Rebirth begins with e-commerce

The two largest video websites in China were once Youku and Tudou.

After years of fighting, they decided to become in-laws in 2012 and merged in a 100% share exchange.

Their union is equivalent to the fact that the United States married Lao Su during the Cold War and ruled the world from then on.

They also think that after the merger of the two companies, it would be equivalent to monopolizing domestic video websites, and from then on, the whole company would dominate.

However, the good times did not last long. iQiyi and Tencent Video seized the opportunity and rose rapidly.

Behind these three companies are the three Bat companies, each of which is so poor that it is only money left.

They are struggling to win the land to the death and make huge losses every year.

Everyone thought that if they fought to the death, they could monopolize the market and set arbitrarily.

It’s a pity that the Internet market is not the only winner-takes-all model, but also has multiple endings such as losing both sides and killing each other.

Today there is a good series here, and the user comes here; tomorrow there is a popular variety show there, and the user goes back.

They fought and snatched each other and burned money, but did not really win the hearts of users.

Users flow in and out like water.

At this time, B station B is really just a small broken station.

In those mainstream fields, he knew that he could not compete with those giants, and he could not.

He could only pick up some food that others don't want to satisfy his hunger in the midst of the battle between the three giants.

You can only entertain yourself in some niche areas and slowly manage a piece of your own private land.

However, what is unexpected is that more and more niche cultures have come here to take root and sprout, and have established one circle of interest after another.

With the growth of the "z generation", the niche has gradually become a multitude.

More importantly, users truly regard this as the "home" on the Internet.

He is digging a pond.

After the water flows in, it can't get out.

Compared with other video websites, users of Bilibili have higher loyalty and will not leave easily.

I don’t know when it started, but the small broken station is no longer broken.

The market value has surpassed Youku and iQiyi one after another, and the gap has quickly widened.

Instead of establishing a new video website to compete with the giants, Luo Xiu would rather invest directly in the existing B-site.

Of course, if you take all the B station and let him do it himself, you might be dead.

The success of this small breaking station cannot be separated from the credit of one person, that is, the later Chairman Lao Chen.

As the co-founder of Kingsoft Network (Cheetao Mobile), Lao Chen became a die-hard user of B station in 2010.

No matter how busy he is at work, he has to go to B station to b to watch it several times every night, and he likes this website from the bottom of his heart.

In 2011, my country's GDP surpassed Japan and became the world's second economy. Lao Chen realized that when the national economy reached a certain stage, the cultural industry would inevitably have huge room for development.

So he ran to meet with Bilibili's founder, and the two kept chatting at 3 a.m.

I don't know if they do anything other than chat.

At that time, several start-ups of B station were young people in their early twenties, huddled in a house with a monthly rent of 3,000 yuan and had not received any investment. They relied entirely on generating electricity for love.

So Lao Chen became an angel investor of Bilibili and served as a business consultant.

In 2014, Cheetah Mobile successfully listed IPO in the United States. With money, Lao Chen chose to withdraw from Cheetah, officially joined Bilibili, became a partner, and served as chairman.

It was also because of Lao Chen's joining that Bilibili really started to operate in a corporate manner and created a business miracle.

It is now 2013, and Lao Chen is still cheetah.

It is estimated that at this time, he was just in Cao's camp and in his heart.

When he learned that Luo Xiu was going to acquire B station, he rushed over to meet Luo Xiu immediately.

To him, Bilibili is his home, and he doesn't want this home to be destroyed by capital.

"Hello, Mr. Chen!"

Luo Xiu took Zhao Jianye to greet him.

The main reason is that Zhao Jianye is also a die-hard user of B station and a second-dimensional enthusiast, and can chat together until three in the morning.

Zhao Jianye's existence can enhance the other party's favorability and prevent the other party from being too hostile and wary.

"Mr. Luo, I still can't understand what your intention is to acquire B station?"

"I think of you and want to help you."

"You are just helping us like this?" Old Chen sounded a little funny.

It was like the US policeman who rushed to kill the teenager in order to prevent him from committing suicide.

"I know you're short of money now, and I happen to have money."

"Although we are poor and broken now, we are not as good as we can't survive. We don't compete with other video websites for food, and there is not much room for money."

"This is not necessarily the case." Luo Xiu smiled and said, "Doesn't it cost to buy copyright?"

Old Chen felt a little moved, but he still said calmly: "Why should I buy the copyright?"

It is still a world of pirated copies, and no one has much copyright awareness.

However, Old Chen knew that the piracy had not gone far, so he was moved to the will to purchase the copyright, but unfortunately he was still in a tight position now.

"I have bought a lot of copyrights for music in the past two years. I believe that the country will pay attention to copyright in the future. If you buy it then, it will not be the current price. I believe that the copyrights of those animations are the same. You should stock up first while you can't sell them now."

Luo Xiu knew that there was no need to hide it when talking to smart people. It was better to go straight to the point and say his intentions directly.

"Okay, I do have this plan and am introducing venture capital. I also have some equity in Cheetah. I will wait for next year..."

"Don't wait, start working now!" Luo Xiu said bluntly, "I won't wait for you until next year. Or I will use my money to start working now, or I will find someone else to do this."

"I don't want to be too much capital to interfere in the operation of the website."

"That happens that you are still the second largest shareholder of the website. At the same time, as the chairman, you are responsible for all matters. How this website will develop in the future is up to you."

"I still have a job with Cheetah..."

After all, listing is about to be imminent, and as a co-founder, run away early at this time. What do other investors think?

Luo Xiu said disrespectfully: "Just get a false position there."

"Mr. Luo, you are asking me to give up a company that is about to go public for this small breaking station!" Old Chen smiled.

"Yes, don't you want to?"

Luo Xiu looked like he was sure of his.

"It's not for money, I'm here long ago."

Old Chen extended his hand to Luo Xiu, "Happy cooperation!"

“Happy cooperation!”

...

Zhao Jianye didn't say a few words during the whole process. After they almost finished the negotiation, he hurriedly asked, "Is there any problem with my wives, right?"

"Hello, Mr. Zhao, we are our wives now."

Old Chen stretched out his hand to Zhao Jianye, who subconsciously shook hands with him.

Luo Xiu smiled and said, "Your relationship is really complicated, wives, husbands?"