Rebirth begins with e-commerce

Next, the third position will be the first to bid, with a starting price of 52 million yuan.

That is, based on the 51 million yuan in the fourth position, the starting price will be 1 million yuan, so as to ensure that the price of the third position is at least 1 million yuan higher than that of the fourth position.

The same applies to the first two positions. Based on the next position, 1 million will be added to the starting price.

Therefore, companies that want to participate in the auction have many factors to consider.

"53 million!" Xiaomi representatives first raised their sign.

Everyone's eyes were turned to each other.

The host also shouted immediately: "Xiaomi offers 53 million yuan, is there any higher bid?"

As we all know, the advertising effect of the top three positions is much higher than that of the fourth and below. Xiaomi now only has 2 million more, which can only be said to be a tentative offer.

“60 million!”

Another company raised its bid and directly raised the price to 60 million.

"LeTV's bid for 60 million yuan, is there any higher?"

"The first time 60 million!"

“60 million second time!”

"62 million!" Xiaomi shouted out a quote again.

“65 million!”

LeTV's representatives immediately reported a new price, showing their determination to take this position.

“The first time 65 million!”

“65 million second time!”

“The third time 65 million!”

"The deal is completed! Congratulations to LeTV for becoming a sponsor of the Spring Festival Gala!"

As soon as the host's voice fell, there was applause at the scene.

The price of 65 million is very worth it, and LeTV's strategy of resolutely chasing this position has obviously worked.

Many companies have begun to regret not taking the price increase just now.

There are two places left, which means that the bidding will be more intense.

Besides, Midea and Pinru Group did not take action, which means they were going to grab the top two positions.

"Now you start bidding for the second position, starting at 66 million."

“70 million!”

The person who called out this offer was JD.com, but the price was immediately increased by other companies.

After several rounds of bidding, it has reached 86 million.

Most of the powerful companies have already quoted prices, but only Luo Xiu and Midea representatives still did not hold up their bids.

Many businesses have started to discuss in a low voice later.

"It seems that Midea and Pinru are going to grab the countdown advertising space. The bidding for these two companies must be very fierce, and there will be a good show."

"If you don't want to return empty-handed, hurry up and grab the second position!"

"It depends on who will fall into the second position now."

"Most businesses dare not stay until the end to compete with those two companies for the first place. It seems that the price of the second position will not be much lower."

"Now think about it, it's really cost-effective to win the third position for 65 million!"

...

Although Midea representatives have never raised their signs to compete for the second position, they are also very distressed.

What they wanted to see most was that Luo Xiu could now raise his hand to take the second position, so that no one would compete with him for the first place.

But Luo Xiu remained unmoved and showed a full of confidence.

Let the representatives of Mi's hesitate, or just give up the first one to the other party.

Although he did not achieve the expected goal, he gained something, and it was better than returning empty-handed.

Mr. Lin wanted to raise the sign several times, but in the end he still restrained himself.

"98 million first time!"

“98 million second time!”

“98 million third time!”

"make a deal!"

"Congratulations to JD.com for becoming a sponsor of the Spring Festival Gala!"

After the hammer was dropped, the JD representative breathed a long sigh.

Being able to win the second place at this price has met their expectations.

They plan to go public next year and urgently need a Spring Festival Gala advertisement to build momentum for them.

If the second position is not won and the competition for the first position is to be kept, it will cost more.

This is also a bit stressful for JD.com, which has huge losses every year.

"Dear business friends, let's take a 10-minute break and then immediately start bidding for one of the most valuable advertising spaces today."

These 10 minutes were to call the representatives who did not come to the scene and ask for a maximum bid.

It is also to make this auction more intense and sell at a higher price.

Many brand representatives who are determined to win the first place or see if they have the opportunity to find a bargain, run to the corner to make phone calls.

And the businesses that are more just to stay and watch the lively are not under this pressure.

They gather together to express their opinions.

"Why do you guess which brand will get the countdown advertising space?"

"It must be beautiful. From 2004 to now, it has been theirs almost every year. For them, time advertisements have become their obsession."

"Not necessarily, have you not seen Luo Xiu take charge in person? And he has not made any bids before, obviously for the final big one."

"Compared with Midea, Pinru Group can only be regarded as a nouveau riche, and in terms of market value and assets, it is far from comparable to Midea. Why should we grab this position?"

"Just because he is a nouveau riche, Internet companies are more willing to spend money than traditional industries. In order to occupy the market, they are willing to advertise at all costs. Do you industry dare to do this?"

"Your Internet companies are the best, right? Without industry support, the Internet can only be considered a nonsense."

"I didn't say that Internet companies are the best, why are you anxious?"

...

The two families of the parties were still sitting steadily, but the people watching the fun behind started arguing.

Ten minutes passed.

The host signaled everyone to keep quiet and announced the start of the final round of auctions.

"Now the bidding time for auction is started, with a starting price of 99 million."

"120 million!"

The representative of beauty raised the sign in his hand expressionlessly and took the lead in bidding.

This increase also represents their determination to take this position.

Representatives of merchants at the scene couldn't help but make a rustling sound when they heard the price.

At this time, everyone behind stood up and looked at Luo Xiu's position, wanting to see what he responded.

It is human nature to eat melons and watch the fun, and even these people with countless resources are no exception.

However, facing the last round of auctions, Luo Xiu did not seem to be in a hurry to bid, and was still whispering to his girlfriend.

"Is there anything above 120 million?"

"120 million, the first time!"

"130 million!" Another shouted.

This price did not come from Luoxiu's seat, but was taken by Gree.

They did not participate in the countdown bidding for the Spring Festival Gala in the past. Are they going to join in the fun this year?

"Now Gree is bidding 130 million, is there any higher bid?" the host shouted.

"140 million!"

The representative of beauty took action again.

Each time, there is a 10 million surcharge, and the atmosphere on the scene is getting stronger and stronger.

...

...

(ps: I have checked a lot of information on bidding for Spring Festival Gala advertisements, and try to keep it real and do some artistic treatment. I have no intention of offending any brand. If there is any infringement, please contact me to modify it.)