Rebirth begins with e-commerce

After the fifth product was put on the shelves, the total sales gap between the two parties reached 20 million.

Everyone thought the victory was scheduled, but suddenly realized that the products Yi Qingfei brought out were getting better and better.

On the other hand, after the first few products, I felt a little powerless.

The number of people watching the live broadcast is increasing.

Yi Qingfei announced his sixth product. Outside the live broadcast room, the employees of the product selection team shouted in surprise: "Didn't this brand reject us? Boss, how did you take them?"

He also went to find the relevant person in charge of this brand, but the other party said that he had already negotiated with the first sister and had to find the next one.

It’s a pity that most first-tier brands choose first-tier brands, which makes the product selection team hit a wall everywhere.

They also tasted rejected for the first time.

When Yi Qingfei was still broadcasting on Taobao, the brand always came to beg them.

This contrast is like a group of goddesses who originally had a group of dog-licking goddesses, but overnight they became a female nerve that everyone disliked.

Later, the product selection business was taken over by senior management.

They were even a little dissatisfied and believed that they had not won those big brands, mainly because of the gap between the two platforms.

Now that I saw these big brands easily taken down by the company, I was surprised and wanted to know how the boss did it.

"Isn't it enough to convince them to have a mouth?" Luo Xiu said disapprovingly.

Then he explained patiently: "Most people always think about what they want when negotiating, and what they want to get from the other party. They will not consider it from the other party's standpoint, and think about what they need."

"If you want to cooperate with big brands, do big brands have to cooperate with you? Can your opponents give them more to you?"

When Yi Qingfei was still live on Taobao, every merchant who asked them to sell goods had only one purpose, that is, to sell more goods.

Although there was a No. 1 sister as the partner at that time, the best one was obviously the No. 1 brother.

Therefore, the product selection team does not need too many negotiation skills. They can use a very arrogant tone to ask the partner merchants to give lower prices.

It’s different now. After changing the platform, you are no longer the one who can sell goods in the eyes of the public.

They don’t want to offend the real boss of the future of live streaming to sell goods in order to make your live streaming live streaming.

"Boss, then how did you talk to them?"

Luo Xiu smiled and said, "It's very simple. I don't talk to them about sales, but about traffic exposure."

For a real big brand, they don’t care much about how much a live broadcast costs.

Moreover, live broadcasts are sold at a price that is short-term, and selling too much often hurts their own brand value.

What's more, they are all selling goods through omnichannels. If they sell too much, they will sell less in other channels.

If Douyin live broadcast is just about selling goods, it will definitely be far from Taobao.

But its biggest advantage is not selling goods, but massive exposure.

These traffic is an irresistible temptation for those big brands.

So starting from the sixth product, the gap between the two sides began to narrow. When it came to the tenth product, Yi Qingfei's sales had exceeded 100 million, catching up with his opponent.

On the Internet, everyone's comments also changed by 180 degrees.

"I am really worthy of being the number one brother. Even if I change my territory, my foundation will not change."

"The foundation has not only not changed, but has also been strengthened. Many brands that were unable to get it before have now been in his live broadcast room."

"It seems that there is no good thing for my No. 1 sister to sell. I'd better watch the No. 1 brother's live broadcast room!"

"The first brother is always the first brother, and the first sister is just forcibly hitting the car."

...

When we reached the 20th product, everyone thought there was no suspense about the outcome, the No. 1 sister suddenly took out a rocket model in the live broadcast room.

"Today we'll sell something special."

The assistant next to him asked in confusion: "Isn't it just a toy? What's special?"

"Not toys, what we are going to sell today is the real Rockets."

"Real Rockets? Sister, aren't you kidding us?"

"Who is joking with you? The real thing is too big, so we can only bring its model to the live broadcast room."

The first sister picked up the model and continued excitedly: "Today we are selling the unprecedented launch service of the Kuaizhou-1 carrier rocket in the live broadcast industry."

"One-shot launch service with an original price of 45 million yuan will be reduced by 5 million yuan when placing an order in my live broadcast room."

"There are only three, and the number is limited. Friends who like it quickly place an order."

"Three, two, one, link!"

"It was completely gone so quickly?"

"Help me contact the Rocket Launch Center, if there are any goods."

"There's no goods? Let them give me some face and two more."

"The launch center urgently dispatched two aircraft. For the last chance, place an order quickly."

"It's gone in seconds? Fans are so powerful."

...

Live selling of rockets is just a gimmick, but it actually sells a launch service that helps some companies or countries launch several satellites.

Real Rockets are not something you can buy for tens of millions.

Because of rocket technology, it is equivalent to missile technology.

This thing can't be sold even if you have money.

But as soon as this publicity was done, it seemed like it was really selling rockets, which immediately caused heated discussions on the Internet.

"The discount of 5 million yuan is really exciting. The question is where to get the remaining 40 million yuan?"

"Am I missing the 5 million person? What I lack is the 40 million next."

"So I am watching the live broadcast with the big guy who can afford 40 million Rockets, happy!"

"I don't understand the world of rich people, so I'm concerned about one question: Does Rockets have free shipping?"

"5 rockets, each with 40 million yuan, directly increasing sales by 200 million yuan. Why is that number one brother comparing with my sister?"

...

I have to say that Alibaba is really good at doing this kind of marketing.

Of course, companies or countries that really sell rocket launch services will not directly pay tens of millions because of the introduction in the live broadcast room in these few minutes.

People must negotiate in advance, customize the service, and sign a strict contract before they can get the payment.

But the biggest unfairness he puts the business he had originally negotiated offline on the live broadcast to complete the transaction.

There is no difference between brushing orders.

Yi Qingfei's live broadcast sales were originally ahead of his opponents, but now he sold 200 million yuan per product, directly overtaking and leaving behind.

Outside the live broadcast room, the company's operation team couldn't help but curse: "They are just lazy and they are so shameless!"

"Live broadcast of Rockets, is this a scam."

"Let's just give in."

Luo Xiu stood beside him, holding his chest with his hands, and said coldly: "It's useless for you to say these words now. No matter what the process is, at least they have achieved their goal."

"Boss, what should we do?"

"Nothing to do, I can only find a way to win back!"