Reborn 80s

Participating in the Le Mans 24 Hours endurance race is a given. Major car manufacturers around the world regard this event as the ideal environment for them to demonstrate the performance and reliability of their cars.

If you want to gain recognition from the world, Motta Motors must participate in this event.

There is no way for a car manufacturer that does not even participate in car competitions to become a truly world-class car manufacturer.

Motta Motors has always been positioned not just to be a second- or third-rate car company, but to do so, it has to be one of the top car companies in the world.

Today, Chen Huaiqing and Song Qi came together, and naturally they were accompanied by a large number of people, including the general manager, vice president, chief engineer, chief designer, etc. of Mota Motors.

Chen Huaiqing looked at them: "I don't have any requirements in terms of ranking. I only hope that we can continue to improve in terms of technology. We not only have to compare with other manufacturers, but also with our past. Our opponents

, there will always be one, that is who you were yesterday.”

"As long as we continue to grow stronger, one day we will look back and find that we have become the strongest in the world without even realizing it."

"In terms of the application of technology, everyone must adhere to such an attitude. The technology used in racing cars today can be used in ordinary civilian cars tomorrow."

What is the purpose of developing these high-tech technologies?

Because if they don’t develop these high-tech technologies, then if other car manufacturers do and they don’t, they will be directly inferior to others.

What others have, I have to have.

I have to have what others don’t have.

Only in this way can Motta Motors be on a par with other car manufacturers, can it firmly establish its position as a top car manufacturer in the automobile market, and allow consumers to recognize this position.

"How do we make money in the end? We make money from the sales of ordinary civilian cars."

“One of the reasons for engaging in racing research and development is to master high technology, and the other is to enhance consumers’ recognition of our brand.”

For a long time, domestically produced cars have had a very embarrassing situation, that is, their recognition is not high.

This low level of recognition is caused by backward technology.

A car can cost anywhere from tens of thousands to hundreds of thousands.

For many people, buying a car is not just a matter for one person, but a matter for the whole family.

It's not like going to the supermarket to buy things, pushing a shopping cart, and just picking them up from the shelves.

When buying a car, everyone will make a purchase after repeated comparisons.

Naturally, you will have a relatively comprehensive understanding of the car, especially its reputation.

Domestic cars are lagging behind in technology, which is actually not a big problem.

Whether technology is lagging behind or not, consumers really don’t care that much.

It doesn’t matter if the technology is lagging behind, the price is cheap!

The most criticized aspect of domestically produced cars lies in production and quality control.

There are no major problems, but quite a few minor ones.

The quality of a product is reflected in these various minor defects.

Next, Chen Huaiqing took a look at the new cars released by Mota Motors this year.

Every year from December to January, Motta Motors releases new models.

Motta Motors will continue to improve a car, and Motta Motors has done a pretty good job of collecting consumer feedback.

After all, Motta Motors' 4S stores in various cities are all semi-direct stores.

Why are they called semi-direct stores? Because these 4S stores are basically owned by Motta Motors.

[A novel app that has been running stably for many years, comparable to the old book-chasing tool, a source-changing app used by old bookworms, huanyuanapp]

It's just that people are not.

Mota Auto will cooperate with local people, who will manage the store's sales, after-sales service, etc.

Of course, Mota Auto will do a good job of supervision.

Anyway, the situation is that the 4S store is completely dependent on the existence of Motta Motors, rather than letting Motta Motors control the sales channels to outsiders.

These days, it’s an era when channels are king.

It can be said that sales channels, to a large extent, determine the life or death of a manufacturing company.

Chen Huaiqing went to look at motorcycles again.

Regardless of the large number of motorcycles sold, with sales exceeding 10 million units a year, in terms of revenue, it really cannot compare with cars.

After all, the price of a car is at least tens of thousands or even hundreds of thousands.

Chen Huaiqing looked at the newly developed motorcycles, including professional racing motorcycles and motorcycles for daily transportation.

There are quite a few types of motorcycles.

As a company that started out as a motorcycle company, the motorcycle business is still a pillar business and it is impossible to give up in the short term.

At this time, in the mid-to-low-end motorcycle market, Mota motorcycles occupy a large market, but this is not enough.

We need to develop into the high-end market.

Low-end, mid-range and high-end, how is a brand distinguished?

You can’t say that if you say you are a high-end brand, then you are a high-end brand, right?

Obviously unrealistic.

For car brands, it takes time to settle and it also needs its own technology to support it.

Technical support is more important than time accumulation.

I took a picture of the motorcycle in front of me. In terms of appearance design, it is undoubtedly quite beautiful.

In terms of design, Chen Huaiqing has always required functionality and beauty.

Some things should also be adjusted according to their use, such as those that are more suitable for picking up children, those that are more likely to go shopping, and those that are more likely to be cool.

Chen Huaiqing: "The domestic motorcycle market is growing rapidly now, but this growth is obviously not sustainable forever. After a certain level, the market will begin to shrink."

If the per capita GDP of a region is between US$400 and US$1,200, then it is a golden age for motorcycles.

This has a lot to do with the price of motorcycles.

A person's spending power depends on his or her income.

With a salary of 3,000 yuan a month, it is definitely unrealistic for him to buy a car worth 20,000 to 300,000 yuan.

Buying a car with four or five years of savings is something no normal person would do.

But, what about the income in a year or a few months?

It seems that you can accept it, right?

For example, in Siam, the per capita GDP now exceeds 2,000 US dollars. People's income has increased, which has naturally led to consumption upgrades.

motorcycle?

It is no longer favored by everyone.

His eyes were directed towards the car.

Motta Motors' pickup trucks are selling very well in Siam. They can carry people and haul cargo, so this is great.

The most important thing is that Mota Auto's pickup truck has a solid body.

Yes, that's right.

Going uphill and entering the water is no problem at all.

Now China's per capita GDP has reached more than 3,000 yuan, and the motorcycle market is in a period of rapid expansion.

Motorcycles can not only be used as a means of transportation, but also as a production tool.

In terms of transportation, bicycles replaced walking, motorcycles replaced bicycles, and cars replaced motorcycles.

So, what will replace cars in the future?

A car that can fly?

Perhaps, one day, this is really a possibility.

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