Rebirth, you call this an honest man?

In Wang Heng's heart, except for his woman and his family, anything else can be sold as long as you pay the starting price!

Of course, cardamom can also be sold, but now cardamom is very popular, and Lu Yingying will be popular for at least a while, so it is not okay to sell it cheaply. Ask the price first.

"Manager Rong, how much do you plan to pay to acquire my cardamom brand?"

"200 million!"

"It's too little, only 200 million yuan. The first time cardamom was produced and sold, it sold for 9.9, 19.9 yuan. I earned 25 million yuan at that time. With Lu Yingying's current popularity, I can earn it in just one operation.

200 million, how stupid would I be to sell it to you now for 200 million."

It's not that Wang Heng doesn't want to make money, but his conscience can't bear it. He has already passed the time when he wants to make any money.

To tell the truth about the production process of cardamom, the price is 9.9 or 19.9 yuan. Naturally, he won’t feel burdened because he gets what he pays for.

But with the current situation, seeing that cardamom has been promoted as a high-end product, if you sell it for 9.9-19.9 yuan, it will really hurt the brand, and you will even be called a fool by everyone.

When it was sold cheaply, it was specifically stated that it was a 10% off special price, so the original price could be 99,199 yuan. Now it is touted by the entire Internet, and the brand value has skyrocketed.

It’s not that bad, it should be on par with the big international brands, a lipstick costs 2-300, a bottle of perfume costs 8-900.

In 2006, except for a very small number of people who knew about brands, if you told her about Lanco, Dior, Armani, Yves Saint Laurent, Givenchy, Estee Lauder and Gucci, she probably wouldn't even recognize them.

In the minds of young ladies of this era, high-end brands are famous, of good quality, and expensive, so brands of this era are easiest to advertise and promote.

Wang Heng knows that many domestically produced cosmetics are also expensive, such as Fauvism, which even though they are not well-known, they can sell hundreds of them.

According to the prices of major international brands, and using the original production process, the conscience cannot be explained clearly.

After Wang Heng said this, the person on the phone obviously understood that there was no need to negotiate the price.

In fact, their company can't even get out 200 million now. If they ask for 200 million, they want to pay it in installments. First, they can make some money by producing a batch of products under the cardamom brand.

But unwilling to give up like this, Manager Rong couldn't help but ask,

"Mr. Wang, how much do you want to sell?"

Wang Heng thought for a while and borrowed 2.5 billion by mortgaging Xixi's stock, so he would open it for 2 billion. The worst case scenario would be to let Lu Yingying do more publicity for Doujiu and let others earn it back in 2-3 years. As for whether he can really earn it back.

Then don't worry about him,

"There is a cosmetics company in the beautiful country that offers US$300 million. I'm considering it, so if you want to acquire it, it will cost you at least US$300 million."

Manager Rong didn't even think about whether Wang Heng was talking nonsense. He was desperate when he heard the price. Their company's current package price was only about 5 billion RMB. How could they get 300 million US dollars?

Even if they pay in installments, based on US$300 million, they can't even come up with the first installment. Although Manager Rong knew that there was no way to acquire cardamom, he couldn't help but say when he heard Wang Heng talking about the acquisition by foreign companies,

"Mr. Wang, foreign companies do not have good intentions when acquiring our country's brands. In 1990, the American and Canadian "trademarks" were acquired by Johnson & Johnson in a joint venture for US$12 million.

In the second year, sales in the United States and Canada dropped like a roller coaster, from more than 300 million yuan the previous year to 6 million yuan. They were replaced by SC Johnson products.

In the fourth year, Shanghai Jahwa spent 500 million to buy back the scarred American and Canadian brands. Although it only took four years, American and Canadian brands had fallen from a well-known brand in the industry to the bottom.

In 1994, Arctic Soda, which accounted for 60% of the market share, was jointly acquired by Pepsi-Cola. However, not long after, Arctic Soda disappeared from the market and was replaced by Pepsi.

Therefore, we domestic brands must think carefully about the pain of the United States and Canada and the pain of the Arctic Ocean!"

It doesn’t take Manager Rong and Wang Heng to know this. The most common trick used by foreigners is to pretend to upgrade your brand first.

He provides money and technology, and then holding more than 70% of the shares is not too much, right?

Then a company with a market value of several billions inexplicably only has 30% of its equity left.

Then the foreign company has the power and directly licenses its own brand to the joint venture factory for production at a high price.

If domestic brands are locked up in warehouses and not produced, in just one or two years, well-known domestic brands will become unknown, and the products will not even be found on the market. They will be replaced by branded products of foreign companies.

A well-known domestic brand originally wanted to borrow the advanced technology and capital of foreigners to upgrade, but the foreigners killed it without spending a penny.

So there is no need for Manager Rong to say that if a foreigner really wants to acquire Cardamom, he will not agree to any joint venture. As long as he gets US$300 million in cash, Cardamom will do whatever you want.

At this point, Wang Heng thought about it carefully. It seemed that Manager Rong’s big treasure was finally acquired by a foreigner.

It should be that Manager Rong knew the foreigner's tricks, so Dabao didn't seem to suffer much. He had always heard of the Dabao brand.

As for why Dabao died later, it should be because more and more people with petty bourgeoisie sentiments are enthusiastic about foreign products. The classic brand skewers were created because they had nothing to do.

How can domestic brands compete with those companies alone?

You give me a big treasure,

Here comes Lanco, Dior, Armani, Yves Saint Laurent, Givenchy, Estee Lauder and Gucci...

You come out of Kazilan,

She is still Ranko, Dior...

And more than ten years later, Dabao is no longer a domestic Dabao.

As for Kazilan, a well-known domestic brand, it is the lowest-end brand among international brands.

But this is 2006, what the hell is a big international brand, if you don’t advertise on TV, who the hell would know who you are?

Many big domestic brands are completely worthy of those big international brands. Of course, it is inevitable that some sophisticated women think they know a few big international brands and complain about others being old-fashioned.

Wang Heng wanted to take advantage of this opportunity and kill them severely, but after thinking about it, he decided not to do it.

Not to mention that the production process is a big problem, let’s just say that these women’s money does not belong to men, and cheating them is equivalent to cheating men. If you think about it, forget it.

It may not be possible to sell cardamom directly to foreigners, and naturally Wang Heng would not be willing to set up a joint venture to set up a factory.

Produced by ourselves, except for one brand of cardamom, as for the production line, there is no secret recipe.

Originally, Wang Heng had sealed her up and didn't plan to take her out again, but recently he owed a lot of debt, and cardamom unexpectedly became popular, so why didn't he sell it if he could make some money.

Wang Heng thought for a while and thought that since Dabao was still strong after more than ten years, he naturally had certain abilities. If he gave the cardamom to Dabao, would it prevent Dabao from being acquired by a foreigner?

…………

Dabao's sales this year still remain at around 700 million to 800 million, but in the 70 billion yuan domestic cosmetics market, its share has gradually dropped from the original 17.79% to 1%.

So the people in Dabao are now looking for solutions. Dabao was originally a low-end product with very low profits. Now they will see the sudden rise of cardamom. They want to acquire this brand to add high-end brand products to Dabao.

Just like Geely’s acquisition of Volvo,

Originally, in 2008, Dabao could not resist the financial crisis and sold it to Johnson & Johnson for 2.3 billion yuan. In less than two years, sales fell by half.

Wang Heng tried to say, "Do you have no money or don't want to buy it? If you don't have the money, I can accept the merger."

Manager Rong, who was initially disappointed, suddenly became interested when he heard Wang Heng's words.

“Like a joint venture with foreign capital?”

"Yes, I will give cardamom to your company, your company will give me equity, and then treat cardamom as high-end and go to the high-end market. Dabao will continue to go to the low-end market. Different brands of the same company will enrich the company's product categories."

300 million US dollars is about 2.2 billion RMB. Compared with the 5 billion Dabao, it is not even half of it. If it is merged, it will only give up 30% of the shares.

This era is the peak period of shareholding reform. Let alone 30%, many companies dare to give up 70% of their shares in order to reform.

To be honest, if Dabao were asked to use 300 million in cash and 30% of the equity options to acquire Cardamom, Dabao would definitely accept the 30% equity.

Asking Dabao to shell out 300 million in cash would basically empty out the company and still incur foreign debt. Don't talk about the valuation of 5 billion at that time, the factory might close down and become worthless.

So seeing that there was no hope of acquiring cardamom, after hearing Wang Heng’s suggestion, he said without saying a word,

"Mr. Wang, please wait for me for three days. I will sort out the internal affairs of the company within three days and then come back to discuss mergers and acquisitions with you."

"Don't worry, I won't sell it before the end of November. Now Lu Yingying has not yet reached the peak of her popularity. Wait until the end of November and you will see how popular Lu Yingying is and how famous cardamom is."

"Thank you Mr. Wang for the opportunity. See you in three days!"

"Goodbye."

Just after hanging up the phone, Wang Heng received several more calls from people wanting to acquire cardamom cosmetics brands.

While Wang Heng was dealing with it, he was thinking about how to maximize his profits.

Supporting Lu Yingying's debut, I didn't expect such a big surprise. Cardamom is now more famous than Lancôme in China, so it's time to make good use of it.

After Wang Heng answered a few calls, another one came in. He subconsciously said,

"400 million U.S. dollars. If the price is lower than this, there is no need to negotiate." Yes, Wang Heng has raised the price.

"Haha, Mr. Wang has made a fortune!"

The voice sounded familiar to Wang Heng. He quickly checked the call information and saw that it was the leader of Hengshan. He remembered that the leveling of the land that was originally scheduled to be completed in October should be completed.

"It turns out to be the leader. Who did I think was buying Cardamom Cosmetics Company from me?"

"Cardamom is great. I've been talking about buying cardamom every day lately. Why don't you, Mr. Wang, sell the company instead of making it yourself?"

Do it yourself! Wang Heng has a few skills that he still doesn’t understand. He only arranges for others to do things. After his rebirth, apart from opening a Taobao store, he did it himself.

Other things are done by others, he just talks. It’s okay for Internet companies to imitate Jack Ma and open his mouth, but it’s not okay for industrial companies.

For example, no one cares about cardamom when it sells for 9.9 yuan. It’s cheap anyway.

But if you sell it for a few hundred, what kind of foundation do you have?

Is Wang Heng going to be hacked? Is he, a big boss with tens of billions or hundreds of billions, scolding him for such a small amount of money?

So find a trustworthy company, let them produce, and just invest in it yourself.

Of course, you can't tell the truth to the leader, otherwise who would dare to let him build an industrial park?

"Boss, I'm too busy! Domestically, I have Pinxixi Mall, Pinxixi Payment, Meituan Group Buying, Hengda Media, Hengda Electronic Technology... and Facebook abroad. These alone are enough to keep me busy.

Yes, I am a responsible person. I don’t dare to let others do it if I can’t control it. So even though I made more than 25 million yuan in my first business, I still asked her to stop production because I didn’t want to make money.

And get scolded."

Meituan was moved back to the right path by Quan Fulin, and Wang Heng simply appointed Meituan as the group buying website.

Hengda Electronic Technology Company is that mobile phone company that originally existed to register mobile phone patents.

It seems that Wang Heng has established a lot of companies, but in fact there are not many.

One business made more than 25 million yuan, but this kind of company has not yet been put in Wang Heng's eyes. The leader can only marvel at Wang Heng's Versailles,

And he couldn't help but recall the information he had read about Wang Heng,

Wang Heng, male, 23 years old, divorced, born in rural Hunan,

On January 4, 2006, I went all the way to Hangzhou to open an online store with more than 30,000 yuan. It only took ten months.

Owns 100% equity of Pinxixi Payment, with a valuation of 1 billion.

39% stake in Pinxixi Mall, valued at 9.4 billion,

50.27% stake in Leyouku.com, valued at 200 million,

Hengda Group Floral Department, valued at 200 million,

Hengda Group Investment Department, worth 50 million,

Meituan buys 100% of the shares with a valuation of 100 million,

Hengda Media has a 51% stake, with a valuation of 100 million. (Because Lu Yingying became popular, the company that trained her has gone up and its valuation has doubled.)

Hengda Electronic Technology’s 100% equity is valued at 10 million (the leader has not yet understood the value of the patent, because it was Wang Heng’s company that gave such a valuation.)

The Beast has a 54% stake, with a valuation of 5 million. After several months of hard work, Xiao Zhou and the others slowly understood the Beast and began to turn losses into profits.

Cardamom Cosmetics Company, as a leather bag company, originally evaluated the brand value at 10 million, but now it seems that it may be worth more than 2 billion.

Plus Facebook’s 7.5 billion and Moutai + Tencent’s 1.35 billion,

Wang Heng’s total net worth is around 14 billion. Even if his liabilities of around 4 billion are deducted, Wang Heng is still a billionaire.

Wang Hengneng ranks in the top ten of this year's Fufu Rich List...

…………

Basically, the government will create a reference document for the top rich people’s information for important leaders to read.

In the era of economic leadership, in addition to protecting these entrepreneurs, we also supervise these entrepreneurs.

As long as you abide by the laws and regulations and open a company, you can open a company without any trouble, but if you violate laws and disciplines, you will be punished in a matter of minutes.

The leader who called Wang Heng could see Wang Heng's information because Wang Heng wanted to build an industrial park at his place. His superiors specifically showed it to him, which is equivalent to their level being upgraded.

After the two of them talked for a few words, the leader said the purpose.

"Mr. Wang, 3 million square meters of land has been leveled. When are you free? We can make an appointment for a groundbreaking ceremony and then start construction."

Wang Heng thought about it and said

"Then let's set it on November 1st."

The local bank also approved a 1 billion loan for him, which was very generous. Of course, it could only be earmarked for special funds and had a special account. All he had to do was wait for Wang Heng to go and sign.

It seems that the local government is also taking measures to prevent some people from running away with nothing.

Naturally, Wang Heng would not run away for 1 billion.