Reborn Capital Madman

The Xiangjiang TV industry is about to enter the era of the Three Kingdoms. Last year, in 1973, it was settled.

At that time, according to the recommendations of the Broadcast Development Working Group, the Hong Kong government decided to add relatively advanced wireless TV stations.

Because the cable transmission method of program signals adopted by Li is not the kind of cable TV with high clarity and numerous channels that people will know in the future.

To this end, the Hong Kong government issued two licenses for wireless TV stations, one can operate "Chinese TV station" and "English TV station" at the same time, and the other can operate only "Chinese TV station". This is also a small place where available wireless signals can be used in Hong Kong.

The frequency band is not sufficient.

There is no doubt that you can operate the licenses of "Chinese TV Station" and "English TV Station" at the same time, and you will be a beautiful one.

To be fair, Li is not very successful. As the first TV station in the Chinese region in the world, it has been unprofitable for almost ten years since it has been eased to monopolize the Xiangjiang TV industry and its business model has become increasingly backward, and it has been irreversibly surpassed by BTV in one fell swoop.

But Li is British after all, and the Hong Kong government definitely does not want BTV to dominate.

Therefore, the operating rights that can be regarded as "bidding" are the license that can only play Chinese programs.

Gao Xian, who had long seen this situation very clearly, had no interest in participating at all.

The truth is obvious. Through Yijia, Gaoxian is enough to maintain its influence on BTV. Shanghua Culture provides various TV programs for BTV, which is one of the manifestations.

In addition, from the perspective of the "old script", Xiangjiang at this stage is indeed limited in capacity. Whether it is the bankrupt Jiayi TV, Lidi TV, and its successor Asian TV, they are all money-burning losses, and then high

There is no need for strings to "get far away".

Finally, after some competition, the license plate that can only play Chinese programs belongs to a consortium composed of commercial radio stations, Jardine Massachusetts, Sing Tao Daily, Overseas Chinese Daily, and Business Daily, which is the "Old"

Like scripts, it became Jiayi TV.

It goes without saying that from the shareholder composition of Jiayi TV, it can be seen that its capital background tends to be on the Baodao side.

For example, one reason is that media such as Sing Tao Daily, Overseas Chinese Daily, and Industry and Commerce Daily are well-known right-wing newspapers in Xiangjiang; and correspondingly, Wenhui Daily, Ta Kung Pao, and Xiangjiang Business

The newspaper belongs to the left-wing newspaper.

For example, Jiayi TV sent a group of staff to Baodao for training, and Weng Bingrong, the program manager of the China Television Company in Baodao, assisted in the creation of Jiayi TV.

Regarding the upcoming "three-unit" pattern of Xiangjiang TV, Gao Xian planned to let Shanghua Culture take the opportunity to slaughter a few times without any mercy.

Gao Xian believed so confidently that he could successfully cut his wounds because Li Di TV and Jiayi TV had no choice.

From the perspective of BTV, modestly speaking, it accounts for 90% of the ratings of Xiangjiang TV programs.

This data looks incredible, but it is a fact.

Because BTV occupies two immeasurable advantages, namely the "free" and "wireless" of the TV program signal transmission method. In contrast, the previous Li's TV was "charged" and "wired", and it was also because

Not being enterprising and running out of business, leading to insufficient attractiveness of the program.

In this case, in just a few years, btv has unified the Xiangjiang TV industry.

It is precisely because of this that the Hong Kong government has to issue two more wireless TV business licenses, allowing Li's TV and Jiayi TV to stand on the same starting line as BTV and start competing.

But the ratings have become so different, it is not easy to implement specific competition. The most feasible operation is to attract viewers who originally belong to BTV by burning money, just like the traffic battle in the Internet era in the "old script"

.

So, the question arises, where does the money "burn"?

The answer is about to come out, the content is king, and money must be "burned" on TV series, and it is also the most popular costume martial arts drama of this era.

In recent years, Gao Xian, who has been deliberately trying to capture all the famous martial arts IPs that have emerged in the Chinese language circle. There are fewer latecomers like Li's TV and Jiayi TV.

However, with Gao Xian's understanding of Zhong Jinghui, his professional work ability is definitely nothing to say, but he is not very good at business calculating.

After thinking, Gao Xian found Zhang Yongkang, the group's public relations manager, and asked him to help the TV series "The Legend of the Condor Heroes". "After Jiayi TV is on the air, the ratings are imminent, although the ratings of Lidi TV are only about

10%, but at least it has the foundation, while Jiayi TV is completely poor."

"So, I thought of a way to help Jiayi TV kindly, so that the TV series "The Legend of the Condor Heroes" will be the opening program of Jiayi TV."

Hearing Gao Xian’s interesting words, Zhang Yongkang couldn’t help but smile, “A big cast like “The Legend of the Condor Heroes” is indeed worth enough. What price does Mr. Gao hope Jiayi TV will pay?”

Gao Xian raised his index finger, "The program purchase fee is at least one million Hong Kong dollars, the more the better. You should know that in addition to being a masterpiece of Jin Yong, the TV series "The Legend of the Condor Heroes" will also take a filming and filming, which is of course not low."

Zhang Yongkang hesitated: "As far as I know, the Xiangjiang TV industry does not have such a large single program expenditure. Can Jiayi TV dare to be the first?"

"Jiayi TV has no choice." Gao Xian said leisurely: "Why do you discuss with BTV and cooperate with the show?"

Of course, Zhang Yongkang understood Gao Xian’s implications, but he was still a little uncertain. “The ratings of the TV series “The Legend of the Condor Heroes” can be seen even if you think about it. It will definitely reach the point where people go home to watch TV in vain. BTV will be willing to

Let go of such an influential show?”

Gao Xian asked back, "Do you think BTV can afford this program purchase fee of at least HK$1 million?"

Zhang Yongkang scratched his head, "I'm afraid... it's a bit difficult."

Gao Xian said meaningfully: "Just tell them that the BTV ratings are so high that the Governor MacLeho can't sleep. Now I'm humble, it's just right for the right time."

"And, I'm secretly helping btv."

"Think about it, Jiayi TV is eager to achieve success and has to burn money. It can cost one million or one million yuan, how long can it last?"

"I guess that at most one year, the existing shareholders of Jiayi TV will not be able to bear it."

Zhang Yongkang suddenly realized and said yes, but he was preparing in a silence for Jiayi TV, which was being prepared for the time being and had not officially started. I don’t know if it was because Jardine was involved that Jiayi TV was so unlucky to be plotted by the boss like this?

Before long, Zhang Yongkang reported to Gao Xian on the phone, "It's okay for a family to act, it's not hurting feelings."