Reborn Capital Madman

Chapter 0292 Striking a balance between culture and patents

The highest level of lying when you open your eyes is that the audience feels something is wrong but is unable to refute it. In order to avoid your IQ from looking anxious in the eyes of others, they subconsciously look for a reasonable explanation.

Gordon Moore felt that if Fei Jin, who is within Gaoxian's control, really threatens Intel, it will be convenient to negotiate clearly.

Arthur Locke worked hard for a long time and did not dare to really offend Gao Xian, because Gao Xian is not only a shareholder and director of Intel, but also an important customer of Intel.

Huanyu Electronics manufactured personal computers and home TV game consoles have purchased a large number of semiconductor memory and microprocessors from Intel, and the demand is quite stable.

The current trend of the semiconductor industry is a bit like the personal computer industry in the "old script" that will be ten years later, and the Internet industry will be optimistic in 20 years later, and the capital will rush forward.

It is no exaggeration to say that if Fei Jin had not been stared in secret by Gao Xian, he would have followed others after turning around.

Moreover, because it has more or less inherited technology, in addition to emerging companies such as Intel and mostec, old companies such as Motorola and ibm have also begun to covet the value of semiconductor memory and are preparing to personally take advantage of their own technical background.

, the competitive pressure this puts on Intel can be imagined.

In this case, Gaoxian's long-term orders brought to Intel are extremely precious. Even if they poach Intel's core technical engineers, they can only be resolved through negotiation.

What's more, Fei Jin was squeezed out of his home because of the fact that Intel's own internal company was in charge.

After Arthur Locke hit Gao Qiang for a few sentences, no one had any effect, so he could only repeatedly remind him: "Gao, I hope you can truly protect Intel's interests."

"Is Intel's interests inconsistent with mine?" Gao Xian asked with a smile, and then turned against him and asked: "I think that through Fei Jin's departure from Intel, it can be seen that Intel's

There are still many problems in operation.”

Gordon Moore quickly took over the conversation, "We will pay more attention to the individual voices of employees."

Gao Xian said casually just to change the topic, but did not intend to make a big fuss. He waved his hand immediately and signaled to continue the original agenda of the meeting.

Intel held a board meeting this time, and Gao Xian paid more attention to it, that is, seeking financial aid, building new factories, and increasing production capacity to cope with increasingly fierce market competition.

After someone else made his comments, Gao Xian pondered: "Can you consider building a 4k semiconductor memory factory in Canada? I have inspected that the talents, land, taxes and other conditions there are very friendly. If Intel is willing

, I am willing to actively work hard for it and solve the entire funding gap."

Everyone here knew that Gao Xian had oil at home, so they naturally did not doubt his financial resources. After a brief discussion, they all agreed.

Gao Xian smiled slightly when facing the unanimous passage, but what he thought was that we moved step by step!

...

In fact, Intel has many problems in terms of technology and management, but Gao Xian is too lazy to worry too much. Anyway, he can make money in recent years. As for the future, he will just act according to the opportunity.

After leaving Intel, Gao Xian met with Ruixia's CEO Charles Dondy and discussed in detail the marketing of personal computers and home TV game consoles.

Just like the previous calculator products, Gao Xian did not intend to hold a press conference for personal computers and home TV game consoles, and announced that the product that shocked the world and the world was released.

Because Gao Xian is very clear-headed. Even if he has his own guidance, but limited to the current level of computer industry, both products are very "simple". Once he brags about it, he will not be so impetuous at this stage.

The industry is ridiculous.

Specifically, the CPU of Huanyu personal computer produced by Gaoxian is Intel's Intel 8080 with a wholesale price of 75 US dollars. The memory is only one kb. If it is not enough, you can connect to the memory expansion card through the bus interface on the motherboard.

, but the price is quite expensive; there is no graphics card, only the display driver module on the motherboard can output black and white letters and geometric figures to the supporting monitor or TV; the standard input and output devices are keyboards and tapes, while floppy disks and printers require

Extra money to configure.

Huanyu personal computer system software is solidified in a semiconductor read-only memory on the motherboard. Its functions include the operating system and a series of interfaces that control the lowest hardware, namely bios, which is basically written by Gary Kildale.

cp/m.

Apart from technology enthusiasts and real users, such products will not be purchased because they do not know what they are used and how to use them.

Therefore, Huanyu personal computer randomly distributes several boxes of tapes, which store several utilities such as calculators, home financial systems, personal tax calculations, mini-games, etc.

Among them, the personal tax calculation program supports a three-year free upgrade.

As for the price of Huanyu personal computers, the price does not include the monitor, only the host, is 699 US dollars.

Although Huanyu personal computers are very "simple", don't forget that this is a zero-to-one creation at the current industry level, especially at the level of being able to become a mature and usable system.

This is like in the "old script", the reason why the Blue Giant's ibm-pc can defeat pioneers such as Apple computers and has become the standard in the computer industry is that its products are "mature and available".

Huanyu's personal computer "maturity and availability" is reflected in the fact that it is already an organic system. Customers can buy it back, calculate family income and expenditure, calculate how much tax they will pay this year, or play games with children, which can be truly played.

Functions.

It must be pointed out that during this period, it was not only Gaoxian who was foresighted in developing personal computers, but technical fanatics were already doing this.

However, their technical achievements are at most a circuit board filled with components and indicator lights, which cannot be compared with the "maturity and availability" of Huanyu's personal computers.

While Gao Xian was convinced that the first generation of Huanyu personal computers were enough to crush all kinds of "miscellaneous troops", he was not worried that big companies would get involved.

Because Huanyu personal computer is a real "personal computer", its functions are just a ridiculous toy in the eyes of large companies. They do not have the commercial value provided to corporate users and are not worth investing in resources. They are mixed with it.

In fact, in the "old script", the reason why the Blue Giant's ibm-pc was so popular in the market once it was launched is that the ibm-pc made at the industry level in the 1980s could meet a large number of them at that time.

Office needs of small and medium-sized enterprises.

At present, Huanyu personal computers definitely cannot meet the office needs of small and medium-sized enterprises, but in a market with insufficient competitors, it is still no problem to reach five-digit annual sales.

It can not only make arrangements in advance without losing money, but it will naturally be a big deal.

Gao Xian’s home TV game console can be basically regarded as an evolutionary version of Huanyu’s personal computer, and the CPU is the same, Intel’s 8080 from Intel; memory does not support expansion; display modules and sound modules are targeted to enhance; standard configuration

The input and output devices are handles and tapes; the system software solidifies a piece of semiconductor read-only memory on the motherboard.

Similar to Huanyu personal computer, in order to let customers understand what they can do when they buy this product, it is necessary to randomly deliver game tapes, and specific games include a Tetris game and a word education game.

Unlike personal computers that have not attracted the real attention of large companies, the research and development of home TV game consoles has long attracted many serious companies. They do not invest resources, but in the difficult wilderness from zero to one, the direction of progress is not as good as Gao Xian.

It is clear that it will lead to a delay in taking out the finished product.

It is completely imagined that Gao Xian launched the home TV game console first, pointing out the direction for his peers in disguise.

Gao Xian didn't care much about the fierce competition that followed.

Because Gao Xian's success in arcades confirms the truth, that is, content is the king.

Chacha, Gao Xian’s purpose for personal computers and home TV game consoles is that it doesn’t matter if the product is simple, and it can be compensated with real content, and the content is definitely "positive".

For example, the tax calculation function of Huanyu personal computers can very much stimulate the purchasing desire of American users, and educational games can also eliminate the negative product impression of losing their minds to a certain extent.

Gao Xian told Charles Dondy very surely that there is room for upgrades, whether it is personal computers or home TV game consoles, such as changing slow tapes to faster but more expensive floppy drives and cassettes.

But the premise is that at least the sales prospects are worth doing this.

Charles Dondy said with confidence: "On the Internet where Ruixia is spread all over the United States, technology enthusiasts alone have more than 800 reservations for Huanyu personal computers; the most practical functions, plus only 690

With a price of nine dollars, Huanyu personal computers will definitely be very popular."

After hearing this, Gao Xian was not as happy as Charles Dondy, but frowned slightly.

The social landscape of each era is different. Take the technology enthusiasts of this era for example. When they buy Huanyu personal computers, they must study them thoroughly as much as possible, and then publish them generously and selflessly, and each other.

Share the proceeds.

It is true that Gao Xian has built a patent fortress for his personal computer and home TV game console, but he really can't do anything about these technology enthusiasts.

There is no problem at the legal level when using legal means to protect patents, but the company's bullying of individuals is a taboo in public opinion. Once it arouses disgust from all sides, it can really threaten the normal operation of the company and products.

After thinking for a while, Gao Xian asked his assistant to draft a document that emphasized the ownership of the two patents, namely the bus on the motherboard and the system program that solidifies the semiconductor read-only memory on the motherboard.

The price of semiconductor memory is not affordable now. Mainframes and minicomputers for enterprises can of course be used generously, but personal computers that have just emerged cannot be so luxurious. Huanyu personal computer only soldered a 1kb on the motherboard

dynamic random memory.

But this capacity is definitely not enough, and the solution can only be connected to an additional memory expansion card through the bus of Huanyu personal computer.

The system program solidified in read-only memory can be regarded as the most authoritative interface for controlling the lowest hardware of Huanyu personal computers.

In Gao Xian's view, as long as these two parts are protected, the rest will not be able to go to heaven even if they do anything.

Gao Xian handed the document to Charles Dondy, "Put this statement in every box of sold products. As long as you use the product, you agree to the above content."

Charles Dondy smiled and said, "This is indeed a good idea. Let's first put out the key statements, and whether to take action will be determined by the specific circumstances."

"Technology enthusiasts will touch the legal terms as long as they dare to use our two most important technologies to seek commercial interests." Gao Xian smiled slightly and said, "Personal computers and home TV game consoles."

The content must be further strengthened!”

"You can express your whim during the marketing process and hire technical experts to write programs for these two products, and the reward is good."

...

As expected, after Huanyu personal computers began to be officially sold in the US market, they suddenly became the target of technology enthusiasts rushing to study; and in just two days, the relevant technical details were in various salons.

, it spreads in the club.

Of course, finding more programmer advertisements for Huanyu personal computer platform can also be transmitted back and forth between the West Coast of the United States and the East Coast of the United States.

For example, a student at Harvard University who is not as obedient as himself was flirting with the urge to try.

The system program solidified in read-only memory can be regarded as the most authoritative interface for controlling the lowest hardware of Huanyu personal computers.

In Gao Xian's view, as long as these two parts are protected, the rest will not be able to go to heaven even if they do anything.

Gao Xian handed the document to Charles Dondy, "Put this statement in every box of sold products. As long as you use the product, you agree to the above content."

Charles Dondy smiled and said, "This is indeed a good idea. Let's first put out the key statements, and whether to take action will be determined by the specific circumstances."

"Technology enthusiasts will touch the legal terms as long as they dare to use our two most important technologies to seek commercial interests." Gao Xian smiled slightly and said, "Personal computers and home TV game consoles."

The content must be further strengthened!”

"You can express your whim during the marketing process and hire technical experts to write programs for these two products, and the reward is good."

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