Rebirth of the Entrepreneurship Era

Jiayang Education, whose name is taken from the last letter of the names of Gu Sijia and Xu Yiyang.

At that time, both of them felt that the word Jiayang was not only composed of their names, but also had a very good literal meaning.

The great man compares young people to the sun at eight or nine o'clock in the morning, and Jiayang can just represent such a meaning, so it can be said to be impeccable when used in the training industry.

After making up his mind, Xu Yiyang made a to-do list:

1. Recruit two support staff, including receiving parents, introducing charging standards, registering registration information, filling out class cards, receiving and checking before daily classes, etc.;

2. Buy some chairs and sofas, take out one of the small rooms on the fourth floor of the Children's Palace, and make it a rest area for parents, and sell tea, drinks and snacks in it;

3. Order a batch of class attendance cards that can be hung around the neck, which is not only convenient for checking statistics, but also better-looking, more durable, and more formal. Wearing it around the neck by children can also play the role of mobile advertising;

4. Order a batch of customized stationery, such as small medals with Jiayang Education and even Logo, ballpoint pens, stationery boxes, notepads, school bags, etc.;

Custom stationery serves two purposes:

First, it can be used as gifts and prizes. For example, you can get it with a cumulative consumption of 200 yuan. The more you spend, the more you will get, which can stimulate repurchase consumption; or you can get it for those who perform well in the classroom, which can motivate learning enthusiasm;

Second, it can be directly sold within Jiayang Education as a derived source of income;

If a training class wants to grow into a training institution, it is not enough to just expand the hardware scale. It must also establish its own brand, and regard the brand as the most important piece of equipment in the game, continuously strengthen and upgrade it, and increase brand awareness.

The best way to increase brand awareness is to increase exposure, which means putting your own brand and logo on as many places as possible.

Melatonin has been selling well for more than ten years, but few consumers know whether it is useful or not.

But it uses brainwashing methods to continuously instill the three words melatonin in the brains of consumers, so that hundreds of millions of people will remember it. This is the first element of success.

Therefore, Xu Yiyang thinks that the next step is to find someone who understands design to design a simple and impressive logo for Jiayang Education.

...

Taking advantage of the lunch break at noon, Xu Yiyang went to the business hall of the post and telecommunications building, and bought a Nokia 5110 for a price of just over three thousand.

In the future, I will work for a long time, and it is really inconvenient not to have a mobile phone.

But the pitfall is that there is still no mobile phone that supports all Chinese in Yingzhou.

Although the Nokia 5110 can receive Chinese text messages, it can only receive but not send text messages. It can only send English letters and Arabic numerals when sending text messages.

Fortunately, Xu Yiyang didn't have any friends with mobile phones, and he didn't need to send text messages. As for matters in the training class, parents could call him directly.

Mobile phones are still a luxury these days, not to mention the monthly rent of hundreds of dollars, and the phone bill is still a two-way charge. Local calls and calls cost a few cents more per minute, and calls in other cities also require roaming charges, which are more than one yuan per minute.

After finishing the mobile phone, he found another shop that does advertising design, and asked the shop owner if he would design a logo.

The owner was a young man in his early twenties, and he immediately agreed and offered 50 each.

Xu Yiyang immediately agreed, and the other party turned on the old PS, and in front of him, made something extremely watery: on the top was the four characters Jiayang Education in bold, with the pinyin JiaYangJiaoYu added below.

"Okay, what do you think?"

Xu Yiyang asked the shopkeeper: "You call this Logo?"

The shopkeeper nodded: "Yeah, isn't this pretty good?"

Xu Yiyang said: "I think you can use Photoshop,

You must have learned and seen a bit of the world, but you just fooled me with such a junk thing, is it because you have too low requirements on yourself, or do you think I am too stupid? "

After finishing speaking, Xu Yiyang said angrily: "Besides, just make such a crap, and you still need to open Photoshop? You can open Word and do it!"

Hearing Xu Yiyang say two "professional terms", the shopkeeper was suddenly surprised: "You also know Photoshop and Word, have you learned it?"

Xu Yiyang said angrily: "Not only have I learned it, I can also use it!"

Which entrepreneurial dog didn't work part-time in personnel, finance, administration, business, marketing, cleaning and art in the early days of entrepreneurship?

Who can't use Photoshop anymore?

The other party realized that a knowledgeable person had come, and felt a little embarrassed at once, and said in shame: "I'm sorry, buddy, it's not that I want to fool people, the main thing is that there are few people in Yingzhou who know the goods. Well-designed, but they all think it's gimmicky, and they want this kind of design, and it will become natural after a while..."

Xu Yiyang asked curiously: "Where did you come back from?"

"Yiwu." He said with a smile: "I went to work in the south when I was 15 years old. I did everything in Yiwu. Later, I learned a few years of crafts from the designers in the factory, and I also worked in design for two years. came back."

After finishing speaking, he took out a business card and handed it to Xu Yiyang.

Xu Yiyang took it and looked at it. The owner's name is Li Nan.

Xu Yiyang said: "Go ahead and design a reliable logo. I can add some money to you."

"No need to add money." He immediately became serious and asked, "What do you want? Do you have a general idea? I'll make one for you."

Xu Yiyang said: "I want half of the newborn sun and sunshine, cartoon style, with orange-yellow and orange-red tones, the sun is placed obliquely in the upper left corner, and in the middle is the word 'Jiayang Education', but The font should be slightly thicker, showing a calm atmosphere, and then add a line of small letters below: JiaYang."

The shopkeeper was stunned for a moment, and said: "I understood everything before, but I didn't understand at the end. The letter is Jiayang and what?"

", the English word for education."

"Well, I haven't learned much English..."

"It's okay, you design first, and I will tell you how to spell it later."

"it is good!"

Xu Yiyang didn't expect that this kid really had a few brushes.

The mouse moves quickly on the ancient Photoshop interface, and the shortcut keys are clicked non-stop. Soon, an oil painting-style sun is designed. The light of the sun uses yellow, orange, and orange lines. The color tone feels very similar to that of Van Gao's "Sunflower".

The whole Logo is very good in terms of composition, color and aesthetics.

Half of the sun is in the upper left corner, so he tilted the sun 45 degrees to make it look more consistent.

Immediately afterwards, he put the word Jiayang Education in the middle, forming a square shape.

After rasterizing, he continued to adjust the visual effect of the font, and soon, the four characters of "Jiayang Education" were settled.

Xu Yiyang told him the spelling of the logo, and the logo was basically done.

It took a total of twenty minutes.

Xu Yiyang was very satisfied with this logo, and praised: "Your craftsmanship is really good."

Li Nan laughed and said, "I was sorry just now."

Xu Yiyang waved his hand, and asked again: "Can you make custom badges here? The ones that hang around your neck."

Li Nan nodded: "It can be done. I can design and make the card in the badge for you here, but the strap and plastic case have to be ordered from other places."

As he said that, he took out a sample from the drawer, handed it to Xu Yiyang and said, "Look, the plastic shell is transparent, and the strap can be made in 8mm, 12mm and 15mm widths, the wider the more expensive."

Xu Yiyang asked: "Can you add a logo?"

"Yes, yes, but if you customize the logo, you need to pay more."

Xu Yiyang nodded and said, "I want the widest strap, plus the logo and the name of the training class. What's the price?"

Li Nan asked, "How much do you want?"

Xu Yiyang said: "Let's get 1500 sets first."

Li Nan asked in surprise: "So much?"

Xu Yiyang nodded.

Li Nan said: "To be honest, the cost of this thing is not high. The plastic shell is 60 cents, and the 15mm strap with logo and words is more than 80 cents. I will make the cards inside with colorful logos for you. If they are well-made, I will accept them." You get 20 cents a piece, and you will be charged 1.5 yuan for a set.”

As he said that, he added: "If you are more straightforward and don't bargain, I won't ask you for the logo design fee. What do you think?"

Xu Yiyang nodded immediately and said, "Just follow what you said, when will it be done?"

"Not counting today, three days."

Three days, making things in Yiwu, and then sending them to Yingzhou in the north, this efficiency was too fast in 1999, right?

Xu Yiyang asked in surprise: "How can it be so fast? What express delivery do you use?"

"No express delivery." Li Nan explained: "The postal service is too slow for delivery. It takes ten days and twenty days."

As he said that, Li Nan said again: "I always take the long-distance bus to order. I send the design materials by email today, and the production can be arranged today. The bus from the provincial capital will be handed over to our local bus after arriving at the provincial capital."

Xu Yiyang didn't expect that Li Nan could maintain such an efficient logistics cooperation with Yiwu in Yingzhou, which is located in the north, when the express logistics was not yet developed. It seems that this kid really has a lot of skills.

So, he asked Li Nan: "Then can you find a manufacturer over there to help me customize a batch of stationery with the logo printed on it?"

Li Nan asked: "There are many manufacturers in Yiwu. You can tell me what kind of product you want, and I will contact you there to give you a sample picture. If you think the sample picture is suitable, you can pay a deposit. The production and delivery over there will take the same transportation route, and it will be very fast.”

Xu Yiyang hummed, and said: "I'll make a list for you, you can help me communicate, I'll leave you a phone number, and when the sample picture and quotation come out, you call me."