Rebirth In Hollywood

Chapter 448 DreamWorks Animation Studio

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Before the dwarf hero could slay the Quartet, he was surrounded by heavy siege, especially the blind man with the blindfold, who drained his magic in a few strokes, making Muradin Bronzebeard Kong have a powerful giant. trick, but can't release.

"Ah! Ah..."

The howls of the human infantrymen before they died kept ringing, but they seemed to be defeated after losing their commander.

The dwarf hero who is not willing to fail is still slashing the surrounding enemies in vain. The demon hunter has quietly approached him and stabbed a fatal blow...

The great king of the hill fell and returned to the altar of heroes. The human army without a commander collapsed in an instant, and the failure was irreversible.

"Why did you lose again?" Ryan reluctantly quit the game and asked the Blizzard technician beside him, "Is there an invincible mode? I'm going to abuse the other races one by one!"

"Sorry, Mr. Jenkins." A technician explained, holding up his glasses, "This is just the latest experimental version, and many features have not been developed yet."

"Okay." Ryan stood up from the computer and said, "Does this version have a name?"

"It's tentatively named Reign of Chaos." Alan Adhan of Blizzard Entertainment spoke, "This is a brand new version of Warcraft."

"Hmm~" Ryan nodded. Asked the most concerned question, "When will it be available for sale."

"It will take one to two years."

The two were talking. After entering the office on the other side and sitting down, Alan Adhan continued, "The balance of the game needs to be improved."

"I won't interfere with the specific operations." He doesn't know much about the game industry.

Ryan came here because he heard that Blizzard had developed a new game project, and wanted to see if it was the classic games from the previous life, and he borrowed the novel of the same name that he wrote in advance, and the "Warcraft" series has a more complete series. worldview. Several well-known heroes are extremely prominent in terms of setting, and the development progress and sales of the first two generations of games are very satisfactory.

Blizzard Entertainment was also affected by the stock market crash caused by Nasdaq. Unlike those emerging IT companies, Blizzard's stock price has been at a relatively low price under Ryan's advice. And Blizzard has solid performance as support, far from the level of collapse.

In fact,

Because of the almost crazy performance in the past six months, Blizzard's stock price has gradually stabilized.

Just at the beginning of this year, Blizzard's "Diablo 2" sold more than 2.5 million copies within a few months of its launch. Another popular game "StarCraft" has also reached a cooperation agreement with Nintendo, and will appear on the other party's N64 game platform.

There is also Blizzard's Battle.net, which has averaged around 70,000 daily registrations since its launch. At its peak, it reached 150,000 people, and now it has nearly 8 million registered users. became the focus of attention in the industry.

All of this shows the strong potential of Blizzard Entertainment, becoming an important factor in stabilizing the stock price.

Because there was an important appointment later, Ryan left Irvine without staying too long, passed through downtown Los Angeles, and came to Glendale, a small town in the north, in a private club full of features. , saw the person who invited him over.

The one who can make him come here is definitely not a beautiful woman, Ryan has no heart to date a woman now, Nicole ran back to Australia again, Natalie didn't answer his phone at all, even Charlize Theron also answered the new Movie, left Los Angeles.

Things seem to be going in the worst possible direction.

However, a man's life is not just about love, career is the foundation of everything.

For this, Ryan has always kept a clear head, so after meeting Jeffrey Katzenberg and Steven Spielberg, he put all the miscellaneous thoughts behind him.

The three got on the battery car and came to the golf course. Ryan picked up a set of tools and played a few shots before acting as a spectator. After all, they didn't come here to play, but to talk about important things.

"Stephen, when did you come back?"

The weather was a little hot, Ryan walked under the umbrella first, and after the other two sat down, he asked, "The shooting of "Pearl Harbor" is over?"

"It's over, Michael is busy with post-production."

Taking the coffee that Ryan handed over, Spielberg said with a smile, "I haven't congratulated you yet, Ryan, "The Matrix 2" should become the first movie this year to exceed $300 million at the box office."

The box office he was talking about was, of course, the North American box office.

"When will Pixar's Monsters, Inc. be released?" Jeffrey Katzenberg, who had been silent for a while, suddenly said, "It turns out that computer animation is the future trend, and hand-drawn animation is doomed to decline."

"Don't be so pessimistic, Jeffrey. Believe us if we introduce computer animation technology from Pixar." Spielberg looked over. "Ryan will definitely not refuse."

"Of course." Ryan nodded solemnly, "Only when this industry has formed a sufficient scale can it create huge profits."

"Should I say thank you, Ryan?" Katzenberg laughed, too.

"There's no need to be so polite between us."

Although he said so, Ryan didn't think so in his heart. If it was just a little thing, just a phone call would be enough, and DreamWorks would never dispatch Jeffrey Katzenberg and Steven Spielberg. giant.

They must have had another purpose when they asked themselves to meet.

"Toy Story 2 hasn't been released in some overseas regions yet?" Katzenberg brought the topic back to animation, "The final global box office will definitely exceed 600 million US dollars! Pixar Studio's achievements are getting more and more The more amazing it is.”

"DreamWorks Animation Studio is also excellent." The compliments don't cost money, and Ryan also said compliments, "'Prince of Egypt' has won praise that is rarely seen in animated feature films..."

"But the box office fell far short of our expectations, and you know that, Ryan."

Hearing Spielberg's words, Ryan nodded slightly. "Prince of Egypt" has earned more than 200 million US dollars at the global box office, but compared to the huge investment, it is very difficult to even recover the cost.

Moreover, the movie is too adult. Although it has been praised by the industry, it is not very popular among children, which directly affects the sales of peripheral products, which is the main source of animation movie revenue.

The atmosphere fell into a short silence. After Katzenberg lightly buckled the table a few times, he said, "Ryan, we are all old friends. You should be well aware of the predicament that DreamWorks Animation Studio encountered..."

Without waiting for Ryan to say anything, he continued, "The brave entry into the Golden City has brought us huge losses and directly dragged down the finances of the entire DreamWorks. We intend to spin it off and become an independent company."

Lowering his eyelids slightly, Ryan didn't speak. In fact, he kept people staring at DreamWorks Animation Studio, and he was very clear about what happened during this time.

DreamWorks has been thinking about making a difference in the animation market since "Little Ant Hero", and in fact the strength of this emerging company cannot be underestimated, although last year's "Prince of Egypt" did not reach the box office. It was expected, but its magnificent visual effects and fine painting skills combined with computer technology and traditional painting style have been praised by the industry all the time.

The most important thing is that they clearly analyzed that the themes of the last two works are too serious and not suitable for the atmosphere of animated films. They specially hired Tang Han, the production manager of "The Lion King" from Disney, and invested 100 million yuan. US dollars, produced a family-friendly feature film "Breakthrough to the Golden City" that is more accessible to children.

However, the change of style did not bring good luck to DreamWorks Animation Studio. "Brave the Golden City" landed in North America in March. After nearly four months of long-term screening, it only got a poor 5,000 in North America. The box office has a box office of 10,000 US dollars, and overseas markets have always been the weak point of DreamWorks. Besides, the few overseas markets it has entered so far have only harvested a few million US dollars. It can only be said that it is better than nothing.

Compared with the film's production cost of 100 million US dollars and the promotion cost of more than 30 million US dollars, this box office directly pushed the entire DreamWorks to the brink...

And if the DreamWorks Animation Studio is stripped and it conducts separate financial accounting, if there is no capital injection, the only way to go is bankruptcy.

"Frankly, Ryan, DreamWorks Animation is having a hard time."

These things are not secrets in Hollywood at all. Katzenberg simply said, "It is very difficult to raise funds at present..."

Another impact brought about by the shattering of IT myths is that major investment groups shrink their money and carefully examine related industries, while DreamWorks Animation Studio has suffered successive failures in animation films, and it is possible to pull investment from these vampires. Weird.

From the day Drew helped buy the rights to the adaptation of Shrek, Ryan was actually waiting for an opportunity to reach out to DreamWorks Animation Studios.

"Steven..." As soon as Ryan looked over, Spielberg shook his head, "DreamWorks Animation Studio needs not only funds, but also outstanding works that sell well."

"Although Pixar has excellent technology, Toy Story comes from the Ryan Tales." Katzenberg hesitated for a while, but still said, "DreamWorks Animation will focus on computer animation next. Well, how about handing over the rights to "Finding Nemo" and "Kung Fu Panda" to us?"

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