Rebirth of the Industrial Tycoon

The enthusiasm of the exhibitors was beyond Hayward's expectations. The fried chicken, fried steak, and fried fish steak also looked very fresh, as well as silkworm chrysalis, all alive!

Seeing the silkworm chrysalis, Hayward felt nauseated and almost vomited the two slices of bread he had eaten in the morning.

"I want to stay away from those bugs!" Hayward walked to the edge of the exhibition area and looked at the booth of the fried silkworm chrysalis with lingering fears, saying that he would never let it go.

The exhibitors did not give up sales, and the one closest to Hayward was the manager Xue of the Jiang Aiguo Pavilion.

"Sir, would you like to take a look at this air fryer? This product mainly uses air to replace the hot oil in the original frying pan to make the food cooked; at the same time, the hot air also blows away the moisture on the surface of the food, making the ingredients To achieve the effect of frying." Manager Xue almost copied Li Weidong's sales pitch.

Hayward doesn't need an introduction from Manager Xue. He already understands the principle of the air fryer. Now he just wants to finish the work early and stay away from the pile of wriggling silkworm chrysalis.

So Hayward asked, "How much does your air fryer cost?"

"One set is only $280!" Manager Xue replied.

Manager Xue has obviously done his homework. He found out through his relationship that the air fryer Li Weidong sold to Hayward at the last Canton Fair was 285 units, so this time he simply quoted a price of 280 units, which overwhelmed Li Weidong. one head.

"It's cheaper than it was in April!" Hayward thought to himself, but he was not in a hurry to place an order. Since there are so many air fryers here, it is necessary to shop around. Of course, the one who fried silkworm chrysalis is not in the sea. Ward's consideration.

Hayward did not speak, but looked at the air fryer next to him.

The exhibitor couldn't wait to introduce his product to Hayward.

"How much is your air fryer?" Hayward asked.

"The air fryer produced by our factory is only $270!" the man replied.

"It's $10 cheaper. It seems that there is still room for price reduction. I have to turn around!" Hayward secretly thought.

Manager Xue gave the same look beside him in dissatisfaction, and then he said, "Sir, we can talk about the price again, and it is not impossible for 270 US dollars!"

at this time,

Another exhibitor simply walked over with an air fryer and said, "Sir, our products are only sold for $250. If the quantity is large, there is a discount!"

"Sir, we sell our products for $230!"

The familiar price war has begun again.

A few minutes later, the price of the air fryer was down to $150, and three exhibitors were quoting the price at the same time, including the manager Xue.

Hearing the offer of $150, Li Weidong shook his head slightly, the price was similar to what he expected.

If it is the Canton Fair in the first half of the year, selling the air fryer for $150 can still make a lot of money.

But in the second half of the Canton Fair, selling the air fryer for $150 basically doesn't make much profit, and it may even lose money and make a profit.

1988 was a year of soaring prices. The prices of various raw materials used in air fryers are also rising. The same heating rod has completely different prices in the first half and the second half of the year, which also increases the material cost of the air fryer. .

Moreover, the trend of rising prices has not been contained. It is not an exaggeration to say that prices are the same every day.

Don't look at the current price of each air fryer is 150 US dollars, but when the raw materials are purchased, the price may rise again. At that time, 150 US dollars may not be enough for the cost of raw materials, and production may lose money.

Fortunately, in September 1988, Shanghai established China's first open market for foreign exchange swaps. The open market abolished the price limit on foreign exchange exchange and implemented the market as it goes. maximum price.

This is obviously good news for foreign trade companies. With one dollar earned, foreign trade companies can exchange more RMB, which greatly reduces the cost pressure of foreign trade companies.

It is also for this reason that the price of each air fryer's cottage factory will be quoted at $150. As long as the renminbi can continue to depreciate, then the 150 US dollars will be able to protect the capital.

For this price, Hayward is still very satisfied. Half a year ago, he spent $285 to buy an air fryer. Now the price is more than half off, and Hayward is not dissatisfied.

"The news from the United States is that the sales of air fryers are not bad, especially many middle-class people who pay attention to healthy diets are willing to spend money to buy air fryers. Now the price of air fryers is also lower, I can buy more Buy some! There are so many manufacturers to choose from, who should I buy?" Hayward was caught in the difficulty of choosing.

At this moment, Li Weidong came over.

"Mr. Hayward, long time no see, nice to see you again!" Li Weidong said.

"Oh Lee, I didn't see you just now and thought you weren't here!" Hayward said.

Li Weidong smiled and replied, "Of course I have to come, and I also brought my products."

"Still an air fryer?" Hayward asked.

"It's an upgraded version of the air fryer." Li Weidong pointed to his booth, and then said, "Is Mr. Hayward interested, come and take a look?"

"You need to shop around to buy things. It's definitely good to see more." Hayward walked to Li Weidong's booth.

Li Weidong pointed to his air fryer, and then said: "Mr. Hayward, you must know the principle and function of the air fryer, so I won't introduce it further. What I want to explain now is my New features for this product!"

Li Weidong pointed to a knob on the air fryer, and then said: "This is a timer function. When using the air fryer, you can set the time. When the time is up, the air fryer can stop working by itself, which is very convenient. of."

Hayward nodded, this is not a new feature, it has appeared in other household appliances.

Li Weidong pointed to another button and said, "This is the temperature control function. I have set three different temperature levels: high, medium and low. When using the air fryer, it can be used according to different foods. Heating at different temperatures."

Hayward nodded again: "These two functions are more practical. If I were a consumer, I should choose products with more functions."

From Hayward's point of view, he doesn't mind buying two types of air fryers, one original and one with new features.

This large-scale retailer, with a wide range of products, is one of the selling points. There are many types of the same product, which can also meet the needs of different buyers.

Li Weidong smiled and then said: "Mr. Hayward, thank you for your compliment, but my products are more expensive than theirs."

"I can understand that adding new functions will inevitably cost more, and it is normal to be more expensive." Hayward then asked: "What's your air fryer quotation?"

"$220!" Li Weidong said.

Everyone else has dropped to $150, which is equivalent to revealing the bottom. Li Weidong will naturally lower the price. He can't continue to bite the price of $285, otherwise it will be difficult to sell.

After Li Weidong's calculation, as long as he can sell the new type of air fryer to $200, he can guarantee a relatively high profit.

After all, the foreign exchange adjustment market has released the price limit. When Li Weidong settles foreign exchange, he can wait for more RMB to make up for the loss of price reduction.

Moreover, lower prices are also conducive to increasing sales. Small profits but quick turnover will not affect the total revenue.

However, Hayward on the opposite side had a surprised expression on his face.

"$220? So expensive?" Hayward shook his head and continued: "These two functions you added are not difficult technologies, but if these two functions are only, they are not worth $70!"

"The price is negotiable." Li Weidong said with a smile.

Hayward breathed a sigh of relief, and he said, "Mr. Li, we are old acquaintances. I hope our conversation can be frank. You should give me the lowest price."

"Okay." Li Weidong nodded and continued, "$200, this is my lowest price!"

"Mr. Li, I don't feel your frankness!" Hayward shook his head and continued: "Other air fryers have two less functions than yours, but the price is $50 cheaper than yours.

Only the two functions of timing and temperature control are not worth $50. I think American consumers will not spend more than $50 for these two functions. So I'm very sorry, I'm afraid I can't continue purchasing your products. "

Hayward said he was about to leave, but Li Weidong stopped Hayward: "Mr. Hayward, please wait a minute, don't you wonder why other air fryers only sell for $150, but I want Are you selling it for $200?"

"Is it because your product has two more functions? Or is there something special about your product?" Hayward asked.

"It's not worth $50 just with these two functions!" Li Weidong pointed around and continued, "The reason other air fryers are so cheap is because they didn't pay the patent licensing fee."

"Patent licensing fee? What do you mean? Please clarify." Hayward's expression became solemn.

"This air fryer is a patented product and has now passed the PCT patent certification, and has applied for patents in major countries such as the United States, the United Kingdom, France, Germany, Japan, Canada, and Australia."

Li Weidong pointed around again, and then said: "The air fryers you are looking at sell for $150 without paying a cent for the patent licensing fee! Their prices are naturally much cheaper."

"Mr. Li, you mean that the products you sell are licensed and others are not?" Hayward asked immediately.

Li Weidong didn't answer directly, but said: "To be honest, this air fryer was invented by me! So I have a clear understanding of the patent licensing situation of the air fryer!"

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