Reborn 80s

Chen Huaiqing continued to look at the report. Last year, the production of various motorcycles was close to 7 million. Of the 7 million production, less than 500,000 were sold domestically, and 6.5 million were sold.

overseas market.

Motta Group's revenue in overseas markets has exceeded US$8 billion, which is undoubtedly a very large number.

You must know that at this time, the entire export volume of China was only nearly 60 billion US dollars.

The Motta Group monopolizes more than ten percent of the export volume, but this is a bit exaggerated.

And if you include the Elian Group...

The Yilian Group has now built all its production plants in the mainland. Crocodile shirts used to have production plants in Xiangjiang. After several years of adjustments, the crocodile shirts Xiangjiang factory was directly closed.

Driven by the Yilian Group, a large number of Xiangjiang garment companies have established factories in the mainland.

Large garment companies can naturally build factories in the mainland. Those small factory owners with dozens of people, then...

They were quickly replaced by small bosses from the mainland.

Some small orders, such as Yilian Garments, will naturally not be accepted, but for small factories, if they receive them, they will make money, so they must accept them.

Chen Huaiqing raised his head and glanced at Song Qi: "China is the country with the most development potential on the entire earth. I held this view before, I still hold this view now, and I will still hold this view in the future."

Song Qi: "What I want to say is that you have to give everyone a reassurance."

As he spoke, Song Qi looked at Chen Huaiqing.

Many private business owners in Yuzhou came to Song Qi to inquire, worried about any changes.

You can know the situation by looking at the number of individual industrial and commercial households.

The number of individual industrial and commercial households, which has been increasing, has declined significantly.

In addition, the number of private enterprises has also plummeted.

Many people even gave away their businesses directly and did not want them anymore.

He was obviously a little scared.

Now everyone is looking at Mota Group and Chen Huaiqing.

Of course, everyone's mentality at this time was also very simple. If the sky falls, there will be someone taller to hold it up.

As long as there are no problems with the Motta Group, there won't be any problems.

Chen Huaiqing frowned: "When will this year's exchange meeting be held?"

The Sichuan Entrepreneur Exchange Meeting has been held for several years. In previous years, it was held in December.

When Chen Huaiqing was in Neon in December this year, naturally there was nothing he could do.

After all, without Chen Huaiqing's exchange meeting, no one would want to listen.

Everyone wants Chen Huaiqing to point out a clear path.

Song Qi: "It opens after the Lantern Festival, at the Shengshi Hotel in Chengdu."

Chengshi Hotel has been open since last year and has become the best hotel in Chengdu.

For all kinds of banquets, the most honorable option is at the Shengshi Hotel.

The environment of Shengshi Hotel is good enough. For newlyweds, if you come to the hotel to hold a wedding banquet, you will be considered a veteran among relatives.

Moreover, the hotel can also provide various types of cars.

Chen Huaiqing: "There is never a shortage of smart people in this world, and they must have seen that economic development will accelerate next year."

Song Qi smiled and said: "I saw it, but I'm not sure! With your endorsement, wouldn't everyone be more confident!"

Confidence is really important.

If everyone has confidence, then no matter how difficult it is, it will not be a difficulty.

But when everyone loses confidence, no problem, problems will arise.

"We will discuss this matter later. Who gave us the brand name BMW?"

Song Qi: "BMW's R&D team gave it to me."

When the R&D project team was established, it was very clear that it wanted to build a luxury car brand.

Everyone thought a lot about the name, and then unanimously agreed on the name BMW.

BMW with heroes!

Anyone who can afford a luxury car doesn’t think he or she is awesome?

"The name is quite good. For luxury car brands, we still need to launch a few more. For example, we are building a Mercedes-Benz brand."

"Mercedes-Benz is positioned as a mid-to-high-end brand, an entry-level brand for luxury cars. The price is between 200,000 and 300,000 yuan."

In this case, Motta Group will form a complete product pricing system.

From low-end to high-end, we have them all.

Use new technologies in high-end cars BMW.

Then in two years, when the cost of the technology comes down, it will be applied to Mercedes-Benz.

In another two years, the technology will begin to be deployed on mid- to low-end models.

In this case, a technology can be harvested in three stages directly on the market, and the harvesting period can take up to ten years.

When new technologies come out, the next decade of harvest will begin.

Simply perfect!

Of course, to be able to do this, you must have strong technical research and development capabilities.

Otherwise, it will only be harvested by others.

Motta Group is indeed not as good as those old car companies in terms of technology accumulation, but it is not lagging behind in terms of new technology research and development.

After all, with Chen Huaiqing here, he didn’t know the specific principles of many technologies, but he had used them!

Chen Huaiqing only needs to tell the R&D personnel his requirements, and they will naturally produce results.

Even if it is different from what Chen Huaiqing said, there is still a big gap.

But so what?

In fact, from the 1980s to the 1990s, the formal automobile industry was developing from pure mechanization to electronic mechanization.

Song Qi: "Do you need to add Mota before the brand?"

Chen Huaiqing held his chin, pondered for a moment and said, "Come on! Now the Mota brand is a relatively well-known brand both at home and abroad."

Although it is still only a second- or third-rate car brand, it is already a brand no matter how first-rate it is.

As long as you persist in development, you will naturally be able to improve your brand.

Neon car companies are constantly persevering and becoming a world-class brand!

If they can do it, there's no reason why Mota can't!

And they will do better than them.

Next, Chen Huaiqing talked about BMW’s luxury car brand building strategy.

Song Qi was a little surprised that Chen Huaiqing wanted to give free cars to the leaders.

"Boss, are the leaders willing to help us advertise?"

Chen Huaiqing: "Why don't you want to? Don't worry, there is no problem. This is a New Year gift."

There is really no problem in accepting the gift, and it can help promote it to other provinces...

And the most important thing is to bring the BMW to the capital to serve as the car for the big leaders and them.

The level of difficulty is quite high!

It's not easy, but it doesn't seem to mean there's no possibility of success.

After all, Hongqi cars have not made much progress in terms of technology and ride comfort in these years.

To put it bluntly, it is the emphasis on research and development.

Song Qi: "Boss, I think you have to deliver it in person to show sincerity."

Chen Huaiqing: "How many cars are there in the garage now?"

"Twenty cars!"

"Send three to the city, three to Rongcheng, five to the province, and the remaining nine to the capital."

Ren Fei looked at the three cars parked in the city hall, and he naturally recognized that these cars were a luxury car brand launched by Mota Group, called BMW.

Each car costs hundreds of thousands just to manufacture.

It sold for more than one million yuan, but I heard that not a few were sold at all.

Ren Fei: "Director Chen, what are you doing?"

Chen Huaiqing smiled and said: "These three cars are given to the city."

Three cars are given to the city, so who will take them?

Some words don’t need to be said so clearly.

Ren Fei said suspiciously: "Director Chen, are you sure you want to give it as a gift and not let the city buy it?"

All official vehicles in the city, including police motorcycles, are now purchased from Motta Group.

This is also to support the development of Motta Group.

But no matter how much the city supports the development of the Motta Group, it is impossible to purchase such a luxury car with a market price of more than one million.

The impact is too bad!

Chen Huaiqing: "Secretary Ren, if you tell me this, I don't dare to let the city buy this car! It's just a gift."

Ren Fei waited for Chen Huaiqing to explain his reasons.

Chen Huaiqing whispered: "I don't have to hide something from you. Since its launch, a total of sixty-seven BMW cars have been produced. However, only five have been actually sold, and all of them were for viewing.

I bought it for my sake."

"To put it bluntly, BMW, a luxury car brand, has not gained recognition in the market."

Ren Fei frowned and said, "Then, what are you going to do?"

The cost of one car alone is hundreds of thousands, and if it is produced and cannot be sold, then it is not a waste!

No matter how big the Mota Group is, it cannot be like this!

Chen Huaiqing: "This has to talk about delivering cars. Not only to the city, but also to the province. I also hope that the province can help and deliver the cars to the capital for the leaders in the capital.

Car."

Ren Fei: "You can't make money just by giving it away?"

"Making money is something that will happen in the future. Now, the most important thing is to brand the car. Giving the car away is equivalent to advertising."

People who can buy a million-dollar luxury car will naturally not say that they rely on advertisements to buy a car.

The advertising is lavish, but it still doesn't work.

Luxury cars have always been sold by brand, and there is no need for advertising at all.

Just spread word of mouth and everyone recognizes it.

"In the next ten years, it doesn't matter if BMW doesn't make money. It can accept a loss of hundreds of millions a year. What we need is to make the brand famous. In ten years, we will talk about making money again."

If you lose hundreds of millions a year, you will lose billions in ten years...

In the entire country of China, only Chen Huaiqing dared to say this.

Of course, Chen Huaiqing has the confidence to say this.

"I'm very curious as to why you want to build this BMW. The other cars you produce don't sell very well, and you still export them!"

Since other cars are selling well, let’s continue to work hard on our advantageous projects. Don’t waste your energy on getting this BMW!

Ren Fei has great expectations for Motta Group's automobile business. He will look at Motta Group's production and sales data every month.

The entire Motta Group produced 190,000 vehicles last year, with an output value of nearly 30 billion.

Moreover, Ren Fei saw a very gratifying change, that is, automobile export volume was growing every month.

In addition to the motorcycle industry, Yuzhou's automobile industry is also about to explode.

The automobile industry seems to have more development prospects. The price of each small car is high enough, easily reaching hundreds of thousands.

Chen Huaiqing: "If Motta Group is just a mediocre company and belongs to the second- and third-rate car companies globally, then there is really no need to spend time and energy to build the BMW brand."

"However, Motta's pursuit is more than that. If we want to become a first-class automobile company on a global scale, we must have a capable luxury car brand."

"Because for a car company, the luxury car brand is a symbol of quality and technology."

"The success or failure of the BMW brand is related to whether Motta Group can become a world-class car company."

Ren Fei looked at Chen Huaiqing. He didn't think Chen Huaiqing was joking.

Normally, everyone would chat together and joke around, but when it came to serious business, Chen Huaiqing was always very serious.

Ren Fei: "So, why are you sending these cars?"

Chen Huaiqing: "Let people first agree that BMW is a good car! No matter how fanciful it is, it is not worth the fact that BMW has become the exclusive car of leaders. I am using the credibility of leaders to endorse the quality of BMW cars.

.”

Ren Fei smiled and said: "If it is really useful, I don't have any objections."

The demonstration effect is quite strong.

Chen Huaiqing opened the car door and motioned for Ren Fei to take a look at the interior of the car. While looking at it, Chen Huaiqing also made an introduction.

This chapter is not over yet, please click on the next page to continue reading! Electric windows, multi-function steering wheel, leather sofa, front seat belt reminder, and coffee table in the middle of the back seat, etc.

The engine is a V6 engine developed by Mota Power, which is powerful and stable.

Of course, although this engine has been developed, it is still difficult to achieve large-scale industrial production.

The entire engine production relies on the chief technician leading a large group of seventh- and eighth-level technicians.

In Motta Group, technical workers are divided into nine levels, from 1 to 8. As for level 9, they are called chief technicians.

The chief technician has absolute authority in production and processing.

In the entire Motta Group, there are only a dozen chief technicians.

Ren Fei asked Chen Huaiqing to get in the car together and go for a spin.

It's really good.

On the street, I also met a wedding convoy.

At first glance, it is the fleet of Shengshi Hotel.

Because I saw a black BMW in second place in the convoy.

Most of the BMW cars produced are assigned to Shengshi Hotel as VIP cars. Of course, they are also used as wedding cars.

The price of renting a wedding fleet at Shengshi Hotel is actually not expensive.

Sometimes it is even provided for free.

After all, the Shengshi Hotel is very profitable in terms of banquets.

Ren Fei naturally noticed the convoy: "We are going out to celebrate today!"

Chen Huaiqing: "What a good thing!"

"Now Shengshi Hotel is the most popular hotel in Yuzhou and the first choice place to treat guests to dinner."

Ren Fei has already been to many Shengshi Hotels.

Compared to the hotels run in the city, the Shengshi Hotel is indeed better.

The difference is obvious.

It’s no wonder that the business of many powerful hotels has dropped a lot.

Chen Huaiqing smiled and said: "It's just time for dinner, let's go and have a meal."

Ren Fei: "Others invite you to dinner, I have to think about it. If you, Director Chen, ask you to have dinner, I won't refuse at all."

Others treat me to meals and often ask for help.

Ren Fei doesn't want to go.

But Chen Huaiqing is different. He basically doesn't ask for help, but rather asks people to help willingly.

For example, in the case of BMW, in order for Motta Group to become a world-class car company in the future, it must help!