Rebirth begins with e-commerce

Some leaders don't like to explain too much to their subordinates.

Facing doubts from their subordinates, they will feel that their authority is being challenged, and then forcefully order their subordinates to do as they say.

They are also afraid that their subordinates will surpass themselves, and often do not like to tell their subordinates the information they have. They rely on the information gap to make their subordinates feel that their leaders seem to be powerful.

Of course Luo Xiu is not this kind of leader.

He is not obsessed with authority. He likes to joke with his subordinates and counselors, and his subordinates can also joke with him at will.

As long as you do your job well, everyone can be good brothers, good sisters, and good lovers (cross out). This cannot be taken too casually.

He is not afraid that his subordinates will surpass him. The greater their ability, the more money they can make for him.

If a subordinate is capable enough to fly solo, then he is happy for the subordinate and can even invest a large amount of money in the subordinate, so the subordinate is still making money for him.

Xiao Zhuying is the most obvious example. After gaining experience with Luo Xiu, she turned around and jumped out to open a store on her own. Luo Xiu was still willing to introduce the warehousing resources to her.

If a large group of Xiao Zhuying becomes bigger and stronger, then this group of people is an alliance. With a group of powerful allies, do you still need to worry about your future?

What's more, almost all of these employees are students in school and are in the learning stage. They need their bosses to give them more patience to let them learn and grow.

Therefore, in the face of everyone's doubts, Luo Xiu cleared his throat: "First of all, what I want to say is that our current daily sales of 150,000 look very high. If we keep it like this, it seems to be far away from our summer goal of 15 million.

Not far away, but you have to know that the reason why we are able to sell 150,000 yuan now is because our spring models are reaching the peak of sales. When summer comes, these hot models made in the early stage will not be sold immediately. "

"If we want to maintain the current sales volume, or even go further, we must use vigorous promotion before summer comes to create hot summer models and take over the sales of spring models."

"E-commerce has always been about sailing against the current. If you don't advance, you will retreat. You have to work hard to maintain current sales, and continue to look for new opportunities to make sales even greater."

"Just like when we made the spring model, we sold the product through the promotion of 200 off for purchases over 300 in the early stage. But after the sales become popular, we can gradually reduce the investment in promotion, recover the cost in the mid-term, and sell all the products in the later period.

It’s pure profit.”

"Although we currently invest 100,000 yuan in promotion expenses every day, we can gradually reduce the cost after the popular products are produced. At the end of the season, we do not need to invest anymore and enjoy the profits brought by the popular products."

What Luo Xiu said is the basic theory that every e-commerce merchant will understand in the future.

Unfortunately, most people’s understanding of e-commerce only ends here.

They all invest a lot of promotion expenses before the season, and they all want to promote popular products before the peak season comes. But if everyone can make popular products in this way, then there will be no real popular products.

Promotion is just a means, what’s more important is whether your product has the potential to become a hit.

Countless parents send their children to piano lessons, spending a lot of money and time on their children, but only one can become Lang Lang.

It is easy to spend a sum of money to send a child to learn piano, but it is difficult to judge whether the child can become a good player.

Luo Xiu is the kind of person who can discover potential hot-selling products through back-end data and feedback from old customers. Guan Shiyu is born with the ability to select styles. Most of the styles she selects by herself can become hot-selling products.

It seems like she doesn't have much to do, but it's very important.

This is the most important reason why Luo Xiu made her the second shareholder of Pinru.

…

"Boss, I understand. Please rest assured that I will spend the money well." Pei Xuelin said firmly.

"Okay, then let's go to the customer service department. I hope you will become familiar with the sales terms of the new products as soon as possible so that the traffic we spend money on will not be wasted."

When the work of each department is arranged, everyone must understand their responsibilities.

The combat conference is over. Driven by the summer goal of 15 million, all departments work together, from production, to warehousing, promotion, marketing, delivery, after-sales... all links must be at full capacity to prevent themselves from becoming a barrel.

shortcomings.

These days, the first thing Luo Xiu does after getting up every day is to turn on the computer to check the sales data to see if there is a stable growth trend.

Even though he was facing a group of opponents from ten years ago, and even though he was 99% sure that nothing would go wrong, the anxiety and worry still lingered.

In the end, the effect reflected was also remarkable, with hot hits coming one after another, ahead of its peers.

Countless women's clothing merchants have discovered that Pinru's sales figures are rising at an alarming rate.

In this era, there is not even a data Rubik's Cube, and it is impossible to view industry and competitor data. Naturally, they cannot understand the reason for Pinru's rapid growth.

Many merchants believe that Pinru must be cheating on a large number of orders.

Most people are unwilling to admit that others are better than themselves. When faced with the results achieved by their peers, they will simply and crudely summarize it as cheating.

So many colleagues reported to Alibaba’s waiter and asked the waiter to deal with Pinru’s order fraud behavior.

Such a report is naturally impossible to succeed.

In fact, Pinru has been the focus of Taobao Mall’s official waiters since the beginning of the year.

The reason why Taobao established its own Taobao Mall in 2008 was because fake goods were prevalent at the time, while JD.com had always promoted genuine products. In order to suppress JD.com, Alibaba launched Taobao Mall.

Later, they launched Juhuasuan to kill group buying malls, launched Tmall Supermarket to kill No. 1 store, and launched Taobao special edition to kill Pinduoduo.

Now they urgently need to build a model mall store to build confidence for merchants.

Pinru is a merchant they have been paying attention to since the beginning of the year, so they naturally know whether there are a large number of fake orders.

The success of the spring model may be accidental, and the waiter has not given too much support. Now that the summer model has reached another peak, it shows that this brand is really strong.

So Taobao’s internal waiter immediately contacted Pinru’s operations.

When Pinru store manager saw the message from the waiter, he ran over excitedly: "Boss, the waiter has contacted us. He wants our next sales plan."

"What's the fuss about this? Just send it to him." Luo Xiu replied calmly.

For a waiter of this level, Luo Xiu hopes that they can connect with him on his own.

After a while, the store manager came over again excitedly: "He said he can give us additional traffic support so that we can complete the 15 million sales target as planned."

With additional promotion support, it means that the investment in promotion can be reduced and there is no need to spend so much money.

Hearing the news, Luo Xiu finally laughed, "Go and tell the waiter that we have a summer clothing marketing plan. I wonder if the waiter is interested in inviting more outstanding clothing merchants to participate."