Rebirth begins with e-commerce

November 11, 2012 24:00:00.

Another year of Double Eleven has passed.

Those who were caught in the urge to shop wildly, saw dozens of items waiting to be received in the menu, and their eyes were full of confusion.

Why did you buy so many?

Who did this?

"Why don't you stop me?" the woman turned around and asked her husband.

"I tried hard, but I didn't succeed." The man replied dejectedly.

"You're talking nonsense, you're doing nothing at all."

"No... I changed my password, unplugged the network cable, and even forced the fuse at home, but it was still useless."

"Is there really no other way?"

The man murmured to himself: "There is no mountain, the river is exhausted, the winter thunder shakes, summer rain and snow, and the heaven and earth are united, so that you can stop shopping online."

...

Those who participated in this carnival were caught in the anxiety of buying too much and waiting for express delivery.

For e-commerce people, it is not time to celebrate.

The review after each big promotion is very important.

Luo Xiu was sitting in the conference room at this time, waiting for various departments to report on this year's results.

In fact, there is no need to listen. Just from their expressions, we can see which project team has achieved its goals and which project team’s results have not met expectations.

Even after a whole night, the person in charge of achieving the goal was still full of energy and silently calculated the prize money for this year in his heart.

Those who have poor performance will bow their heads, just like poor students in the class, who dare not have eye contact with the teacher, for fear of being called up to answer questions suddenly.

In the end, no one could escape and was called to report the data little by little.

An Yi stood up first and said proudly: "This year, Pinru Women's Clothing exceeded the task, and the total sales of the store exceeded 160 million, continuing to rank first in the entire network."

"Not bad!" Luo Xiu nodded.

Women's clothing has always been the most stable brand of Pinru and has never lost its chain.

"Our home appliances sold for 65 million yuan this year on Double Eleven, but failed to achieve the expected goal of 70 million yuan. The main reason is that traditional electrical appliance brands have had too much impact on us, but we are still the number one in the entire network category."

Luo Xiu said unhappily: "If you want to be the first category, don't talk about it next time. Which one of us here is not the first category? When should we compare with others? If you don't achieve your goal, you say that you haven't achieved it. Don't gild yourself."

The boss's words made other leaders in the conference room who had not achieved their goals feel a little sad, and he quickly forgot the excuse he had thought of before.

At the same time, I secretly hope that more people have not achieved their goals and make their performance seem less abrupt.

After everyone reported the data, the final result was still very surprising.

The sales of Pinru's entire series have been sold for a total of 540 million yuan.

Other brands operating on behalf of others sold 380 million yuan.

Pinru E-commerce’s total transaction volume on the entire network this year was 920 million.

Li Shan also quickly counted the sales results of the Fantuan platform. During this Double Eleven, the entire platform exceeded 1 billion mark and reached 1.03 billion.

Although the transaction amount of the Fantuan platform seems to be very high, it still suffers a slight loss after excluding advertising and other expense investments.

On Double Eleven, Pinru E-commerce can bring nearly 100 million net profit to the company.

There is nothing we can do about this. At this time, the company's policy is to open stores on other platforms to make money and then use it to support one's own platform.

On the surface, rice balls are a bottomless pit that keeps burning money.

But in terms of capital value, rice balls are far superior to those of Pinru.

For an Internet platform, it doesn’t matter whether it is profitable or not. What matters is your size and growth rate.

Judging from the sales volume of Double Eleven this time, the sales volume of Rice Tuan was 1.03 billion, making it the third e-commerce platform with the highest transaction volume on the entire network.

The ones ahead must be Taobao's platform 27.5 billion and JD.com, which has not announced sales.

Although the rice ball is far less than a fraction of Taobao, its potential has been revealed.

Luo Xiu did not hide it, and immediately promoted it through the media.

"A newborn calf is not afraid of tigers! The rice ball has exceeded one billion on Double Eleven, and it officially launches a challenge to Taobao"

It is a common operation for small brands to mess with big brands in publicity.

Since you start to mess with the car, it will inevitably cause sarcasm from some netizens:

"Let's talk about it before you go ahead!"

"A billion in sales, after removing moisture, I don't know how much is left?"

"It seems a lot, but after eliminating the digital products such as Apple, Huawei, Xiaomi, and Blue Green Factory, there is not much left."

"I don't know why Luo Xiu took the online first sale rights of these mobile phone manufacturers."

Of course, many netizens also maintain the rice ball and speak for it:

“At least the delivery service of rice balls is better.”

"I am more and more interested in buying things in rice balls. I can place orders without a mind. It's not that there is no reason for others to grow so fast."

"You can always trust Luo Xiu."

...

The views of major capitals on this performance are different from those of netizens.

If the number of billion is true, or the water injection ratio is not very large, then it is definitely another unicorn company.

What is even more puzzling is that the equity of the Fantuan has not been diluted too much, and most of the equity is still in the hands of the founders, and a small part is held by Xiaoyu Capital and the company's employees.

You should know that such a company will inevitably need huge capital investment in the early stage to help it grow rapidly.

JD.com suffered a lot in the early stage, selling most of its equity at a bargain price, and was not too alert to venture capital. If others wanted 40%, they would give 40%.

This also made JD.com passive in future financing. By the time the equity begins to be valuable, there is no more to sell.

There is nothing I can do about this. Brother Dong’s family is too poor and started from scratch. In the early stage, there was no other way to get money except venture capital.

In contrast, Huang Zheng, who was later on, was too lucky. Until Pinduoduo went public, he still held most of the shares, which also made him surpass the Double Horse on the wealth list for a time.

Later, during a speech at Harvard, Dong Ge said with a heartache: The cost of venture capital is the highest in the world. If you have the opportunity to borrow, you must borrow from the bank and never take the money from venture capital.

Although he was hindsighted when he said these words.

Moreover, he had no background back then, and the bank might not have loaned him.

...

E-commerce has developed rapidly in the past two years, and many capitals want to participate in it and get a share of the pie.

However, Alibaba is too large now, and JD.com's equity is already very scattered.

Although these two platforms look beautiful, they are not sure how many men are sharing behind them, which discourages the suitors later.

Now the appearance of rice balls is like a 16-year-old girl in bud in the eyes of these old pornographic characters.

Although she is still very young, her body has not yet grown.

But they're good at it.

Everyone wants to take advantage of her lack of experience and take the lead in taking advantage of her that she can take the most weight in her heart.