Reborn 80s

At the Yangtze Diesel Engine Factory, after trial production and adjustments, production capacity began to increase rapidly, and motorcycle engine output increased to 3,000 units per month.

The production capacity of Mota Industrial has also been released, and the motorcycle production capacity has reached 5,000 units per month.

In the office, the electric stove has been placed in the corner. The spring breeze in February has cut off the chill and decorated the earth.

People took off their heavy clothes, and Guliang, who loved beauty, put on light spring clothes, gradually revealing the beauty of women.

Seeing Chen Huaiqing flipping through the order report repeatedly, Xiao Weidong felt a little nervous.

Xiao Weidong was heartbroken, not because there was anything wrong with the order report.

He didn't take any kickbacks or anything like that.

He has shares in the entire Mota Industry, so why should he get any kickbacks? Are they his own?

"Brother Qing, is there anything wrong with this report?"

Chen Huaiqing: "Normally speaking, there is no problem. However, a problem has also been discovered. The current sales channels and sales capabilities have reached their peak."

Mota Industrial has never established its own sales channels. To be more precise, Mota Industrial does not have a dealer channel that it can completely control.

To be clear, Mota Industrial currently manages its dealers very casually.

These dealers come to Mota Industrial to pick up cars, and Mota Industrial basically doesn't care how they sell them.

These dealers only sell Mota80 because they can make money.

But when Mota Industrial can no longer provide these dealers with super high profits, these dealers may turn around and sell motorcycles of other brands.

To put it bluntly, Mota Industrial's current sales channels are unstable and can only fight against the odds.

The current ultra-high sales profits are unsustainable.

As market competition intensifies, profits will directly fall.

Relying on this ragtag group of dealers, Mota Industrial's sales channels will inevitably collapse.

Or, if other manufacturers give them higher sales rebates and directly switch to other manufacturers, wouldn't that directly paralyze Mota Industrial's sales?

This situation must be resolved.

Xiao Weidong is also aware of this problem, and it seems that the order volume cannot be increased.

"What should we do?"

Chen Huaiqing looked at Xiao Weidong: "Next, I will be lucky to you."

Xiao Weidong pointed at himself: "Me?"

"Yes. Now, our sales market is mainly in several provinces and cities around Yuzhou. This is not enough. Our sales must go nationwide."

Mota Industrial's production capacity will explode immediately afterwards.

Compared with other motorcycle manufacturers, which are cautiously expanding their production capacity, Mota Industrial's production capacity expansion can be described as radical.

If sales cannot keep up with the increase in production capacity, it will inevitably cause a large backlog of products.

"We need more dealers and we need to be spread all over the country."

In fact, many of the previous dealers got their products from Jialin Factory.

"We need to spread our sales channels to every city, including county towns, so that our motorcycle sales stores can be seen."

Xiao Weidong hesitated for a moment and reminded: "Few people in the county can afford motorcycles now."

Chen Huaiqing: "I'm talking about a long-term development vision, but I'm not saying that we will achieve this goal immediately. We will first sell in the big cities in each province, and then move to the lower cities and counties. Ten years later, we will sell in some larger cities.

Our motorcycle sales points can also be seen in the towns."

"These motorcycle sales points, in addition to selling motorcycles, can also provide motorcycle repair and maintenance services."

Xiao Weidong nodded gently. If he said it like this, there would be no problem.

By the way, in ten years’ time rural people will be able to afford motorcycles?

Isn't that a bit too optimistic?

"These sales points must have uniform facades. We can pay for the decoration of the facades."

Xiao Weidong: "They can just pay for it themselves."

One store is not much, but what about a thousand stores?

"You still have to pay the money that needs to be paid. If you can see Mota motorcycle stores with the same appearance all over the country, do you think that Mota Motorcycles is very powerful? Do you think that we

If your motorcycle is good and powerful, why would you buy our motorcycle?"

Xiao Weidong was persuaded by Chen Huaiqing. He always had some sense and could not defeat him.

"Okay, just do as you wish. Do you have any other instructions?"

At this time, Xiao Weidong was already writing down what Chen Huaiqing said in a small notebook.

A good memory is not as good as a bad writing, so let’s write it down.

"In addition, we have to shoot commercials and get them to TV stations for broadcast."

Before 1979, TV stations did not air advertisements.

It's 1984 now, and TV stations are still broadcasting a lot of advertisements. However, many companies are still completely unaware of the importance of advertisements.

After all, domestic manufacturing companies are now dominated by state-owned enterprises and still implement a planned production model, so there is no need for advertising at all.

Besides, it doesn’t cost money to advertise, right?

Xiao Weidong: "Oh, how to shoot an advertisement?"

Chen Huaiqing touched his chin. He had seen a few motorcycle advertisements.

"What do you think of promoting motorcycles as a must-have for weddings?"

In the 1970s, there were three wedding rings: a bicycle, a watch, a sewing machine and a radio.

In the 1980s, with the improvement of living standards, the three-piece set necessary for marriage changed again. Refrigerators, TV series, and washing machines became necessities for newlyweds.

Later, there were three big things when getting married: a house, a car and money!

Xiao Weidong was stunned for a moment: "Ah! Is this possible?"

"What's wrong with it? Advertising."

Chen Huaiqing has already thought about how to shoot this advertisement.

An ordinary-looking young man rode a Mota motorcycle and stopped next to a very beautiful girl. He took out the motorcycle key and handed it to the girl and said: "Marry me!"

The girl nodded shyly!

Then the girl gets on the motorcycle, and the camera shows a background of the two people walking away. It would be best if there are two rows of sycamore trees on both sides of the road, and the scene will instantly appear.

At the end of the advertisement, there is a slogan: Mota, drive to the road of happiness.

As for why young men in advertisements must be ordinary-looking and girls beautiful, this is a psychological suggestion.

People who buy motorcycles are generally men!

The man must have a sense of agency. Thinking that this person, who is not good-looking yet, managed to get such a beautiful girl with a motorcycle. Then depending on his own conditions, he also has a motorcycle.

Isn’t that okay?

Chen Huaiqing didn't know whether he could find a beautiful woman as his wife.

But he knows one thing, Mota motorcycles will definitely sell well after this commercial is aired.

Chen Huaiqing wrote the advertisement script in quite detail. He even simply drew the advertisement scene he wanted. Then he gave it to Yang Yufeng and asked her to take someone to the Emei Film Factory in Chengdu to shoot the advertisement.

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Worried that Yang Yufeng would not be able to handle the matter due to her young age, Chen Huaiqing also gave him instructions and explained in detail what he should do after going to the film studio.

Chen Huaiqing believed that as long as the film studio was not stupid, they would help him shoot this commercial.

No one can live with money.

By the way, if after the commercial is aired, everyone will no longer want bicycles when they get married, but will want motorcycles...

This is a sudden increase in the cost of marriage!