Rebirth of the Industrial Tycoon

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Li Weidong did not know the details of the negotiations between the Eastern Team and "Yao's Team". But a few days later, news of Yao's participation in the 2002 NBA draft appeared in the sports news, indicating that the two parties finally reached a consensus.

Li Weidong doesn't know if the North Carolina admission notice he provided has any effect, but as long as Chairman Yao can enter the NBA as he wishes, it will be a good thing for Feiyue Sports.

At the same time, the f4 trend has begun to sweep across East Asia. In Japan, South Korea, Thailand, Malaysia, the Philippines, Singapore and other countries, the popularity of f4 has surpassed the local stars there.

Puppy Electric also took this opportunity to expand in East Asian countries.

In the conference room, the executives of Puppy Electric gathered together and were formulating the next overseas marketing plan.

Li Weidong said slowly: "Japan is still our largest overseas market, but since the Asian financial crisis, Japan's consumption has been at a standstill. I estimate that in the next few years, Japan's consumer market will not see obvious changes. increase.

Therefore, our sales strategy in Japan is still based on stability, and we should not use too aggressive marketing strategies. Even if we are expanding, we must seek development while maintaining stability. We must first ensure that the fundamentals of the existing market remain unchanged, and then seek higher sales. amount and market share. "

"Chairman, is this strategy too conservative?" Zhong Yemao asked. .

Li Weidong immediately replied: "I also know that this strategy is a bit conservative.

But I am really not optimistic about the future development of Japan's economy. A stagnant market,

It is difficult to create new opportunities

Moreover, Japan also has many excellent local home appliance brands, such as Panasonic, Hitachi, and Toshiba.

None are easy to deal with. Instead of spending all your time competing with them, it’s better to explore emerging markets!

At present, South Korea in Northeast Asia and Southeast Asia,

They are all very good emerging markets. South Korea has emerged from the economic recession caused by the financial crisis.

I think their economy will enter a period of medium-to-high growth.

Economic growth will inevitably lead to a booming consumer market, so I judge that,

the next ten years,

The Korean market will bring us huge business opportunities.

It’s just that South Korea also has local home appliance companies, and Koreans are more xenophobic than the Japanese. If our products want to enter South Korea,

Just relying on an f4 endorsement is not enough! "

It is not easy for overseas brands to gain a place in the Korean market.

Koreans are quite xenophobic in nature. In addition, South Korea has a developed manufacturing industry. South Korea can manufacture most of its own end-consumer products, so there is no need to import them.

Especially in some relatively strong manufacturing industries in South Korea, such as home appliances, automobiles, electronics and other industries, Korean brands almost monopolize the local market.

Foreign brands want to enter Korea,

It's even more difficult.

For example, in the home appliance industry, the United States, Europe, and Japan have all tried to enter the Korean market.

They all failed in the end,

South Korea's mainstream home appliance market has always been dominated by its local brands.

Later Chinese home appliance brands are considered to be of high quality and low price.

But in the Korean market,

Still struggling,

It can only make a difference in the field of low-end home appliances such as electric irons and electric kettles.

The mid-to-high-end market is still underperformed by local Korean brands.

Relying on the charm of idols to open up the market may be effective in other countries.

But in South Korea, it really doesn’t have much effect.

When Hong Kong entertainment was developed,

Taiwan-funded brands have used this trick before, hoping to open up the Korean market through Hong Kong stars.

As a result, Koreans got to know Jackie Chan, Jet Li, Leslie Cheung, and Andy Lau. These are obviously very popular in Korea, but the brands they endorse have never entered the Korean market.

Just listen to Li Weidong continue to say: "Korean people have a big characteristic, that is, they are stingy.

This is something we can make full use of and put cheaper products on the Korean market.

Try to gain a foothold in the Korean market first, and then consider the next step of development. "

The stinginess of Koreans is relatively easy to be exploited. Anything that is cheap,

It is easy to gain a foothold in the Korean market. Carrying out some discount and promotion activities in South Korea will often have better results.

Zhong Yemao next to him said again: "Chairman, I have also investigated the situation in the Korean market before.

Koreans often eat fried foods due to their eating habits, so I think the air fryer can be used as a breakthrough point for the product. "

"It makes sense! We will inform the R\u0026D department later that we can make some improvements to the air fryer for the Korean market." Li Weidong nodded.

The Korean fried chicken that filled the streets in later generations is enough to illustrate Koreans' preference for fried food.

In fact, if you take a look on the streets of Korea, there are indeed many fried chicken restaurants. There are even many restaurants, bars and other entertainment venues that use fried chicken as their signature dish.

In addition to fried chicken, other fried foods are also preferred by Koreans. They will fry pork chops, fried shrimps and other seafood, as well as deep-fried various vegetables. In a small roadside fast food restaurant in Korea,

The fried pork cutlet rice topped with sauce is an absolute must-have.

Therefore, products like air fryers are actually very popular among Koreans because they are in line with Korean food culture.

In later generations, air fryers have always been a hot-selling product in the Korean market.

Sales have remained high. Open the Korean market with air fryers,

It's a very feasible strategy.

Then Li Weidong continued: "Southeast Asia was severely hit by the Asian financial crisis, so we, Puppy Electric, have never explored the market in Southeast Asia. Now that the markets in Southeast Asian countries continue to recover, it is time for us to develop into the Southeast Asian market. .

However, there is still a big difference between the Southeast Asian market and the Japanese and Korean markets, and they need to be treated differently. For example, products like facial steamers may not be sold in Southeast Asian countries. The climate in many countries in Southeast Asia is relatively humid, and women there basically do not need to moisturize their skin.

Singapore has the highest per capita income in Southeast Asia, but its land area is just one city and its population is only four million. Although Singaporeans have spending power, the market size is not large.

Moreover, one characteristic of Singaporeans is that they don’t cook at home. Things like air fryers and electric ovens are rarely used by Singaporean families.

On the contrary, microwave ovens should have good sales in Singapore. Although Singaporeans do not cook at home, many people order takeaways or eat some fast food, which require microwave heating.

Therefore, microwave ovens should be a daily necessity for Singaporean families. In the Singapore market, we can use microwave ovens as the main product, supplemented by beauty instruments and other small household appliances.

The economy of the Philippines is underdeveloped and the per capita income is not high. Although f4 is very popular there, the Philippine market is still very limited and can only sell some cheap low-end products.

Although Indonesia has a large population, its economy is also underdeveloped, and the gap between rich and poor is relatively large. There are not many groups with real spending power, so it can only be regarded as a potential market.

The economic level of Malaysia and Thailand is considered high among Southeast Asian countries. The two countries have a combined population of almost 90 million, which is almost as big as Japan.

Moreover, the local manufacturing industries in these two countries are not strong, and we do not need to face local competitors. Malaysia and Thailand will also become our main markets in Southeast Asia! "

As soon as Li Weidong finished speaking, Zhong Yemao added: "In the Thai market, we can mainly promote razors and epilators. Especially epilators, the demand in Thailand is very large. Not only do women use them there, but also men. It must be used even if it is not male or female.”

The conference room burst into laughter.

Li Weidong glanced at Zhong Yemao subconsciously, thinking that Zhong Yemao seemed to talk more than usual this year.

After the meeting, Zhong Yemao came to Li Weidong's office alone.

When the meeting just started, Li Weidong felt that Zhong Yemao was a little abnormal today. Now that he saw him coming to the door, he knew that something was definitely going on.

"Old Zhong, what do you want from me? Sit down and talk slowly." Li Weidong pointed to the sofa in the office, asked Zhong Yemao to sit down, and then he sat on the sofa himself.

Zhong Yemao hesitated for a moment and finally said: "Chairman, I want to resign!"

"Resign? Did another company poach you?" Li Weidong asked with a smile.

"That's not true. Even if there was, I wouldn't go." Zhong Yemao said.

"Does that mean I don't pay enough?" Li Weidong asked again.

"No way! My current salary is at the top of the pyramid among companies across the country." Zhong Yemao responded.

"That means you are tired and want to take a rest?" Li Weidong continued: "In that case, there is no need to resign. I will just give you a long vacation. You can travel and find a place to relax. In the meantime, I will keep the position for you. , and the salary will be paid as usual.”

"No," Zhong Yemao shook his head again, and then said, "I want to start a business!"

"It's true! He really had the idea of ​​starting a business." Li Weidong thought to himself. He had already guessed this answer, but he didn't say it explicitly.

Zhong Yemao continued: "Chairman, I was originally just a small advertising planner for a TV station. Thank you for your kindness in bringing me to Puppy Electric, and I am where I am today.

I have also learned a lot from Puppy Electric over the years. But I always feel that my current job is not suitable for me. I'm more interested in marketing or advertising solutions, rather than directly doing sales work.

But when I stay at the Puppy Group, the work I am responsible for is more about product sales. So I want to start my own business, open an advertising planning company, and specialize in the most marketing and advertising work. "

"Indeed, in terms of advertising and marketing, your level is indeed top-notch in the country." Li Weidong sighed and said, "Since you have made up your mind, I respect your choice."

"Chairman, do you agree?" Zhong Yemao suddenly looked surprised.

"I also have conditions!" Li Weidong said.

Zhong Yemao's expression became tense instantly.

Li Weidong continued: "I know that those in the marketing department have been with you for many years, and many of them are your die-hard subordinates. This time you go to start a company by yourself, so you can't take them all away with me. "Yes, you have to leave me a team, otherwise I won't be able to continue my business here."

Zhong Yemao was stunned for a moment, and then said subconsciously: "Chairman, you still want me to take people away?"

Li Weidong smiled slightly and said: "You are going to start a company now. If you are alone, no matter how powerful you are, you will not be able to support a company. If you recruit new people, you don't know how many years or months it will take for the company to be operational. Get up. If you bring some familiar subordinates over, you can start the company sooner."

"Thank you, Chairman!" Zhong Yemao's eyes suddenly showed a trace of emotion.

Zhong Yemao originally had no intention of taking anyone away. After all, Li Weidong had been kind to him, so he could just leave on his own. It would be a bit unkind to leave with his subordinates.

But he didn't expect that Li Weidong would take the initiative to let him go. In this way, Zhong Yemao could quickly form a familiar team, and starting a business would be half successful.

Li Weidong then asked: "Do you have enough entrepreneurial capital?"

"The salary you have given me over the years is quite large. It should be enough for me to start a company." Zhong Yemao said.

"The more capital you need to start a business, the better. Let's do this. As a private person, I will invest another 1 million in you." Li Weidong said.

Zhong Yemao understood that Li Weidong invested in a private capacity, not money, but feelings, so Zhong Yemao did not refuse.

Li Weidong said again: "Old Zhong, although you are going to start your own company, you can do the advertising planning of the Puppy Group, but I still have to let you do it. Then you can give me a preferential price!"

Zhong Yemao was moved again. This was equivalent to Li Weidong giving him a big deal before the company opened.

When he wanted to leave his job and start his own business, his former boss not only did not criticize him harshly, but actively offered people, money, and even business. Zhong Yemao suddenly felt that he had really met the best boss in the world!

Li Weidong continued: "Old Zhong, although starting a business is very hard, you must also pay attention to your health. Don't just make money. In the future, you must have regular physical examinations every year. You can't make enough money, and your body is the capital of revolution!"

Zhong Yemao left the room happily. Looking at Zhong Yemao's leaving figure, Li Weidong let out a long sigh.

Li Weidong's final instructions were not without purpose.

He remembered that Zhong Yemao later suffered from cancer and died young in his fifties.

That's why Li Weidong specifically told Zhong Yemao to pay attention to his health.

For a talent like Zhong Yemao, if he is determined to start a business, there will definitely be no stopping him.

So Li Weidong simply became a good boss and returned money and business to people, so that he could get Zhong Yemao's gratitude.

Zhong Yemao runs an advertising company and has no direct conflict of interest with Li Weidong. On the contrary, the two parties have a lot of business dealings.

Since there is no conflict of interest, one more friend is better than many enemies.

The 2002 NBA draft lottery.

Francis was wearing a light gray suit with a proud smile on his face.

With a probability of 8.9, Francis represents the Rockets and wins the No. 1 pick!

With such a probability of winning the No. 1 lottery, Francis is considered a "lucky hand".

Reporters at the scene immediately went to interview Francis. At the same time, Rockets owner Leslie Alexander also breathed a sigh of relief.

"After waiting for so many years, I finally got the No. 1 pick!" Alexander sighed.

The last time the Rockets got the No. 1 pick was in 1984. At that time, the Rockets did not select Jordan, but selected Olajuwon. Olajuwon lived up to his trust and brought two championships to the Rockets.

Then Alexander picked up the phone, dialed a number, and started chatting with the other party.

The two sides chatted very intensely, as if there were huge differences.

Just listen to Alexander say categorically: "Don't give me other names, listen carefully, Yao is our only choice!"

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