Reborn 80s

Chapter 447 Price War

Motta Group has handed over overseas sales to Xiangjiang Yuantao, but Xiangjiang Yuantao is a subsidiary controlled by Motta Group.

Xiangjiang Yuantao is developing quite well now, but people have somewhat overlooked it, especially because it is a holding subsidiary of Mota Group.

Xiangjiang Yuantao has two shareholders, the largest shareholder is Mota Group, and the second shareholder is Ta Investment.

Motta Group has always firmly controlled the entire sales in its own hands.

For a manufacturer, if the sales channel cannot be controlled by itself, it will in turn be controlled by the sales channel.

Channel is king, this is no joke.

Chen Huaiqing reached out to Wang Wan who was sitting next to him. Seeing this, Wang Wan quickly handed Chen Huaiqing's thermos water cup over.

"Boss, Mr. Song, regarding this year's sales plan, we have this consideration. Overseas, our motorcycles will undergo a round of proactive price reductions."

Chen Huaiqing unscrewed the lid of the cup and gestured to continue.

After taking a sip of tea, he covered it again.

Motta Group's production costs are not only reflected in labor costs, but also in the costs of the entire industrial system.

Over the past few years, Motta Group has continued to invest in technology research and development, and has also continued to support and supervise the development of the entire supply chain.

Now Motta Group has been able to localize all parts of motorcycles and cars.

This is undoubtedly a very difficult matter.

With all components made locally, production costs will naturally be reduced a lot.

Of course, these cost reductions are not as severe as the depreciation of the RMB against the US dollar.

"Our proactive price reduction this time will not have a big impact on profits. However, it can increase our overseas sales to a greater extent. The most important point is that it can bring Neon motorcycle companies

Completely drive it out of the market.”

Song Qi looked at Chen Huaiqing, and the new price reduction plan naturally had her approval.

Now that Motta Group wants to acquire Kagi's motorcycle business, it must make Kagi lose any hope in the market.

They even coerced Neon's companies into giving up their motorcycle business.

It is not impossible for a strong man to cut off his wrist.

For these Neon companies, after giving up the motorcycle business, there is still the automobile business that can be developed.

In the past few years, facing the strong competition from the Mota Group, Neon's motorcycle sales have already had serious problems, and sales have been declining year by year.

Once Motta Group implements a new price reduction strategy this time, Neon motorcycles may completely withdraw from the market.

Facts over the past few years have proven that Neon motorcycles do not have an advantage when facing competition from other motorcycles.

If TA Motorcycles has a slightly lower price, it can take the initiative in the market.

Faced with the fact that his subordinates wanted to complete the victory in one battle, Chen Huaiqing had doubts in his heart, but he would not undermine everyone's confidence.

Motta Group now has great advantages. As long as it does not make mistakes on its own, it will not give Neon motorcycle companies a chance in the mainstream market.

In terms of motorcycle technology and quality, Motta Group still lags behind high-end motorcycles, mainly in the engine area.

The Motta Group's twin-cylinder motorcycle engine has been successfully developed for a long time and is still being continuously improved and performs very well.

The other is a motorcycle four-cylinder engine.

In fact, for ordinary motorcycles, it is enough to use a single-cylinder engine.

The single-cylinder engine has a simple structure and strong explosive power. Although the top speed performance is not optimistic and the vibration is obvious at high speeds, the disadvantage is its low manufacturing cost.

An ordinary mobility scooter is enough.

The twin-cylinder motorcycle engine has the characteristics of smooth operation, high top speed, and low vibration. The structure is relatively complex, the manufacturing cost is definitely much higher than that of a single-cylinder engine, and the subsequent maintenance costs are relatively higher.

It is usually mounted on high-end motorcycles. People who can afford high-end motorcycles obviously don't care about this little money.

As for the four-cylinder motorcycle engine, in addition to its excellent top speed performance, people also like its rich and powerful sound. Of course, the engine will be larger and the structure will be more complex. The manufacturing cost will inevitably be higher, and later maintenance will be required.

It will also be more difficult.

The models equipped with four-cylinder motorcycle engines are definitely top-notch models among high-end motorcycles.

The price is also extremely expensive.

It is rare to see it on the market.

Most people will not buy this kind of motorcycle.

One of them is more expensive than a car, why not buy a car?

Only wealthy motorcycle enthusiasts would consider it.

Of course, the speed that this kind of motorcycle equipped with a four-cylinder engine can run is also extremely amazing. It is normal for the speed to exceed 100 in first gear.

The speed doesn't reach 300 or 400 kilometers per hour, so I'd be embarrassed to sell it.

To be honest, if you don't have some skills when riding this kind of motorcycle, you will really be like a person who accidentally goes to the Lord of Hell to reminisce about your life.

Motta Group develops four-cylinder engine motorcycles in order to participate in professional competitions. The motorcycles are also used by professional motorcycle racers.

Motta Group has selected some motorcyclists across the country, but to be honest, some of them are not very satisfactory.

But there's no rush now.

After all, the Motta Group did not expect to win a grand prize as soon as they entered the competition.

Participate first, then take your time.

Chen Huaiqing remembers that in the 1990s, domestic motorcycles competed with neon motorcycles at the Annan market.

In the early days, domestic motorcycles directly occupied more than 90% of the Annan motorcycle market by virtue of low-price competition.

Neon motorcycles were directly driven out of the market.

But when domestic motorcycles took over the market, internal competition among domestic motorcycles began again.

In Annan market, the price of motorcycles ranges from US$1,000 to US$800, and then to US$500, or even lower.

Manufacturers need to make profits.

In this kind of fierce competition, unless you are very wealthy, you can directly hurt others with your own strength, hold on, and wait until your opponent collapses.

But it is obvious that domestic motorcycle companies are not very strong, to put it bluntly.

We can only reduce the allocation to reduce production costs.

After reducing the configuration, the quality of the motorcycle can be imagined.

The quality was mediocre to begin with, but after the reduction, the quality became even worse.

After riding for a while, various problems appeared.

Domestic motorcycles directly left a reputation for poor quality in the Annan market. When faced with the counterattack of neon motorcycles, they were completely defeated.

Neon Motorcycle's counterattack has two points: launching lower-priced motorcycles, and the other is to cooperate with finance.

Just give people loans to buy motorcycles.

Although Neon motorcycles are still more expensive than domestic motorcycles, their quality is guaranteed!

Spending more money to buy one saves worry, which is undoubtedly something many people are willing to do.

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