Rebirth of Fortune Soars

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The next day, people from Yangcheng Pharmaceutical Factory invited Qin Feng and Shi Dazhu to the pharmaceutical factory.

When we arrived at the pharmaceutical factory, we could see Wang Laoji in the warehouse, which had already been squeezed into a mountain and could not be sold at all. But what surprised Qin Feng was that the outer packaging was still in red cans, which was no different from the later generations.

It can be seen that this is a real century-old shop.

"Can I drink a can and try it?" Qin Feng asked.

"Of course!" Many leaders nodded.

Qin Feng opened a can and drank it.

Slightly gritted his teeth.

This is a bit bitter! This Wang Laoji is really a bit bitter, which makes people feel very astringent, and it really feels like a good medicine is bitter.

After drinking a can silently, Qin Feng turned around.

In the entire factory area, only almost half of the production lines are in production. It's not like it's going out of business. There should be sales. Then why do you invite yourself?

Qin Feng recalled the battle between Wanglaoji and Jiaduobao carefully. At the beginning, it was a lot of uproar. After all, as the most popular herbal tea beverage brand at that time, it finally got a lawsuit because of the brand dispute, and for a few years, it became known all over the country. At one point both were lost.

The news that the promoters on both sides are fighting with each other happens from time to time. This led to Heqizheng's hurried listing, and wanted to take this opportunity to seize the market.

As a result, Wang Laoji and Jia Duobao fought for many years and did not fall. In the end, He Qizheng fell!

"Mr. Qin Feng, do you have any golden ideas?" asked the leader of Yangcheng Pharmaceutical Factory.

Qin Feng nodded.

"I think you invited me to help you promote herbal tea, right? It's not about to go bankrupt!" Qin Feng said, "This matter is far less serious than you said, right?"

The leader of the Yangcheng Pharmaceutical Factory gave a thumbs up.

"It's not to say that there is no crisis at all. You can also see that there is too much inventory here. We have always wanted to destock, but it has been difficult to open up sales. This is a headache. In the long run, the market competition is so fierce, and sooner or later we will It will be affected by the market." The person in charge of Yangcheng Pharmaceutical Factory was worried.

This is Yangcheng. It is one of the earliest cities in mainland China to open up. It accepts various foreign cultures and has the most information and the earliest. They know very well how brutal business competition can be.

Of course, there are other reasons for this as well. For example, state-owned enterprises are becoming increasingly bloated, and the state wants to increase reforms.

"As far as I'm concerned, the biggest problem with your inability to promote sales lies in one point, which is the problem of brand positioning!" Qin Feng said.

"Brand positioning?" Everyone was surprised.

"Yes, your brand positioning is not accurate. At present, your positioning is a good medicine to get rid of fire, and a good medicine to drink after getting angry. This has led to the limitation of its market sales. In Yangcheng, the weather is hot and dry. The reason is that people are easy to get angry, so there are more habits of drinking herbal tea. However, in other regions, it is different. If it is only positioned as a good medicine, then there will be problems with market sales. Also, there are problems with your advertising. I After reading your advertisement, your advertisement is of a little boy who keeps rubbing his butt against the refrigerator door in order to get Wang Laoji in the refrigerator, trying to open the door. The slogan in the advertisement is: Healthy family, always with you!” Qin Wind shrugged.

"What's wrong? Isn't it good! Isn't that the purpose of Wang Laoji!" The person in charge of the Yangcheng Pharmaceutical Factory asked inexplicably.

"This purpose is of course good. But it is positioned as a medicine. Since it is a medicine, everyone has a deeper understanding in their minds: it is a medicine with three points of poison!" Qin Feng said, "Then the sales are naturally limited!"

"Then what?" the crowd asked anxiously.

"It's very simple and accurate in positioning. Don't position it as a medicine, but a drink. Also, we must establish a concept for all consumers that herbal tea is not cold and white!" Qin Feng said, "In the mainland, you have to say herbal tea. , that is cool and white!"

"Then how to do it?" Many people in charge of Yangcheng were enlightened.

Qin Feng smiled.

"I have two conditions!" Qin Feng said with a smile.

It's about conditions! The person in charge of Yangcheng Pharmaceutical Factory looked helpless and looked at Shi Dazhu, "You little brother, you really have your style!"

Shi Dazhu laughed.

"Of course! Otherwise, it's not for you to work for nothing!" Shi Dazhu laughed, not only didn't think there was anything wrong with Qin Feng, but was proud of it.

When dealing with these people, you have to say everything you want, and then negotiate the conditions, it will be too late. If you want to say nothing and negotiate conditions, it will be impossible to negotiate. This is the most effective way to have to pinpoint this crux of the matter.

"First, I want 2 million in cash! Second, I hope you can make some connections and help me a little!" Qin Feng said.

"Don't pay dividends?" Many people in charge of Yangcheng Pharmaceutical Factory were surprised.

This Shi Dazhu, however, put forward the proposal of profit sharing. And that's the big one. Now Qin Feng only needs 2 million in cash and doesn't want to share the profits. Don't look at this 2 million in cash. It is a huge amount of money in the mainland, but in Yangcheng, it is really nothing.

"Well, don't share dividends. Because, this job may be a little troublesome, and maybe it's not troublesome for you. But I hope you can help me. I'll use this dividend in exchange for this favor!" Qin Feng said seriously.

"As long as your plan allows us to approve it, that's fine!" Many people in charge of Yangcheng Pharmaceutical Factory looked at each other and nodded.

They have been operating in Yangcheng for so many years, and they will sell them a small amount of money. As long as it's not too big of a problem, it's fine. What's more, at Qin Feng's age, it is impossible to have any difficulties.

Besides, if they really couldn't solve it, wouldn't there be Shi Dazhu? Shi Dazhu is someone who has been boasted by Comrade Xiaoping. He is not an ordinary private entrepreneur.

This is a private entrepreneur who wants to be advertised nationwide.

"The slogan is just one sentence: If you are afraid of getting angry, drink Wang Laoji!" Qin Feng said with a smile.

"That's it?" Everyone was stunned.

Qin Feng nodded.

"The more a brand wants to be deeply rooted in the hearts of the people, the more concise it must be." Qin Feng affirmed.

Many people in charge of Yangcheng Pharmaceutical Factory muttered a few words, hey, that's true. This sentence is simple and clear, and it named Wang Laoji's role at once.

The brand positioning is very precise.

"One suggestion is to make this herbal tea a little sweeter, not so bitter, and use it as a beverage to capture the market." Qin Feng said.

The eyes of many people in charge of Yangcheng Pharmaceutical Factory lit up.

"As for advertising, it's very simple. People all over China love to eat hot pot, and almost no one doesn't like it. The biggest problem with hot pot is that it is easy to get angry. So let's take this as the theme." Qin Feng Say.

"Wonderful! This is a good idea! Okay, we have approved your plan. We will credit the money to your account. Now tell me what you want us to do!" asked the person in charge of Yangcheng Pharmaceutical Factory, "Old Shi, you If you can do your best, you may not be able to stand idly by!”

"Of course!" Shi Dazhu smiled and nodded.