Reborn 80s

As the world's largest tire producer, China also has many excellent tire manufacturing companies. The tires produced are of very high quality and are exported in large quantities abroad.

However, in the minds of Chinese people, foreign brand tires are better than domestically produced tires...

A large number of domestically produced tires are exported and used by foreign car companies, while domestic car companies use a large number of foreign tires.

But there are some, really weird ones.

Here we have to talk about the importance of publicity.

I haven’t seen any advertisements for domestically produced tires!

Among the tire companies that advertise, in Chen Huaiqing's impression, there is only one called Michelin.

It was advertised, so everyone thought this tire was number one.

Chen Huaiqing has seen advertisements for Luyao Tires on ATV, not only on ATV but also on CCTV.

To be honest, there is no need for Luyao Tire to advertise, because Luyao Tire mainly supplies enterprises.

Enterprises carry out large-scale parts procurement, but they will not be swayed by advertisements on TV.

For example, Motta Group has its own quality inspection process. Only products that meet the requirements can be purchased.

Of course, Luyao Tire's advertising on TV is also beneficial to the cars and motorcycles equipped with its tires.

Naturally, it lets consumers know that the tires they choose for their cars are good ones.

This is a mutual achievement between brands.

There are many examples of mutual success between brands. For example, when Chenxing Computer advertises on TV stations, there will be a sentence saying that it is equipped with the Xuanwu generation processor.

The Sixiang Xuanwu processor is now the most commonly used processor in the domestic computer market.

All because of the price!

The price alone is not right, but also the performance of the processor.

For major computer companies, making money is the most important thing. If you want to make more profits, it is normal to use low-priced parts.

There is nothing surprising about this.

Furthermore, if you use imported processors, the price will not come down at all.

Importing chips costs US dollars!

At this time, the U.S. dollar became scarce again.

The simple reason is that as the economic development engine is restarted, more and more things need to be imported from around the world.

From machines to minerals and some luxury goods.

That's too far.

Chen Huaiqing is quite optimistic about the development of Luyao Tire.

The reason is very simple. This company focuses on technology research and development, and also pays great attention to building its own brand.

The importance of brand!

Chen Huaiqing had talked about it at exchange meetings before. Some people listened to it, but some people obviously didn't.

Normally, everyone likes to save face. In fact, saving face and building a brand have some similarities but the same purpose.

What is face?

It's how others view you.

Losing face means breaking other people's view of oneself.

For example, in normal times, I am a very good person in people's eyes and I get along quite well.

Suddenly one day, in front of everyone, someone beat me up.

At this time, what will other people think?

Do you think I am a strong-willed person who can be bullied at will?

Then you won't be able to mess around anymore.

Therefore, we must find face, no matter what, we must find face.

Before doing something like falling on someone's face, you still have to think about whether you can absolutely suppress the other person.

Otherwise, the other party will definitely try every means to get their face back.

How to get it back?

The simplest way is to trample on anyone who has offended him, and he will have to repay him twice as much.

Brand is also how consumers view the products produced by a company.

Wang Wan suddenly pointed to a stand: "Boss, the chairman of Luyao Tire is over there."

Chen Huaiqing also saw it and looked over when he saw the other person. He smiled and raised his hand to indicate that he had seen the other person.

The other party obviously also saw Chen Huaiqing and raised his hand to signal.

Later, come here from the overpass.

"Director Chen, you are here to watch the racing too!"

Chen Huaiqing: "Dr. Zhang, aren't you the same?"

Chen Huaiqing motioned to Zhang Younian to sit down and chat together. Watching the game doesn't really seem to be of much interest to one person. It requires more people to watch it together.

"The main reason I came here this time was to see if there are any problems with these drivers using our tires."

In Sichuan, there are two best roads.

One is the Chengdu-Chongqing Expressway, and the other is the current Nan'an Highway Circuit.

But to be honest, the South Bank Road Track is better because this road track is paved with asphalt.

When highways were built at this time, cement pavements were basically used.

Compared with asphalt pavement, the cost of cement pavement is lower, and after construction, there is basically no need for excessive maintenance.

Chen Huaiqing smiled and said: "It seems that the situation is not bad?"

Zhang Younian looked proud. After the joint-stock reform of the Zhixian Chemical General Plant, Zhang Younian was elected as chairman and general manager.

Zhixian Chemical General Plant was also renamed as Yuzhou Chemical. This name suddenly raised a big level.

Zhang Younian decisively saw the huge development prospects of the tire industry and began to transform into tires.

At the beginning, it was not all smooth sailing for Yuzhou Chemical to make tires. The technology was not good enough, and Mota Group simply did not purchase the tires it produced.

Zhang Younian learned from the experience that he must make qualified tires. Yuzhou Chemical has been forced into a desperate situation.

If it doesn't succeed, the only way out is bankruptcy.

As for Yuzhou State-owned Assets, the major shareholder of Yuzhou Chemical, there is a high probability that it will not come to the rescue.

Yuzhou State-owned Assets also established its own set of enterprise evaluation systems.

What are core enterprises must be protected, while those which are non-core enterprises can be abandoned.

It has long been a secret that Yuzhou State-owned Assets has this list.

Yuzhou State-owned Assets holds shares in many listed companies, not just local listed companies in Yuzhou, but also in other places.

At this time, Yuzhou State-owned Assets has truly transformed into an asset management company.

It is about maintaining and increasing the value of the assets in your hands.

In normal times, Yuzhou State-owned Assets will also reduce its holdings in some companies in the stock market.

Yuzhou State-owned Assets has also done this to liquidate the shares it holds in a certain company.

Of course, it is not in the secondary market, but in large-value transactions.

Of course, Yuzhou State-owned Assets will not move its shares in a company and must always hold them. For example, Mota Group.

Calculated based on the current stock price of Mota Group, the shares held by Yuzhou State-owned Assets are worth tens of billions.

Motta Group's shares can be classified as hard currency.

Yuzhou State-owned Assets pledged part of its shares in Mota Group to the bank, part of the money was used for investment, and part was lent to Yuzhou Finance.