Rebirth begins with e-commerce

As a graduate of an ordinary college, Zhou Shuangshuang casts countless resumes by casting a wide net.

Fortunately, she has good interview skills and quickly got several jobs.

The salary is almost the same, with a minimum of 4500 and a maximum of 5500.

In the end, she chose the company in front of her. Her monthly salary was only 4,500, which was the lowest salary among all the choices.

The important factor that made Zhou Shuangshuang make this decision was that the company is located in the Yangcheng Central Business District.

She believes that she has just graduated and her salary is not the most important thing, but her position is her position.

Your starting point determines your upper limit.

How high your upper limit depends on what kind of people are around you.

When she is now, she looks up and sees all the skyscrapers buildings above 300 meters.

The glass exterior wall reflects dazzling light under the sunlight.

People who come and go here seem to be elites in the business world.

Although she only earns 4,500 a month, sitting in the 45th floor office building with these elites, she also vaguely treats herself as a business elite in her heart.

Zhou Shuangshuang’s first thing to do when she goes to work is to walk to the window of the office, take a few photos from the outside, display the prosperity of Yangcheng CBD in his circle of friends, and write:

I will never be disappointed in my efforts. Say hello to Chaoyang!

This circle of friends quickly received a lot of likes, as well as comments from relatives, friends and classmates.

"Have Shuangshuang found a job?"

"Wow, successful people!"

“Is this the elite workplace woman?”

"No selfie on ol, bad reviews!"

"Please introduce your handsome and rich male colleague."

"How much is the salary?"

She replied to herself: "The unified reply is just an ordinary office worker with CBD. She must continue to work hard to make herself worthy of here."

The envy of friends and classmates made Zhou Shuangshuang feel extremely satisfied.

She almost forgot that her monthly salary was only 4,500.

...

The office was quiet and colleagues seemed to be working hard.

It's until 12 noon and lunch time is up.

Obviously, this kind of Grade A office building does not include lunch, and employees must eat outside.

The "business elite" of the entire building is now like prisoners rushing to the elevator of the building together.

Zhou Shuangshuang was also wrapped in the crowd and waited for the elevator together.

She hadn't carefully counted how many elevators there were in this office building, but no matter how many it was, it was far from enough at this moment.

After waiting for about twenty minutes, she was finally squeezed into the elevator.

In a narrow space, it is stuffed like canned sardines.

It is even more crowded than the death line of Yangcheng Metro.

After leaving the office building, Zhou Shuangshuang has to find a restaurant nearby to solve the lunch problem.

Faced with the price of the central business district, she could only grit her teeth and order a business meal.

Well, the so-called business meal is far less than a Longjiang pork-foot rice in the urban village, but the price is multiplied by 3.

Zhou Shuangshuang could only comfort herself, this is how business people eat.

However, a monthly salary of 4,500 is almost gone except for rent and food.

Just like this, day after day, the passion for working in the CBD, Grade A office building has long been erased.

In the morning, I hurried to the company with the subway and went home with exhaustion at night.

The prosperity of cbd does not belong to her. All her income only makes her barely live.

She contributed everything to the prosperity of CBD, but she did not leave any savings.

The position may determine the upper limit for some people, but it does not include her.

...

Later, with rice ball takeaway, she, like other colleagues, had an extra choice.

She can also eat cheap pork-footed rice in urban villages in CBD Grade A office building.

And now, the takeaway war has begun.

There are more options for ordering takeout.

She opens three apps every time to compare which one is the cheapest.

In recent times, there have been more discounts on takeaways in Dumai.

Although she was used to rice ball takeout, she still placed an order with her daughter in order to get three yuan cheaper.

However, the rice balls can be delivered in the same restaurant within half an hour, but it took more than 40 minutes for the Baidu girl.

The soup inside was sprinkled a lot, and the rider's attitude was much worse.

My colleagues who were like her were talking in a low voice while eating fast food:

"Da Niang's service is really bad, it's better to have a rice ball."

"The rice ball delivery is really fast and stable, and the guy is also very good."

"It's just that the subsidy is too small, so I'd rather choose to use rice balls."

...

Although they said this, they still chose to use Dumai takeout tomorrow.

Delivery speed and service are still not as important as three yuan cheaper for these workers.

Rice ball takeaway has been in use for more than five years. During these five years, they have been committed to improving delivery speed and reducing delivery costs.

Their outlets are very wide, and their delivery guys are also delivering express delivery for goods in group purchases.

During meal time, all the staff deliver meals together, ensuring efficiency.

In non-meal hours, express delivery is the main thing, which improves the utilization rate of riders.

This is the result of the rice balls over the past five years, after continuous optimization and development.

Other takeaway riders, because of their single business and insufficient staff, were forced by the system to run desperately during meal time, rather than most of the time during meals, but they were idle and had nothing to do, and could not take a order for a long time.

Therefore, the rice ball riders can deliver the meal to users faster, with higher manpower utilization efficiency and higher benefits for delivery workers.

This is a moat that was slowly built in five years of rice ball takeaway.

This can't be made immediately by spending a sum of money.

However, at this time, facing a subsidy of 20 billion, users temporarily chose to use other takeaways.

But Du Niang thought that using money to snatch users away would become his permanent user.

In fact, he only got the user's people, but not the user's heart.

The user only saw that he was three yuan cheaper and temporarily chose him.

But when 20 billion is burned out, when you have no subsidies and face the same price, users will always choose better services.

This is also Luo Xiu’s confidence when facing 20 billion.

However, quantitative change sometimes causes qualitative change.

If the opponent is allowed to spend money and do not respond, fewer and fewer users will use rice ball takeaway.

The rider of the rice ball will switch to other takeouts once he doesn't have the order.

If the merchants of the rice ball cannot receive the order, they will sign exclusive agreements with other takeaways.

Users have been using other takeaways and will gradually forget the goodness of the rice ball.

...

If your moat is not maintained, it will slowly be smoothed out.

Although your users like you now, they have been taken away by others for a long time and will gradually forget you because of the long-term love.

Luo Xiu could only get some money to join this game.

The opponent claims to have subsidized 20 billion yuan and the actual subsidy is 10 billion yuan, so he has to invest 3 to 5 billion yuan to maintain his share.

Then wait until the opponent can't afford to lose money and quit voluntarily.