Rebirth begins with e-commerce

"Boss, there is a media member from Forbes who wants to meet with you. Do you need to meet?"

"What aspects of the interview is it about?" Luo Xiu asked.

Recently, reporters outside Pinru's office building have been crowded, almost all of them surrounding hijacking cases.

After all, this is really too new news for Chinese people. Both the public and the media want to follow this hot topic.

Faced with this kind of interview, Luo Xiu basically refused.

He doesn't want his life to be surrounded by all kinds of gossip.

"It's about some questions about wealth. This is the interview outline she gave."

Luo Xiu took it and took a brief look.

When conducting exclusive interviews, media personnel will first give the interview outline to the interviewee so that the interviewee can prepare in advance.

Sometimes we see many celebrities talking freely in front of the camera and blurting out golden quotes.

This does not necessarily mean that he is quick in thinking, it may just be that he has thought ahead according to the outline.

The same goes for some successful entrepreneurs. They are not moderators or debaters.

And for the purpose of interview effectiveness, questions need to be given to the interviewees in advance.

"I'm free now, so let's arrange a meeting. We only have 30 minutes."

Luo Xiu put down the interview outline and didn't read more.

…

Cheng Ziman is a senior reporter at Forbes.

She has conducted countless interviews with successful entrepreneurs, government officials, entertainment and sports stars, as well as ordinary people from all walks of life.

She uses different methods according to the interviewee's personality to let the interviewee reveal as much of his inner thoughts as possible.

She does not stick to the interview outline, but improvises questions that hit people's hearts based on the atmosphere at the time.

This also made many interviewees "hate" her very much.

Today, she walked into Luo Xiu's office with confident steps as always.

Every time like this, she feels like a hunter.

Extremely excited, but at the same time cautiously approaching a dangerous prey and trying to capture him.

She also hopes that this young entrepreneur in front of her can bring her a different experience.

"Hello, Mr. Luo!"

"Hello, Miss Cheng!"

The two simply shook hands and took their seats.

"Thank you, Mr. Luo, for taking time out of your busy schedule to accept my exclusive interview. Our magazine is selecting the wealth list for the new year. Mr. Luo, you can be said to be a benchmark figure for the younger generation of entrepreneurs and an idol for countless young entrepreneurs.

, we’d love to hear your thoughts on wealth.”

Luo Xiu smiled and said: "We people in Guangdong Province are very particular about not exposing our wealth, so don't put me on any wealth list. You know I was kidnapped not long ago, so it's better to hide it a little."

"Mr. Luo, you are joking again."

"Actually, if you ask me what I think about wealth, then I can say that one million is a considerable amount of wealth for ordinary people. Ten million and one hundred million are a lot of money for most people, but

Once your wealth reaches a certain level, it is no longer your own wealth, but becomes a responsibility."

"Can you tell me specifically what kind of responsibility this is?" Cheng Ziman asked.

"I think that when I have wealth that I can't spend all, the extra part is not created by myself. It is people who put this wealth into my hands and let me allocate it more efficiently.

wealth.

My responsibility is to use this wealth more effectively and let it play a greater role in improving the environment we rely on to survive and help more people get rid of poverty and become rich."

"You don't have to bear these responsibilities!" Cheng Ziman asked.

"If I don't take responsibility, or if I don't do a good enough job, I think one day, people will take back the extra wealth and hand it over to those who can take responsibility."

"So if you go to build Hope Primary School and plant trees in the northwest, you are assuming your responsibility, right?"

"Of course I hope I can take on this responsibility, but what I have done so far is too little."

…

This interview asked a lot of questions, and it can be considered a relatively successful interview.

However, not long after, Pinru’s marketing department received a request for sponsorship from the other party.

Normally, the marketing department can decide on this amount of media expenses.

But since this is Forbes, it must be a question of whether the boss himself can be on the list, or where he ranks on the list.

The more sponsors you give, the more they can put you on the list.

Even if you can't be ranked in the main list no matter how you rank, some new lists can be created to put you in it.

They cannot blatantly say that this is money to buy the ranking, otherwise they will lose credibility and become a pheasant ranking.

"Do you think I want to sponsor you?" Luo Xiu asked.

"I think it is necessary. This can greatly expand the influence and popularity of our company."

Luo Xiu thought for a moment, shook his head and said, "Let's forget it. If we rely on this kind of thing to make a gimmick, it will be really doomed."

"Okay boss, I will reject them right now."

…

Not long after, Forbes published a "List of Elites Under Thirty."

Those on the list are all new so-called business elites.

Whether it's about new energy, the Internet industry, or smart wearable devices... Each character has an exclusive interview, introducing the character's resume and the prospects of the company.

Each character has a bunch of titles, including a graduate from Qingbei, a Ph.D. from Ivy League University, how much venture capital he has received...

Some of them are well-known to everyone and often appear in major media, while some are very unfamiliar.

But there is only Luo Xiu’s name missing here.

When this list appeared on Weibo, doubts followed.

"Who are these people? I've never heard of them."

"Not even Luo Xiu? A false look."

"What kind of pheasant list is this? Among the elites under 30 years old, Luo Xiu is indispensable, right?"

"Did Luo Xiu use all the money to plant trees? This wouldn't even be on the list?"

…

Forbes officials did not respond at first.

Only its reporters said on their personal social accounts that their judging standards are different.

Later, there were more and more doubts, and the official had to issue a statement:

[We created this list to encourage more young entrepreneurs under the age of 30. Although Luo Xiu is within this age group, his wealth has far exceeded this category.

We thought about it for a long time and finally agreed that he should enter the main list instead of blocking the light of others on this list.

If you want to know how much wealth Luo Xiu has now, please pay attention to the China Rich List we launch at the end of the year.]

After this statement came out, netizens suddenly realized that it turned out that Forbes had not missed Luo Xiu, but had included him in a larger list.