling each other's human feelings, it is more because this project is "fresh" with "nutrition".
When Gao Xian came to this era, he was able to achieve today's achievements, but he was not simply relying on the golden finger of information asymmetry, and he continued to learn and improve himself.
For Gao Xian, the Nixon TV interview show is a valuable learning opportunity, that is, the mystery of western media operations and public opinion guidance.
This operation requires some elements, including authorization, producer, funds, played media, etc.
Regarding the authorization, Nixon promised to be very happy; the producer was looking for David Florose, a well -known British media person who was good at interviewing senior positive people; the funds were simpler.
After contacting, I made up for funds including Nixon's $ 600,000.
It was a little difficult to play the media, because the Mi -national media platforms such as Mi Guo Broadcasting Corporation, National Broadcasting Corporation, and Columbia Broadcasting Company disdain.
On the surface, the Nixon TV interview program is a check news, that is, spend a lot of money to buy information about crimes or celebrity privacy to make news materials.
I have to say that at this stage, the Mi Guo Da media has at least a little face on the surface. It cares more about the ethics of the media. It is believed that the news of the check news is immoral, which causes the news that the news lacks objective and fair.
Can't plant a small trick on the table.
In the "old script" for more than decades, what Michael Jackson sexual harassment was like, Clinton participated in the 1992 Mi Guo presidential campaign, and there was an unfair relationship with Jennifer Fris in Jennifer Friez.
Bo's eyeballs were broken.
However, the actual reason is that everyone is unwilling to broadcast the Nixon interview program, which is easy to violate the correct air vane of the current Zhengzhi.
Fortunately, the Mi Guo media industry is well -developed. In addition to the three major broadcasting networks with shelf, there is also a long -established mutual broadcasting company, but because of various reasons, it has backward development, but therefore, there is no way of rejecting the so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called so -called
Check news, willing to broadcast Nixon TV interview shows.
In addition, the Mi Guo Radio and Television Industry also has a drilling operation rules, called "Broadcasting Union Sale", which means that when the Broadcasting Network does not handle it, the TV stations and radio stations directly obtain the right to play TV and broadcast programs.
Therefore, although the three major broadcasting networks of Mi Guo Broadcasting Corporation, National Broadcasting Corporation, National Broadcasting Corporation, and Columbia Broadcasting Corporation have a cold attitude towards Nixon TV interview programs, they have a strong interest in the television stations inside.
It can be said that the preparation of the Nixon TV interview show can be regarded as someone who has someone, the money is rich, and the platform has a platform, and it should be progressing smoothly, but it is still a stuck.
Originally, I thought that as long as the resources were ready to start, it was surprising to this. After a little understanding, I knew that the demands of the two parties were not so easy to achieve.
Nixon's authorized TV interview show, in addition to the return of $ 600,000 to alleviate the financial situation, also wants to reverse his public impression; David Florus hopes to use a TV interview program to explode some
News about the "Water Gate Incident" that has not been disclosed before, especially Nixon wants to show a attitude that meets the correct expectations of everyone's politics.
It can be seen that how big the differences between the two sides are!
You know, before the President Ford pardoned Nixon, he wanted Nixon to write a "confession book" to the "water gate incident", but was rejected by Nixon; David Flord was considered by the show's sensational effect, and he also wanted to make him want
Nixon pleaded guilty to the "Water Gate Incident", but it was too imaginary.
It is another, no matter what, the key to Nixon TV interview show is still here. It is still here.
When it comes to this incident, Gao Xian first pointed out that "David Florus was the most suitable producer to choose. As early as 1968, he had a pleasant atmosphere to you
Interview with characters, you have met David Florus and his family in the White House in 1970. "
"This foundation is very rare, enough to ensure that David Florus maintains goodwill to you during the interview."
Having said that, Gao Xian specially emphasized, "In fact, David Florus is still easier to convince. You may wish to ask Colonel Jack's opinion on David Florus."
Jack Burenan was the assistant Marine Corps assistant promoted after Nixon's 1969 president of Mi Guo; when Nixon visited China in 1972, Jack Brennan was one of the accompanying staff; Nixon resigned and stepped down.
After dissolving the staff team, only Jack Brennan was left as chief of staff.
This chief of staff is a title of Pokyi, but it is actually an assistant.
Jack Brunnan's work content is roughly: the contact person between Nixon and Mi Guo Parliament, the Mi -State General Affairs Bureau, handling Nixon's mail and financial budget, and employment of small -scale personnel.
The implication of Gao Xian's words is that Nixon's attitude towards this TV interview program does not need to change from the original enthusiasm to the current discouraged, which can make Jack Brennan and David Florist straight up.
Come and talk about conditions.
Nixthis sighed gently, "Maybe, some things are more suitable through the memoirs I am writing,"
Gao Xian shook his head slightly, "TV is the media closest to the public now, and its influence is great. I think you must have experienced it. During the presidential election in 1960, Kennedy defeated you with a weak advantage.
TV media. "
Then, Gao Xian also applied the experience of the Internet era in the "old script" decades later, saying: "For you, forgetting is more terrible than the controversy. If you lose your attention, you will like some people hope
As in the same way, it is completely reduced to the back of the public vision. "
"Actually, I think that if people now can live until the end of this century, they will realize that compared with the controversy caused by the" Water Gate Incident ", how important your historical contribution is!"
Gao Xian's bitter lobbying seemed to hit Nixon's atrium. He murmured: "My historical contribution, how many people understand?"
"So, you need to further contact the public, and TV interview programs are the most suitable way at the moment. The audience must be far beyond the traditional memoirs."
Nixon nodded and said: "Let Jack communicate with David Florose again."
I felt that Nixon was still careful, and Gao Xian groaned: "I recommend you an expert in the field of public relations, I think, some of your questions can definitely be answered."
Nixon said interested in: "It must be very highly recommended by you."
"Indeed." Gao Xian laughed: "He is the famous Hollywood agent Owen Razar."
Speaking of Hollywood agents, "Old Script" will definitely count Brian Lord, the innovative artist agency decades, and Eli Emmanuel, Eli Emmanuel, who is the most powerful and beautiful scenery.
Unlimited.
But in fact, each age belongs to the bulls of that era, and Ivin Razar is the best of the present.
At the end of the "Old Script" at the end of the century, the Mi Guo Film Society selected 50 greatest stars from the movie stars of the Mi Guo's film industry in the 20th century.
—— "AFI 100 -year -old Star".
Among them, Humphle Baojia, the second Gary Grant, was the agent by Owen Razar.
In addition, Ivin Razar is also the agent of Hemingway, a famous Mi Guo writer.
This is just a small part of Owen Razar's customers generally well known, as well as more heavyweight Hollywood stars, screenwriters, novel writers, etc.
Owen Razar can make the profession of the agent so high, and the heritage in the field of public relations can be imagined.
After Gao Xian introduced it, Nixon basically agreed: "Find a time, you arrange Owen Razar and I see me."
Gao Xian has become a real figure in Hollywood through Paramount. He has already made a lot of contact with Owen Razar. In addition to the Nixon brand, Owen Razar almost came.
Nixon definitely does not need any agent. Gao Xian introduced Owen Razar's work to public relations consultants.
Ivin Razar was very interested in this, and quickly figured out his scope of duties, and quickly gave corresponding opinions, that is, TV interview programs are conducive to the public to understand Nixon, but David Flororast's TV
If the editor is unreasonable, it is easy to confuse the focus of the topic, which is harmful to the public image that reverse Nixon.
After the surgery industry has specialized, Ivin Razar pointed out for some time, let alone Nixon, who murmured in his heart, suddenly enlightened, and even Gao Xian followed him.
In the end, Nixon made it clear that he talked about how TV interview programs operated with David Florus.
To the specific implementation, Jack Brennan, Owen Razar, David Freaster and others sat together and re -negotiated. Gao Xian was behind the scenes.
After the Nixon TV interview show was stranded, it also helped everyone to understand the all aspects of the project.
First of all, David Florist must ensure the attractiveness of the program. It does not say how to make a sensation, but there must be new things that have not been disclosed, especially the Nixon cannot be unavoidable.
It doesn't mean to do it.
Secondly, Nixon wants to reverse the bad personal public image, even if it is difficult, it has to be done.
Owen Razar took the lead in concession, Nixon can express a regretful attitude towards the "Water Gate Incident", and even David Flororam's questions can be more sharp.
David Frost also promised to secretly create a faint sympathy atmosphere in the show to guide the vulgarity of the audience of the Mi Guo to Nixon.
Listening to the participants to discuss the specific operation of how to guide public opinion one by one, Gao Xian couldn't help but secretly admire. These people really are all elites who know the rules of the country.
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