Rebirth of the Industrial Tycoon

Chapter 104 The driver, please stay

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Gordon started asking for quotations for linen car seat cushions, and he was already interested in buying them.

Li Weidong immediately replied: "This linen car seat cushion, a complete set of three pieces, namely the driver's seat and the passenger seat, and the three rear seats, the price of the whole set is 42 US dollars."

"$42? That's expensive!" Gordon looked like he was about to back down.

Li Weidong said quickly: "US$42 is our quotation at the Canton Fair. Of course, our quotation is not so high for customers who are really interested in buying. A set of three pieces costs US$29. Of course, you can also buy it separately. Linen car cushions for the row seats are $8 a piece and linen car cushions for the rear seats are $15.”

"In other words, if you buy a single set, the price of a set is $31, and you can buy a whole set for $2 less?" Gordon asked.

"You're right." Li Weidong nodded.

Gordon shook his head: "This price is still too high. At $29, I can buy a simple household appliance, such as an electric fan!"

"Sir, this price is not high, and it is very reasonable." Li Weidong said, took out a core braid from the bag, handed it to Gordon, and continued:

"Look, this is the material used for linen car seat cushions. There is not only linen, but also wool. In the textile industry, both linen and wool are relatively expensive materials. You can think about it in the US market. , how much does a wool stall cost?

Moreover, the production process of this linen car seat cushion is much more complicated than that of a wool stall. In order to ensure good enough air permeability, the entire linen seat cushion is woven with this kind of core braid. You must know that knitting requires a lot of Labor costs are high. China's labor cost is already the lowest in the world, so my offer is definitely the lowest in the world.

In addition, the most important point is that this linen car seat cushion is a brand new product that has never appeared in the US market before, which means that you will have the pricing power of linen car seat cushions.

Since there is no other product to compare to, you can sell for $100, $200, or more! Just imagine, the linen seat cushions you buy from me will be shipped back to the United States, and your profits will be doubled, doubled, or even tripled immediately! Selling rifles in Texas is not so profitable, is it? "

The best way to negotiate business with Americans is to make a profit. As long as it can involve money, everything is easy to talk about. And Li Weidong's last sentence just hit Gordon's cool point.

The profit of the retail industry is probably between 5% and 15%. If a certain product can bring 100% profit, no retailer can resist this temptation.

Gordon thought for a moment, then shook his head: "This is just a car seat cushion, it is a daily product after all, we can sell it at an exorbitant retail price like high-tech products, the retail price of 100 US dollars is impossible!"

Li Weidong smiled slightly, and he could already see that Gordon was looking for an excuse to lower the price.

Li Weidong immediately said: "Sir, there are two ways to price commodities, one is to increase a part of the profit on the basis of cost; the other is to determine the price of commodities according to market demand. As far as I know, the United States The price of commodities is usually the latter, right?"

Gordon's expression froze slightly, and the embarrassment on his face flashed.

Different pricing is the difference between Westerners and Chinese.

Chinese people tend to set prices based on the cost of the product. If a product costs 100 yuan, then I will sell it for 120 yuan, and it is not bad to have a profit of 20 yuan.

In the West, the price is based on the market. The cost of a commodity is also 100 yuan, but the market demand determines that the commodity is worth 1,000 yuan, so the commodity must be sold at 1,000 yuan.

Not even a dime cheap. Even if things can't be sold, throw them all away, and never drop the price!

It is precisely because of this difference in pricing that Western high-tech products and patented products are always extremely expensive. And once a certain field is broken by Chinese products, the products in that field will instantly become the price of cabbage. Because Chinese people just think that on the basis of cost, it is enough to earn a little more.

So Gordon said that the retail price of 100 yuan is impossible, sheer nonsense! It's okay to tell people who don't know the West, but it's impossible to fool Li Weidong.

I saw Gordon sighed, "You are such a great salesman!"

Seeing that the time was almost up, Li Weidong continued to add: "For customers who purchase in large quantities, we have additional discounts. For one-time purchases of more than 100,000 pieces, we will offer an additional 3% discount on the original basis."

A 3% rate is already a very big discount in the retail industry. The retail industry is an industry with small profits but quick turnover. Any retailer is willing to choose a new supplier for a 3% discount.

Gordon finally made a decision when he heard that there was still 3% off.

"You convinced me!" Gordon took out a business card and handed it to Li Weidong, then said, "Let me introduce you formally, my name is Sean Gordon, and I am a buyer of Wal-Mart in the United States."

"Hello, Mr. Gordon! My name is Li Weidong. Nice to meet you." Li Weidong also took out the English business card he had just printed a few days ago and handed it to Gordon.

Li Weidong had to pretend not to know Gordon on purpose, otherwise there would be no way to explain the "coincidence" of the two.

Targeted squatting and chance encounters are completely useless properties.

A chance encounter with a foreigner and then selling the product can be interpreted as good luck.

And if you squat at the entrance of the hotel purposefully, you may get all kinds of bad hats, such as nuisance foreign guests and the like, which is always a little troublesome.

Li Weidong didn't want to make trouble for himself, so he simply pretended not to know Gordon. If someone asked him later, Li Weidong said that it was purely a coincidence that he met Gordon. It's good luck to sell.

Gordon took Li Weidong's business card, glanced at it, put it away, and then asked, "Wal-mart where I work, you should have heard of it? We are in the retail industry."

"Of course, you will soon become the largest retailer in the United States." Li Weidong replied immediately.

"Thank you for your compliment. Although we are not the largest retailer in the United States yet, we are confident that we will become the largest retailer in the United States within ten years." Gordon replied.

In the United States in the 1980s, the retail industry was very competitive. At that time, the largest retailer in the United States was Sears. It was not until 1990 that Wal-Mart surpassed Sears and became the largest retailer in the United States.

Li Weidong said: "Mr. Gordon, although we have reached a purchase intention, I can't sign a contract with you immediately. After all, I am an exhibitor of the Canton Fair. According to the regulations of our country, there must be a government department. Only with the presence of the witnesses can I sign a supply contract with you."

"I know what you said." Gordon nodded.

"So please, Mr. Gordon, tell the staff of our government department about your purchasing intentions, so that we can formally sign the contract." Li Weidong continued.

Gordon nodded: "Okay, I know an official of yours. His surname is Sun. He invited me here. When I arrive at the Canton Fair site, I will go to him and explain my purchasing intentions."

Li Weidong knew that the person Gordon was talking about was definitely Sun Xinmin from the Department of Foreign Trade.

...

Li Weidong wanted to confirm the order as soon as possible, so after arriving at the Canton Fair, Li Weidong took Gordon directly to the office area to find Sun Xinmin.

The temporary offices of ministries and commissions are easy to find. When you arrive at the office area of ​​the Canton Fair, you can find any staff member by asking.

When he came to the door of the office, Li Weidong knocked on the door. After a while, a young man with glasses opened the door.

"Hello, this foreign guest is here to find Sun Xinmin." Li Weidong said.

The man with glasses glanced at Gordon and immediately recognized his identity. He said in English, "Hello, Mr. Gordon, we met yesterday, I am Director Sun's secretary, you are here to find Sun. Director's?"

Gordon nodded: "Hello, I'm here to find Mr. Sun. I'm going to buy some products."

When he heard that Gordon was going to buy, the man with glasses didn't dare to neglect him. He hurriedly said, "Mr. Gordon, please come in, Director Sun is in there!"

The man with glasses invited Gordon into the room, and Li Weidong followed closely and walked into the room.

However, before Li Weidong's foot crossed the threshold, he was stopped by an arm.

It was the man with glasses who stopped Li Weidong.

"I'm sorry, comrade, please stay, you can't go in." The man with glasses said.

"I came with foreign guests." Li Weidong explained immediately.

"I know that you are sending foreign guests. Now that the foreign guests have been delivered, we will take over. You can go back." The man with glasses continued.

"No, I am..."

"Oh, I see, the foreigner hasn't given you the money yet?" the man with glasses asked.

"Money?" Li Weidong looked confused.

"That's right, the foreign guest came over in your taxi, and I haven't given you any money yet? It doesn't matter, we paid for the taxi money for the foreign guest, and I won't miss you a penny."

The man with glasses continued, "But you have to get the invoice first, so that I can reimburse you. Okay, go and get the invoice. When the invoice is here, ask me to collect the money!"

The man with glasses didn't give Li Weidong a chance to speak at all, so he returned to the room, closed the door, and locked Li Weidong out.

Only then did Li Weidong realize that the young man with glasses was treating himself as a taxi driver.

At this time, Li Weidong was indeed wearing that taxi driver's outfit.

Li Weidong sighed helplessly: "If I had known this earlier, I should have changed my clothes first!"

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