Rebirth of Xiangjiang - 1978

At first Isao Matsuoka tried his best to cooperate with Lin Daoqiu, but in the end he chose to withdraw because of an additional investment.

Although there is more or less some inducement from Lin Daoqiu in it.

But Neon's conservative character and the pressure on him from within the company were the real reasons that led Isao Matsuoka to quit this time.

In the final analysis, it is because of Isao Matsuoka's bad luck that the sample film of "1992" has not been released yet.

If he had seen the sample film of "1992", I believe he would not have made such a stupid choice.

After taking back the New Oriental Cinemas chain, Lin Daoqiu renovated and spent nearly 100 million yuan to re-equip and upgrade the 36 theaters.

In Lin Daoqiu's view, in addition to movies, the quality of the theater is also a major factor in whether a theater can attract more customers.

If it weren't for the fact that the land for the theaters at hand was not very large, Lin Daoqiu would have really wanted to build a large shopping mall, put the theater in it, and then rent out other shops to others.

In this way, you can receive a large amount of rent every year, and the land price will continue to rise. It can be said that you will make a steady profit without losing money.

The most important thing is that such a large shopping mall can bring more and more stable audiences to the theater, which is basically killing three birds with one stone.

When he thought of this, Lin Daoqiu couldn't sit still. He called Li Guangwei and Li Maowen to his office.

"I want to buy some land and open some comprehensive shopping malls."

Lin Daoqiu wants to enter the real estate industry, which is something that neither Li Guangwei nor Li Maowen thought of.

However, most businessmen in Xiangjiang will start to get into real estate once they have money. This seems to have formed a trend.

"I wonder how many comprehensive plazas Mr. Lin plans to open?"

As the financial director of New Oriental, Li Guangwei can be said to be New Oriental’s great steward.

Regarding Lin Daoqiu's sudden idea of ​​opening a comprehensive shopping mall, Li Guangwei's first reaction was neither objection nor support.

Cross-industry operations are sometimes really unavoidable. Once you have money, you want to use it to create more money. It can be said that 99% of businessmen think this way. Lin Daoqiu

Nature is no exception.

However, completely different from what Li Guangwei thought, the ultimate purpose of Lin Daoqiu's decision to build a comprehensive shopping mall was to serve movies.

Of course, making money by renting out shopping malls and increasing land value is just a matter of convenience.

"Three stores. In addition, a state-of-the-art independent theater will be built in each of these three shopping malls. Each theater will have five independent screening rooms."

Lin Daoqiu's statement made Li Guangwei and Li Maowen a little confused. They didn't quite understand what Lin Daoqiu meant.

"Each screening hall can accommodate 200 spectators. If all three of my theaters are full for a show, they can seat 3,000 people."

If you calculate it this way, Lin Daoqiu is equivalent to opening fifteen small theaters at once, which is something that no one else has thought of.

And as time goes by, Lin Daoqiu will also move cinemas to shopping malls. After all, this is the future trend, and it is basically impossible to have separate cinemas.

It's just that Li Guangwei and Li Maowen can't see the future trend yet, so they don't understand why Lin Daoqiu engages in this approach of breaking things up into parts.

"It sounds like Mr. Lin's idea is very novel, but I think I can give it a try."

Li Guangwei was the first to vote in favor.

However, he agreed with Lin Daoqiu's plan not because of the independent theater ideas that the other party had just proposed.

It's because the reason why Lin Daoqiu built the mall was for the theater, and after the mall was built, other places needed to be rented out to others.

Coupled with Li Guangwei's conservative estimate, land prices in Xiangjiang will continue to rise in the future. At this time, buying large tracts of land to build shopping malls is by no means a bad thing.

As for building a theater in a shopping mall, you actually can't make much money at all.

For them, the big deal is still on rent collection and land value increase, so Li Guangwei thought about it for a while and voted in favor. He felt that this matter could be done.

Li Maowen didn't know much about financial matters, but Li Guangwei had voted in favor, which proved that Lin Daoqiu's idea was not a whim, and there was indeed room for maneuver.

If this is the case, Li Maowen will naturally not stop Lin Daoqiu from doing this, and he also voted in favor.

There was no internal objection within New Oriental regarding the construction of a shopping mall, but the problem was that it was not an easy task to build a theater into a shopping mall.

But this time, Lin Daoqiu built the mall for the theater, so when building the building, he could ask the designer to give priority to the theater when designing the drawings. This is something that other people who build shopping malls will not do at all.

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If it weren't for the fact that the current shopping mall is too old, Lin Daoqiu really wouldn't mind buying one or two, and then clearing out the top floor and building two theaters directly inside.

When having dinner with Zhong Chuhong in the evening, Lin Daoqiu mentioned this matter to her.

"You want to build a theater in a shopping mall? Is... is this feasible?"

Zhong Chuhong never thought that a theater could be moved into a shopping mall. It can be said that Lin Daoqiu's idea was a bit too advanced.

"Of course it's feasible. Don't look at the theaters now that have 500 or even 1,000 seats. I guess the future of the theater will definitely change starting from the seats."

Although the theater has begun to undergo some changes now, it only starts with the internal facilities, video and audio, etc. These things have already reached their end no matter how much they are updated.

Moreover, the renovation of major theaters consumes time and money. Just this time, Lin Daoqiu's renovation and upgrade of the 36 theaters will cost hundreds of millions of Hong Kong dollars.

You must know that in a few years, the lifespan of these theaters will probably come to an end. At that time, it will be the era of multiplex movies, and most of these theaters will be demolished.

Moreover, Lin Daoqiu will not be able to use all these to build shopping malls, and will either sell them or use them for other purposes.

"You are already thinking about the future. How does your brain grow?"

Zhong Chuhong couldn't think of things that were so far away. She even felt that she couldn't estimate what she would be like next year.

"My brain is no different from other people's, it's just that everyone sees things from a different perspective."

The multi-hall era was not created by Lin Daoqiu, he just followed the successful practices of the previous life.

However, judging from his answer, Zhong Chuhong really became more and more fond of this guy. At least on this point, she felt that Lin Daoqiu's vision was much ahead of others.