Rebirth of the Internet Overlord

{Time: February 6, 2008}

{Location:China}

Han Qinghua is now the father of a little boy who is learning to talk. He feels that the birth of his daughter has brought huge changes to him. In addition, staying in Emperor Penguin for such a long time has also sharpened his vision.

He felt that he was becoming calmer now.

In his opinion, he already has a certain perception and judgment about the future development of emperor penguins.

But when Ning Zimo said, "The remaining 80% will be invested in the most important project of our Emperor Penguin", he was still a little surprised.

You know, Emperor Penguin has already made plans in advance and fought several big battles in succession since 2005. Those competitions that may not be a battle in Ning Zimo's eyes are quite thrilling for the Emperor Penguin Group.

.

In 2006, a group of portals, led by NetEase, started an instant messaging war that was raging on the Internet against the newly integrated Emperor Penguin Group.

In February of that year, when the spring breeze had just arrived in China, Sina CEO Wang Zhidong used the help of his friend Wang Lei, the head of donews, to announce through the other four major portals outside Yahoo China that he would no longer use Emperor Penguin's Feixun software.

Subsequently, Sina brought UC, NetEase Bubble and other IM software online, starting the battle for IM tools in the Chinese era. At that time, the wave of offensives also included the shadows of Tencent and Microsoft.

It's a pity that the Emperor Penguin boss personally went to Shengda, Maopu, Tianya and other companies after the webmaster conference in Xiamen in 2005, and secretly arranged for Yahoo China President Zhou Hongyi to contact other small and medium-sized sites. As a result, the one in 2006

The instant messaging war, which was huge from the beginning, became a unilateral effort by competitors that year. Emperor Penguin, on the other hand, was developing silently, growing to 200 million users in June 2006.

After entering June 2006, when the smoke of the instant messaging war was still filling the air, Internet companies led by Tencent launched a new round of offensive against Emperor Penguin's WeGame with their own games, in an attempt to dominate the game.

Recover the picture.

However, the comprehensive model of Blizzard China + Wegame + Feixun + Coldplay platform is too overbearing, and the layout is too advanced. When Tencent just launched a new game, Wegame connected to Shanda's "Bubble Hall" and other games.

Benchmark competition among friends and businessmen.

In the second half of 2006, "Dungeon & Fighter", which was produced from the acquired Korean online game company neople, and "Crossfire" polished by Blizzard China were put into the market, directly detonating Feixun and Wegame

A new round of user growth has easily defeated Tencent's accumulated power.

Yes, it is true that in those two years, Emperor Penguin relied on the layout of its brother-in-law to defeat several waves of offensives from domestic giants.

But for those who fought in those battles, it was indeed a thrilling process.

And now, these battles are still fresh in my mind.

My brother-in-law actually wants to skip over and continue to the next battlefield?

How much heart does this require?

Only then would you do such a thing!

Just when Han Qinghua was thinking, Ning Zimo looked over at him.

If Wu Zhenyu hadn't reminded him, he almost wouldn't have kept up.

Quickly clearing his thoughts, Han Qinghua quickly picked up the topic, "As Luban opened its third-party developer platform at the end of 2005, and after continuous efforts in 2006, in 2007 Luban Technology has achieved a total of

Expand the number of commercial users to 350,000 and increase sales from 04

The 8975w in 2007 directly increased to 460 million US dollars in 2007. However, due to continued development investment and the establishment of European and American offices, the profit margin dropped to 60%. Therefore, the actual profit was only 276 million US dollars."

After a pause, Han Qinghua continued, "Luban Technology has made great progress in its development in the past three years. Four new offices in Europe and the United States were established in Frankfurt, Germany, London, the United Kingdom, California and Los Angeles in the United States.

City.

During the same period, Luban Technology also expanded a 300-person PaaS model software team. The original team responsible for the SaaS model has expanded to 1,000 people. Calculated in this way, each person creates 350,000 sales for the company every year.

And the actual profit is 210,000 US dollars.

But the important thing is that when our user base expanded to 350,000, solutions in many vertical fields such as banking, healthcare and retail allowed us to accumulate new experience. This gave us Luban greater confidence

, to expand more overseas high-end users and integrate with international standards."

After hearing Han Qinghua's detailed dismantling of Luban Technology's 2007 year-end report, Ning Zimo nodded with satisfaction.

A few years ago, Han Qinghua would have been able to talk about "integrating into international standards". But as his cheap brother-in-law became a father, he has become more calm now, and his perspective on Luban Technology's career has also changed.

. He has more and more confidence in Luban Technology’s service to corporate customers, and he feels confident when he speaks like this.

This is not a matter of courage, but of vision.

Luban Technology is a continuation of its own affairs in the previous life, and leaders must have sufficient vision and confidence.

If Brother-in-Law continues to develop like this, Luban Technology in the future will be more powerful than Luban Technology in the previous life.

Turning his head to look at the screen on the other side, Ning Zimo directly called up Alan Aide's screen interface.

After talking to each other across the screen, Alan Aide smiled and spoke directly.

“With the number of games added to 1,500, Wegame experienced a major explosion in 2007, with sales rising from US$190 million in 2006 to US$500 million. Although the net profit dropped to 25%, it still generated a profit of 125 million US dollars.

U.S. dollars.”

Indeed, as Alan Elder said, Wegame had a big explosion in 2007, with sales profits exceeding 100 million for the first time. The most important thing is that although Blizzard China successively launched "Dungeon and Fighter" and "Cross Fire" through Wegame,

The income from these two popular games will not be included in Wegame.

Because "Dungeon Fighter" and "Cross Fire" are free games!

Speaking of free, how can it really be free? Isn’t there a saying in the world that free is the most expensive?

Blizzard China's two games "Dota" and "League of Legends" are not far away from being online. PC games are not far away from the consumer era of purchasing game clients to the era of free but expensive, and "Dungeon & Fighter" and "League of Legends" are not far away.

"Crossfire" took the lead on this path.

In the previous life, "Dungeon & Fighter" was a free role-playing 2D game developed by the Korean online game company neople. It was published by Samsung Electronics and officially released in South Korea in August 2005. In China, it was distributed by Tencent Games. Previous lives

"Dungeon Fighter" has been operating in China for ten years and has achieved revenue of 10 billion US dollars.

Since Ning Zimo knew how popular "Dungeon and Fighter" would be in the future, how could he let go of such a money-making tool?

Wu Zhenyu had already gone to South Korea with a licensing amount of US$150 million before the game was released in South Korea. Before that, Wu Zhenyu was personally led by Ning Zimo through three acquisition negotiations.

Although Korean is an obstacle, there is no obstacle in the country of money.

For example, after "Dungeon and Fighter" became famous, Nhn used 300 million to acquire 50% of the shares of Neople. Wu Zhenyu probably didn't realize that this acquisition, which was the largest amount of money he had ever received, would provide Emperor Penguin with money in the future.

How much income does it bring.

As for the game "Cross Fire", it plagiarizes "CS" owned by G Fat, and then integrates the golden sign of fake free and real krypton gold. In the future, more profits will be included in the Emperor Penguin's bag.

But because of the free model, these incomes have nothing to do with Wegame.

"Blizzard Headquarters and Blizzard China achieved a total revenue of 1.137 billion in 2007, of which several games owned by Blizzard Headquarters brought in a total of 1.107 billion U.S. dollars. "Crossfire" launched by Blizzard China brought in 30 million U.S. dollars in revenue, a total of

Profit 568 million."

Bill Roper has been in charge of Blizzard China-related affairs. After staying in Beijing for more than two years, he can already show off his stumbling Mandarin.

After listening to what he said, Ning Zimo made a calculation.

Blizzard's revenue will bring Emperor Penguin 386 million US dollars in revenue. Including Wegame's revenue sharing, the game part alone will bring Emperor Penguin 511 million US dollars in revenue.

"Yahoo China uses the Yahoo Portal to integrate the Chinese version of Gmail, Yahoo Mail, Tieba, One Number, and sites such as 265 and 4399. In 2007, Yahoo China's revenue was US$170 million, an increase of 23% over 2006. The profit portion was just over 100 million.

, reaching US$105 million.”

After Bill Roper, Yan Yufeng reported:

"Panda Pictures launched "Stone Age", a youth drama series in 2007. Starting from this summer vacation, the "Stone Age" cartoon will be officially broadcast on YouTube China.

"Peppa Pig" and "Little Column" have only produced the fourth and third seasons respectively. The two cartoons in 2007 have been distributed in 13 European and American countries, with distribution income reaching 85 million US dollars, and the net

The profit reached 68 million."

Panda Pictures Industrial Park was officially completed and put into use as early as May 2006. Calculated, the entire revenue in 2006 just supplemented the entire investment and expansion of Panda Pictures Industrial Park.

By 2007, Panda Pictures' income was pure net profit.

But compared to profits, Ning Zimo is more concerned about the current development of the Panda Pictures Industrial Park.

Yan Yufeng was sitting opposite him. Seeing his questioning look, Yan Yufeng answered with understanding:

"The Panda Pictures Industrial Park and the National Animation Base opened at the same time. Compared with the National Animation Base's habit of accommodating some large companies, we accept more small companies or studios, so there are currently more than 100 small companies and studios settled there.

.And the Sugon-4000a we ordered was finally in place at the end of last year and officially opened to them for reservation.

But among many companies, the one that impressed me the most was the team of Colorful Pictures. Didn’t they also apply for the "World of Warcraft" license from Blizzard China? I have read their "My Name is MT" script and talked with them about their ideas.

.Among the many companies and teams that have settled in, I feel that they are still a very dreamy team.”

"Oh, colorful movie." Ning Zi smiled silently.

The Panda Pictures Industrial Park owned by Emperor Penguin is open to small teams on the condition that they can settle in for free. The teams and small businesses that settle in can use the office area and machines at will. However, this is free only without any fees, but Panda Pictures will occupy 30% of their finished products.

% income rights.

Regarding this point, Ning Zimo had talked with Yan Yufeng early in the morning.

Although products such as cartoons and animations are developed according to industrial production processes, they will have good output.

But creativity has always been better when a hundred schools of thought contend. Therefore, in addition to self-operated projects, Panda Pictures also opens up the Panda Pictures Industrial Park to create more possibilities for more people with dreams.

The creative team of "My Name is MT" has settled in Emperor Penguin, which means that this road has taken the first step.

This also means that more creative teams will join in the future. When these people with dreams come together, they can often create different new worlds!

This feeling that creating an ecosystem can change the future situation makes Ning Zimo feel that he is looking forward to the future even more!

/*

Take a closer look, whether it's an instant messaging war or a game war. In fact, there is still a lot to write about, but let's hurry up and fight the predators.

Because a book friend said that my writing was not exciting, which is indeed the shortcoming of my book. But after all, this is my first book, and I still need to practice my writing method.

Therefore, after today's two updated chapters, I also want to try to describe in detail a more enjoyable writing method. I will use two chapters to review and make a summary. I hope I can write more exciting parts about 2008.

*/