Rebirth, you call this an honest man?

Chapter 283 Acquisition of Sony

Since Qualcomm is out of stock, there is nothing to talk about. Mr. Lei can only choose a lower-grade burst. As for Huaiwei, there is no need to think about it. Who doesn't know that Huaiwei's output is only enough for themselves...

After Mr. Lei left Qualcomm, Wang Heng quickly received news from Qualcomm’s informant.

Although Qualcomm did not supply to Mr. Lei, there was a stir within Qualcomm regarding chip price increases. Especially after the developer conference, several domestic mobile phone manufacturers such as OPPO and vivo asked Qualcomm for chips, which further prompted Qualcomm executives to decide on the sale to Honor.

chip prices rise,

Originally, regardless of computer or mobile phone spare parts, the larger the purchase volume, the cheaper it is, and the older the version, the cheaper it is. Electronic products are usually updated quickly.

However, Qualcomm did the opposite, which made Wang Heng intolerable. It made Wang Heng feel that he had become the richest man in the world. Qualcomm must have been jealous! He wanted to kill him,

Honor Mobile also held an impromptu meeting internally regarding the price increase of Qualcomm chips.

After Xu Wenhua finished speaking about Qualcomm’s opinions,

Wang Heng said directly, "Let them do the orders in the contract first. As for the future chips, I will think of other ways."

There are two chip suppliers for Honor mobile phones, one is Qualcomm and the other is Lianfa. Qualcomm has increased prices, but Lianfa has no news.

Wang Heng did not mention the burst of fire. Xu Wenhua subconsciously felt that Wang Heng wanted to cause trouble, so he couldn't help but asked curiously,

"Mr. Wang, do you want Honor to produce your own chips?"

Wang Heng nodded and said,

"Yes, let's look up other companies besides Lianfa and Qualcomm that research and produce chips. Hengda Group bought them and specially supplied them to Honor."

During the financial crisis, many companies around the world went bankrupt, and their market value was less than a fraction of what it was in 2007. Therefore, the Honor team had no objection to buying a chip factory to produce it themselves.

What's more, although Honor Mobile made more than 20 billion with Hengda Group's money, it did not pay dividends, and it was used to build Honor's headquarters building, industrial parks, etc.

Since Glory is going to be separated from Huahua, everything has to start over, and naturally it will cost a lot of money.

The Honor Industrial Park is naturally designed for the hardware supply chain of Honor mobile phones. When the upstream and downstream industrial chains of Honor mobile phones are moved to the Industrial Park of Honor Mobile phones, it will definitely provide convenience for the production of Honor mobile phones.

In less than half an hour, Honor executives found a bunch of chip manufacturers, but they were all chip manufacturers with only production lines and no R&D capabilities.

Before the release of Honor smartphones, various copycat phones and even some domestic brand phones used this off-brand chip.

After the release of Honor smartphones, these copycat phones went bankrupt one after another, and domestic brand phones also stopped production one after another, resulting in the closure of a large number of chip manufacturers.

Wang Heng naturally wouldn't buy this kind of thing if he wanted to start a business. What he wanted was a chip manufacturer with R&D capabilities. Even if the R&D capabilities were a little bit off, it didn't matter. The worst he could do was spend money. For Hengda Group, which still had more than 70 US dollars in cash,

Spending money on research and development, he now dares to compare with Hua,

Regarding Wang Heng's requirements, Honor executives quickly found a company that met them.

"Boss, look at this company!"

Xu Wenhua said, moving the laptop in front of Wang Heng,

"Sony? They also engage in chip research and development?"

Wang Heng still has some impressions of Sony. In order to promote Weibo, he acquired a music company and later sold it to Sony at a loss.

Later, Wang Heng shorted Sony's stock, causing Sony's market value to drop nearly three times.

It happened that Wang Heng bought Yuna Island. He wanted the remaining 8.88 million square meters of land and wanted to get rid of the 1,600 islanders.

Having several things to do together, he simply decided to go to Neon Country to have a look.

Although Wang Heng did not dare to go abroad for fear that Beautiful Country might have evil intentions, he still dared to go to Neon Country.

As long as there are more bodyguards, no one should come to assassinate him. He heard that people in Neon Country admire the strong most.

He even likes to be a dog to the strong, so as long as you show strength, you can conquer them. Wang Heng is very confident in this. After all, he is the richest man in the world, isn't he strong enough?

Wang Heng brought dozens of teams to the Neon Kingdom and went straight to Sony's company location.

Sony executives were very surprised when they learned that Wang Heng intended to buy Sony's chip business.

After several contacts between the two parties, on the afternoon of the third day, the bosses of both parties formally met for talks at a business hotel.

Today, the head of Sony, a giant group, is no longer Nobuyuki Idei.

Three years ago, he handed over the position of CEO of Sony to 63-year-old Cold Stringer. The British man only joined Sony in 1997 and has controlled the film, music and other entertainment departments for many years.

There is widespread skepticism within and outside Sony about Nobuyuki Dei's decision.

After all, the name Sony is a symbol of the manufacturing industry in Neon Country, and it feels incredible to hand over such a leadership position to someone with a completely different culture than Sony.

Sony's coaching change is different from other companies in Neon Country that passively change coaching staff due to the change of major shareholders, but it is entirely driven by Nobuyuki Dei's full efforts.

Against the background of the strong culture of Neon Country, it is absolutely impossible to achieve such a result without the perseverance of "doing it even if you die" and the calmness of making decisions.

There is a reason why this neon country electronics giant has been able to survive on the verge of a series of bankruptcies.

According to the annual report released in May this year, Nobuyuki Idei can finally breathe a sigh of relief. Although Sony's stock has plummeted, Sony's main business of electronic products has doubled its profits, surpassing Panasonic, and regaining the top spot among Neon Country electronics companies.

However, this is not good news for Wang Heng, who wants to acquire Sony's chip business. It means that Sony indirectly has greater bargaining power.

Sony has been going bankrupt in recent years, but it seems to have calmed down now. After all, in the general environment, there are still a lot of companies worse than Sony.

Just like comparing the worst, under the financial crisis, everyone is swimming naked, and it is obvious who is worse. This is equivalent to Sony overcoming another difficulty.

Of course, this is not good news for Wang Heng, and it also brings certain variables to his acquisition of Sony's chip business.

At this time, sitting opposite Wang Heng was an Englishman, the current head of Sony, Cold Stringer, and the two sides were looking at each other without hesitation.

Regarding the young man sitting in front of him who was less than one-third his age, Hao De did not have any contempt for this giant in the technology and business circles.

"Mr. Wang, I am very curious about why you are interested in Sony's chips?"

In his opening remarks, Huode asked bluntly. This was an issue that Sony executives began to study after learning about the wishes of Honor mobile phones.

Huode didn't expect to get a real reply from the other party.

"We are here to make friends. Sony is a great consumer electronics empire. Honor very much hopes to form an alliance with such a company. We believe that future winners will not be won through competition, but through cooperation."

In fact, such negotiations could have been left to others. In addition to doing business, Wang Heng came here to see the specialties of Neon Country.

After all, the neon country specialty has been his comfort in his previous life, and now he comes to see it when he has the opportunity, so work is actually a cover-up.

Wang Heng doesn’t know Neon Mandarin, but it doesn’t matter that both sides have translators.

"Making friends?"

Hao De couldn't help but smile and looked directly at the other party,

"I have never seen anyone making friends like this. As soon as I got started, I got a glimpse of Sony's Cell processor project that has spent more than 4 billion US dollars to carefully build."

"But Cell has become the biggest joke in the history of chips." Wang Heng said while looking at the information in his hand.

It's really hard to pick up any pot. Hao De is a little angry.

"Then why are you still interested in Cell?"

"So, we are here to make friends."

The words circled around again, leaving Hao De speechless for a moment, but after a moment he said,

"Sony is also very happy to make friends with Honor, but it should not be at the expense of the Cell business. We will not sell this business. Sony has already fully escaped the crisis. Moreover, the Cell processor was jointly developed by Sony, IBM and Toshiba

Sony doesn’t have the final say on products and sales.”

Howard officially took the helm of the electronics empire in 2005. At that time, Sony was in a difficult period. As soon as he took office, he announced a "medium- and long-term corporate strategy to revitalize the electronics business and strengthen the group's performance." The company will focus on three major

The core business areas are deeply cultivated, namely: electronics, games, film and television entertainment, and its strategy focuses on strengthening the competitiveness of the group company, especially revitalizing the electronics business.

The Cell processor's R&D investment of more than 4 billion US dollars has not been recouped after so many years. For Sony, this price is a bit too heavy.

However, sales of Sony's PS3 game console are improving due to price cuts and shortages of Nintendo Wii game consoles. Since Black Friday last year, PS3 game console sales reached 200,000 units in North America and Europe in one week. In its home market of Japan,

The sales volume in a week can also reach about 400,000 to 500,000 units.

If this trend continues, by next year in 2009, the hole in the Cell chip should be able to be filled. Of course, if this bad asset can be sold, Sony's accounts will immediately become gorgeous.

But the price is still heavy, because this is equivalent to six or seven years of Sony's efforts being in vain, while competitors are constantly improving, and the hidden losses here are immeasurable.

Not only have all these years of hard work been in vain, but in an era of rapid technological advancement, being delayed for six or seven years is simply a catastrophic blow.

The price is that Sony's dreams and ambitions to revive its past glory have basically gone bankrupt. Its competitors were already far ahead, and now they can no longer see the taillights of their cars.

Today, Sony is no longer making noise with the PS4 it is developing, and is honestly choosing Intel's x86 architecture.

Does Sony really not want to make a fuss? Of course not, but it just doesn’t have the capital to make a fuss. This year’s financial crisis has also cost Sony a lot.

After all, in the beginning, no one wanted to see their company's stock fall, especially if the company's money was spent to repurchase the stock.

However, after spending a lot of money, I could not withstand the general trend and had no choice but to lie down.

At this moment, Wang Heng took Sony's black information and transformed into a negotiator, talking to the other party in each other's words.

On the surface, Sony behaves like a dead pig and is not afraid of boiling water. It still treats Cell as a treasure.

In fact, the information obtained from the investigation by Wang Heng's team could not be concealed, so Wang Heng was sure of the opponent, and Sony was actually in a state of hesitation and tangle in his heart.

On the one hand, I really want to sell it, and the reason is very simple. Not many people are willing to carry a tow bottle. But at the same time, although the dream is broken, it is still lingering in my heart.

To understand what the other party wants in order to prescribe the right medicine, Hao De suddenly asked,

"Mr. Wang, I suddenly feel...are you really here to make friends with Sony? I seriously doubt that you want to enter the console market. You are a terrible competitor, and Sony will not be fooled!"

After speaking, Hao De looked at Wang Heng with firm eyes.

"Honor will not enter, and neither will Hengda. Don't worry, I have never thought about entering the game console market.

The acquisition of the chip business is mainly for use in Honor mobile phones, to prevent Qualcomm and Continental from getting stuck...etc.!"

Wang Heng came to his senses. Why did he reveal all his secrets?

However, when he finished speaking, Hao De's translator did not listen to him and directly translated his words to Hao De,

Regarding Wang Heng's gaffe, Hao De did not believe all of it, only half of it, or even less.

However, one thing is certain. Even if a consensus can be reached on this merger and acquisition transaction, it cannot be completed in three or two days.

After a while, Huode asked: "How much is your company willing to bid?"

After hearing this, Wang Heng understood that Sony really wanted to sell it. He looked at the figure given by the team, which was US$1.3 billion.

Wang Heng subconsciously came up with a round number and tried, "One billion U.S. dollars."

After hearing this offer, several Sony executives present felt furious.

Huo De frowned and said: "Is this your company's sincerity? If so, I think there is no need to continue the discussion. I would rather let Cell be regarded as a non-performing asset and rot on Sony's asset list."

What kind of international joke are you kidding? Sony invested US$4 billion in research and development for this, but Wang Heng only contributed US$1 billion?

Let Cell lose as much as 3 billion US dollars? Even if the product fails, the technology accumulation will not disappear, so as long as it is not sold, Sony has always owned the Cell asset, and it has always been worth 4 billion US dollars.

Wang Heng ignored the change of attitude of Sony executives. Isn't it normal to bargain in business?

Wang Heng said directly, "I am the buyer and naturally want to spend less. You are the seller and you want to make more money. Isn't this reasonable?

Now that I have made a quotation, if you are not satisfied, you can also tell me your quotation. Let’s talk slowly and negotiate a price that both parties are satisfied with. Isn’t this how business is done?”

Negotiation is the art of compromise. Wang Heng has not mastered this art. In the past, he hired negotiators for acquisitions. This is his first time negotiating in person.

After hearing Wang Heng's words, Haode didn't say anything, and directly quoted an opposite price, "3 billion U.S. dollars!"

"3 billion? This is killing a pig. 1.2 billion is too expensive."

"2.8 billion is the minimum." Ode was led astray by Wang Heng and continued to bargain.

The first interview between the two parties did not reach any substantial written agreement or happy consensus. Sony was already in a dilemma.

Wang Heng really wanted to buy it, but he didn’t want to spend more money. After all, he had to invest in research and development after buying it.

Moreover, he still needs to spend money to build the island. It seems that more than 7 billion US dollars is quite a lot, but it seems that it is not enough.

And he didn't want the Neon people to take advantage of Yuna Island. Although he thought about luring the 1,600 people away with 10 million per person, he felt it was too cheap for them, so he didn't make a decision.

This time he came here to see if he could buy more land in Neon Guojing County and exchange it with the islanders of Yuna Island.

8.88 million square meters of land on Yuna Island, even if it is exchanged for a garbage plot in Jing County at a ratio of 1:5, it doesn’t matter.

After all, it’s only 78 yuan per square meter. Even if it’s 45 million square meters, it’s still only 3.5 billion.

Compared with giving 10 million to one person, it would cost 16 billion, and the savings are not even a little bit.

With 5 times more land, plus the 1-2 million they had already allocated, Wang Heng believes that the islanders of Yuna Island will move.

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