Reborn Capital Madman

With Gao Xian at the helm, Huanyu Electronics' work efficiency is certainly high.

On the evening of the product launch day, BTV aired an advertisement for Universal TV; the next day, advertisements for Universal TV also appeared in mainstream newspapers in Hong Kong.

Of course Gao Xian knows that decades later, televisions, which have become a common household appliance, are now at the top of the list in Asia.

But Gao Xian also knows that Yibu's technology can catch up and surpass it, and the process of Yibu's home appliances entering the US market is not smooth sailing so that American customers kneel down to welcome them.

In short, in Gao Xian’s eyes, Yiben’s products and technologies are not on a par with those on the altar.

What's more, the success of a product in the market is not entirely determined by technical capabilities, but depends to a greater extent on sales capabilities.

At this stage, many products in the United States do not rely on low prices to attract customers, so why are they pretending to be bossy?

In this regard, Huanyu Electronics first put in great efforts in advertising, aiming to pursue the goal of making it known to all women and children.

Just as Xiangjiang is the benchmark for movie box office, Huanyu Electronics also regards the Xiangjiang market as a touchstone.

In terms of specific sales links, Huanyu Electronics has established a special marketing department and sales department. By increasing rebates and other means, it has won over various department stores in Xiangjiang and strived to place Huanyu TVs in prime locations in the stores.

Huanyu Electronics' all-out attack was thought by many Hong Kong media to be the result of being kicked out by a person on the day of the product launch. As a result, various newspapers, who were thinking about how to increase sales all day long, spontaneously exaggerated it.

Don’t forget that the current stage is the awakening of national consciousness caused by the Diaoyutai. The movie "Fist of Fury", the TV series "Fearless Fearless", the songs "The Great Wall Will Never Fall", "My Chinese Heart", "All the Rivers Are Red", follow the trend.

However, it has attracted countless fans and seems to become a memory of an era.

Nowadays, local brand TV sets in Xiangjiang are looked down upon by some people again. Although it will not trigger a wave of boycotts of Japanese goods, many people in Xiangjiang said in street interviews that if they need to buy a TV set, they will

Prioritize Universal TV.

Following this, Huanyu Electronics Marketing Department added a new advertising slogan, "Huanyu TV deserves your trust!"

Gao Xian did not personally do these specific tasks. Instead, after the Universal TV product launch conference, he personally presided over the "Universal TV enters the wooden house area" charity event. Using popular mainland words to describe it, it actually means "sending warmth" and "products".

"Go to the countryside" and so on.

The specific implementation steps are roughly as follows. Through the big data mastered by the "Lizhongbao" fund, which has close contact with the grassroots people, Gao Xian selected one hundred representative families in one hundred wooden house areas and installed the 14-inch Huanyu black and white TV sets.

, batteries, portable hand-operated generators, antennas, etc., synthesized into a gift package and given to them.

Gao Xian cannot guarantee the durability of Huanyu TVs in the future, but Huanyu TVs at this stage are absolutely durable and can definitely adapt to the harsh environment of the wooden house area. If the generator and battery are worn out, Huanyu TVs will not be there.

Problem.

This massive public welfare event was held in front of Jindong Supermarket, which had not yet set up a home appliance store, and was videotaped by the TV station.

Facing a hundred families, Gao Xian said affectionately: "TVs can not only bring entertainment, but also help children broaden their horizons. I hope that these TV sets can serve as many families as possible in every wooden house area."

Many people."

After the heartfelt and warm applause, these families happily returned to their respective wooden house areas with Gao Xian's gift bags.

The expensive charity event "Huanyu TV Enters the Wooden House Area" was held at a very particular time. It happened to be at the end of the TV series "Huo Yuanjia" that attracted thousands of people.

The TV reporter specially went to the wooden house area late at night to conduct interviews, and found that the place had become a small open-air cinema. Hundreds of men, women, and children were sitting in an orderly manner in front of the 14-inch "big screen" of the Universal TV. It was called a

Spectacular.

After Gao Xian heard about it, he was calm as expected, but also lamented that the people of this era are so simple and open-minded about sharing.

Driven by these publicity activities, the sales of Huanyu TVs got off to a good start. In the first week after they were officially launched into the Xiangjiang market, sales exceeded 500 units.

Seeing that Huanyu TV has established a firm foothold in the market, Gao Xian smiled knowingly, saying that the driving effect of Shanghua Culture is really good.

The TV series "Huo Yuanjia" has finished airing. The finale is similar to the movie "Fist of Fury". It is the suspense of Chen Zhen walking out of the Fist of Fury and kicking in the air, and his life and death are unknown.

It can be said that the movie "Fist of Fury" and the TV series "Huo Yuanjia" complement each other, and it is a bit unclear who is fueling whose momentum.

After "Fist of Fury" was a huge success when it was released in Hong Kong, it naturally entered the Southeast Asian market. Unsurprisingly, it became a smash hit.

For example, in Singapore, because tickets are always sold out, theaters have to frequently put up "fully booked" notices. This has led to scalpers taking advantage of the opportunity to make a fortune, forcibly selling tickets from 15 yuan to 27 yuan.

The most exaggerated thing is that after "Fist of Fury" premiered in Singapore, the response was comparable to a nuclear explosion, attracting thousands of movie fans who flocked to the cinema the next day, resulting in serious traffic jams.

The Singaporean authorities were taken aback by this scene and quickly announced that the screening of "Fist of Fury" would be temporarily suspended until the city government redeploys its plans before resuming screening.

What's even more exaggerated is that "Fist of Fury" was actually released in a book, and the response was pretty good.

Zou Wenhuai and others were immediately confused - this...this...what does this person taste like?

During the chat, Gao Xian gave his own explanation.

First of all, the national mentality accumulated through history has this capacity.

It is an indisputable fact that it was once a world power, but now it has been castrated into an economic power.

The Sino-Japanese War defeated the Qing Empire, and the Russo-Japanese War defeated the Russian Empire. It is useless to deny these facts. I must have developed a confident sense of superiority in my heart.

Under such circumstances, people would really enjoy watching "Fist of Fury".

What's more, among the cast members of "Fist of Fury", there is also a martial arts master.

In addition, there is currently no external pressure, the golden rooster has not yet risen, and the domestic atmosphere is relaxed. The left-wing force that reflects on the war is still strong.

During the Second World War, this little bug went crazy like a drug. Not only did he want to eat chickens, but he also packed them around the Pacific Ocean, ultimately causing his own people to suffer.

You think that "Fist of Fury" was introduced into your country just for entertainment, maybe people want to reflect on themselves.

Of course, the quality of "Fist of Fury" itself is also an important factor.

Li Xiaolong, who has experience in Hollywood acting, did not let the pattern of "Fist of Fury" be narrowly focused on the specificity of hatred, which made the entire movie, in the process of introducing a book, except for Suzuki Hiroshi's part which was blurred.

Easily presented to the audience.

Zou Wenhuai nodded with deep sense of reason, and then said: ""Brother Tangshan" and "Fist of Fury" were released in succession. They became popular throughout Asia and attracted film producers from all over the world, including the United States."

"Should we operate specifically for the US market?"

Gao Xian pondered: "Based on past circumstances, when Hong Kong films are released in the United States, they are mainly concentrated in Chinatown."

"This time, I'm going to work with Paramount to see if I can get a better result, which can also be considered as a front-line for "Way of the Dragon."