Reborn 80s

Rebirth in the 1980s Chapter 277

In terms of Chen Huaiqing's positioning, Asia Satellite TV is not a TV station based in Hong Kong, but it wants to radiate its influence to places with Chinese people throughout Asia.

After the separation of production and broadcasting, ATV has greatly improved the quality of its TV series.

Don't look at the later information, there is a long list of classic TV series produced by ATV, but you must realize that behind these classic TV series, ATV also filmed a large number of not-so-good dramas.

In prime time, the dramas broadcast by ATV must be excellent dramas, and the audience must have an idea that ATV will definitely broadcast good dramas every night during prime time.

Once the audience had this concept, they locked onto ATV at this time every night.

In addition to the great improvement in TV series, Asia Satellite TV's development in variety shows is definitely a big surprise.

It has launched quiz-based knowledge programs such as Millionaire.

You only need to answer fifteen questions correctly in a row to win the grand prize of one million Hong Kong dollars.

This is undoubtedly a very tempting thing for people.

In addition to variety shows, ATV also has one of its flagship products, which is cartoons.

The level of comics in Xiangjiang is still quite high.

In the 1980s, Hong Kong was in a period of rapid development of its economy and cultural products.

The economy breeds culture, which is really good.

The emergence of a series of comics such as "Chinese Heroes," "Dragon and Tiger Gate," "Drunken Master," and "Tathagata Palm" have pushed the Xiangjiang comics market to its peak.

peak!

Pay attention to this description.

After the peak, there is decline.

Chen Huaiqing didn't know how Xiangjiang Comics declined. Maybe it was because of a lack of talent, or maybe it was because the market was not good.

Anyway, Chen Huaiqing feels that when an industry has not declined but a company has declined, the most important thing is that the company itself has serious problems.

The global comics market is mainly dominated by Japanese comics and American comics, among which Xiangjiang Comics has also achieved a high market share in a period of time.

Facing the competition between Japanese comics and American comics, it does not fall behind.

It goes without saying that Japanese and American comics are strong globally.

You can imagine how powerful Xiangjiang Comics was at that time.

Japanese comics have a huge audience around the world and are loved by many people.

And Japanese comics are mainly transformed into cartoons. Cartoons such as Pikachu and Digimon are classics of a generation, and I don’t know how many children yearn for them.

Most American comics have been transformed into movies.

Such as Transformers, Batman, and many superheroes, all of which were changed by comics.

These movies have raked in box office around the world, making Marvel a lot of money.

Xiangjiang comics were adapted into TV series and movies for a period of time. However, with the rapid decline of Xiangjiang's film and television industry, or the complete collapse of the entire cultural industry, Xiangjiang comics naturally gradually disappeared from people's eyes.

With the collapse of the entire industry, the comics industry was naturally brought to collapse.

When an avalanche occurs, no piece of snow is innocent!

ATV has done a lot in adapting cartoons into cartoons. In addition to adapting Xiangjiang cartoons, it has also introduced many excellent cartoons from the mainland.

Cartoons imported from the mainland are not dubbed into Cantonese at all, but are all played in Mandarin.

Doing so is actually not in line with commercial interests.

However, as for cartoons, ATV is the only one broadcasting them now.

So of course ATV has the final say on how to broadcast it.

In fact, ATV does not dub TV series imported from the mainland.

Even the subtitles are in simplified Chinese.

As I said before, ATV is not limited to the Hong Kong market.

There are only a few million people in the Xiangjiang market, so what can they do?

The cost of importing cartoons and TV series from the mainland is extremely low.

For ATV, there is no need for high costs at all.

And most of them are played at night.

Now ATV can broadcast it 24 hours a day.

Sun Congxuan frowned slightly and said: "After launching the satellite, ATV's operating costs will surge. Based on ATV's profitability at this stage, ATV may fall into losses."

ATV also faces a strong competitor in Hong Kong: TVB.

TVB is really too sophisticated. Facing the competition from ATV, it has always been a calm and unhurried way to deal with it.

There is even a sense of being forced to deal with it.

There is nothing wrong with tvb's response.

The simple reason is that TVB is too powerful.

How can we defeat a powerful opponent?

Overtaking in corners is indeed a way.

ATV's separation of production and broadcasting system surprised TVB because after the internal dramas were filmed, ATV no longer invested in TV dramas.

Although ATV's live broadcast separation system was unexpected, TVB did not follow up.

For a very simple reason, TVB is not sure how effective this set of ATV products is.

There is never a shortage of smart people in the world. ATV’s system of separation of production and broadcasting is practiced by few people around the world, but that doesn’t mean that everyone can’t see the advantages of this system.

In the past, the Hong Kong TV drama market was divided between TVB and ATV. Even if other companies wanted to do something, they had no way.

In Hong Kong, there are very few independent film and television companies of that kind.

reason?

Both TV stations and cinemas are highly monopolized.

If there are two TV stations and several cinema lines, even if there is no monopoly?

Let’s not talk about TV stations. In the past, they directly produced TV series and broadcast them themselves. It was impossible for other film and television companies to get involved.

And movies?

Theater chains run by film companies only show their own movies in their own theater chains and are not open to the public.

People themselves form a closed loop.

If you do everything yourself, the problem will be serious.

Can you guarantee that what you make is the best?

It is already very difficult to do the best in one or two links. If you want to do every link yourself and make it the best, it is as difficult as climbing to the sky.

It is not difficult to reach the sky. For Chinese people, the most difficult thing is to do football well.

Chen Huaiqing: "I have seen the income of ATV. After the separation of production and broadcasting, ATV performed quite well."

The power of separation of production and broadcasting is quite powerful, and ATV has diversified investment risks.

In the past, whether a TV series was successful or not had to be decided by ATV itself.

The most important thing is that even if the quality of the TV series is questionable, we must continue to broadcast it.

But now, once ATV discovers that a drama is not good, it will decisively cancel it and replace it with another drama.

"After it becomes a star, ATV's advertising fees will skyrocket. At that time, the advertisers it will accept will no longer be those small local brands in Hong Kong."

For advertising that is based in Hong Kong, don’t come to ATV.

"We need a good publicity platform, and ATV must bear it. Even if ATV loses money, we can make it back from other places, it will be the same."