Rebirth begins with e-commerce

Li Xiyue posted the latest video online.

Fans quickly discovered that this video was a little different from the style she had filmed in the past.

In previous videos, she was the only one who appeared on the screen most of the time.

The selected environment is also a beautiful scenery, making people feel like a fairy living in a paradise.

And now there are more different people leaving the country in this video.

Farmer, fisherman, child, elderly...

They live in poverty, but they are full of hope for life.

In the video, Li Xiyue also rolled up her sleeves and worked with the farmers.

The farmers' optimism is obviously due to Li Xiyue's arrival.

Fans suddenly realized after watching this video and understood why she wanted to build her own food brand.

"I just said that Li Xiyue, who has never been intimate with food and advertising, suddenly started a business, it turned out to be to help the poor."

"Other Internet celebrities are busy selling goods on live streaming and making quick money. Only Li Xiyue can calm down and do these things. It's really amazing."

"I hope she won't be so tired and leave more energy to update the video."

"I can't make anything else, but ten boxes of snail noodles have been placed."

...

Li Xiyue’s snail noodles were soon sold on major e-commerce platforms.

Then she launched a series of activities "Find the Taste of Hometown", aiming to commercialize more hometown foods and sell these delicious foods in her hometown to all parts of the country through e-commerce.

For example, the hot sauce in a certain place is very famous, but lacks promotion.

After Li Xiyue found it, she first let more people recognize this product through her own video and collect user opinions.

The next step is to open a factory locally and carry out modern production.

In the end, while making money by yourself, it also drives local industries and helps local farmers get rid of poverty.

Li Xiyue has also won the title of "Poverty Alleviation Ambassador" awarded to her by more and more township governments.

But she is personally low-key and is unwilling to appear on the screen for interviews.

It is very tiring to keep developing the market. The entire team has to work overtime until late at night almost every day.

But everyone is full of fighting spirit and passionate about work.

Of course, they would also complain about hardship and fatigue, but on the next day, they were full of vitality again.

This is mainly because the project is progressing smoothly, sales performance is growing every day, and a large bonus will inevitably be awarded by the end of the year.

And they always believe that they are doing something meaningful.

If you can make money by yourself and help a large number of farmers get rid of poverty, you will naturally be full of enthusiasm.

The same is true for Li Xiyue, who increasingly thinks that his work is too meaningful.

She had just finished filming a video and was sitting on a chair, reading a letter from a fan, and her lips were gently raised.

After seeing this, Assistant Huahua couldn't help but tease her and said, "Is this a love letter sent by a fan of infatuated life? Didn't you never read it before?"

"You can see it yourself." Li Xiyue handed over the letter paper in her hand.

Huahua took it and saw a few lines of words written crookedly on the letter paper, which were obviously written by children:

"Hello, Sister Xiyue! Thank you for making the pickled vegetables in our hometown famous. My parents no longer need to work outside the country. They can stay in their hometown to grow cabbage, and I don't have to be a left-behind child. The village is also lively and our lives have improved. I wish the young lady always smiles and will always be beautiful! I am the little potato that loves you forever." Gu Lao

After reading it, Huahua couldn't help but cover her mouth and laughed: "It turned out to be a thank you letter sent by Xiao Tudou. I remember that when I saw him, I was very shy and would just hide behind my grandfather's butt and quietly ask if that was a fairy."

Li Xiyue nodded: "Well, I remember that there are only elderly and children left in their village. Young people go out to work, and now many young people are back."

"This is all your credit for Yueyue."

"It's mainly because of Luo Xiu's credit. Strictly speaking, even I am just a product of him."

"It would be wrong for Yueyue to say this. Without you, he would not be able to do these things. You will have more credit."

Li Xiyue didn't argue with her and stood up to continue shooting the next set of materials.

...

"Li Xiyue" food brand quickly became famous all over the country, leaving many time-honored brands behind.

Many brands exclaimed: The huge wave of "new consumption" is coming.

Because before this, no one could have thought of a new brand that could quickly defeat the old-fashioned brands that had been around for so fast.

Before this, the formation of a well-known brand not only required time to accumulate, but also required a large amount of advertising expenses to be invested in various channels.

Brand barriers are very deep. Big brands have money and channels, and new brands are difficult to challenge the status of big brands.

And the current new brands have completely subverted the perception of brand people.

They do not need to be distributed offline in major shopping malls, nor do they need to advertise in major media.

You only need to sell your products to all parts of the country through the influence of the Internet celebrities themselves and online channels.

However, it all is like a colorful soap bubble.

It's big, beautiful, but also easily broken.

An article in the old Beijing News is about the spikes that pierce this beautiful bubble.

"Beware! Internet celebrity pickled vegetables contain carcinogen nitrites, which can cause gastric cancer!!!"

Although there is no name in the newspaper, the words "Internet celebrity pickled vegetables" obviously point directly to Li Xiyue. Except for her, no other Internet celebrity makes this product.

Immediately afterwards, a large number of self-media began to forward this news.

These self-media have no such concerns and directly changed the title to: "Experts say that Li Xiyue's pickled vegetables contain carcinogen nitrite, which can cause gastric cancer!!!"

For self-media, the three words "Li Xiyue" are traffic passwords. With these three words, someone will click in to read them.

Almost overnight, the news that "Li Xiyue's pickled vegetables cause cancer" has seized the headlines of major platforms.

The reputation accumulated before also changed by 180 degrees overnight.

The comments below the news are almost all verbally abused.

"A person looks so pretty, I didn't expect his heart to be dark."

"What poverty alleviation ambassador? It turns out that it's just a bitch who makes bad money."

"I will never believe in any internet celebrity brands anymore, they are all garbage."

...

The brand person who had previously shouted "The huge wave of new consumption is coming", now also changed his words: "It's not that simple to build a brand. It turns out that you can't become fat in one bite, and it still takes time to accumulate."

"If the same problem occurs to a big brand, it can be solved easily, but in this new brand, it is destined to be unsolvable."

"A real big brand has encountered all kinds of problems during its growth, and has solutions and will not be easily knocked down. This new brand that blows the balloon is destined to not withstand a little blow."