Rebirth of the Internet Overlord

{Time: April 11, 2005}

{Location: United States-California Germany-Frankfurt}

Half of April is about to pass, and California is still experiencing spring weather. It stands to reason that good weather and good weather will make people feel happy physically and mentally. But for Hans, he has no time to care about these details.

Hans is the head of Google's business department, and he is mainly responsible for matters related to business cooperation. But he also has a boss above him, who is their famous and beautiful vice president of Google, Sheryl Sandberg.

good climate,

good weather,

Beautiful boss.

Hans just had this thought when he walked into the office, then put it aside, said goodbye to his colleagues who came back with him, and walked straight to the vice president's office.

"Is the boss here?"

"Here," the vice president's secretary nodded, but said softly: "She just came back from the boss's office, and her face seems a little ugly..."

The doubter gave her a clear gesture, and Hans sorted out the information in his hands and knocked on the door.

Dong Dong Dong,

Come in~~

A clear and crisp voice came out, and Hans turned the door lock after hearing the sound.

Inside the door, Vice President Sheryl Sandberg was sitting on a stool, and before she could put her hand down from her forehead, she should have put her hand on her temple just now.

Considering that she came back from the big boss’s office not long ago,

It was obvious that she had experienced something unpleasant.

What could it be? Is it an advertising plan for social networking sites? Or something else important?

"Hans~~"

"Huh?" Hans, who was distracted, quickly came to his senses and saw the vice president looking at the table.

Just when he was confused, she suddenly raised her head and said, "Speed ​​up the negotiations with myspace. We must win the traffic entrance of the social networking site as soon as possible. In this way, we can attract more people through myspace in this year's competition among social groups.

Many users.”

Hans was stunned for a moment. He was sure that he heard the vice president's words clearly. But even though it was clear, he was a little confused about her intention.

Myspace is currently the largest social networking platform in the United States. There are currently 145 million users on Myspace, 50% of which are local users in the United States.

It can be said that the emerging myspace has a user base that is not inferior to the number of portal users. Whether it is domestic or foreign, this group of active users is a very important supplement to the current Google.

So big boss Larry Page finally set the tone for advertising on social networking sites last month and handed it over to Vice President Sheryl Sandberg.

However, now it is not only Google that has correctly assessed the user value of MySpace, but more and more people are realizing the value of social networking sites, so more and more companies are cooperating with this emerging enterprise.

Now myspace can be sold at a price, and the vice president should understand this very well.

If we go by what she just said, Google will have to pay a lot of money to get those two ads.

Is it possible that she has forgotten the facts before her?

Hans tried, "Boss, our contract negotiations with MySpace are currently stuck. There are currently signs that Bing Company has joined the competition, and their purpose is likely to be search button advertising and background advertising.

Package purchase. And operations like Bing will also drive Myspace to increase our expected price of Google advertising when it faces us."

After a pause, Hans suddenly remembered the purpose of today: "I have gone there again today as per your arrangement. Judging from the feedback, MySpace is indeed more inclined to package search and background advertising. The key point is

Yes, they now sell ads in a 2+ year package.

If we estimate according to this method, the two advertising spaces of Myspace may cost more than 500 million US dollars... If we have so much money, why not invest in more social platforms, such as new platforms like Facebook. Let them grow up

Yes, our investment may have higher returns..."

Hans watched the vice president's brows frowning more and more, but he insisted on telling the latest information.

As the deputy in charge of business and the assistant to the vice president, he must give appropriate reminders.

But before he finished speaking, he saw the vice president looking at him and saying, "Things like traffic advertising entrance should be done sooner rather than later! The Facebook you mentioned only has about 10 million users now. It is not the same as MySpace.

We can’t afford to wait for the size.”

Sheryl Sandberg stood up and walked out of her desk.

Only when enough users have been identified in the market can we have the ability to compete with us."

In early April, Google executives finally collected some information about the whereabouts of Bing America’s profit funds.

That information shows that more than 35% or more of Bing America's operating income is invested in the purchase of Internet traffic. Although it is not clear where the funds go, considering that they had an issue with Yahoo in 2004

A big collaboration.

So obviously, they have long been accustomed to this kind of propaganda mode.

"We at Google have eroded too much of the market in the past year. If we don't make a strong counterattack, we will have no chance to fight back." Sheryl Sandberg said categorically, "I and we

The CEO has talked about a three-year or longer advertising cooperation on the MySpace platform. We at Google must win it at all costs!"

hiss……

Hans suddenly felt like he had taken a breath of cold air even in April.

How could he have imagined that his immediate boss would make such a counterattack plan with the CEO?

Fixed advertising on social platforms in the market for 3 years or more, which means that the capital investment may not be as simple as 9 figures in the channel!

***+***

"...I have arranged the opening of the pocket according to your plan. Is it time to close the net in this one-year pocket?" Sax's voice came from the computer.

"Emmmm, there is no problem with your pocket. But with the rumor of 500 million in 2 years, you are still too conservative in your promotion." Ning Zimo smiled at the computer, "The search button advertisement I designed for myspace

And the number of background advertisements must be more than this."

"Wow, isn't our Myspace about to receive its first big order?" Saxophone's other end smiled heartily, while admiring, "I don't know what the structure of your brain is, how can you connect these two

Every little thing has been calculated. I really think we should be very careful and pry your brain open to study it."

"Do you think you are Hannibal?" Ning Zimo curled his lips and said, "And you said those two advertisements are small places? I'm afraid you don't realize that those two places are where every inch of land is really valuable."

Ning Zimo and Sachs were talking about two important advertising spots for MySpace.

The first one is the button in the search bar at the top of myspace. Logically speaking, a place as big as a button has no advertising value.

But Ning Zimo followed the news that in his previous life, Oxford Dictionary included "google" as a verb, and transformed the MySpace button into a battleground for search engine strategists.

In the past 2004, Bing occupied the search button position of MySpace for a long time by placing advertisements. Since the corresponding content can often be searched through Bing's search button in MySpace, there is such a rumor among young people on the MySpace platform.

In one sentence:

Bing if something happens.

Being able to say this means that you are a member of the emerging community of myspace.

This sentence became the two most intuitive impressions of young people in the United States on myspace and bing searches in 2004.

In 2005, the MySpace search button officially opened button advertising to the outside world. As long as any search engine pays enough advertising fees, the words corresponding to the MySpace search button will be the corresponding search engine.

Since it has become a default habit for users to use the name of a search engine as a verb. In this generation, Google has been gradually overtaken by Bing. It probably doesn’t have much time to think about brand protection, so naturally it doesn’t care about “google”.

It appears as a verb for the search button.

The second one is a unified background advertisement for myspace except for the home page.

This is the background advertisement that Ning Zimo inherited from the book pages in his previous life. This is actually the advertising model of myspace in his previous life.

These two types of advertising are currently the most valuable advertising spaces in myspace. In the past, myspace earned more than 10 million from these two parts, all of which were invested by Bing. But when the advertising in these two positions was opened to the outside world, the amount earned each month

The advertising fee is calculated in tens of millions.

"Your estimate of the cost of these two advertising spaces is too exaggerated. I don't think Myspace is talking about two advertising spaces. Even if it is 200 million US dollars in 2 years, I will be very satisfied." Sacks obviously lacked confidence, "After all,

, our entire website’s advertising revenue was only 60 million US dollars in the past year.”

200 million US dollars in 2 years?

Ning Zimo felt that Sachs's estimate of the value of the advertising contract that Myspace could obtain was still too low. Although he was already considered a very visionary person in the Paypal gang, for the Internet advertising market and social platforms

He understands that after all, he is still not as powerful as he was when he was reborn in this world.

However, it really has to be surpassed by those who don’t have golden fingers.

This world of rebirth may also be full of difficulties.

Ning Zimo took a gentle breath and said calmly, "Myspace is a social platform, and there are many social platforms such as Facebook watching from behind. So in terms of advertising revenue, Myspace naturally cannot have as many profit methods as Bing. This

It just means that the upper limit of MySpace will be relatively low, but it does not mean that the advertising value it can carry will also be low."

After a pause, Ning Zimo said firmly, "You must understand that it took us so long to make such a big bag through myspace. And the seal of this bag is in your hand, as long as you

Staying calm will definitely yield unexpected results.”

"I understand, I will hold back."

"Well," Ning Zimo nodded, "Next, it's time to lift the lid. I will come to the United States right away."

"Supervise the battle?"

"No, the ending has been decided." Ning Zimo shook his head, "I am here to prepare for our battlefield in the next era."

/*This paragraph is free: I was confused all day today, and I only felt a little energetic at night. But at this time, ig Shanggao lost, and Little Phoenix played very well and entered the finals. e=(o｀*))) Alas~~ s9 and

After Double 11, I will be able to regulate myself. But no matter what, Ling Dang, Chen Xin and the urban ticket rewards forced me to join the VIP for the first natural month, and I didn’t run naked from the beginning!

Continue to ask for monthly votes, recommended votes*/